World Blogging Day May 2 2002 - Wilson Ng

8/7/2019 World Blogging Day May 2 2002 - Wilson Ng

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World Blogging Day

Creating a Name,

Building a Brand,

Preserving a Reputation

Wilson Ng

Ramon Aboitiz Foundation Inc.,

May 2, 2011


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Some How-to-be-successful tips

are really just meant to entertain.


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Success often means understanding the issue

more deeply than meets the eye.


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If you want to be successful, first create a

name by:

BEING DIFFERENT


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Before you can succeed, you have to be noticed.


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Lady Gaga


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Outrageously DIFFERENT.


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Apple made a name by being different.


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What do you want to be Known For?

Businessman Geek

Businessman Blogger

Businessman writer Businessman civic leader

Businessman teacher / scholar / Chinese savvy

Businessman musician

Standing out in the midst of millions of blogs

Google Search


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Differentiate where it matters

Being different creates word of mouth

Free is one of the best way to create publicity

P1 fare. No frills. On time.

Free email.

How do you get 600 million customers?

Vertu

Being exclusive is another way

Excess $100,000 champagne fountain.

Donald Trump. Larry King. Michael Jackson. Donald Tsang. Cory

Aquino. Mang Inasal. Calda Pizza. BrianBoy.


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How do you Differentiate Yourself?

You have to be different to be remembered,

You have to be original to be attractive

You have to be expert to be believed. Businessman plays music. Businessman starts serious speech playing Lady Gaga music using Guitar

Synthesizer in seminar. - Ngenius !

Bad: - Businessman dresses up in Lady Gaga outfit, and imitates star badly.

Lady Gaga. An Attention seeker if her music

and performances was bad

The best way to differentiate is to be the best.


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Your blog

Differentiated name. World is Flat. Blink. Outliers. Purple Cow. BlackSwan

Differentiated feel / interface

Differentiated content Original content

The dilemma of YouTube / Twitter

Content that is either relevant or interesting.

The story of the Fox and the Hare

We are no. 2 . We try harder.


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No Overnight Success

Pace. Business and blogging is a marathon,not a 100m dash

A story told by my dad

How I wrote 943 articles in 16 years and got anMBA while managing various businesses

How long did I prepare this speech?

Reputation is won day in and day out by providingquality and consistency


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Developing your Brand

When you differentiate consistently, you nowbuild your brand.

the personality of a product, company or

service build a connection between the brand

personality as it is perceived by the target

audience and the actual product/service What do these brands mean to you?

McDonalds, BMW,San Miguel, Jollibee, LV


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Competitors to Blogging

Twitter / Microblogs

Facebook

Del.icio.us, Social Tagging, fourSquare, Blogs still very influential. ( Friday video)

They can be made to complement instead ofsubstitute


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Objectives of a Good Brand

Delivers the message clearly

Confirms your credibility

Connects your target prospects emotionally

Motivates the buyer

Concretes UserLoyalty

Target your market OVERSEAS FILIPINOS


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If you want to be successful for a day,

create a name. BE DIFFERENT.

IF you want to be successful for a year.

build a brand. Create Excellence,consistently.

If you want to be successful for 20 years.

Preserve a Reputation. BE TRUSTED.

The meat of my presentation is really this.


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TRUST -

Without it,

the most powerful government,The most successful business,

The most thriving economy,

The most influential leadership,

The greatest friendship,

The strongest characterThe deepest love . Will go.

Billions of value in google is simply TRUST.


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When trust is lost

Arthur Andersen had over 100,000 employees, and the topAccounting firm worldwide. Enron same. Both of them failed

Marcos and Erap both were the most popular presidents we

ever had.

Wall Street urged to rebuild trust. Greece urged to rebuildtrust. Public still trust US government debt notes.

Sarbanes Oxley was passed to regain trust. The whole airport

security after 9/11 was about losing trust in flying security.

Trust saved General Electric through Warren Buffet vote of

trust. Most stocks bought by Berkshire increases in value.


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When there is no trust

Dysfunctional environment

Toxic culture

Militant people Intense micromanagement

Redundant hierarchy

Punishing systems


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When there is Trust

Focus on work

Healthy workplace

Effective collaboration and execution Positive partnering relationships

Helpful systems and structures

Strong creativity and innovation


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Highly trusted people

People all over the world are looking forpeople they can trust / blogs they can trust

Highly trusted people and blogs

More likely to be promoted Make more money

Receive the best opportunities

More fulfilling and joyful relationships Highly trusted brands and companies receive a

premium. Made in Japan. Made in Taiwan.


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A developed economy is a trusted society

You trust the

Food you eat, the things you buy

The buses will run on time, the banks will give you the

right accounting, the planes will be safe

The medicine has been tested, and you will not be robbed

midway. Police, fire and judiciary works. Government

creates results and governance effective, and business

commerce works.

Japan.

Trusted society. Even after the tsunami.


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Trust is function of:

Character People believe in your integrity, your motive, your

intent with people

Competence

People believe in your capability, your skills, your

results, your track record.

Results matter! They are essential to your ability

to establish and maintain trust with others.

TRUST enables you to increase your ability to

get results the next time.


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Quotes on Trust

A good leader in any culture must have

credibility. That is something one

establishes based on the way one handles

himself and by his established track record Victor Fung, Li & Fung

I look for three things in hiring people. The

first is integrity, the second intelligence, andthe third high energy level. Without the first,

the other two will kill you. - Buffett


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Loss of Trust

What upsets me is not that you lied to me, but

that I can no longer believe you. Nietzsche

Fedex When it absolutely, positively has to be there

overnight.

Most people did not need to have documents

arrived overnight. They really wanted to give thebusiness to somebody who consistently deliver

reliably and on time. Trust. Peace of Mind.


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Success in the business world

Is simply a direct function of:

WHO and

HOW MANY

TRUST YOU,

and by how much ? No technique will bring long term success, except through

long term build up. Earning TRUST is a life long quest.


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Is your blog as trusted as traditional media? Or do you thrive

just on sensation? Can you be trusted not to be biased?

Delivering a positive viral message.

Documents

World Blogging Day May 2 2002 - Wilson Ng