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    RequestforProposals

    InreferencetotheredesignofWorkNOLA.com

    4/27/2012

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    WorkNOLARedesignRFP04/27/2012

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    WorkNOLA.comRedesign

    GreaterNewOrleans,Inc.isaregionaleconomicdevelopmentallianceservingthe10-parishregionofSoutheast

    Louisiana.

    InAprilof2011,theorganizationtookcontroloftheemploymentlistingwebsiteWorkNOLA.com,whichhad

    previouslybeenmanagedbyMakeNewOrleansHome.

    GNO,Inc.isseekingtheservicesofanexperiencedwebsitedesignfirmtoredesign,develop,implement,and

    providehostingandmaintenanceservicesforWorkNOLA.com.Thisprojectwillutilizepostedlistingsandaccounts

    fromtheexistingwebsiteaswellasnewfeatures,capabilities,anddifferentvisuallayoutassuggestedbyGNO,

    Inc.andthefirmselected.

    BackgroundGreaterNewOrleans,Inc.playsavitalroleastheregionaleconomicdevelopmenthub,servingtocoordinate,

    consolidate,andthencatalyzeeconomicdevelopmentinitiatives.Theorganizationsaimistogeneratewealthand

    improvethequalityoflifeintheregion.Attractingandretainingbusinesses,advocatingforpoliciestoimprovethe

    competitiveclimate,andensuringtheavailabilityofahigh-qualityworkforce,GNO,Inc.intendstocounter

    negativeperceptionsandensurethatthereisaclearunderstandingofthesupremeopportunitiesavailableintheGreaterNewOrleansregion.

    Theorganizationhasembarkedonademand-drivenhumancapitalstrategyinordertoensurethattheregion

    meetsworkforcedemands.Underthatmission,GNO,Inc.hasmaintainedtheemploymentlistingsite

    WorkNOLA.cominitscurrentformbutrequiressomeenhancementsinresponsetothegrowingneedsofour

    regionsemployers.

    ProjectObjectives

    ThegoalofWorkNOLA.comistoprovideasimplebutcomprehensiveno-costemploymentresourceforthe

    GreaterNewOrleansareawhilefunctioningasamarketingtoolfortheregion.Thecurrentsitefeatures

    employmentlistingsforavarietyofindustries,butlacksinbothvisualdesignandfunction.

    Theredesignedsiteshouldfeaturegreatercontrolofaccountsfortheapplicants,employers,andGNO,Inc.staff

    aswellasenhancedcontentcapabilitiestobettersharethelistingsonthesiteandfeaturesuitableinformation

    abouttheregionforapplicantswhomaybemovingfromoutsideofthearea.

    Equallyimportantistheneedforthesitetotakeonasophisticateddesigntoaccuratelydepictourregionasahub

    ofdigitalservices.

    Thewebsiteshallmeetthefollowingcriteria:

    Visuallyappealinglayoutthatfunctionsindesktop,laptop,andmobileenvironments.WorkNOLA.comshouldfeatureaveryobviousNewOrleanslook.

    EasilyupdatedCMSfromthefront-endandback-endforgreatercontroloverlistingsandaccountsbyapplicants,employers,andGNO,Inc.administrators.

    Abilitytoacceptafullrangeofresumeformatsforuploadbyapplicants,addedabilitytostoremorethanonecoverletter.

    Siteshouldbeeasilyupgradable.

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    GeneralandDesiredEnhancements

    Desiredimprovementsinclude,butarenotlimitedtothoselistedbelow.Additionalenhancements,atthe

    recommendationofthefirms,arewelcomeandwillbeconsidered.

    AccountManagement

    Greatercapabilitytomanagejobs,accountname,anddetailsofeachlisting.Additionally,ifemployeeleaves,eachcompanyneedstheabilitytochangetheiraccountadministratoreasily. Jobapplicantsshouldhavefullabilitytomanageallaspectsoftheiraccounts-username,password,avatar,

    profile,resume(s),coverletter,portfolio,professionalattachments,abilitytobeaddedtoworkforcebank.

