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[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 1
A Cross-CulturalA Cross-CulturalAssessment Tool & Resource Database
Tim Flood, Ph.D.Associate Professor of Management Communication
UNC Kenan‐Flagler Business School
Interrupt with
questions or comments
anytime
06.15.09 15.06.09 6/15 15/6 6‐15 15‐6 15‐June‐2009
[email protected] Cultural Differences areReal, Pervasive,
IndescribableInnate
Notice anything?
"Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster."
‐ Dr. Geert Hofstede
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 2
[email protected] Hofstede Provides the Points from Which All Profiles
Radiate
Hofstede’s Dimensions Provide the points from which all
f lprofilesradiate
Hofstede later added a 5th
Dimension:
Image: http://static.flatworldknowledge.com/sites/all/files/imagecache/book/1450/fwk‐bauer‐fig02_010.jpg
Long Term OrientationThe degree the society embraces, or does not embrace, long‐term devotion to traditional, forward thinking values.
[email protected] Studying Intercultural Communication:
Key Images
Culture as an Iceberg:
• The visible portion is but a fraction of the whole
• The unseen portion offers • foundation • balance • additional substance • counterpoint• hazzard to the unaware
• The waterline represents the shift• The waterline represents the shift between known and unknown
•occurs at various points for various people
• slides and waves and wanders for even the most culturally sensitive
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 3
[email protected] Food for
Thought
Consider This Phrase:“It’s a simple ‘yes or no’ question.”
Now consider that by “Yes,” I mean:
I am embarrassed to admit I don’t understand
h l ’
Even the Seemingly Simplest
Issues
I respect you too much to imply you’ve given me a poor explanation
I’ll do all I can to implement, later, what you’re saying
It would be nice if what you are saying were true
I also wish that what you are saying could be true at some other time, in some other circumstance.
Yes. No. Maybe. Any or all of the above.
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 4
[email protected] Cultural Distinctions in Visual Communication
(First) Impressions re: This Visual Image?
[email protected] Cultural Distinctions in Visual Communication
(First) Impressions re: This Visual Image?
Does this information impact your perception?your perception?
• Do you think I look good, Miguel?• You look great, Javi! • I’m not Javi, I’m Alberto! • Never mind, I’m Miguel!
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 5
[email protected] Cultural Distinctions in Visual Communication
(First) Impressions re: This Visual Image?
Does this information impact your perception?your perception?
• Do you think I look good, Miguel?• You look great, Javi! • I’m not Javi, I’m Alberto! • Never mind, I’m Miguel!
Judge nothing negatively
But why is this cartoon funny?
[email protected] Cultural Distinctions in Visual Communication
How Do You Interpret This Symbol?
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 6
[email protected] Cultural Distinctions in Visual Communication
How Do You Interpret This Symbol?
WCDoes this information impact your perception?
[email protected] Cultural Distinctions in Visual Communication
How Do You Interpret This Symbol?
WCOr this comparison point?
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 7
[email protected] Cultural Distinctions in Visual Communication
How Do You Interpret This Symbol?
WCImage from
politicalhumor.about.com/od/politicalcartoons/ig/Political‐Cartoons/Restroom‐Bust.htmp / /p / g/ /
Consider the many layers of experience & understanding: • Recent cultural / news event references• What counts as funny (or not)• Interpretations of these images• Understanding the slang “Busted” • Others
“The most important thing in communication is to hear what isn't being said.”~ Peter F. Drucker
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 8
[email protected] The Greetings Game
The Process: 1. Pair Up with a Partner
How Do You Interpret This Symbol?The Greetings Game
2. Watch the Example3. Perform Each of the Following Greetings as Directed
The Objectives: • To Shift Your Comfort Zone Some• To Identify a Portion of the Many Options • To Select a “Safe Position” re: Greetings
A NoteA Note:• These greetings are all legitimate and all gender‐neutral in their
inherent cultural contexts (man‐woman, woman‐woman, man‐man)
Another Note:• Many cultures do also apply ‘appropriateness layers’ regarding gender,
class, age, social or business status, other issues.
[email protected] Getting a Handle on Global Cultural
Diversity
With all of these layers and these infinite possibilities, how do we even begin to understand?
• Cultural Classification Survey
• National Profiles
• Further StudyFurther Study
Lewis’ Models Address Communication Styles
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 9
[email protected] A Lifetime’s Worth of Study. . .
In 6 Months?
Culture Active Overview, Highlights, WorldView Results
Login & Look AroundYour access lasts until December 2009
www.cultureactive.com ‐‐© Richard Lewis
December 2009
[email protected] Lewis’ Activity
Matrices
Linear Active: bases actions on facts, standards, customs, , ,norms. Logical.
Reactive: bases actions on the particulars of a specific time, incident, or collaborator. Situational.
www.cultureactive.com ‐‐© Richard Lewis
Multi‐Active: bases actions on no one model, often acts “from the heart” or without thinking. Spontaneous.
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 10
© 1998, 2008 Richard D Lewis – Used with Permission
[email protected] WorldView Results
“View Feedback” for the Cultural Classification Assessment shows you your individual
www.cultureactive.com ‐‐© Richard Lewis
results
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 11
[email protected] WorldView Results
Also consider the Comparative Diversity of Results across Our Group
www.cultureactive.com ‐‐© Richard Lewis
[email protected] Review VariousNational Profiles
www.cultureactive.com ‐‐© Richard Lewis
CultureActive’s “National Cultural Profiles” give you all data of Lewis’ seminal text
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 12
[email protected] The Wealth in Culture Active
Now, Assemble the Puzzle Pieces
• Your Own LMR Scores
• Our Group’s Diversity of Scores
• Wealth of Nat’l Profile Info in CA
• The Cultural Iceberg
• That Communication Underpins Everything
www.cultureactive.com ‐‐© Richard Lewis
• That Communication Underpins Everything
And Consider the Following Slides. . .
[email protected] Food for
Thought
Please Note:
• You’ll need to extrapolate our group’s plot points (or at least your own) to the following 6 Lewis graphs
• These graphs are entirely © Richard Lewis used• These graphs are entirely © Richard Lewis, used here by permission
• Please do not duplicate, share or reproduce the following 6 slides
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 13
These plot points come directly from y
our group
What do you make of this chart’s characterizations?
These plot points come directly from y
our group
What do you make of this chart’s lack of clear lines?
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 14
These plot points come directly from y
our group
What do you make of this chart’s overlap of nations?
© 2001 Richard D Lewis
The Richard Lewis Model When Cultures Collide
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 15
© 2001 Richard D Lewis
The Richard Lewis Model When Cultures Collide
© 2001 Richard D Lewis
The Richard Lewis Model When Cultures Collide
[email protected] for UNC WorldView 6/24/2009
Much here is (c) Richard Lewis 16
Any Questions?
Tim Flood, Ph.D. ‐‐ UNC Kenan‐Flagler Business School ‐‐ [email protected] Please feel free to email anytime
“We’ll need passion, perseverance and patience.”
‐‐ Jack Kasarda, PhD speaking about the future of our flattening world