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World Health OrganizationA Decade of Action: 2011-2020
Toward Zero Deaths: a National Strategy on Highway Safety
Joseph Marek, PE, PTOE
Clackamas County, Oregon
Special thanks:Kelly Hardy, P.E.
American Association of State Highway and Transportation Officials
ITE 2014 Joint Western/Midwestern Meeting
Global lost life due to traffic deaths: 1.24 MILLION!
United States effort: Towards Zero Deaths
Five Pillar PLan
1. Building Management Capacity
2. Encouraging Safer User Behavior
3. Building Safer Roads 4. Building Safer Vehicles 5. Improving Post Crash
Care
TZD National Strategy
• Build on existing foundations• Cultural change: change Americans’ attitudes toward highway safety
• Involvement from wide variety of highway safety stakeholders
• “Owned” by all stakeholders• Adopt as the new AASHTO Strategic Highway Safety Plan
What is TZD?
Safety Stakeholders
Using data –priorities & strategies
Aggressive approach –
not one death acceptable
TZD National Strategy
• The “4Es”…– Infrastructure, road user behavior, emergency medical services
• And all the others…– Including public health, safety culture
• Supporting areas– Data, communications, education and training, planning
Key Areas:
• Infrastructure• Traffic Safety Culture• Improved Safety Management
Infrastructure
• Crash countermeasures • Safety focused design• Safety inclusion
– Highway projects – all aspects– Development review– Utility review
Traffic Safety Culture
• Goal:– Transform the inherent level of risk we accept– Safety‐driven decision making
• Public: road users• Organizational: professionals
• Emerging field with fewer proven strategies
Key Area: Improved Safety Management• Safety partnerships and planning• Data, data systems, and analysis tools• Skilled highway safety workforce
Safety Professionals’ Role
• Challenge core assumptions• Plan and act across all social levels• Focus on long term, sustainability• Envision cultural health – not just traffic safety• Be dynamic, customize strategies• Engage transformational leaders• Learn, evaluate, update
Let’s Get to Work…• Adopt a zero‐based vision or goal, a common aggressive
approach• Promote use as a resource by members/staff• Develop implementation plan
– Proven and potential strategies– Safety culture programs
• Outreach ‐ strengthen relationships with new partners• Monitor activities, share best practices and lessons learned
www.TowardZeroDeaths.org
Considerations
• How would a TZD vision and aggressive approach to reducing highway fatalities change your organization or professional community?
• What would an improved traffic safety culture look like in your area of highway safety?
The Toward Zero Deaths Vision:
a Highway SystemFree of Fatalities
For additional information:www.TowardsZeroDeaths.orgJoseph Marek, PE, PTOECounty Traffic Engineer/Director Clackamas Safe [email protected]
Kelly HardyAASHTO Program Manager for [email protected]