    Employersshouldhavefullabilitytomanageallaspectsoftheiraccountsusername,password,avatar,profile,applicantintakemethod,accountadministrator,socialmediasharing.

    Siteadministratorshouldhavefullabilitytomanageallaspectsofalluseraccounts(applicantsandemployers)-usernames,passwordreset,avatar,profile.Thisfunctionalityshouldincludepermissiontoadd/removejobs,

    changeemployeradmins,addordeleteaccounts.Administratorshouldbeabletochangeanyaspectofany

    accountorlistingatanymoment.

    SiteshouldincludeadetailedsetofinstructionsandFAQforusers.SiteAdministration

    Siteadministratorshouldhaveabilitytoanalyzemetricsofsitehowoftenlistingsarepostedbyindustry,howmanyapplicantsineachindustry,etc.

    TraffictrackingshouldallowforGNO,Inc.toeasilymonitortheactivityofusersforinsightintopossiblechangestoterminologyorhierarchyofthesite.

    ThesitemustutilizeastandardCMSorsimilarsiteadminenvironmentwhichissimpletomaintainandbeabletoaccommodateavisualoverhaulperformedwithskillsrequiredbytypicalwebstandards.

    SitemustbecompatiblewithGNO,Inc.webserversandmustfitappropriatespecificationsforfullusageoncurrentconfiguration.ThecurrentlistingsexistsinaMySqldatabaseandthehostingenvironmentsupports

    PHP5.2+,MySQL5.2+,andrunsonanApachewebserver.

    Functionality

    Fullintegrationwithsocialmediaforeasysharingoflistingsbyapplicantsandemployersalike,addedabilitytoeasilyemailalisting

    Providecomprehensivedirectoryoflocalworkforceforemployerstosearch,withoptionforaccount-holderstooptout(alaLinkedIn)

    DatafeedviaRSSorAPIforexternalsitestoeasilyfeaturelistings Theabilitytosortjobsbyjustcategoryandindustry,inadditiontotheaddedabilitytocategorizejobsbyskill

    sets.Employersandjobseekerscouldbothsearchforskillsets.

    Listofemployersineachindustry,withlinkstotheirsites(notlimitedtoonesthathavejobsposted) AbilityforemployertochoosemethodofapplicationeitherviaWorkNOLAortodirectapplicantstotheir

    internaljobportal.Alsoallowrequestsforportfolio/samples.

    Allowemployerstolabeleachjobasfull-time,part-time,internship,orfreelancetobeusedassearchcriteria. Featurelocationinregionasamajoridentifierforeachopenposition(Metairie,Uptown,Northshore,etc.),

    addamongsearchcriteriaforapplicants.

    Joblistingsshouldbepostedusingpre-determinedcharacteristics,chosenwithradiobuttonsorfromdrop-downs(i.e.requirededucationlevel,experience,etc.)Thesefieldsshouldthenbeabletobeanalyzedbythe

    GNO,Inc.stafftotrackemployerneedsintheregion.

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    Skillsforeachjobanduserprofileshouldutilizetagsasindividualskills(i.e.budgetanalysis,HTMLprogramming,etc.)ThesefieldsshouldthenbeabletobeanalyzedbytheGNO,Inc.stafftotrackskill

    patterns.

    Creationofanotificationsystemthatwillemailalertswhenauserpostsaresumethatmeetsthecriteriathatanemployerislookingfor,orifajobispostedthatmeetstheskillsetsofanapplicant.Alertsshouldbeuseful

    forbothemployersandapplicantsalike.

    Possibleinclusionofaccesstobackgroundandcreditchecksforemployerstoperform.

    VisualEnhancements

    Layoutshouldtakeadvantageofspace,featuremorejobsperpageinsearchresults. Sitemustbeeasytonavigate. Siteshouldhavefunctionalitytogivehighervisibilitytopaid,featured,orsponsoredlistings. Assetsfeaturedonmainhomepagelayoutshouldbeflexibleprovidingabilitytochangeareasofwebsite

    aroundbasedonchangingmarket.

