1. Thit k survey hiu qu Designing an Effective Survey Workshop Thng 5/2012 Phan Phuong Dat, FPT Software Surveys must be constructed properly in order for them to withstand the test of time

2. Mc lc Gii thiu v bi trnh by Survey l g? 7 bc thit k survey Mt s kinh nghim thc t FSOFT Ti liu tham kho Thc hnhAugust 4, 2012 Thit k Survey hiu qu 2

3. Gii thiu Trong phm vi mt t chc, survey c s dng nhiu, v c cho l d dng. Ai i tng trnh by: cng c cm gic mnh c th thit k v Nhng ngi tham thc hin survey d dng. gia qu trnh thit k Tuy nhin, sau khi c kt qu survey, survey nhm tc gi li rt hay ri vo tnh trng Nhng ngi c v khng bit lm g vi n. Kt qu gy s dng kt qu tranh ci, khng c ngha, v khng gip a ra kt lun hay hnh ng g. survey Nguyn nhn: phng php lm survey Nhng ngi khc khng c tun th. quan tm Bi trnh by ny gii thiu phng php 7 bc theo ti liu Designing an Effective Survey (xem trang cui). Thc cht bi ny l bn lc dch ca ti liu trn. Nhng chia s thm ca tc gi bi trnh Ghi ch: cht lng dch cn by c vit bng mu xanh. hn ch, c bit l vic tm cc Bi hi di do c gng chi tit ngi t chuyn mn ting Vit. Tc gi mong nhn c phn hi c c th t hc m khng cn nghe trnh v /c datpp@fsoft.com.vn by.August 4, 2012 Thit k Survey hiu qu 3

4. Survey l g?Cc phng php kho st, survey l g, tnh cht ca survey, hn ch ca survey, v.v.

5. Cc phng php kho st C nhiu phng php kho st (research), survey ch l 1 trong s . Trc khi lm research, cn xem survey c phi l cng c ph hp hay khng. Cc phng php khc: documentary research (kho st qua nghin cu ti liu) laboratory experiments (th nghim) action research case studies field experiments (thc nghim) field work (e.g., participant observation and ethnography) simulation (m phng) in-depth interviews (phng vn su)August 4, 2012 Thit k Survey hiu qu 5

6. Survey l g? iu tra, kho st, thm d. Survey l mt cch thu thp v phn tch d kin thng qua vic nhng ngi c kho st (respondent) tr li cc cu hi hoc cc pht biu (statement) c chun b trc. Survey khc vi cc phng php thu thp d kin khc ch, nu c thc hin ng, cho php tng qut ha v lng tin (belief) v quan im (opinion) ca nhm ng ngi thng qua kho st ch mt tp hp con (subset) trong s h. bo m kt qu l chnh xc (valid), survey phi tun th nghim ngt quy trnh thit k, xy dng v phn phi bng hi (questionnaire).August 4, 2012 Thit k Survey hiu qu 6

7. Questionnaire vs. survey Rt nhiu khi 2 thut ng questionnaire v survey c dng ch cng mt th. Tuy nhin c s khc bit quan trng gia 2 khi nim ny: Survey l mt qu trnh. Questionnaire l cng c ca survey. Mc d survey lun s dng questionnaire, qu trnh survey mi l yu t quyt nh v tnh chnh xc v hu dng ca thng tin thu thp c qua questionnaire. Survey phi c thc hin thng qua mt chu trnh nghim ngt. Nu vi phm, kt qu thu c c th gy lm ln (misleading), b nghi ng v bc b.August 4, 2012 Thit k Survey hiu qu 7

8. Hai loi survey C hai loi survey: Survey t in (self-administered questionnaires) Survey bng phng vn (survey interviews, phn bit vi in-depth interviews) Khc bit gia survey interview v in-depth interview: mc tiu v cch thc Survey interview: bng hi c trnh by cho ngi tham gia kho st mt cch ging ht nhau. Mc ch l cc interview phi lp i lp li, c th lng ha v so snh In-depth interview: c th c trc cc cu hi hay ch , nhng cuc phng vn din ra ty hng bi c ngi hi v ngi tr li. C th pht sinh thm ch mi trong qu trnh. Kt hp Trong nhiu trng hp, nn c vi cuc phng vn su vi chuyn gia lnh vc quan tm (subject-matter expert) trc khi thit k cng c survey i tr. Vic ny c bit c ngha khi vn nh survey l t m v kh hiu. Vic phng vn su chuyn gia gip xc nh cc cu hi cho survey.August 4, 2012 Thit k Survey hiu qu 8

9. Cc tnh cht ca survey Tnh cht M tH thng Survey tun th mt tp hp quy tc, bo m cc bc c thcSystematic hin tun t logicV t Survey la chn cc nhm trong qun th (population) mt cch vImpartial t khng c nh kin v u tini din Survey bao gm cc n v l i din cho vn cn nghin cuRepresentative v qun th lin quanDa trn l thuyt Cc bc ca survey da trn cc nguyn tc ca khoa hc vTheory-Based hnh vi con ngi v quy lut ton hc v xc sut v thng k.nh lng Survey gn cc gi tr s cho nhng tnh cht phi s hc ca hnh viQuantitative con ngi c th din gii mt cch nht qun cc tnh cht Kh lp Nhng ngi khc, s dng phng php ging ht v thc hinReplicable ging ht th ni chung s nhn c kt qu ging ht.August 4, 2012 Thit k Survey hiu qu 9

10. Hn ch ca survey Mc d survey c mt s u im so vi cc phng php kho st khc, n cng c mt s hn ch cn lu : c th tng qut ha kt qu, survey phi tun th cht ch quy trnh xc nh v chn la ngi tham gia. Vic tun th c th dn n chi ph ln v tin v thi gian. D liu survey l b ni (superficial). Thng thng ta khng th o su vo chi tit tm li gii thch cho hiu bit hay hnh ng ca ngi c kho st. C th thu thp lun thng tin nguyn nhn bng cch cho php Ngi tr li vit bnh lun cho la chn ca mnh (c bit l cc la chn tiu cc) Nu khng c thng tin th khng nn phng on nguyn nhn. Survey gy phin nhiu (obtrusive). Ngi tham gia thc c h ang l i tng nghin cu. H thng tr li khc i so vi thc t nu h khng r v mc tiu ca kho st. Rt cn thuyt phc Ngi tham gia tin tng v mun in. Thng tin nhn c l t cp (self-reported) v khng phi lc no cng chnh xc.August 4, 2012 Thit k Survey hiu qu 10

11. Cc phng php kho stAugust 4, 2012 Thit k Survey hiu qu 11

12. Ti sao li cn quy trnh? Qu trnh lm survey quyt The information that a statistical nh kt qu c hu dng survey or experiment provides is not (useful) hay khng right because someone agrees with it, nor wrong because he does not; Mt survey c kt qu l sn the information is useful or not useful phm ca vi loi k nng phi depending on the information and hp n vi nhau: the questions that were built in K nng thit k survey (bao initially in the statement of the gm thng k) problem, and on the skill that went Chuyn gia ca lnh vc cn into the preparation, execution, and kho st summary of the survey or experiment. The burden rests with Hai loi k nng ny khng the expert in the subject-matter, and thay th nhau c with management, in the preparation Ngi s s dng kt qu ca of the questionnaire or of the method survey (thng l nhm qun of test, to get information that they l, h tr ra quyt nh) can apply to the problem when the chu trch nhim v qua trnh results of the survey or experiment come in. [Deming 60] survey, bo m rng survey hi nhng cu hi dn n sng t vn v ra quyt nh hiu qu.August 4, 2012 Thit k Survey hiu qu 12

