3Nominet Registry Services |

This was new and exciting, and Nominet learnt a lot to successfully launch our own Top Level Domains .Wales and .Cymru. We now manage a growing number of TLDs including the very successful .vip and newly launched .blog.

The next window for new TLD applications is now approaching, you need to be prepared to maximise this opportunity for your brand, region, hobby or business idea.

In 2012 the domain name landscape changed dramatically when the Internet Corporation for Assigned Names and Numbers (ICANN), responsible for controlling name space on the internet, opened up an application process for public or private organisations to apply for new Top Level Domains (TLDs). A TLD is simply the letters to the right of the dot in your website or email address.

The world of .com, .uk and .org has expanded to include everything from .work to .vodka

Nominet Registry ServicesWORLD CLASS REGISTRY SERVICES, POWERING YOURCHOSEN TOP LEVEL DOMAIN

Nominet bring 20 years’ experience to registry service provision. Let us use our expertise to help you:

services@nominet.uk www.nominet.uk/services

4 5| Nominet Registry Services Nominet Registry Services |

By putting your company name to the right of the dot, you can really make sure you’re putting your brand at front of mind for your customers, making you more memorable online. Not only this, as the owner of your TLD, you can control who has access – so you can limit the use to just yourself, your channel or your trusted partners.

Stand out with your name .hereINCREASE ONLINE SECURITY FOR YOUR CUSTOMERS AND CONTROL WHO CAN USE YOUR BRAND NAME BY APPLYING FOR .YOURBRAND

Make it harder for cybercriminals by having your own online space and control who can have access to your TLD: www.branch.bankname

Ensure consistency by awarding your franchise or dealership their own pre-branded domain: www.city.yourbrand

Provide a more secure service for your customers so they know they are using your official online store: www.buy.yourshopname

Understand customer behavior when they visit domains within your TLD. Help shape your key messages or product development by understanding what they are looking for - does it exist in your portfolio, or are they using different terms e.g. www.typoproductname.yourbrand You will be able to see lost traffic and structure your online presence to ensure they are getting to the right place providing an excellent customer experience.

Talk to us about how you can apply for your own online space: services@nominet.uk

