Workshop 1 Modern information and telecommunication resources€¦ · 2. Internet, mobile satellite radio and TV transmitting. How do television and radio identify their target audiences?

Workshop 1

Modern information and telecommunication resources

1. Print mass media: books and recordings; magazines and newspapers.

2. Internet, mobile satellite radio and TV transmitting. How do television and radio identify

their target audiences?

3. Why is television still one of the best live media? How do we share our television

experiences?

4. Digital video and closed-circuit broadcasting.

5. Advantages of telecommunication resources.

6. Telecommunication speech peculiarities.

7. New vocabulary of digital communication.

References:

1. Мархасев И.Р., Зайцева В.А. Чтение и анализ газетных текстов = Newspaper

Critical Reading: учеб-метод. пособие для студентов фак. междунар. отношений / И.Р.

Мархасев, В.А. Зайцева. – Минск: БГУ, 2009. – 126 с. Режим доступа:

http://elib.bsu.by/handle/123456789/15015.

2. Луканина, С.А. World of Mass Media. Английский язык в рекламе, PR,

журналистика: учеб. пособие: рек. УМО / С.А. Луканина. – М.: Книжный дом

Университет, 2008. – 171 с.

3. Watson, J. and Hill, A. Dictionary of Media and Communication Studies. Eighth

edition. / James Watson, Anne Hill. – London: Bloomsbury Academic, 2012. – 346 p.

Режим доступа: http://www.ebook3000.com/dictionary/Dictionary-of-Media-and-

Communication-Studies--8th-edition_177316.html.

4. William F. Eadie. 21st Century Communication: A Reference Handbook / William F.

Eadie. – SAGE Publications Ltd. – 2009, 885 p. Режим доступа:

http://danielciurel.files.wordpress.com/2011/10/21stcenturycommunication2.pdf.

Workshop 2

Stylistics of journalistic genre

1. Journalistic genre variations.

2. Journalistic style as a system of interrelated lexical, phraseological and grammatical

means.

3. Distinctive properties of journalistic language.

4. Primary functions of journalistic style.

References:

1. Арнольд, И.В. Стилистика. Современный английский язык: Учебник для вузов.

— 4-е изд., испр. и доп. / И.В. Арнольд – М.: Флинта: Наука, 2002. — 384 с.

2. Гальперин И.Р. Стилистика английского языка / И.Р. Гальперин. – М., 1981. –

316 с.





http://elib.bsu.by/handle/123456789/15015

http://www.ebook3000.com/dictionary/Dictionary-of-Media-and-Communication-Studies--8th-edition_177316.html


http://knowledge.sagepub.com/view/contrib/602817

http://knowledge.sagepub.com/view/communication/SAGE.xml



http://danielciurel.files.wordpress.com/2011/10/21stcenturycommunication2.pdf


4.Watson, J. and Hill, A. Dictionary of Media and Communication Studies. Eighth

edition. / James Watson, Anne Hill. – London: Bloomsbury Academic, 2012. – 346 p. Режим

доступа: http://www.ebook3000.com/dictionary/Dictionary-of-Media-and-Communication-

Studies--8th-edition_177316.html.

5.William F. Eadie. 21st Century Communication: A Reference Handbook / William F.



6. Lectures

Workshop 3

Reporting

1. Reporting as news presented by reporters for newspapers or radio or television.

2. Fairness and accuracy in reporting.

3. Peculiarities of the genre, story types, the job of a reporter.

4. The language of reporting: linguistic and stylistic peculiarities.

5. Digital reporting.

6. Investigative reporting.

References:


– 4-е изд., испр. и доп. / И.В. Арнольд – М.: Флинта: Наука, 2002. — 384 с.


316 с.





4. Английский язык в рекламе, PR, журналистика:

учеб. пособие: рек. УМО / С.А. Луканина. – М.: Книжный дом Университет, 2008.

– 171 с.

5. Пыж, А.М. Reading and understanding newspapers: Учебное пособие / А.М. Пыж.