13. Cc Vai tr v trch nhim Ngi kho st (Researcher) C k nng thit k survey v thng k iu phi qu trnh survey, tc gi ca survey plan Chuyn cc cu hi ni b thnh cu hi survey Phn phi v theo di phn hi Phn tch kt qu v vit bo co (survey report) Chuyn gia lnh vc quan tm (SME - Subject- matter expert) C kin thc chuyn mn lin quan Xc nh mc ch survey Xem xt cc kt qu trung gian cng nh cui cng, v cho kin Tham gia test cng c survey Qun l (Management) Ph duyt mc ch survey Quyt nh hnh ng sau khi c kt qu survey H tr (Researcher support) H tr s dng cng c (web, mail, v.v.)August 4, 2012 Thit k Survey hiu qu 13

14. K hoch survey (Survey Plan) bo m cc bn phi Mc ch (Objectives) hp tt, Ngi kho st objectives of the survey research cn vit k hoch nh Thnh vin (Team members & roles) hng hnh ng cng team member responsibilities nh chia s thng tin gia time committed to project cc thnh vin. i tng ch (Target audience) K hoch c cp nht specific target audience of survey trong qu trnh khi c thay assumptions about the target audience i hay thng tin mi Cch ly mu (Sampling approach) the approach for selecting the target audience population who will participate in the survey Phng tin (Media) how the survey will be mediated (e.g., mail, email, Web-based, telephone) Hnh ng (Activities) description of survey process activities and how each team member will participate in the activity Lch (Schedule) activity milestones Sn phm (Product) how the survey results will be reported (e.g., in a report or presentation, or both)August 4, 2012 Thit k Survey hiu qu 14

15. V survey nhanh (Quick and dirty) ai tng ni vi bn C mt t d liu tt hn l khng (Having some data is better than nothing)? Validity is Kiu suy ngh ny khin ta nhy n vic defined as the vit mt bng hi nhanh (quick and dirty) best available thu thp mt t thng tin. Pht biu C mt t d liu tt hn l approximation to khng c th dn n sai lm. Nu d the truth of a liu khng chnh xc (invalid), chng ta c given proposition, th kt lun v hnh ng sai. inference, or bo m rng kt qu survey phn conclusion nh thc t (validity), cn tun th quy trnh. Nu khng kt qu s b nghi ng. Hai loi validity: construct validity: Are we measuring what we think we are measuring? external validity: Can the results be generalized to other people, places, or times?August 4, 2012 Thit k Survey hiu qu 15

16. 7 bc thit k survey Cc bc lm survey, hu survey

17. 7 bc thit k survey1. Xc nh mc ch2. Xc nh i tng v c im3. Thit k mu4. Thit k v vit bng hi5. Pilot test bng hi6. Phn phi bng hi7. Phn tch kt qu v vit bo coAugust 4, 2012 Thit k Survey hiu qu 17

18. 1. Xc nh mc ch Identify the Research Objectives (1) Ngi kho st c xu hng nhy lun vo vit cu hi ngay khi quyt nh lm survey Tuy nhin, thnh cng ca survey ph thuc vo vic lm k hoch, trn c s xc nh k vn . Mc ch ca survey c suy ra t vic hiu thu o vn nh nghin cu. Mc ch ca survey gip xc nh phm vi v hng dn cho cc cu hi ni b (internal questions) Cng c th t cc cu hi ni b suy ngc ra mc ch ca survey (bottom-up) Cu hi ni b s khng xut hin trn Bng hi, m cn c chuyn thnh cc cu hi theo ngn ng ca ngi c hi.August 4, 2012 Thit k Survey hiu qu 18

19. 1. Xc nh mc ch Identify the Research Objectives (2) Ti sao cn xc nh mc ch? Mc ch kho st gip xc nh i tng v cc cu hi Khng nn cho rng tt c thnh vin ca nhm u hiu mc ch, do chng cn c vit ra kim tra xem mi ngi c hiu ging nhau khng. C lc mc ch c xc nh d dng, nhng cng c lc khng n gin v c nhiu quan im khc nhau v vn cn kho st. Khi c th cn cc cuc lm vic lm r hoc tha thun v mc ch Ni dung ca mc ch Cn vit r bn mun lm g khi thc hin survey Bn s lm g vi thng tin thu thp c Khng nn tham nhiu mc ch c ai lm cha? Hc hi t cc survey ca ngi khc Tam gic d liu (data triangulation) i tm s Trnh mc ch qu tham vng tht v mt vn g Mun qu nhiu th t mt survey Nn kt hp vi cc phng php khc nu vn cn nghin cu l phc tpAugust 4, 2012 Thit k Survey hiu qu 19

20. 2. Xc nh i tng v c im Identify & Characterize the Target Audience Bc #2 gm 2 bc con: xc nh qun th (population) lin quan v m t c im c th tin hnh survey hiu qu. Population, i tng ch (target audience) v mu (sample) In survey research, a population refers to all the members of a specific group. A population can be defined in terms of demography, geography, occupation, time, or some combination of these factors. When you identify the population for your study, it then becomes the target audience for the research. A sample is a subset of the population. In survey research, the sample is studied and the findings are generalized to the population.August 4, 2012 Thit k Survey hiu qu 20

21. 2. Xc nh i tng v c im Chn i tng Ty vo vn m bn ang tm hiu v ai l ngi c th cung cp thng tin, bn s chn i tng survey. Cn phi xc nh r rng ai l ngi s tr li survey. iu ny nh hng ln n thit k cng c survey cng nh phng php phn phi. V d cc nhm i tng: nhm qun l, nhm k thut, v.v Mt khi xc nh i tng survey, bn cn thc hin phn tch i tng m t c im ca nhng ngi tr li (respondent). Hiu h s gip: Xc nh cch survey (giy, phng vn survey, web-based) ph hp c t l tr li cao v thng tin chnh xc (valid) Xy dng ni dung bng hi d hiu i vi h. Bng hi phi c vit t gc ngi in ch khng phi t gc ngi kho st. Thc hin phn tch i lc bn khng hiu ht cc c im ca i tng ch. Nn nh s h tr ca chuyn gia (SME).August 4, 2012 Thit k Survey hiu qu 21

22. 2. Xc nh i tng v c im Xc nh c im i tng Mt s cu hi gip xc nh c im: C bao nhiu ngi trong qun th cn nghin cu? Cng vic v trch nhim ca h Kinh nghim trong lnh vc lin quan Liu h c gp kh khn nu Bng hi c: mail, s dng phn mm trn web, hay a bn cng cho h? Liu chng ta c th gi thit g v kin thc ca h v lnh vc m survey nh kho st? H c s dng ngn ng ring khi ni v lnh vc ny Liu h c vui v in survey hay s chng i? H s dnh khong bao nhiu thi gian in survey? Cc thng tin ny s gip bn thit k v vit bng hi.August 4, 2012 Thit k Survey hiu qu 22

