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50WORLD-CLASSCORPORATE WEBSITE DESIGNS
E N T E R P R I S E E D I T I O N
Presented by
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TABLE OF CONTENTS
INTRODUCTION.................................................................................................................
CRITERIA..................................................................................................................................
WEBSITES BY INDUSTRY:
Automotive..............................................................................................................................
Construction...........................................................................................................................
Consulting...............................................................................................................................
Consumer Goods.................................................................................................................
Environmental Services.....................................................................................................
Financial Services...................................................................................................................
Health & Wellness...............................................................................................................
Hospitality.......................................................................................................................................
Manufacturing............................................................................................................................
Marketing & Advertising...........................................................................................................
Media.............................................................................................................................................
Nonprofit........................................................................................................................................
Oil & Energy..................................................................................................................................
Public Safety..................................................................................................................................
Real Estate..................................................................................................................................
Retail...............................................................................................................................................
Security........................................................................................................................................
Staffing & Recruiting.....................................................................................................................
Technology & Software............................................................................................................
Telecommunications.................................................................................................................
Travel & Leisure..........................................................................................................................
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INTRODUCTION
According to analyst firm Gartner, large companies spend more than $130 billion an-nually on their websites. An additional $106 billion is spent on digital advertising (such as Google Adwords, Facebook, Twitter, and other ad streams) in order to promote a brand’s products and services and capture the attention of busy consumers. Not quite pocket change.
Despite billions being invested in digital marketing each year, a shocking 72% of web-sites analyzed by Marketing Grader received a failing grade of 59 or lower.
That might be why generating traffic and leads, and improving brand awareness -- all factors that rely on a high-performing website -- ranked as the biggest challenges among marketers year-over-year.
In fact, enterprise marketers seem to struggle the most at mastering the digital domain. Even with considerably larger budgets compared to small business counterparts, overcoming internal policies, politics, stakeholders, reliance on I.T., and resistance to change make website updates difficult and a marketer’s job all the more challenging.
But there’s hope.
We’ve found 50 companies that have bucked the trend and built world-class, awe-inspir-ing websites. And some might surprise you.
“The real problem at a large corporation isn’t to get funding to do something new, but to get people to stop doing what isn’t working.”
- Michael Brenner, Sr. Director of Global Marketing at SAP.
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HOW THESE BRANDS MADE THE LIST
Every company on this list is unique and so is their website. While no website is perfect (that’s impossible, really), we’ve found fifty companies in more than twenty different in-dustries that have an exceptional, world-class corporate website.
Not only do these websites score high in beauty, but all of them score higher in brains. These brands have figured out how to turn their websites into an inbound marketing powerhouse -- arguably the most important factor to business success in the digital age.
Criteria for a World-Class Website:
Brands on this list meet most of the following criteria:
“Design is not just what it looks like and feels like. Design is how it works.”
- Steve Jobs
1. Design and user experience
» Overall pleasing design and aesthetic, clutter-free » No annoying advertising or interfering elements » Easy for visitors to navigate and find the information they need » Great layout and structure » High performance, fast-loading, and 99%+ uptime » Reliability and security
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2. Content richness
3. Mobile optimization
4. Lead generation
5. Search engine optimization
6. Social media
7. Value proposition
8. Creativity and innovation
9. Unified experience
» Fresh, regular content published often » Valuable content and thought-leadership » Content for buyers at any stage of the buying cycle » A blog or rich content library, such as whitepapers, ebooks, videos,
graphics, and other media
» Responsive design or mobile-specific versions » Ease of browsing from majority of mobile devices
» Use of forms to collect visitor information » Use of dedicated landing pages » Use of calls-to-action
» No spammy SEO tactics » Use of SEO best practices » Ranks high in search for top keywords
» Makes social sharing easy from website » Encourages social engagement, discussion, or community
» Clear and strong value proposition of brand’s products or services » Use of plain-English and not corporate gobbledygook » Addresses needs of buyer personas and target audience
» Creative uses of marketing and messaging on brand’s website » Innovative techniques and use of new technologies
» All web elements working together » Cohesive brand experience across website and channels
Now introducing 50 world-class enterprise websites. Enjoy.