Customer insight

Increase online security

Control .yourbrand

Put your brand front of mind

7Nominet Registry Services |

.xyz

.top

.wang

.win

.club

.site

.vip

.link

.bid

.online

.xin

.网址

.red

.ren

.science

.click

.loan

.party

.date

.gdn

.website

.space

.tech

.kim

.trade

.work

.lol

.webcam

.review

.racing

.download

.news

.nyc

.realtor

.rocks

.pub

.london

.faith

.guru

.one

.cloud

.berlin

.email

.live

.today

.help

.ovh

.solutions

.公司

.tokyo

.mom

.photography

.accountant

.company

.ninja

.design

.cricket

.property

.blue .pink

.life

.store

.press

.在线

.tips

.pics

.网络

.center

.世界

.bayern

.world

.city

.photo

.expert

.agency

.gift .media

.sexy

.amsterdam

.bet

.flowers

.手机

.global

.koeln

.hamburg

.technology

.audio.host

.ink

.services

.uno

.black

.paris

.academy

.我爱你

.love

.international

.systems

.moscow

.education

.ltd

.photos

.diet

.casa

.ooo

.wiki

.events

.consulting

.中文网

.gallery

.directory

.social

.support.training

.zone

.МОСКВА

.video

.reviews

.run

.network

.digital

.feedback

.bio

.hosting

.marketing

.men

.wien

.christmas

.swiss

.miami

.house

.church

.istanbul

.porn

.vegas

.bike

.商城

.land

.ruhr

.clothing

.frl

.lawyer

.guide

.cool

.care

.beer

.studio

.sex

.blackfriday

.business

.immo

.wales

.scot

.rentals

.coffee

.properties

.sale

.market

.ist

.kiwi.gmbh

.works

.fashion

.wine

.software

.adult

.community

.nrw

.pyc

.chat

.management

.estate

.family.buzz

.fit

.farm

.kaufen

.gold

.band

.direct

.quebec

.melbourne

.boutique

.移动

.legal .attorney

.wedding

.pet

.sydney

.sucks

.school .fitness

.institute

.ski

.deals

.team

.immobilien

.wtf

.tattoo

.cafe

.graphics

.tools

.yoga

.hiphop

.ventures

.foundation

.fund

.healthcare

.rent

.pictures

.coach

.domains

.careers

.商标

.archi

.dental

.solar

.dog

.menu

.construction

.forsale

.repair

.コム.brussels

.tickets

.group

.bzh

.kitchen

.vlaanderen

.money

.jetzt

.camp

.lighting

.cymru

.restaurant

.vin

.plus

.golf

.onl

.shoes

.cards

.cash

.clinic

.law

.eus

.college

.moe

.watch

.apple

.barclays

.bnpparibas .bloomberg

.mango

.skype

.bentley

.sncf

.clubmed.lamborghini.deloitte.dell

.sony

.dhl

.chanel

.eurovision

.canon

.swatch

.marriot

.virgin

.youtube

.lego

.accenture

.montblanc

.mattel

.gucci

.comcast

.xfinity

.bbc

.bradesco

.blog

.equipment

.fyi

New top-level domains map

.academy 21,198

.accenture --

.accountant 49,245

.adult 10,321

.agency 27,941

.amsterdam 26,641

.apple --

.archi 6,952

.attorney 8,370

.audio 24,616

.band 9,117

.barclays --

.bayern 31,583

.bbc --

.beer 12,820

.bentley --

.berlin 57,920

.bet 26,038

.bid 382,540

.bike 14,234

.bio 16,063

.black 22,544

.blackfriday 12,238

.blog sunrise

.bloomberg --

.blue 41,716

.bnpparibas --

.boutique 8,615

.bradesco --

.brussels 6,330

.business 11,957

.buzz 9,456

.bzh 6,153

.cafe 7,822

.camp 6,048

.canon --

.cards 5,763

.care 12,935

.careers 7,029

.casa 18,962

.cash 5,727

.center 31,994

.chanel --

.chat 9,750

.christmas 15,424

.church 14,535

.city 30,810

.click 249,302

.clinic 5,706

.clothing 13,802

.cloud 60,895

.club 817,097

.clubmed --

.coach 7,096

.coffee 11,539

.college 5,636

.comcast --

.community 10,203

.company 46,738

.construction 6,479

.consulting 18,089

.cool 12,979

.cricket 42,203

.cymru 6,022

.date 195,659

.deals 8,065

.dell --

.deloitte --

.dental 6,901

.design 45,748

.dhl --

.diet 19,072

.digital 16,179

.direct 9,024

.directory 17,624

.dog 6,734

.domains 7,069

.download 78,091

.education 19,411

.email 54,963

.equipment 6,631

.estate 9,701

.eurovision --

.eus 5,645

.events 18,362

.expert 28,970

.faith 64,292

.family 9,471

.farm 9,437

.fashion 10,522