23. 3. Thit k mu Design the Sampling Plan bc #3 ny, ngi kho st cn quyt nh: S la chn nhng ngi tham gia survey ntn Kch thc ca mu Nhng thng tin ny c nh hng ln n vic tng qut ha kt qu ra ngoi phm vi mu, v mc chnh xc (precision) v tin cy (confidence) ca kt qu (findings) Hai loi mu: Mu xc sut (probability sample): c dng nu nh tng qut ha kt qu kho st Mu phi xc sut (non-probability sample): c dng nu kt qu ch dnh cho nhm i tng c kho st (khng tng qut ha) Census: mu = population Kho st ton b nhn vinAugust 4, 2012 Thit k Survey hiu qu 23

24. 3. Thit k mu Mu XS v phi XS Mu XS c thit k bo m mi ngi trong population u c c hi c chn nh nhau. Bng cch , c th chn c mu l i din cho ton population. iu ny cho php tng qut ha kt qu ln ton b population Mu phi XS s dng nh gi ch quan khi chn ngi tr li. Nhng mu ly ch quan ny khng bo m l i din c cho population V d ca vic s dng mu phi XS: Phn phi bng hi cho nhng ngi tham d hi tho, s kin Tham kho kin mt nhm chuyn gia trong lnh vc no Gi bng hi qua web v cho php mi ngi la chn tr li hoc khng ty thch. Trong cc v d trn, kt qu ch p dng cho nhm nhng ngi tr li. S khng c c s tng qut ha kt qu cho bt k ai, thi im hay a im no khc. y l im khc bit quan trng, v l nguyn nhn gy lng tng (confusion) trong mt s survey c lm v cng b.August 4, 2012 Thit k Survey hiu qu 24

25. 3. Thit k mu S dng mu phi XS S dng mu phi XS th c vn g khng? Cn ty vo tnh hung c th Tnh hung chp nhn c: Khi kt qu ch dnh ring cho mt nhm cc c nhn, th khng cn thit k mu. Trong trng hp , khi bo co kt qu cn lm r cho ngi c rng khng th suy ra hay tng qut ha kt qu ra bn ngoi nhm tr li Tnh hung khng c chp nhn: Khng c s dng mu phi XS ch v bn khng mun b ra cng sc, thi gian hay tin bc cn thit lm mu XS Nu nh tng qut ha th bt buc dng mu XSAugust 4, 2012 Thit k Survey hiu qu 25

26. 3. Thit k mu Mu XS Vic thit k mu XS i hi c kin thc v s dng cc cng c xc sut thng k. Nu Nhm kho st khng c sn thnh vin ph hp th nn thu ngoi. Ni dung khng cp trong bi trnh by ny. Nhng ai quan tm c th tham kho ti liu ca SEI (slide cui) v cc ti liu khc.August 4, 2012 Thit k Survey hiu qu 26

27. 4. Thit k v vit Bng hi M uDesign and Write the Questionnaire Overview Bc #4 c chia lm 4 bc con (4.1 4.4). Cc bc con v nguyn tc c thc hin tun t, nhng cng c th lp li (iteration) 4.1. Quyt nh ni dung cc cu hi 4.2. Xc nh loi cu hi, hnh thc cu hi, v cch hnh vn 4.2.1. Cu trc cu hi v phng n tr li 4.2.2. T ng dng vit cu hi 4.3. Thit k chui cu hi v hnh thc trnh by 4.3.1. Quyt nh di 4.3.2. T chc chui cu hi 4.3.3. Vit Hng dn v chuyn tip 4.3.4. Dn trang 4.3.5. Survey trn Web 4.4. Lm cc ti liu ph km theo.August 4, 2012 Thit k Survey hiu qu 27

28. 4. Thit k v vit Bng hi M uDesign and Write the Questionnaire Overview Bng hi c thit k t Mc ch v i tng Tm quan trng ca Mc ch: Mc ch khng r rng dn n cu hi v ch Cu hi chung chung dn n kh phn tch nguyn nhn v hnh ng v sau (nh hng n Bc #7) Nu bn thy kh vit cu hi th chng t mc ch cha r, cn xem li. Tm quan trng ca i tng: Mt li ph bin m ngi mi hay mc phi: vit Bng hi cho chnh mnh! Tc l s dng t vng ca bn thn m ngi tr li c th hiu sai, hiu khc. Lun nh: Bng hi phi c vit cho ngi tr li. Bc #2 gip xc nh c im ca ngi tr li vit cc cu hi v sau.August 4, 2012 Thit k Survey hiu qu 28

29. 4. Thit k v vit Bng hi M u Cc cu hi trc khi bt u vit Qu trnh thit k Bng hi cn gii p cc cu hi sau: Survey s c thc hin bng cch no (giy, email, web, v.v.) Bng hi cn di bao nhiu? Bng hi cn c cu trc ntn? Cn nhng ti liu ph tr no tng hiu qu survey? Mt s vn cn lu tm khi vit Bng hi: Bn c thc s bit bn nh o ci g? Liu tt c nhng ngi c hi u hiu cu hi? Cc cu hi c phc tp khng? C kh tr li i vi respondent khng? Cc respondents c kh nng v sn sng c cu tr li ng n (accurate)? Liu cch hi c gip cho vic lp bng v phn tch kt qu sau ny?August 4, 2012 Thit k Survey hiu qu 29

30. 4.1 Quyt nh cu hi Determine Questions to be Asked Cn phn bit cu hi m nhm kho st cn cu tr li (cu hi ni b - internal questions) v cu hi m respondent s tr li (cc mc ca Bng hi - questionnaire items). Mc d hai ci ny lin quan n nhau, thng th cu hi ni b khng ph hp hi respondents C 4 nhm ni dung ca cu hi c dng trong survey. Bn c th hi mi ngi v: Thuc tnh Thi Lng tin Hnh vi Cn phn bit 4 nhm thng tin ny vit li cu hi cho chnh xc trong bc #4.2. Nu khng c th dn n vic thu thp thng tin sai.August 4, 2012 Thit k Survey hiu qu 30

31. 4.1 Quyt nh cu hi Cc dng cu hi Cu hi v thuc tnh (Attribute questions) Kt qu ca Hi v c tnh c nhn hoc nhn khu hc (demographic), bc #4.1. l tp v d tui, trnh hc vn, s ngi trong b phn, ngnh hp cc cu hi ngh, nm kinh nghim. th hin suy ngh Thng tin c s dng phn tch s khc bit v thi , ca c nhm v lng tin, hnh vi gia cc nhm. thng tin cn thu Cu hi v thi (Attitude questions) thp. Cu hi v thi quan tm n th gii quan v nh hng Cc cu hi ny ca c nhn, hnh thnh trn c s kinh nghim ca h. Cu nn c xp hi nhm ny hi mi ngi v cm gic (feeling) ca h v g th t u tin v yu cu h xc nh thi positive nay negative. tin cho vic rt Cu hi v lng tin (Belief questions) ngn nu cn, Lng tin l nh gi ca ca respondent v iu h cho l bc sau. ng hay sai. Cn c gi l cu hi v quan im (opinion) Ranh gii gia cu hi v thi v cu hi v quan im l tng i m. Cu hi v hnh vi (Behavior questions) Yu cu respondent m t v vic h hoc ang lm. Thng tin thng c phn tch theo cc gc : hnh vi trong qu kh hay hin ti, tn sut, mc kt qu ca hnh vi Xc nh cu hi l vic ca c nhm Khng nn mt mnh quyt nh cc cu hi ni b. Cn s tham gia ca tt c thnh vin. August 4, 2012 Thit k Survey hiu qu 31