– Самара: Изд-во "Самарский университет", 2005. – 56 с. Режим доступа:

http://www.twirpx.com/file/296484/.








Workshop 4

Types and structure of newspaper stories

1. Hard news stories:

2. Brief news items and communiqués.

3. Press reports (parliamentary, of court proceedings, etc.).

4. Editorials, commentary and criticism articles.









http://www.twirpx.com/file/296484/








5. Advertisements and announcements.

6. Specific language features of hard news stories. Soft news stories: features or human

interest stories.

7. Specific language features of soft news stories.

8. Newspaper article structures.

References:




316 с.





4. Английский язык в рекламе, PR, журналистика: учеб. пособие: рек. УМО / С.А.

Луканина. – М.: Книжный дом Университет, 2008. – 171 с.











8. Lectures

Workshop 5

Modern newspaper article headline

1. Definition and concept. The function of headlines. Logical sentence structure of

headlines.

2. Language features of newspaper headlines: very short sentences, interrogative sentences,

nominative sentences, elliptical sentences, sentences with articles omitted, headlines

including direct speech.

3. Headline punctuation (the comma, the colon, single quotation marks).

4. Figurative language.

5. Stereotypes.

References:
















– Самара: Изд-во "Самарский университет", 2005. – 56 с.

3. Watson, J. and Hill, A. Dictionary of Media and Communication Studies. Eighth edition. /

James Watson, Anne Hill. – London: Bloomsbury Academic, 2012. – 346 p.






5. Lectures

Workshop 6

Printed page esthetics and newspaper design

1. News design as the process of arranging material on a newspaper page, according to

editorial and graphical guidelines and goals.

2. Typography.

3. Color.

4. Photos.

5. The interrelation of language, image and layout.

References:



2. Watson, J. and Hill, A. Dictionary of Media and Communication Studies. Eighth edition. /

James Watson, Anne Hill. – London: Bloomsbury Academic, 2012. – 346 p.






Workshop 7

Stylistic-linguistic analysis of newspaper article

1. Informational structure within the text – theme and rheme.

2. Logical structure and cohesion.

3. Pragmatic aspects of newspaper articles.

4. Newspaper language as the main carrier of the message.

5. Newspaper article tone: sarcastic, ironic, pessimistic, optimistic, and humorous.

6. Sentence structure analysis.

7. Lexico-semantic analysis: meanings generated by lexical items.

8. Phonological aspect: rhyme, rhythm, alliteration, assonance, transliteration, homophones.

9. Figurative language analysis: metaphoric feature, personification, simile, paradox,

synecdoche, rhetorical questions.















References:


– 4-е изд., испр. и доп. / И.В. Арнольд – М.: Флинта: Наука, 2002. – 384 с.


316 с.





4. Lule, J. Understanding Media and Culture: An Introduction to Mass

Communication / Jack Lule. Режим доступа:

http://www.saylor.org/site/textbooks/Understanding%20Media%20and%20Culture.pdf.






Workshop 8

Psychological-linguistic and non-verbal techniques of TV ads

1. Advertising psychology: motivation theory (daily decisions are governed by drives, over

which persons have little conscious control) and consumption (material objects as a system

of meanings, through which persons express themselves and communicate with each other).

2. New powers of TV persuasion: psychological-linguistic and non-verbal techniques.

3. Visual culture and story-line dialogues in TV advertising discourse.

References:








3. Hackley, C. Advertising and Promotion: Communicating Brands / Chris Hackley. –

SAGE Publiations, 2005. – 263 p. Режим доступа:

http://books.google.by/books?id=toPWE8VNk7sC&pg=PA41&dq=Advertising+texts+as+f

orms+of+discourse&hl.

4. Leech, G. N. English in Advertising [M] / G. N. Leech. – Longmans: Green and Co.

Ltd.,1966. – 210 p.

