World of Embedded Servers PragueMay 22, 2007

Microsoft® Windows® Embedded Server Products Overview

World of Embedded Servers, PragueMay 22, 2007

Michal Šaštinským.sastinsky@elbacom.com CEO, Elbacom Eastern Europe

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Agenda

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Elbacom

EMEA Authorized Microsoft Windows Embedded Distributor

Key differentiator Focus – only Windows Embedded Unique position – flexible Outstanding support Trustworthy and reliable No.1 in server business in EMEA

http://www.elbacom.com

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Embedded Distribution Model

Distributor focus: Customers who purchase licenses

from us OEMs System Builders System Integrators

Embedded Partner Focus: End Customers End Users

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Business Model – how does it work?

First step: Connection with Elbacom Engineering Advice Tools demo Toolkit Sale/OPK Delivery Training License Agreements

Customer License Agreement (CLA) including 3rd party agreements Additional License Provisions (ALP)

Pricing Runtime licenses (COA) delivery Ongoing engineering assistance

Advantages Low cost/easy to use powerful tools Local support

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Server Market Opportunity ($million)

Sources: *Gartner: NAS Market FCT 2003-2008, April 2004**IDC: WW Threat Mgmt. Security Appliances 2003-2008, September 2004 ***IDC: Server Appliance Tracker, 2004

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Microsoft Server WorkloadsEmbedded

Server Products

Server Functions

Network Infrastructure

Embedded

Solutions

Embedded Application

Platform

Information Worker Infrastructure

Workloads

Storage (file, portal)PrintCollaboration

Embedded Application Database

ImagingTelcoIndustrialAny specialized server

Remote AccessSecurityIdentity Management

For Embedded Systems

For Embedded Systems

Runtime For Embedded Systems

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Key DefinitionsKey Definitions

Embedded Systems + Embedded Applications = Specialized Servers

Embedded Server Defined “Embedded Systems” means

COMPANY’S computing system or device with an Image that (i) is designed for and distributed with an Embedded Application, and (ii) is not marketed or usable as a general purpose personal computing device (such as a personal computer) or a multi-function server or a commercially viable substitute for one of these systems.

Embedded Application Defined “Embedded Application”

means industry- or task-specific software programs and/or functionality with the following attributes: (a) It provides the primary

functionality of the Embedded System

(b) It is designed to meet the functionality requirements of the specific industry into which the Embedded System is marketed

(c) It offers significant functionality in addition to the Licensed Product Software

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Embedded Server ProductsServer OSs Dedicated Servers

Microsoft Windows Server 2003 R2 for Embedded Systems

Storage Microsoft Windows Storage

Server 2003 R2a Microsoft Windows Unified

Data Storage Server 2003 Microsoft Windows Home

Server Security

Microsoft Windows Server 2003 R2 w/ ISA Server 2006

Microsoft Intelligent Application Gateway 2007

Server Appliances & Telco Microsoft Windows Server

2003 with the Server Appliance Software Version 3.0

Server Applications

Dedicated Function Servers and Server Appliances Microsoft SQL Server 2005

for Embedded Systems Microsoft SC Data

Protection Manager 2006 for Embedded Systems

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Embedded Server Value Proposition

Windows Embedded server products provide several key advantages to OEM’s including Reduced time to market Opportunity to build in unique value Lower support and training needs Greater Productivity

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Server vs. Embedded Server ComparisonSPEC/Licensing Provisions Windows

Server 2003 R2 Standard Edition

Windows Server 2003 R2 for Embedded Systems, Standard Edition

Windows Storage Server 2003 R2, Standard Edition

Windows Server 2003 R2, Standard Edition for Embedded Systems and ISA 2006

Microsoft Windows Branch Office Appliance R2, Standard Edition

Windows Server 2003, Standard Edition for Embedded Systems with SAS 3.0

Operating System Code Base

R2 R2 R2 R2 R2 R1 SP1

Storage Capacity FS maximum

FS maximum FS maximum FS maximum FS maximum FS maximum

RAM OS maximum

OS maximum OS maximum OS maximum OS maximum OS maximum

Licensable Physical Processors

1-4 1-4 1-4 1-2 1-2 1-4

Preinstalled OS Optional Mandatory Mandatory Mandatory Mandatory Mandatory

Line of Business Applications

Optional No No No No No

Embedded Application Optional Mandatory No No ISA 2006 Mandatory

Remote Management Interface

Optional Optional MMC MMC Optional Web UI

Keyboard, Video & Mouse Optional Optional No No Optional No

Firewall, VPN, Web Cache Optional Optional No Mandatory Cache Only Optional

Messaging or Enterprise Mail

Yes Yes No No No POP3 mail only

File service over Network Yes Yes Mandatory No Yes No

Authentication Services Yes Yes No No Yes No

Network Infrastructure Services

Yes Yes No No No No

Microsoft Net Load Balancing

Yes Yes No No Yes Yes

Clustering No No No No No No

Print Yes Yes Yes No Yes No

CALs Required Yes Yes No No Yes No

Highlighted areas indicate key licensing differences

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Embedded Channel Key BenefitsThe right server @ the right price.