32. 4.2. Chn loi cu hi, hnh thc, cch hnh vn Select Question Type, Format, and Specific Wording bc #4.2 ny, nhm kho st chuyn cc cu hi ni b (kt qu ca #4.1) thnh Bng hi (questionnaire). Cc cu hi c vit li : Cu tr li c th phn tch nh lng D hiu cho i tng kho st. Phn tch nh lng: Chuyn cu hi m (open-ended) thnh mt hoc nhiu cu hi ng (close-ended). Cu hi m gy kh khn cho phn tch thng k D hiu: Vit cu hi bng ngn ng ca respondentAugust 4, 2012 Thit k Survey hiu qu 32

33. 4.2.1. Cu trc cu hi v dng thc tr liQuestion structure & response format: what are they? Hai nhm cu trc cu Cu trc Description hi: Cu hi m Respondents vit cu tr li bng t ng ca h. Khng c cc la Cu hi m (phi cu chn cho trc trc) Cu hi ng (c cu Cu hi ng vi Respondents chn mt hay vi trc) cc la chn phng n ph hp t tp hp khng th t cc phng n ri rc, khng c Dng thc tr li (cch t th t. chc cc phng n tr li) quyt nh vic bn Cu hi ng vi Cc phng n tr li c xp s thu thp cu tr li cc la chn c theo th t no theo chiu th t quan im hoc hnh vi. ntn. Respondent chn phng n ph C mt s dng thc cho hp nht. cc cu hi ng. Vi cu hi m, dng thc Cu hi lai Cc phng n tr li c lit k (Hybrid) (nh cu hi ng) nhng tr li n gin l text. respondent c th to thm cu tr li nu cc PA sn c khng ph hp (nh cu hi m)August 4, 2012 Thit k Survey hiu qu 33

34. 4.2.1. Cu trc cu hi v dng thc tr liQuestion structure & response format: what are they? Bn s phn tch kt qu ntn? Cu trc v dng thc cu hi s nh hng n vic phn tch kt qu (bc #7), do phi lu trc. Cu hi m s cho kt qu nh tnh. Nhiu thng tin v kh tng hp, mt nhiu cng sc. Thng thng cc cu hi ni b l cu hi m, v cn chuyn ha thnh cu hi ng. Mt cu hi m mt hoc nhiu cu hi ng. C th dng cu hi m trong survey? Cu hi m c th dng trong phng vn survey Nu dng trong survey t khai th phi rt hn ch, c bit khi quy m mu l ln. Thng tin tr li cu hi m i khi kh din gii (interprete), v survey t khai khng cho php thc hin hi follow-up, nn kh xc nh tnh chnh xc (validity) C ri ro trong vic din gii cu tr li v yu t ch quan ca ngi phn tch kt qu. Chuyn m thnh ng D liu nh tnh l ch, d liu nh lng l s. Mc d khc bit ny c v ng k, thc t li khng phi vy. Mi d liu nh tnh c th m ha v chuyn thnh nh lng. Vic chuyn cu hi m thnh ng dn n vic cc cu tr li c th nh lng v tng hp.August 4, 2012 Thit k Survey hiu qu 34

35. 4.2.1. Cu trc cu hi v dng thc tr liClosed-ended questions with ordered responses Cu hi m c th chuyn thnh (nhiu) cu hi ng vi cc la chn c th t thng qua qu trnh chia (scaling) Scaling l vic gn s cho cc i tng theo mt quy tc. Trong survey, cc i tng l cc pht biu (text), c bit l pht biu v quan im, thi hay lng tin. C my cch chia khc nhau cho cc la chn (response scales): R i (dichotomous response scales): v d yes/no, agree/disagree Th t (ordinal response scales): v d poor, fair, neutral, good, very good. Trong trng hp th hai, cc la chn xp theo mt chiu, respondent cn la chn phng n ph hp nht. Ordinal response scales cn c gi l Likert scales Likert scales c th c nhiu di, v d t 0-4, 1-7, 1-9, v.v. Trng hp respondent khng th tr li cu hi, nn c thm phng n Dont Know hoc Doesnt Apply.August 4, 2012 Thit k Survey hiu qu 35

36. 4.2.1. Cu trc cu hi v dng thc tr liClosed-ended questions with unordered responses Cu hi ng vi cc la chn khng th t khng hn ch respondent phi chn t thang cc mc sp xp theo mt chiu cho trc. Loi cu hi ny cung cp cc la chn khng theo th t v respondent phi cn nhc chng. Cng lc, respondent c th chn tt c cc phng n ph hp. August 4, 2012 Thit k Survey hiu qu 36

37. 4.2.1. Cu trc cu hi v dng thc tr li Cu hi lai (hybrid) Cu hi lai l dng cu hi ng nhng cho php ngi tr li in phng n khc nu cc phng n c sn khng ph hp. Nn s dng khi bn nghi ng cha lit k c ht cc phng n Nn s dng vi loi khng c th t (unordered) ch khng phi loi c th t (order)August 4, 2012 Thit k Survey hiu qu 37

38. 4.2.2. T ng cho cu hi Question wording bo m construct validity (bn o ci bn mun o), phi bo m cc cu tr li nhn c l valid. Respondent phi: Hiu cu hi C kh nng cung cp thng tin c yu cu C mong mun cung cp thng tin c yu cu. Do , cu hi cn c vit cn thn. Vic vit cu hi khng ng s dn n kt qu sai lch. Cc cu hi cn c vit respondent hiu c. Ngi ta lit k mt s quy tc vit, tuy nhin, dng khng d v chng li mu thun vi nhau: Khng t m (do not be vague) Dng t gin n (use simple words) Ngn gn (keep it short) C th (be specific) Trnh nh kin (avoid bias) Khng qu c th (do not be too specific) Trnh cc cu hi gi thit (avoid hypothetical questions) Cc quy tc khng nn p dng my mc v cu hi u c ng cnh. Cu hi survey c vit: Cho i tng ch c th Vi mc ch c th ng sau hoc trc cc cu hi khc. C nhng t ng kh dng cho i tng ny li rt hp cho i tng khc. C cu hi ng ring k0 c ngha nhng li rt n khi ng sau mt s cu khc. Do , vic phn tch i tng (bc #2) l rt quan trng.August 4, 2012 Thit k Survey hiu qu 38