    Otherrequirementsandfeatures

    Inadditiontojoblistings,thesiteshouldserveasaninformationalresourceforapplicantsconsideringtheGreater

    NewOrleansregionforfutureemployment.Thissectionofcontentwouldapplytotheentire10-parishareathat

    definestheGreaterNewOrleansregion.Itisimportanttonotethatthetargetaudienceforthissectionwouldbe

    comprisedofindividualswithlittleornospecificknowledgeoftheNewOrleansarea.

    Theinformationnecessarywouldinclude,butwillnotbelimitedto:

    Informationonhighereducationoptionsintheregion,theirperformance,howtoenroll,andotherusefuldetailsforallprospectivestudentsandfamilies.

    Detailsonrenting&homebuying,taxes,utilities,andotherdetailsregardingresidencesintheregion. Culturalassetsintheregion,howtoparticipate,informationaboutfestivalsandcelebrationsaswellasdetails

    regardingtheartsandperformancesinthearea.

    ArobustlistingofrecreationoptionsinSoutheastLouisiana,includingdetailsregardingrequiredlicensing,etc. OveralldetailsonthequalityoflifeintheGreaterNewOrleansarea,whatpeoplecanexpectwhentheymove

    here.

    AnnouncementsmadeintheGreaterNewOrleansbusinesscommunity. Industryforecasts:Informationonprojectionsofjobstobecreatedinthefuture.ServicestobeProvided

    Fullvisualre-designofsite CompleteadminandCMSoverhaul Migrationofdatafromcurrentsitetonewversion Alltechnicalanddesignaspectsoftheproject TrainingofGNO,Inc.staff,ifnecessary,tofunctionasadministratorsofsite Uploadingandconfigurationofallnecessaryfilesforsitetofullyfunctionupondelivery Completesetupandtechnicalassistancewithsiteforaminimumof60daysfromlaunchScheduleofEventsforProposal

    RequestforProposals4/27/2012

    ProposalsDue5/16/2012

    FinalistInterviews5/21/2012through5/30/2012

    ProjectDeliveryDeadline9/15/2012

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    Writtenand/orvisualdesignconceptswhichencapsulateyourcompanysvisionforthesite,oncecomplete.

    Acomprehensivelistofreferencesandpastwebprojects.ThiswouldincludeURLsforeachprojectandapointof

    contactwhichwecancalloremail.Detailedinformationregardingyourcompanysexperienceinwebsite

    development,includinganyrelevantexperiencewithotherdatabase-drivensitesorsimilarprojects.

    Adescriptionofthequalificationsandexperienceofthestaffmembersthatwillbeinvolvedintheproject.Please

    identify:

    Theprojectmanager Theproposedprojectteam,includinganysub-consultants, Keypersonnelandtheamountoftimethattheywillbededicatingtotheproject Ahighlightoftheexperienceoftheprojectteambyindividualteammember Adescriptionofhowtheprojectwillbemanagedthroughtosuccessfulcompletion

    Adetailedcostestimateandproposalcontainingalltechnicalspecificationsofthesite,including,butnotlimited

    to,allcostsassociatedwiththesitetransitionandongoingusage.Theproposalshouldcontainthetotalproject

    cost,aswellasdetailedlineitemcostsforcomponents/phasesoftheproject.Allhourlyratesandfees,charges,

    costs,andanticipatedreimbursablecostsmustbeclearlystated.

    RespondentsareencouragedtocontactGNO,Inc.withanyquestionsorconcerns.Finalproposalssubmittedare

    tobereceivedbyGreaterNewOrleans,Inc.nolaterthan4:00p.m.CTonWednesday,May16,2012.Fourprinted

    copiesoftheproposalmustbesubmittedandonedigitalcopymustbeemailedto [email protected].

    Physicalcopiesshouldbemailedto:

    GreaterNewOrleans,Inc.

    Attn:MattWolfe,CommunicationsAssociate

    365CanalStreet,Suite2300

    NewOrleans,LA70130

    MWBEsarestronglyencouragedtosubmitproposals.Additionally,applicantsutilizingMWBEsassub-contractors

    arealsostronglyencouragedtoapply.