Embedded licensing provisions tailored to embedded system OEM/SI business models for enhanced customer and partner satisfaction

Agreements for use of Third Party Installer and Third Party Integrator are available for partners who outsource manufacturing and/or software engineering respectively

Software license migration (downgrade rights) available to ease the pain of transitioning to a newer version of software

15 year product lifecycles provide longer availability and consistency of solutions required for long term OEM/SI customer contracts

System Lock Preinstallation (SLP) available for qualifying partners eliminating the need for OS activation

Software license cost savings for restricted/dedicated functionality

OEM Volume Royalty Program available for qualifying partners provides additional software license cost savings

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OEM LogisticsTypical embedded development cycle = 1-3 months

1. Download and evaluate Windows Embedded Server Product software.2. Prepare prototype and test proof of concept.3. Contact Elbacom to determine which product SKU to use and request

Customer License Agreement (CLA) and associated additional licensing provisions (ALPs) for review.

4. Sign the CLA, return to Elbacom and request appropriate Windows Embedded Server Product OPK.

5. Design, develop and test server prototype and install the selected Windows Embedded Server Product and embedded application (if applicable)

6. Lock down the operating system for fixed function use (if applicable)7. Prep and clone final image for manufacture8. QA & Test systems9. Activate the OS via Windows Product Activation (WPA) method or

System Lock Pre-installation (SLP) if/when OEM is eligible for SLP by shipping 100 units or more in the previous twelve (12) months

10. Ship systems with required EULA and Certificate of Authentication (COA) affixed to the outside of the server enclosure.

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http://www.microsoft.com/windows/lifecycle/servicepacks.mspx

Windows Server Release Cycle

Note: Embedded Product lifecycles are 15 years from release date.

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Embedded Server Roadmap

Windows Server 2003 R2 for Embedded SystemsWindows Storage Server 2003 R2a Windows Unified Data Storage Server 2003Windows Server 2003 R2 for Embedded Systems w/ISA 2006Windows Branch Office Appliance R2Windows Compute Cluster Server 2003Windows Server 2003 for Telecommunications SystemsWindows Server 2003 for Embedded Systems w/SAS 3.0

Windows Vista Server for Embedded SystemsWindows Vista Storage ServerWindows Vista Server for Telecommunications SystemsWindows Vista Server for Embedded Systems w/ISAWindows Server 2003 R2 for Telecommunications SystemsData Protection Manager v2 for Embedded Systems

Windows Vista Server R2 for Embedded SystemsWindows Vista Storage Server R2Windows Vista Server R2 for Telecommunications SystemsWindows Vista Server R2 for Embedded Systems w/ISA (2009)SQL Server Runtime for Embedded Systems (2008)

Windows NT Server EmbeddedWindows 2000 Server for Embedded SystemsWindows Server 2003 for Embedded SystemsWindows Server 2003 for Embedded Systems w/ISA 2004SQL Server 2000 Runtime for Embedded Systems (per proc only)SQL Server 2005 Runtime for Embedded SystemsData Protection Manager 2006 for Embedded SystemsiSCSI Target

Note: Embedded Server Product releases track to general product releases. Changes in a general release will change the embedded equivalent. All items are subject to change or withdraw without notice.

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Information Readily AvailableInformation Readily Available

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Embedded Server Product Embedded Server Product GuideGuide

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Developer & Business ToolsDeveloper & Business Tools

Embedded Server Products Evaluation

Kit

Marketing & Technical Resource

Toolkit

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Windows Embedded Partner Program

A strategic world-wide Program focused on providing partners with an increased business opportunity, market awareness and a technology advantage

A FREE Program providing numerous benefits devoted to establishing: brand awareness, demand generation strong industry support for the Partners

WEP is dedicated to presenting new and exciting opportunities in the Windows Embedded space as well as helping build strong markets for Partner products, services and solutions

http://www.microsoft.com/windows/embedded/partners/

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More Mature and Complete Technology Portfolio

Richer and more scalable set of OS technologies Broad and professionally tested hardware support Familiar, powerful and consistent development tools

Lower Device Life Cycle Cost Faster time to market Lower total cost of development (TCD) Lower tools, support and maintenance costs

Shared Success Business Model Long-term commitment and partnering Proven and flexible software licensing model “We don’t get paid until you do” revenue model

Why Windows Embedded?

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Things To Remember

Embedded Server Products are not stripped down versions, they are full binary equivalents, only the licensing provisions are different

Embedded Server Product Guides and Evaluation CDs are available at Elbacom

Partners can benefit from Window Embedded Partner Program

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