39. 4.2.2. T ng cho cu hi Cc gi khi vit Bng hi Gi Hng dnT ng s dng c c hiu nht qun Pilot trc (bc #5)k0?Will the words be uniformly understood?Cu hi c dng nhng thut ng, on Lu khi dng thut ng chuyn mn, thut ng cavn hay t vit tt khng ph bin? n vDo the questions use unconventionalterminology, phrases, or abbreviations?Cu hi c qu kn o, t m hay qu Khng nn cch ly cc cu hi trong Bng hi. Ccchnh xc? cu lin quan s lm gim t m.Are the questions too cryptic, vague, or Cu hi qu chnh xc s kh tr li (v d hiprecise? respondent thc hin bao nhiu ln mt hot ng no trong ngy)Cu hi c nh kin? V d v cu hi ca ngi bn qun bar (The Art ofIs the question biased? Asking Questions) xem tr. 65Cu hi c d b t chi? Ngi tr li cm thy thng tin l ring t hocIs the question objectionable? Ngi tr li b hi v cc hnh vi vi phm. Ch mt vi cu hi kiu ny s khin respondent t chi tr li ton b Bng hi.August 4, 2012 Thit k Survey hiu qu 39

40. 4.2.2. T ng cho cu hi Cc gi khi vit Bng hi Gi Hng dnCu hi qu i hi? i hi ngi tr li phi suy ngh qu mc. V d hiIs the question too demanding? v hnh vi ca qu kh. Khng tham thng tin qu chnh xc.Cu hi phc? Nhiu cu hi kt hp lm mt. Cn tch ring.Is it a compound question?Cu hi c 2 ln ph nh? Khng bao gi nn hi cu 2 ln ph nh (xem v dDoes the question include a double trang sau)negative?Cc phng n tr li mu thun nhau Cc phng n ln ln vo nhau. V d:hoc cha nhau? (A) 0-3 , (B) 3-5 , (C) 5-10, (D) > 10.Are the answer choices mutually exclusiveand exhaustive?Bn c gi thit qu nhiu v kin thc v Nn c phng n Dont Know, hoc s dng cuhnh vi ca respondent? hi hybridHave you assumed too much aboutrespondent knowledge or behavior?Cu hi c ung v mt k thut? Nu c thng tin km theo cu hi, th thng tin phiIs the question technically accurate? ng n v mt k thut (lm ngi tr li nghi ng v trnh ca nhm kho st)August 4, 2012 Thit k Survey hiu qu 40

41. 4.2.2. T ng cho cu hi V d v cu hi 2 ln ph nh Chuyn ci survey dng 2 ln ph nh Gim c nh b nhim Trng Phng nhng li mun t ra dn ch, nn yu cu HR survey nhn vin, lm sao bo m 100% ng . Sau mt hi suy ngh, HR lm ra survey sau: C phi anh/ ch khng phn i vic b nhim ng ch X lm Trng Phng? Cc p/a tr li: ng, khng phn i Khng, khng phn iAugust 4, 2012 Thit k Survey hiu qu 41

42. 4.3. Thit k chui cu hi v hnh thc Bng hiDesign Question Sequence and Overall Questionnaire Layout n lc ny, bn c trong tay danh sch cc cu hi m bn tin l p ng mc ch ca survey. Tuy nhin cn 1 s vic cn lm trc khi Bng hi ca bn c hon tt v sn sng cho test v phn phi. hon thin Bng hi, bn cn ch cc yu t sau: di ca bng hi Vic t chc chui cc cu hi Hng dn v gii thiu ca mi phn Bng hi Cch dn trang Bng hi Bn cng Bn trn web Bn gi qua email Cc hnh thc khc (v d cc phn mm lm survey) August 4, 2012 Thit k Survey hiu qu 42

43. 4.3.1. Quyt nh di Vn : Bng hi qu di l mt l do ph bin nht khin respondent t chi in survey. Ngi kho st phi bo m c t l tr li cao. Mi cu hi thm lm gim 0.5% tr li, mi trang thm 5%. Bng hi qu 4 trang lm tht gim ng k t l tr li. Cht lng thng tin cng b nh hng do respondent mt mi, chn. Cc cu hi nn c xp u tin (bc #4.1.) c th lc b nu cn Mt s th thut tng t l: Nu topic c quan tm Respondent c ha s nhn c kt qu Cc khon khen thngAugust 4, 2012 Thit k Survey hiu qu 43

44. 4.3.2. T chc chui cu hi C 3 dng cu hi trong Bng hi: Cu hi demographic: Cu hi chnh (substantive) Cu hi lc (filter): xc nh respondent cn tr li phn no Nhm cc cu hi v t chc chng Nhm cc cu hi vi nhau thnh mc (section), vit cc li dn dt t mc ny sang mc khc Cc cu hi demographic l thc t (fact-based), cn cu hi chnh l cm nhn (opinion-based). Cu hi demographic nn hi trc v d tr li, dng khi ng trc khi vo cu hi chnh Nu trong s cc cu hi chnh c cu hi m th nn di cng Xu chui (sequencing) Xp th t cc cu hi khng phi l vic hin nhin. Cn lu quan h gia cu trc v cu sau. Cc cu hi cn c sp xp logic, d hiu cho ngi tr li.August 4, 2012 Thit k Survey hiu qu 44

45. 4.3.3. Vit hng dn v chuyn tip Instructions and Transition Paragraphs Ngoi cc cu hi, trong Bng hi cn c cc thng tin khc (non- question, phi vn): Ta ca survey Hng dn in Cc on chuyn tip Cc nh ngha Hng dn Trong survey t in, ngi tr li khng c c hi thc mc, mi hng dn phi c sn trong Bng hi. Hng dn cn c vit r rng v ngay st cu hi. Khng nn gi nh rng respondent t bit phi lm g. Vit cc on chuyn tip Nu survey c nhiu mc, cn vit cc on chuyn tip ngn respondent c nh hng. nh ngha Nu bt buc phi dng cc thut ng th nn c nh ngha ngi tr li hiu ng. nh ngha c th vit ring (nu nhiu), hoc ngay trong cu hiAugust 4, 2012 Thit k Survey hiu qu 45

46. 4.3.4. Dn trang Dn trang quan trng v: Gy n tng vi ngi tr li Right and wrong Gip h hiu cu hi d hn, nhanh hn do not exist in Hng dn: graphic design. B tr cc la chn thng hng, gn gng There is only S dng hp l cc khong trng (white- effective and non- space) effective Khng 1 cu hi trn ra 2 trang communication Dng mp phi b tr cc PA tr li [Bilak 95]. Khng lm dng phng ch, kch thc v mu sc ch. Ch dng minh ha khi tht s cn Khng tham chiu thng tin t ch ny sang ch khc, nn mi thng tin lin quan 1 ch c ch t nht l 10 Khng dng CH HOA. nh s trang, v nhc li Ta survey cc trang.August 4, 2012 Thit k Survey hiu qu 46