    GreaterNewOrleans,Inc.encouragessubmissionsfromteamsofvendors,whichcanutilizestrengthsoreach

    othertoperformthetasksdefinedinthisRFP.

    Confidentiality

    VendorswhoprovideservicestoGreaterNewOrleans,Inc.and/oritspartners,stakeholders,andusersof

    WorkNOLA.commayreceiveconfidentialandproprietaryinformation(ConfidentialInformation)fromthe

    GreaterNewOrleans,Inc.and/ororitspartners,stakeholders,andusersofWorkNOLA.com.Vendorswillbe

    requiredtosignanagreementstatingthatallinformationreceivedfromeithertheGreaterNewOrleans,Inc.

    and/oritspartners,stakeholders,andusersofWorkNOLA.comwillbekeptconfidentialandshallnot,without

    priorconsentofGreaterNewOrleans,Inc.and/oritspartners,stakeholders,andusersofWorkNOLA.com,be

    disclosedorused,otherthantoprovideservicestoGreaterNewOrleans,Inc.and/oritspartners,stakeholders,

    andusersofWorkNOLA.cominconnectionwiththevendorswork.

    SelectionProcess

    Allsubmittedproposalswillbeconsidered.Vendorswhichmeettherequirementsbelow,innoparticularorder,

    willbeenteredintotheselectionprocess:

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    OrganizationalCapacity ExperienceandReferences

    DescriptionofServicesandDeliverables

    DesignConcept

    Pricing

    Compatibilitywithproposalguidelines

    Additionally,therewillbeaninterviewprocesstoscreenvendorsthatmeetthemajorityoftheseguidelines.The

    numberofvendorschosentobeinterviewedwillbedeterminedbyboththeoverallnumberofsubmissionsand

    vendorswhichareeligiblefortheselectionprocess.VendorswhoarenotchosenwillbenotifiedbyGreaterNew

    Orleans,Inc.inatimelymanner.

    ScoringSystem

    PointFactor1:QualityofProposedDesignconcept(20pointsmaximum)

    Istheconceptuseableandappealing? Doestheconceptallowforthesitetofunctionasintended? DoesthedesignsufficientlyandcreativelypromotetheregionandthedigitalsophisticationoftheGreater

    NewOrleansarea?

    Istheimplementationstrategyfeasibleandeffective?PointFactor2:ProfessionalExperienceofTeam(20pointsmaximum)

    Howinnovativeistheteam? Teamexperienceinwebdesignanddatabasemanagement Examplesofpastperformanceonsimilarprojects Hastheteamtakenonaprojectofthisscale? Whatspecialcapacitiesdoestheteampossessinregardstothecompletionofthissiteredesign? Havetheprovidedreferencesfavorablyrecommendedtheteam?PointFactor3:FamiliaritywithContent(5pointsmaximum)

    Istheteamknowledgeableofworkforceassetsandindustriesintheregion? Doestheteamunderstandtheworkforceissuesintheregion?PointFactor4:ProposedWorkPlan(10pointsmaximum)

    DoestheteamhaveareasonablemethodologyandscheduleforcompletionoftheScopeofWork? DoestheteamhavethecapacityneededtoaccomplishtheScopeofWorkwithintheallottedtimeframe?PointFactor5:Technicalcompatibilityandimprovements(20pointsmaximum)

    Istheproposalcompatiblewiththecurrentdatabase? DoestheproposedScopeofWorkaddressalldesiredenhancements? DoestheproposedScopeofWorkaddressadditionalenhancements?PointFactor6:Proposedprojectbudget(25pointsmaximum)

    DocostestimatescorrelatetoprojectscopeanddeliverablesasdefinedintheRFP? Areadequateassumptionsforcostestimatesincluded? Doesbudgetreflectmostefficientandeffectiveuseoffunding?Totalpointspossible:100

    Eligibleapplicantsincludefor-profitentities,not-for-profitentities,orjointventures.Allapplicationsmustinclude

    theinformationrequestedinthisRFP.Uponreview,GNO,Inc.maynotifythatadditionalinformationor

    clarificationisnecessary.