5. The principles of advertising are largely based on cognitive psychology

http://granturi.ubbcluj.ro/autodidact/en/files/u_14_st.pdf.


http://www.saylor.org/site/textbooks/Understanding%20Media%20and%20Culture.pdf













http://books.google.by/books?id=toPWE8VNk7sC&pg=PA41&dq=Advertising+texts+as+forms+of+discourse&hl


http://granturi.ubbcluj.ro/autodidact/en/files/u_14_st.pdf

Workshop 9

Press advertising

1. Advertising texts as forms of discourse.

2. Four functions of advertising: AIDA.

3. Structure of advertising.

4. Advertising language as a special kind of language.

5. Features of morphology and syntax.

6. Rhetorical devices used in English advertising.

References:




orms+of+discourse&hl. 2. Leech, G. N. English in Advertising [M] / G. N. Leech.– Longmans: Green and Co.

Ltd.,1966. – 210 p.

3. Michael, L.G. The Language of Television Advertising [M] / L.G. Michael. – London:

Academic Press Inc. Ltd., 1982. – 257 p.



доступа: http://www.ebook3000.com/dictionary/Dictionary-of-Media-and-





Workshop 10

Radio ads peculiarities

1. Sound symbolism concept.

2. Prosodic features: intonation, stress and other paralinguistic features of speech such as

voice quality, emotion and speaking style.

3. The effect of noise, music and songs.

4. Attention-seeking strategy in radio ads.

5. Topic change and turn-taking.

References:

1. Features of Radio Advertising http://www.syl.com/bc/featuresofradioadvertising.html

2. The Discourse of Radio Commercials and the Functions of Persuasion

http://ruc.udc.es/dspace/bitstream/2183/9520/1/CC_26_art_17.pdf.

3. Herz, T. The 7 Secrets of Creative Radio Advertising / Tony Herz. – Ecademy

Press, 2013. – 176 p. Режим доступа:

http://books.google.by/books?id=S_NPj9KQmxAC&printsec=frontcover&dq=inauthor:%2

2Tony+Hertz%22&hl=ru&sa=X&ei=MXdpUvT6DsjvkQfawYBQ&ved=0CCwQ6AEwAA

#v=onepage&q&f=false.










http://www.syl.com/bc/featuresofradioadvertising.html

http://ruc.udc.es/dspace/bitstream/2183/9520/1/CC_26_art_17.pdf

http://books.google.by/books?id=S_NPj9KQmxAC&printsec=frontcover&dq=inauthor:%22Tony+Hertz%22&hl=ru&sa=X&ei=MXdpUvT6DsjvkQfawYBQ&ved=0CCwQ6AEwAA

http://books.google.by/books?id=S_NPj9KQmxAC&printsec=frontcover&dq=inauthor:%22Tony+Hertz%22&hl=ru&sa=X&ei=MXdpUvT6DsjvkQfawYBQ&ved=0CCwQ6AEwAA#v=onepage&q&f=false










Workshop 11

Advantages and disadvantages of ads

1. Negative and positive aspects of advertising as the process of commercial promotion of

goods and services.

2. Positive aspects of advertising as the process of commercial promotion of goods and

services.

3. Psychological manipulation for changing perception or behavior of others through

underhanded, deceptive, or even abusive tactics.

References:




orms+of+discourse&hl.








Workshop 12

Mass media and public relations

1. Public relations as the practice of managing the flow of information between an individual

or an organization and the public. The sphere of public relations use.

2. Mass media as a means of public relations for shaping positive images of organizations and

nations. Public relations as the art and science.

3. Methods and tactics.

4. Typical activities and common techniques.

References:












http://en.wikipedia.org/wiki/Perception

http://en.wikipedia.org/wiki/Deceptive

http://en.wikipedia.org/wiki/Abuse










http://en.wikipedia.org/wiki/Public_relations

http://en.wikipedia.org/wiki/Information

http://en.wikipedia.org/wiki/Organization

http://en.wikipedia.org/wiki/General_public

http://en.wikipedia.org/wiki/Public_relations




3. Green, A. Creativity in Public Relations. Fourth Edition / Andy Green. – London: Kogan

Page Limited, 2010. – 256 p. Режим доступа: http://www.ebook3000.com/Creativity-in-

Public-Relations--Fourth-Edition_181265.html.