47. 4.3.4. Dn trangAugust 4, 2012 Thit k Survey hiu qu 47

48. 4.3.4. Dn trangAugust 4, 2012 Thit k Survey hiu qu 48

49. 4.3.5. Survey trn Web Cc hng dn lm Bng hi trn giy cng ng cho Bng hi trn Web. Tuy nhin Bng hi trn Web c 1 s c th ring. Vic thit k bng hi trn Web i hi k nng thit k trang Web v lp trnh C nhiu cng ty cung cp dch v survey trn mng Nu kch thc ca mu l ln th cn lu n tc truy cp Cc u im ca survey trn web: Thi gian tr li nhanh hn D nhc nh vo tr li D x l d liu Kh nng kim tra li D x l cc cu hi filter (nhy t mc ny sang mc khc) Dng pop-up hng dn v a ra nh ngha Kh nng dng drop-down boxAugust 4, 2012 Thit k Survey hiu qu 49

50. 4.3.5. Survey trn Web im lu : Ngn chn nhng ngi khng c php vo in survey Ngn chn vic 1 ngi in nhiu ln Bo m privacy cho ngi in (v cm gic v privacy) Hng dn: La chn gia lt trang hay cun xung Thit k ha: mu sc, phng ch, dn trang S dng welcome screen Lu vic di chuyn gia cc mc (navigation) Chn hnh thc th hin cc phng n tr li: Radio button, check boxes, drop-down boxes, text input, text area Progress indicator Cho php tm ngh nu survey di Kim tra v bo li trong qu trnh Lu vn v truy cp: phn cng, phn mm trn my respondent, mng. Sn sng phng n b sung (mail, paper). Nn c test cho survey trn web kim tra cc vn lin quan n web. August 4, 2012 Thit k Survey hiu qu 50

51. 4.4. Vit cc ti liu ph Develop Ancillary Documents Ngoi Bng hi, c mt s ti liu ph gip qu Mc ch ca survey trnh survey: T chc hay c nhn ti tr Th bo trc (pre-notification) survey Cover letter ca Bng hi (hoc Trang gii thiu Cc thng tin khuyn khch nu lm bng web) tham gia (incentives) Th nhc in survey Bo m v bo mt danh Th cm n tnh Th bo trc Quan trng trong cc Lm tng t l tr li (8% v 28.5% theo 1 s survey nhy cm (v d lin nghin cu) quan HR) Lp li ni dung ca Cover letter v thng bo Danh sch cc mc ca thi im bt u survey survey Cover letter gm cc ni dung nh ct bn. Gii thch kt qu s c Th nhc cng b v s dng ntn Lm tng ng k t l tr li c lng thi gian phi b Nhc t nht 2 ln ra in survey Ngn gn v i ngay vo ni dung Thi hn cn hon thnh Huy ng c nhm kho st xem xt cc ti liu u mi lin h nu c cu ph hi (email, phone)August 4, 2012 Thit k Survey hiu qu 51

52. 5. Pilot test Questionnaire n bc ny, chc bn nng lng phn phi Bng hi cho mi A pilot test is a ngi. Hy dng li! simulation of your survey Mt khi phn phi th s khng rt implementation li c na, cn phi pilot test. carried out on a Vic nhm review v th khng small scale with members of your thay th c pilot test, v i tng target population l khc nhau. Mc ch ca pilot test l pht hin vn hay im yu ca: Cc cu hi Trnh by ca Bng hi Qu trnh lm survey Cng ngh c s dngAugust 4, 2012 Thit k Survey hiu qu 52

53. 5. Pilot test Questionnaire Test cc cu hi: Cch tin hnh pilot Hng dn c kh hiu, gy nhm ln? test: Cu hi c ng khng? Cu hi c d hiu, sp xp hp Nu mi ngi l? cng ch: lm Cc phng n tr li l hp l, khng thiu? trong 1 phng, c ngi hng dn C g kh hiu hoc c th hiu nhiu cch khc nhau? Nu khng cng Test layout: ch: hng dn v C kh khn khi di chuyn (navigate)? thu thp kin B tr cc cu hi hp l, phng ch d c phn hi Vic s dng cc yu t thit k ha pht huy tc dng S dng kin phn nh mong mun? hi iu chnh li Test qu trnh: survey. Mc ch ca survey c ngha v c respondent quan tm? Respondent quan tm n kt qu survey ntn? Mt bao lu in? H cm thy g v vic ny? Cm nhn chung v survey Test cng ngh: Thng tin in sai gy vn h thng D di chuyn Thng bo li thn thin v hu ch Thi gian cht trong qu trnh in D liu c in c lu chnh xc Mt d liuAugust 4, 2012 Thit k Survey hiu qu 53

54. 6. Phn phi Bng hi Sau khi pilot test, bn sn sng phn phi Bng hi hoc cung cp ng dn. Ngi tr li cn nhn c Th bo trc trc khi nhn c survey, do h s khng b bt ng Bc #6 bao gm: Kim sot vic phn phi Bo m khng b tr li nhiu ln, v khng c truy cp tr li tri php. Quyt nh cc khong thi gian dnh cho tr li (response window) T lc bt u n lc kt thc: 3-5 tun Theo di t l tr li (monitoring the response rate) Gip quyt nh khi no th gi Th nhc Gi Th nhc (sending reminders to respondents) Survey 2 thng: gi sau tun th 3, 5 v 7August 4, 2012 Thit k Survey hiu qu 54

55. 7. Phn tch kt qu v vit bo co Analyze Results and Write Report Overview Bn thu thp xong d liu, nhng cn lu cng vic mi thc s kt thc n bc ly thng tin, phn tch, din gii v kt lun s dng bo co kho st (research report), gm 2 bc con: 7.1. Phn tch kt qu 7.2. Vit bo co. Ngoi bo co chnh bng li v cc biu minh ha, c th lm thm cc bo co ph.August 4, 2012 Thit k Survey hiu qu 55

56. 7.1. Phn tch kt qu Survey web t ng t chc d liu di dng bng. Nu survey giy th phi lm th cng Gn s cho cc phng n tr li Nominal numbers (h s) Ordinal numbers (s th t) Interval numbers Ratio Nominal numbers khng c mi lin quan gia cc phng n. Ch dng m ha cc phng n tr li (nu cn). Dng web th khng cn. Ordinal numbers th hin tng quan th t gia cc phng n. Tuy nhin khong cch gia cc phng n l khng nh nhau v khng xc nh c. V d c 5 phng n gn s t 1-5, th khong cch gia 2 v 1 khc vi khong cch gia 4 v 3. Do nu tnh gi tr trung bnh th khng chnh xc, m nn kt qu y ca tng phng n. C th tnh median, nhng khng phi trung bnh Thang Likert thuc loi Ordinal Interval/Ratio C th tnh trung bnh Thng ch p dng cho cu hi C bao nhiu trong survey. t dng.August 4, 2012 Thit k Survey hiu qu 56

57. 7.1. Phn tch kt qu T chc d liu Khng lm dng (misuse) th S dng bng (spreadsheet) Nn th n gin, trnh 3D Phn tch bng cc cng c thng Lun kch thc ca mu bn k cnh Biu din bng th v bng Th vi loi th xem ci no tt nht So snh ct trong bar chart d hn so snh cc ming trong pie chart S dng nht qun cc thang (scale) Ch thch trc X v Y Trc thi gian nn l X Dng mu nht qun v k0 qu nhiu mu Test mu ra my in nu nh in en trng. Nn gc th c gi tr trc Y l zero c th so snh t l cc ct th.August 4, 2012 Thit k Survey hiu qu 57