.feedback 16,072

.fit 9,451

.fitness 8,162

.flowers 26,011

.forsale 6,454

.foundation 7,310

.frl 13,798

.fund 7,269

.fyi 6,747

.gallery 17,743

.gdn 183,693

.gift 27,741

.global 25,442

.gmbh 10,626

.gold 9,331

.golf 5,841

.graphics 7,726

.group 6,165

.gucci --

.guide 13,593

.guru 61,169

.hamburg 25,084

.healthcare 7,267

.help 53,411

.hiphop 7,641

.host 24,379

.hosting 15,944

.house 15,001

.immo 11,954

.immobilien 7,996

.ink 23,857

.institute 8,148

.international 20,038

.ist 10,958

.istanbul 14,515

.jetzt 6,049

.kaufen 9,422

.kim 127,883

.kitchen 6,103

.kiwi 10,952

.koeln 25,189

.lamborghini --

.land 14,147

.law 5,653

.lawyer 13,642

.legal 8,484

.lego --

.life 40,073

.lighting 6,032

.link 401,716

.live 53,684

.loan 248,759

.lol 96,993

.london 64,581

.love 20,040

.ltd 19,395

.management 9,721

.mango --

.market 11,231

.marketing 15,818

.marriot --

.mattel --

.media 27,420

.melbourne 8,949

.men 15,807

.menu 6,732

.miami 15,234

.moe 5,600

.mom 49,837

.money 6,061

.montblanc --

.moscow 19,530

.network 16,195

.news 77,982

.ninja 45,779

.nrw 10,108

.nyc 77,909

.one 61,003

.onl 5,802

.online 330,525

.ooo 18,952

.ovh 52,046

.paris 22,099

.party 247,016

.pet 8,267

.photo 29,311

.photography 49,722

.photos 19,104

.pics 33,605

.pictures 7,144

.pink 40,540

.plus 5,864

.porn 14,437

.press 36,245

.properties 11,449

.property 41,802

.pub 69,021

.quebec 8,961

.racing 83,021

.realtor 74,118

.red 311,027

.ren 308,579

.rent 7,185

.rentals 11,655

.repair 6,420

.restaurant 5,981

.review 96,883

.reviews 16,536

.rocks 69,436

.ruhr 13,806

.run 16,417

.sale 11,434

.school 8,164

.science 305,690

.scot 11,766

.services 23,558

.sex 12,371

.sexy 27,102

.shoes 5,783

.site 439,832

.ski 8,094

.skype --

.sncf --

.social 17,606

.software 10,378

.solar 6,751

.solutions 51,964

.sony --

.space 171,628

.store 38,116

.studio 12,773

.sucks 8,170

.support 17,287

.swatch --

.swiss 15,345

.sydney 8,261

.systems 19,605

.tattoo 7,896

.team 8,047

.tech 151,298

.technology 25,075

.tickets 6,312

.tips 34,326

.today 53,576

.tokyo 50,420

.tools 7,707

.top 2,795,212

.trade 98,508

.training 17,147

.uno 23,227

.vegas 14,258

.ventures 7,569

.video 16,639

.vin 5,887

.vip 430,714

.virgin --

.vlaanderen 6,066

.wales 11,811

.wang 1,070,030

.watch 5,600

.webcam 96,886

.website 175,906

.wedding 8,290

.wien 15,437

.wiki 18,644

.win 970,632

.wine 10,495

.work 97,719

.works 10,611

.world 30,881

.wtf 7,966

.xfinity --

.xin 328,147

.xyz 6,469,996

.yoga 7,654

.youtube --

.zone 16,805

.在线 (.online) 36,149

.公司 (.thecompany) 50,759

.移动 (.trademark) 8,606

.商标 (.trademark) 7,026

.商城 (.mall) 14,158

.网络 (.theinternet) 32,347

.手机 (.phone) 25,451

.世界 (.world) 31,784

.网址 (.website) 327,417

.コム (.com) 6,396

.我爱你 (.iloveyou) 20,887

.中文网 (.chinesewebsite) 18,035

.рус (.russian) 9,854

.МОСКВА (.moscow) 16,731

This shows the Top 250 new generic top-level domains (gTLDs) as at the 11th July 2016 with some selected brands taken from the Top 1000 list on nTLDStats.com plus .blog. Until recently, there was a limited set of domain name endings that could be registered. ICANN invited applications for new gTLDs in 2012 to increase the choice and 1,157 have been commissioned to date.

Index of stations – the Top 250 new top-level domains as at 11 July 2016 taken from ntldstats.com/tld ( -- ) Brand selection taken from the wide range in the Top 1000 from ntldstats.com/tld

GeneralTechnology

LifestyleSelf

BusinessBrand

PeopleGeography

ProfessionalBelief

(under construction)

shown to scale

KEY TOLINES

UNTIL RECENTLY, THERE WERE A LIMITED SET OF TLDS THAT COULD BE REGISTERED. ICANN INVITED APPLICATIONS FOR NEW TLDS IN 2012 TO INCREASE THE CHOICE AND 1,157 HAVE BEEN COMMISSIONED TO DATE.

