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World Internet Project: Researching the use of the Internet in New Zealand
NetHui 2011
Presentation structure
Background & methodology
Profile of use
Activities online
Civic uses of the Internet
Socialising online
Internet safety
Conclusions
Profile of use
Percent of population that use the Internet in WIP countries and regions
Sponsors
World Internet Project
“We can love or hate the Internet but there’s no
question that its impact is real and profound,
with the potential to become the defining
technology of a generation.”
Professor Jeff Cole
Director of the Center for the Digital Future (2000)
Methodology
International collaborative project Longitudinal survey: 2007; 2009; 2011 Shared questions to allow international
comparisons Also questions designed specifically for New
Zealand & revised for each survey
Survey sample & method
Biennial survey: Telephone interviews users & non-users
Sample: 1250 (12 years and over)
Weighting towards census proportions:
Age, gender, ethnicity, household size, income & regional
Margin of error: +/- 1.8%
Internet user status: 2009 vs 2007
Base: New Zealanders
’07 ’09
’07 ’09’07 ’09
0%
20%
40%
60%
80%
100%M
ale
Fem
ale
12-1
9
20s
30s
40s
50s
60s
70s
80+
Pake
ha
Mao
ri
Pasifi
ka
Asia
n
Oth
er
3 M
ain
C's
Oth
er m
ain
Seco
ndar
y
Min
or
Rura
l
<$25
K
$25
-39K
$40
-64K
$65
-99K
>$10
0K
Gender† Age Ethnicity Area Income
Ex-user
Non-user
User
User status x main demographics 2009
Base: New Zealanders
† No significant difference
Importance of the Internet to daily life 2009
0%
20%
40%
60%
80%
100%Us
er
Non
-use
r
Mal
e
Fem
ale
12-1
9
20s
30s
40s
50s
60s
70s
80+
Pake
ha
Mao
ri
Pasifi
ka
Asia
n
Oth
er
3 M
ain
C's
Oth
er m
ain
Seco
ndar
y
Min
or
Rura
l
<$25
K
$25
-39K
$40
-64K
$65
-99K
>$10
0K
User status Gender† Age Ethnicity Area Income
Not important
Neutral
Important
Base: New Zealanders
† No significant difference
Consumer activities 2009
Base: Users
Online government services: 2007 vs 2009
Base: Users
Weekly use of social networking sites: 2009 vs 2007
Base: Users
% users
“The Social Network”
“People want to go online and check out their
friends, so why not build a website that offers
that? Friends, pictures, profiles, whatever you can
visit, browse around, maybe it's someone you just
met at a party. Eduardo, I'm not talking about a
dating site, I'm talking about taking the entire social
experience of college and putting it online.”
Mark Zuckerberg (Jesse Eisenberg)
Internet safety for under 18s: 2009 vs 2007
Base: Users in households with someone under 18
New questions for 2011
• New modes of access to Internet e.g. iPhone
• Use of newer devices e.g. e-readers
• Degree of multi-tasking when on Internet
• Use of blogs, Twitter, IM etc.
• Communicating about a rally or protest
• Use of Internet for political comment
• Protective measures for Internet safety/
Cyber attack
World Internet Project
Further information:
wipnz.aut.ac.nzicdc.aut.ac.nz