58. 7.1. Phn tch kt qu Khi no nn dng bng? i khi bng li hiu qu hn th. Bng pht huy tc dng khi cn biu din d liu s chnh xc, c cu trc, trong khi th th th hin xu hng, so snh rng v th hin quan h C th phi hp c hai. Nu c t hn 10-20 s th c th dng bng Bng tra cho (cross-tabulation) So snh cu tr li ca cc nhm i tng khc nhau S dng cng c thng k kim tra xem khc bit c ng k khng (statistical significance) hay l ch do sai s X l cu hi m Cng c Affinity Diagram Technique (xem chi tit trong ti liu tham kho) So snh vi cc bo co lin quan c sn (benchmarking)August 4, 2012 Thit k Survey hiu qu 58

59. 7.2. Vit bo co Phn tch xong, bng biu Cc cu hi gi lc bt u th c, gi l lc bt u vit vit BC: bo co Mc ch (purpose) ca Bo co l minh chng r rt nht survey cho kho st ca bn, nh hng Danh sch nhng ngi tham n vic ngi nghe nh gi gia ng gp cho survey cht lng ca kho st v bn thn bn, do cn cn nhc cn Danh sch cc cng trnh thn ni dung, cch t chc ca khc lin quan bo co. Bi cnh dn n vic lm Ngoi bo co chnh, c th c survey nhiu bn khc cho cc nhm i Nhng ri ro g nh hng tng khc nhau, k c ng n tnh chnh xc (validity)? bo. Hnh ng x l? Vic u tin cn lm: tch mnh Nhng bt ng xy ra lm nh khi cc chi tit trong thi gian hng validity? qua, nhn thy bc tranh tng M t cc kt qu (findings) qut (big picture), chuyn thnh chnh nhng thng ip d hiu cho H qu ca survey ngi nghe. Cc khuyn co da trn kt qu surveyAugust 4, 2012 Thit k Survey hiu qu 59

60. 7.2. Vit bo co Lu n ngi nghe Vit bng ngn ng ca h C th c nhiu nhm khc nhau, s tip nhn thng tin khc nhau Khng tham chi tit Cc cu hi gi : Ai l nhm thnh gi chnh? V tr ca h trong t chc? Ai l nhm ph? Ti sao h li quan tm c BC? H bit c g lin quan n ch ny? iu quan trng nht h cn bit l g? C nhng thut ng hay khi nim g trong BC m h cha r? Lit k ra. Sau khi bn vit BC, hy quay li kim tra cc cu hi trn ln na.August 4, 2012 Thit k Survey hiu qu 60

61. 7.2. Vit bo co Cc mc ca BC: Phng php kho st (Research Trang Ta (Title page) Method) C th khc vi working title Ly mu Nu trng vn , gy quan Cch o (cng c Bng hi) tm Thit k v quy trnh thc hin Tn n v, tc gi Kt qu (Results) Mc lc (Table of Contents) Tp trung th hin cc d liu khch Tm tt (Abstract, or Executive quan (fact) Summary) C th m t cc quan st, nhng Di khong 150 t bnh lun phn sau. c vit sau cng Kt lun v Khuyn co (Conclusions and Recommendations) Gii thiu (Introduction) i khi c tn l Tho lun Mc ch kho st (discussion) Pht biu vn Th hin ngha ca survey Phm vi Lu m t cc hn ch ca survey Bi cnh (v d t l tr li thp) Pht biu cc gi thit nu c xut cc hnh ng tip theo (m kho st nh kim chng) Tham chiu (Reference Section) Ph lc (Appendix) Mi Ph lc ch nn cha 1 loi thng tinAugust 4, 2012 Thit k Survey hiu qu 61

62. Hu survey Nh vy l bn hon thnh survey v vit xong bo co. Nu y l ln u tin lm survey, chc bn rt kinh ngc v n tn cng n vy. Thng thng, ngi mi lm hay c xu hng nh gi thp khi lng vic s phi thc hin. Vit bng hi rt d, nhng vit mt Bng hi tt (cu hi r rng, c th tr li chnh xc, v kt qu c ngha) th i hi k nng v kinh nghim. Trong nhiu trng hp, vic ca bn cha kt thc ngay c khi np bo co. Thng th bn s cn trnh by n. Lu l ni dung trnh by c th mu thun vi quan im ca mt s ngi, do bn cn bo v kt qu survey. Thng thng Ngi kho st k0 phi l ngi c thm quyn quyt nh, nhng Ngi kho st cn bo m kt qu c lng nghe v ghi nhn ng. Bn c th chia s kt qu qua vic cng b. Lu cung cp thng tin trnh kt qu b hiu sai lch (bp mo) i tm s tht Vic i tm s tht v mt h thng hay mt vn phc tp l rt kh S dng nhiu phng php b sung cho nhau (tam gic d liu) Survey phi c tin hnh cn thn (properly) c th ng vng qua thi gian.August 4, 2012 Thit k Survey hiu qu 62

63. Mt s kinh nghimTi liu tham kho Thc hnh

64. Mt s kinh nghim lm survey FSOFT Cc li hay gp Trong survey lin quan HR cn bo Nhy ngay vo vit Bng hi m khng m tnh n danh (anonymity) ca tnh n kt qu s c phn tch v ngi tr li, cam kt khng tit l cho s dng ntn (quick and dirty) ai. Thu ngoi khin nhn vin tin tng Phn phi Bng hi ty tin (v d mi hn Phng ban in ra 10-20 bn v pht cho nhng ngi mnh bit) Cc ti liu ph tr l rt quan trng, c bit khi survey ng ngi. Khng duy tr c Bng hi n nh Cn test k phn mm survey trn web v duy tr survey trong nhiu k c th so snh v thy xu hng bo m vic gi mail n tng respondent, khng b chn, c th theo Rt ngi vit bo co di progress, v.v. Mt s kinh nghim hay Trong survey HR, c th chuyn cc Kt qu theo thang Likert (1-5) khng cu hi demographic xung di cng chia trung bnh m tnh s lng cc v c ngi khng mun tit l ht cc cu tr li tch cc (4,5) v tiu cc thng tin c nhn ny (1,2), b qua cu trung tnh (3) Chuyn cu hi m sang cu hi Survey kp nhn c quan im hybrid: t survey u cu hi m ca respondent v tm quan trng ca (v d: nhng nguyn nhn khin Bn lnh vc, v lng tin ca respondent v yu thch cng ty) v phn tch tm cc trng thi ca cc hot ng trong lnh nhm nguyn nhn chnh. T ln sau, vc . a cc nhm nguyn nhn ny thnh V d: tm quan trng ca mng o cc phng n, v thm p/a Khc cho to i vi nhn vin. Trong mng ny t in. c cc cu hi: tnh trng p ng nhu Cng c cu, cht lng t chc lp hc, v.v. Respondent cho im quan trng t 1- Surveymonkey.com 5 cho c mng o to v cho im 1-5 cho tng cu hi.August 4, 2012 Thit k Survey hiu qu 64

