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Working with Parents to Increase Business Alys Shantz Shantz Photography www.shantzphotography.com [email protected] 4 Feb 2014. Only 25% of Canadian parents consider sleep-away camp beneficial. Source: Gandalf Group. 2012. What Kids Need. What C amp O ffers. - PowerPoint PPT Presentation
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Working with Parents to Increase Business
Alys Shantz Shantz Photography www.shantzphotography.com [email protected] 4 Feb 2014
Only 25% of Canadian parents consider sleep-away camp beneficial
Source: Gandalf Group. 2012.
What Kids Need
What Camp Offers
How to Work with
Parents
What Kids Need
What Camp Offers
How to Work with
Parents
Kids today spend 8 hoursper day using some form of new media
Source: American Academy of Pediatrics. 2013.
Today’s kids explore half of whattheir parentshave explored
Last Child in the Woods: Saving Our Children from Nature Deficit Disorder. Richard Louv. 2008.
74% of kids get less than1 hour of physical activity per day Source: Y-USA. 2011.
Essential Character Strengths
Grit
Zest
Self-control
Social IntelligenceGratitude
Optimism
Curiosity
How Children Succeed: Grit, Curiosity, and the Hidden Power of Character. Paul Tough. 2012.
What Kids Need
What Camp Offers
How to Work with
Parents
What Kids Need
What Camp Offers
How to Work with
Parents
7 Experiences that Build ResilienceNew
Relationships
Powerful Identity
Feeling of Control
Fairly TreatedPhysical Development
Belonging
Cultural Understandin
g
Camps Make Children Resilient. Unger. 2012.
Lasting Behaviour Change in YouthSocial
integration and citizenship
Environmental awareness
Attitudes towards physical activity
Emotional Intelligence
Self-confidence
and personal development
Canadian Summer Camp Research Project. Glover et al. 2013.
So why don’t more parents send their kids to camp?
Parents are afraid
Current searches
don’t help
What Kids Need
What Camp Offers
How to Work with
Parents
What Kids Need
What Camp Offers
How to Work with
Parents
Camp is a safe space
Let’s share our message
The key is communication
Involve parents
Help each other
What Kids Need
What Camp Offers
How to Work with
Parents
Camp is still Magic