4. Nayyar, D. Modern Mass Communication (Concepts and Processes) / Deepak

Nayyar. – Oxford Book Company, 2007. – 182 p. Режим доступа:

http://bookfi.org/book/1171291.

Workshop 13

Public speeches

1. Public speaking as a form of communication.

2. The purposes of public speaking: motivation, influence, persuasion, informing,

translation, or simply ethos.

3. Public speaking techniques for developing a relationship with the audience.

References:




316 с.

3. O’Hair, D., Rubenstein, H., Stewart, R. A Pocket Guide to Public Speaking / Dan

O’Hair, Hannah Rubenstein, Rob Stewart. – Bedford/St. Martin’s – 2009, 355 p. Режим

доступа: http://www.ebook3000.com/A-Pocket-Guide-to-Public-Speaking_161322.html.




http://www.ebook3000.com/Creativity-in-Public-Relations--Fourth-Edition_181265.html

http://www.ebook3000.com/Creativity-in-Public-Relations--Fourth-Edition_181265.html

http://bookfi.org/book/1171291

http://en.wikipedia.org/wiki/Ethos

http://www.ebook3000.com/A-Pocket-Guide-to-Public-Speaking_161322.html






КСР 1

Reporting

1. Reporting as news presented by reporters for newspapers or radio or television.

2. Fairness and accuracy in reporting.

3. Peculiarities of the genre, story types, the job of a reporter.

4. The language of reporting: linguistic and stylistic peculiarities.

5. Digital reporting.

6. Investigative reporting.

References:




316 с.





4. Английский язык в рекламе, PR, журналистика:

учеб. пособие: рек. УМО / С.А. Луканина. – М.: Книжный дом Университет, 2008. –

171 с.











КСР 2

Current news writing: live reporting (mobile news reporting)

1. News values.

2. Timeliness. Novelty. Accuracy. Fairness. Brevity. Clarity.

3. Inverted pyramid structure of news stories.

4. Story organization.

5. Elements of good writing. Neutral language. Logical order. Grammar. Spelling. Style.

References:

























5. Digital Journalism, Multimedia Journalism, Online Journalism: A journalism

instructor's observation and thoughts [Electronic resource]. – 2013. – Mode of access:

http://www.mulinblog.com/2013/02/03/twitter-writing-tips-digital-mobile-news-reporting/.

– Date of access: 10.08.2013.

КСР 3

Information interview as form of screen dialogue

1. Interview structure.

2. Interview as just a talk with someone about a specific topic.

3. Rules for interview conducting.

4. Specific language features: open-ended questions to invite lengthy answers, leading

questions, back up questions, specific information and terminology.

5. Vox-pop style.

References:

1. Doyle, A. Informational Interviews. What is an Informational Interview and How it

Can Help Your Career [Electronic resource]. – 2013. – Mode of access:

http://jobsearch.about.com/cs/infointerviews/a/infointerview.htm. – Date of access:

12.09.2013.

2. Vox-pop style. [Electronic resource]. – 2013. – Mode of access:

http://www.mediacollege.com/video/interviews/voxpops.html. – Date of access: 12.09.2013.








5. Conducting Effective Interviews [Electronic resource]. – 2013. – Mode of access:

http://www.aicpa.org/InterestAreas/ForensicAndValuation/Resources/PractAidsGuidance/D

ownloadableDocuments/10834-378_interview%20whiite%20paper-FINAL-v1.pdf. – Date

of access: 15.10.2013.









http://www.mulinblog.com/

http://www.mulinblog.com/

http://www.mulinblog.com/2013/02/03/twitter-writing-tips-digital-mobile-news-reporting/

http://www.mediacollege.com/video/interviews/voxpops.html

http://jobsearch.about.com/cs/infointerviews/a/infointerview.htm










http://www.aicpa.org/InterestAreas/ForensicAndValuation/Resources/PractAidsGuidance/DownloadableDocuments/10834-378_interview%20whiite%20paper-FINAL-v1.pdf

http://www.aicpa.org/InterestAreas/ForensicAndValuation/Resources/PractAidsGuidance/DownloadableDocuments/10834-378_interview%20whiite%20paper-FINAL-v1.pdf