65. Ti liu tham kho v Ch thch Mark Kasunic. Designing an Effective Survey. Sep 2005. SEI. CMU/SEI-HB-2005-004 www.sei.cmu.edu/reports/05hb004.pdf Ch thch cho trang 39: chuyn ngi bn bar. Mt ngi bn bar tng t bin doanh s bn trng ti cho mn sa nh (milk shake). Nguyn nhn l do anh ny khng hi khch hng mun ung sa nh l ngi c dng trng hay khng m hi ngi dng 1 hay 2 qu. Vic hi cu hi dn dt (leading question) kiu ny ph hp cho bn hng nhng k0 ph hp cho survey.August 4, 2012 Thit k Survey hiu qu 65

66. Thc hnh: survey cho FSOFT Wiki (1) y l Bng hi do nhm lm trc khi c 4. Wiki ang trong qu trnh pht workshop trin ni dung, bn thy ni dung FSOFT Wiki ra i vo 05/08/2010, y ca wiki nh th no? l mt website t in m v FSOFT Phong ph bao gm cc ni dung: T chc, Con Cha phong ph ngi, S kin, D n Sau hn 1 Bn c xut g v xy dng ni nm hot ng, survey ny nhm gip dung: BBT c th nh gi c cht lng 5. Bn c ngh wiki cn cho mt tin bi trn wiki v tm hiu nhu cu ca doanh nghip nh FSOFT? FSOFTer, qua c k hoch nng cao cht lng v b sung thng tin. C Khng 1. Bn bao gi gh thm wiki? L do: Ri Cha bao gi 6. Bn thy giao din ca wiki nh th no: 2. Bn c bit wiki c th truy cp t p, d nhn Internet? Nhm chn (log in bng user v pwd FSOFT) Bn c kin g: C 7. Bn c mun tr thnh CTV ca Khng Wiki: 3. Bn dnh bao nhiu thi gian C gh thm FSOFT Wiki mt ln? Khng 20 pht 8. Theo bn wiki cn c nhng ci 10 pht tin g pht trin: 5 pht V ni dung: Nhiu hn 20 pht V hnh thc: August 4, 2012 Thit k Survey hiu qu 66

67. Thc hnh: survey cho FSOFT Wiki (2) Cc li c tho lun v pht hin: Nhy ngay vo vit Bng hi Khng r mc ch dn n mt s cu hi khng c ngha (#2, #7) Khng ni g v i tng Cc p/a tr li u cha p ng nhu cu phn tch v xut hnh ng sau survey Ln ln gia cu hi ni b v cu hi trong Bn hi (#4, #5, #8) Khng c cu hi demographicAugust 4, 2012 Thit k Survey hiu qu 67

68. Thc hnh: survey cho FSOFT Wiki (3)Bng hi c chnh li sau workshop: B2. Anh Ch truy cp FSOFT Wiki qua knh A. Thng tin ngi tr li. Phn ny gm 2 cu no, hy chn tt c cc phng n ph hi, l cc thng tin gip phn tch kt qu theo hp: vng min v thm nin nhn vin. Qua cc ng link trong cc Bn tin 131 A1. a im lm vic ca Anh Ch: Qua Intranet (v d qua Menu hoc phn H Ni Nhn vt trong ngy) Nng Tp HCM Vo trc tip ng dn wiki.fsoft.com.vn. Nc ngoi Khc (xin ghi r): A2. Thm nin lm vic ca Anh Ch ti FSOFT: B3. FSOFT Wiki c thit k c th Di 1 nm truy cp t mng ni b v c t Internet T 1 nm n di 3 nm (ging email). Anh Ch truy cp FSOFT Wiki T 3 nm n di 5 nm bng hnh thc no (chn tt c cc T 5 nm n di 10 nm T 10 nm tr ln phng n ph hp): B. Ni dung. Phn ny gm 12 cu chia lm 4 Trong office qua mng LAN mc: cu B1-B4 - hin trng truy cp FSOFT Ngoi office qua VPN Wiki, cu B5-B8 - hin trng khai thc thng tin, Ngoi office qua Internet (ging nh truy cp cu B9-B11 - hin trng ng gp ni dung, v email) cu B12 l cc kin ng gp (free text) ca B4. Anh Ch s dng thit b no truy Anh Ch v 3 mc trn. cp FSOFT Wiki (chn tt c cc phng B1. Hy cho bit mc Anh Ch truy cp FSOFT Wiki, xin chn phng n gn ng nht: n ph hp): Hng ngy PC/laptop cng ty Hng tun PC/laptop nh Hng thng Cc thit b di ng (tablet, smartphone, v.v.) t hn hng thng Cha vo bao gi (xin chuyn sang cu B12)August 4, 2012 Thit k Survey hiu qu 68

69. Thc hnh: survey cho FSOFT Wiki (4)Bng hi c chnh li sau workshop (tip): B9. FSOFT Wiki l ni bt k ai cng c th B5. Anh Ch vo FSOFT Wiki v mc ch g (chn vit bi mi v sa bi c. Anh Ch tng vit tt c cc phng n ph hp): bao nhiu bi mi cho FSOFT Wiki? Trn 10 bi Tm thng tin v mt ai T 6 n 10 bi Tm c cc bi S k v cc bi vit khc T 2 n 5 bi Tm thng tin v s kin, t chc, d n, thut ng. 1 bi Lt qua v t m, khng ch tm kim thng tin g c th Cha bao gi Khc: (xin ghi r) B10. Anh Ch tham gia chnh sa ni dung B6. Theo Anh Ch, thng tin cha trong FSOFT cc bi sn c trn FSOFT Wiki? Wiki l hu ch i vi bn thn mnh? Nhiu hn 10 bi Rt ng T 6 n 10 bi ng T 2 n 5 bi Khng c kin 1 bi Khng ng Cha bao gi Rt khng ng B11. Nu Anh Ch tng vit mi hoc chnh B7. Theo Anh Ch, thng tin trn FSOFT Wiki sa bi c trn FSOFT Wiki, xin hy cho kin v l d tm kim? cng c vit v sa bi Rt ng Rt thun tin ng Thun tin Khng c kin Bnh thng Khng ng Khng thun tin Rt khng ng Rt khng thun tin B8. Theo Anh Ch, giao din ca FSOFT Wiki B12. Anh ch hy cho cc kin ng gp v: l thn thin? vic truy cp vo FSOFT Wiki, Rt ng ni dung v cch thc m Anh Ch mun khai thc ng thng tin t , lm sao mi ngi tham gia ng gp ni dung Khng c kin nhiu hn cho FSOFT Wiki. Khng ng Rt khng ng August 4, 2012 Thit k Survey hiu qu 69

70. Cht h Cm n cc anh ch, cc bn quan tm nghe/ c bi ny. Chi tit xin tham kho ti liu ca M. Kasunic. Nu thy b ch, xin hy gii thiu cho nhng ngi khc. Nu c nhu cu trao i, xin email cho datpp@fsoft.com.vn Version 2012_05_25August 4, 2012 Thit k Survey hiu qu 70