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AUTOMOTIVE
CompanyTesla Motors
Websitehttp://www.teslamotors.com
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CONSTRUCTION
CompanyFormica
Websitehttp://www.formica.com/en/us
CompanyScott Equipment
Websitehttp://www.scottcompanies.com
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CONSULTING
CompanyTradewin
Websitehttp://www.tradewin.net
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CONSUMER GOODS
CompanyBeretta
Websitehttp://www.berettausa.com
CompanyAvon Canada
Websitehttp://www.avon.ca
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ENVIRONMENTAL SERVICES
CompanyAustin Outdoor
Websitehttp://www.austinoutdoor.com
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FINANCIAL SERVICES
CompanyGuardianLife
Websitehttp://www.guardianlife.com
$
CompanyDeluxe Corp
Websitehttps://ww.deluxe.com
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HEALTH & WELLNESS
CompanyAlere Wellbeing
Websitehttp://www.alerewellbeing.com
CompanyHealthways / Blue Zones Project
Websitehttps://www.bluezonesproject.com
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CompanyTufts Medicare Preferred
Websitehttp://www.tuftsmedicarepreferred.org
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MANUFACTURING
CompanyVulcan Spring
Websitehttp://www.vulcanspring.com
CompanyMarian Inc
Websitehttp://www.marianinc.com
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CompanyNovar
Websitehttp://www.novar.com
CompanyRidgid
Websitehttps://www.ridgid.com
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CompanyMohawk Flooring
Websitehttp://www.mohawkflooring.com
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MARKETING & ADVERTISING
CompanyCobalt
Websitehttp://www.cobalt.com
CompanyFrog Design
Websitehttp://www.frogdesign.com
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MEDIA
CompanyCOX Blue
Websitehttp://www.coxblue.com
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NONPROFIT
CompanyCharity:Water
Websitehttp://www.charitywater.org
CompanyThe Salvation Army
Websitehttp://www.salvationarmyusa.org
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OIL & ENERGY
CompanySolarCity
Websitehttp://www.solarcity.com
CompanyWestmor
Websitehttp://westmor-ind.com
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CompanyUnderwriters Laboratories
Websitehttp://www.ul.com
PUBLIC SAFETY
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CompanyFirst American DataTree
Websitehttp://www.datatree.com
REAL ESTATE
CompanySothebys
Websitehttp://www.sothebysrealty.com
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CompanyWegmans
Websitehttp://www.wegmans.com
RETAIL
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CompanySAP NS2
Websitehttp://www.sapns2.com
SECURITY
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CompanyThe Ladders
Websitehttp://www.theladders.com
STAFFING & RECRUITING
CompanyYoh
Websitehttp://www.yoh.com
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CompanyNEC
Websitehttp://www.necam.com
TECHNOLOGY & SOFTWARE
CompanyBox
Websitehttp://www.box.com
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CompanyADP
Websitehttp://www.adp.com
CompanyVaronis
Websitehttp://www.varonis.com
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CompanyEktron
Websitehttp://www.ektron.com
CompanyLogMeIn / Join.me
Websitehttps://join.me
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CompanyIntuit
Websitehttp://www.intuit.com
CompanyCarbonite
Websitehttp://www.carbonite.com
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CompanySAS
Websitehttp://www.sas.com
CompanyMagento
Websitehttp://magento.com
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CompanyContinuum Managed Services
Websitehttp://www.continuum.net
CompanyMicrosoft
Websitehttp://www.microsoft.com
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CompanyVerizon
Websitehttp://www.verizon.com
TELECOMMUNICATIONS
CompanyMitel
Websitehttp://www.mitel.com
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CompanyShoreTel Sky
Websitehttp://www.shoretelsky.com
CompanyPGI
Websitehttp://www.pgi.com
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CompanyExpedia
Websitehttp://www.expedia.com
TRAVEL & LEISURE
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