КСР 4

Deformation, appropriation and the problem of false light

1. Freedom of speech as governmentally-acknowledged right of people.

2. Types of defamation — slander and libel.

3. Information as a matter of public interest and concern.

4. Legal balance between free speech and censorship.

References:

Мархасев, И.Р., Зайцева, В.А. Учебное пособие по практическому курсу

английского языка “American Mass Media” / И.Р. Мархасев, В.А. Зайцева. – Минск:

БГУ, 2005. – 184 с.

2. The free dictionary [Electronic resource]. – 2013. – Mode of access: http://legal-

dictionary.thefreedictionary.com/Libel+and+Slander. – Date of access: 17.10.2013.

3. Publication of Private Facts [Electronic resource]. – 2013. – Mode of access:

http://www.dmlp.org/legal-guide/publication-private-facts. – Date of access: 17.10.2013.




КСР 5

Copyright Law in press

1. International copyright norms.

2. Copyright protection of creative communication works and intellectual property.

3. Plagiarism as a crime.

4. Problems of copyrighting in mass media.

References:

1. Principles of International Copyright [Electronic resource]. – 2013. – Mode of access:

http://www.ivir.nl/publications/hugenholtz/Goldstein_Chapter_1.pdf. – Date of access:

03.11.2013.

2. Мархасев, И.Р., Зайцева, В.А. Учебное пособие по практическому курсу


БГУ, 2005. – 184 с.

3. Plagiarism [Electronic resource]. – 2013. – Mode of access:

http://writingcenter.unc.edu/handouts/plagiarism/. – Date of access: 03.11.2013.





5. The free dictionary [Electronic resource]. – 2013. – Mode of access: http://legal-

dictionary.thefreedictionary.com/Libel+and+Slander. – Date of access: 17.10.2013.

http://www.wisegeek.com/what-is-freedom-of-speech.htm

http://www.wisegeek.com/what-is-slander.htm

http://www.wisegeek.com/what-is-libel.htm

http://legal-dictionary.thefreedictionary.com/Libel+and+Slander


http://www.dmlp.org/legal-guide/publication-private-facts






http://www.ivir.nl/publications/hugenholtz/Goldstein_Chapter_1.pdf

http://writingcenter.unc.edu/handouts/plagiarism/





КСР 6

Press and invasion of privacy. Media etiquette

1. The right of the individual to a private life.

2. Victims of unfair media coverage.

3. Information not for publication.

4. The ethics of journalism.

5. Rights and obligations of journalists.

6. Fairness, balance and accuracy in reporting.

References:

1. Мархасев, И.Р., Зайцева, В.А. Учебное пособие по практическому курсу


БГУ, 2005. – 184 с.

2. Jessica MCbride. Covering Crime [Electronic resource]. – 2013. – Mode of access:

http://www.wpri.org/WIInterest/Vol14no1/McB14.1.pdf. – Date of access: 20.10.2013.

3. Pivacy and Human Right [Electronic resource]. – 2013. – Mode of access:

http://gilc.org/privacy/survey/intro.html. – Date of access: 20.10.2013.

4. Journalists Ethics Code [Electronic resource]. – 2013. – Mode of access:

http://ethicnet.uta.fi/belarus/journalists_ethics_code. – Date of access: 25.10.2013.

5. Journalism: Rights and Responsibilities [Electronic resource]. – 2013. – Mode of

access: http://naturalism7.blogspot.com/2010/09/journalism-rights-and-responsibilities.html.

– Date of access: 25.10.2013.

http://www.wpri.org/WIInterest/Vol14no1/McB14.1.pdf

http://gilc.org/privacy/survey/intro.html

http://ethicnet.uta.fi/belarus/journalists_ethics_code

http://naturalism7.blogspot.com/2010/09/journalism-rights-and-responsibilities.html