This map shows the top 250 new generic TLDs as of 11 July 2016 with some selected brands taken from the Top 1000 list on nTLDStats.com, plus .blog.

New Top Level Domains Map

8 9| Nominet Registry Services Nominet Registry Services |

APPLY FOR A NEW TOP LEVEL DOMAIN FORYOUR REGION, CITY OR COMMUNITY

• Build a community

• Promote national pride

• Showcase your region

Celebrate your region or community by controlling your own online space; build awareness for local organisations and make it easy for residents and visitors to find credible businesses in the area, or create a rallying point for a local cause. Example uses could be:

www.beaches.wales

www.monuments.london

www.restaurants.miami

www.turizmus.budapest

Find out how to create your geographic identity: www.nominet.uk/services

Generic Top Level Domains GENERATE ADDITIONAL REVENUE WITH TOP LEVEL DOMAINS FOR HOBBIES OR NEW BUSINESS Previously, due to the limited number of TLDs many businesses and individuals struggled to secure a relevant domain name. The introduction of new TLDs has extended the range of options currently available and this will only expand further through the next ICANN application window scheduled for 2019 / 2020. As any public or private organisation can apply for a new generic Top Level Domain you can secure ownership of your chosen names, create your own business model, choose accessibility criteria and your price. You set the rules. The additional revenue opportunities are ongoing as customers can renew year after year.

Recent examples:

.casa – sells to customers looking for their place or home online

.vip – sells to businesses wanting to put their website in the spotlight, at the top of the table, on the red carpet

.blog – sells to customers wanting to get their voice heard online

Speak to us to find out how we can support your TLD application: services@nominet.uk

.cymru

.wales

.budapest

.london.miami .blog .garden .horse

.yoga.beer

.surf

.fit

.work

.cooking

.wedding

.vip.vodka

11Nominet Registry Services |

We take time to understand your strategic objectives and ensure the solution meets your needs. Do you already have your own TLD? Are you looking to change

your existing provider or outsource an expensive and resource intensive in-house service?

We take the time to understand your strategic objectives and ensure the solution meets your needs. Nominet has been the registry for the .UK family for over 20 years, meaning we have the infrastructure and services in place to ensure a cost effective, reliable service.

• Over 35 top level domains under management

• 11,000,000 domains running

• Reliable, effective, flexible services

• Solutions for geographics, brands and generics

• Track record of promoting brands online

• Cost effective service – no expensive in-house infrastructure

• Experienced team supporting your business

• 100% availability of domain resolution services

• Trusted by ICANN as 1 of only 3 Emergency Back-end Registry Operators (EBEROs)

• Advanced analytics to show traffic to non-existent domains

With our flexible service you can tailor our solution to fit your needs, for example for current TLDs we already offer a domain resolution service, telephone support, and sales and marketing support - you can pick and choose to meet your requirements.

We work with a distribution channel of over 2,500 registrars who are also members of Nominet, they have a vested interest in making sure your TLD will be a success.

We work to robust industry standards and have the following accreditations so you can rest assured your TLD will be in safe hands.

• Information Security (ISO27001)

• Business Continuity Management (ISO22301)

• IT Service Management (ISO20000)

Transitioning Top Level Domains

Talk to us about new options for your TLD: services@nominet.uk

WORLD CLASS TOP LEVEL DOMAIN SERVICES

Nominet Minerva House, Edmund Halley Road

Oxford Science Park, Oxford OX4 4DQ, UK

nominet.uk/servicesservices@nominet.uk

Why Nominet?

Why Nominet?We have more than 20 years’ experience running one of the world’s largest domain name registries, we manage over 11m unique web addresses, and have a mandate to deliver public benefit.

Set up to operate .UK (including .co.uk, org.uk, .me.uk and others), we also run the Welsh Top Level Domains (TLDs) .cymru and .wales and provide registry services for over 35 other TLDs. Over 3 million businesses, and millions more consumers, rely on our domain registry services every minute of every day.