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Cost Leadership

Design to Cost

Hubert Haidinger

Director PE/CAM BU Industrial & Automotive

28. Februar 2013

AgendaAgendaAgendaAgenda

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WWWWhat is the Cost Ratio of PCB Technology?hat is the Cost Ratio of PCB Technology?hat is the Cost Ratio of PCB Technology?hat is the Cost Ratio of PCB Technology?

What are the Biggest Cost Drivers ?What are the Biggest Cost Drivers ?What are the Biggest Cost Drivers ?What are the Biggest Cost Drivers ?

What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?

How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

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Example: Single-sided PCB / HAL

Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

Cost Elements in %: Material % Drill & Rout %Surface %Layout %Soldermask %Electrical Test %Inspection %

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

3

Example: Double-sided PTH PCB / HAL

Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

Cost Elements in %: Material % Drill & Rout %Surface %Plating %Layout %Soldermask %Electrical Test %Inspection %

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

4

Example: Double-sided PTH PCB / ENIG

Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

Cost Elements in %: Material % Drill & Rout %Surface %Plating %Layout %Soldermask %Electrical Test %Inspection %

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

5

Example: 4 Layer PTH / HAL

Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

Cost Elements in %:

Material % Drill & Rout %Surface %Plating %Layout %Soldermask %Lamination %Electrical Test %Inspection %

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

6

Example: 10 Layer HDI Any Layer with ENIG/OSP

Cost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB TechnologyCost Ratio of PCB Technology

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

Cost Elements in %: Material % Drill & Rout %Surface %Plating %Laser drilling %Lamination %Layout %Soldermask %Electrical Test %Inspection %

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

AgendaAgendaAgendaAgenda

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What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?

What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?

What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?

How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

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Major Cost Drivers

What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?What are the Biggest Cost Drivers?

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

Material & Build-Up

Utilization

Copper plating

Thickness

Number of Drill & size

Design

AgendaAgendaAgendaAgenda

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What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?What is the Cost Ratio of PCB Technology?

What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?

What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?

How does Design Influence How does Design Influence How does Design Influence How does Design Influence Cost?Cost?Cost?Cost?

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

- Line Spacing

- Copper Thickness

- Aspect Ratio ( PCB Thickness )

- Annular Ring

- Soldermask Thickness & Soldermask Clearance

- Surface finish Area ( Gold )

- Drilling Tolerances

- Milling Tolerances

- Drilling and Milling Tool sizes

- ID print / Silkscreen ( Size and feature )

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Main Design Topics which Influence the Cost of the PCB

How does Design Influence CostHow does Design Influence CostHow does Design Influence CostHow does Design Influence Cost

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

Up to 25 % cost impact

due to reduced yield !!!

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What is the Cost Ratio of PCB What is the Cost Ratio of PCB What is the Cost Ratio of PCB What is the Cost Ratio of PCB TTTTechnology?echnology?echnology?echnology?

What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?What are the Biggest Cost Driver s?

What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?What Needs to be Done to Control PCB Costs?

How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?How does Design Influence Cost?

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

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Talk to your supplier about the following items

What Needs to be Done to Control PCB Costs ?What Needs to be Done to Control PCB Costs ?What Needs to be Done to Control PCB Costs ?What Needs to be Done to Control PCB Costs ?

Cost Leadership - Design to cost / Hubert Haidinger / Februar 2013

RCCPrepreg

Glass fabric….

Line / SpacingPad sizeBGA size

Impedance ….

Laser hole size Number of holesBuried holes ….1,6 mm ? versus

0,8 or 1 mm ?

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