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Working Paper Series
_______________________________________________________________________________________________________________________
National Centre of Competence in Research Financial Valuation and Risk Management
Working Paper No. 580
The Dynamics of Going Public
Maria Cecilia Bustamante
First version: December 2005 Current version: November 2008
This research has been carried out within the NCCR FINRISK project on
“Dynamic Corporate Finance and Financial Innovation”
___________________________________________________________________________________________________________
The Dynamics of Going Public
Maria Cecilia Bustamante�
This Draft: November 2008First Draft: December 2005
Abstract
This paper develops a signalling game in which the decision to raise public equityis a real option of the �rm. Firms may use multiple signals to reveal their type:the timing of the IPO, the fraction of shares issued and the underpricing of shares.The model provides a tractable approach for solving signalling games in a real optionsframework and predicts both IPO activity and underpricing conditional on adverseselection. In periods where adverse selection is less relevant (hot markets), there ishigher IPO volume, younger �rms go public and �rms with worse investment prospectsare overvalued. In periods where adverse selection is more relevant (cold markets),there is lower IPO volume, �rms with better investment prospects accelerate their IPOand underprice more their shares with respect to worse �rms to avoid imitation. Thepaper provides a rational approach to analyze underpricing and market timing. Theempirical tests support the predictions that better �rms go public earlier and underpricemore their shares during cold IPO markets.
Keywords: IPOs, SEOs, real options, signalling games, asymmetric information.JEL Classi�cation Numbers: D82, G14, G31, G32
�University of Lausanne, Swiss Finance Institute. E-mail: [email protected]. I amgrateful to Christopher Hennessy, Ron Giammarino, Dmitry Livdan, Erwan Morellec, Christine Parlour,Enrique Schroth, Ilya Strebulaev, Gunther Strobl, Rene Stulz, Deszo Szalay, Alexander Wagner, ChristopherYung and seminar participants at the University of Lausanne, Universidad Torcuato di Tella and Universityof California, Berkeley. I thank all comments received at the UBC Winter Finance Conference and theWFA Annual Meetings 2008, Hawaii. An earlier version of this paper won the SFI Annual Award 2006 forthe Best Working Paper by a PhD student in Switzerland. All errors are my own. Financial support bythe Swiss National Centre of Competence in Research "Financial Valuation and Risk Management" (NCCRFINRISK) is gratefully acknowledged.
1 Introduction
Ever since Ibbotson (1975) �rst documented large underpricing in initial public o¤erings
(IPOs), there has been a growing literature on IPOs. The study of IPOs gained further
attention during the 1990s with the work by Ritter (1991) on long run underperformance,
and the increased IPO activity until the burst of the NASDAQ bubble. Most of the theory
on IPOs, though, is static in nature: it posits multi period set-ups where the time at which
�rms become public is taken as given. For instance, the papers by Rock (1986) and Welch
(1989) provide alternative explanations to underpricing where the time at which the �rm
goes public is deterministic. This paper adds to the current literature in IPOs by analyzing
the decision to go public as a real option of the �rm. The framework emphasizes that both
the timing to raise public equity and the underpricing of new issues are relevant to explain
the decision to go public.
In line with Welch (1989), Grinblatt and Hwang (1989) and Allen and Faulhaber (1989),
there is asymmetric information between managers and market players. Since the single
managing shareholder of the �rm has better information about his �rm�s future cash �ows,
he may signal information about the true value of the �rm through the going public strategy.
This paper explores a dynamic signalling game of the decision to raise public equity, where
�rms reveal their type through both dynamic signals such as the timing to do a public
o¤ering and static signals such as the fraction of shares issued and the underpricing of
shares. While the static signals have been widely studied elsewhere (see Vandemaele, 1997,
for a survey), this also considers timing to raise public equity in the presence of asymmetric
information. The model is thus strongly related to the literature on real options and
asymmetric information motivated by Grenadier (1999).
Several contributions follow from analyzing the decision to go public in the current
framework. First, this paper adds to the study of real options and asymmetric information
in considering the impact of signalling on the option exercise strategies of �rms. When
�rms fully reveal their type (separating equilibrium), �rms with better investment projects
go public earlier to make imitation more costly. When �rms do not reveal their type (pooling
equilibrium), �rms with worse investment projects accelerate the decision to go public to
enhance the pricing of their shares. The timing to raise public equity thus depends both
on �rm characteristics and on the incentives of �rms to reveal their type in equilibrium.
The model then characterizes the timing to go public according to the degree of adverse
selection in the market (Tirole, 2007). In periods where adverse selection is more relevant
(cold markets), good �rms optimally decide to signal their type to market players by antici-
pating their public o¤ering and there is relatively low IPO volume. In periods of relatively
1
low adverse selection (hot markets), the costs of signalling for good types are larger than the
undervaluation implied by pooling and there is increased IPO activity. The model further
demonstrates that the average expected average age of issuers and the average fraction of
shares issued increase with adverse selection.
Second, the paper provides a tractable approach to model underpricing in a real options
set-up. While there has been a growing literature on option exercise strategies and run-up
e¤ects, this literature solves for the timing to exercise the option assuming fully revealing
strategies, and de�nes underpricing as the di¤erence between the actual value of the �rm
and its prior expected value by market players.1 This paper relaxes this assumption and
shows that underpricing also depends on adverse selection. When market beliefs imply
high underpricing costs at the public o¤ering, �rms may have no incentives to reveal their
type to outside investors.
This paper highlights that both underpricing and the option exercise strategies of �rms
are jointly determined in equilibrium. The model provides a rational approach to analyze
underpricing and market timing of public equity issues. In fully revealing separating equi-
libria, underpricing is endogenously determined such that market beliefs are self-ful�lling
and the strategies of issuers are incentive compatible. In pooling equilibria, IPO strategies
are not informative to market players, all �rms issue simultaneously and there is mispric-
ing in equilibrium. The timing to raise public equity is thus functionally related to the
underpricing of shares, and depends on the �rms�incentives to signal their type to outside
investors.
Finally, the paper demonstrates that underpricing relates to the shadow cost of signalling
for issuers. In least cost separating equilibria, the underpricing provided by �rms with
good investment projects depends on the shadow cost of incentive compatibility constraints
on their optimal IPO strategies. Underpricing increases when the �rms with better and
worse investment projects are relatively more similar, such that �rms with worse investment
projects �nd it less costly to imitate better �rms.2 The paper then provides a positive role
for underpricing in IPO markets. Underpricing is a mechanism through which �rms with
good investment projects transfer their signalling costs to new shareholders.
The implications on underpricing are then directly translated into announcement e¤ects.
The model predicts non negative short-run abnormal returns for issuing stocks when �rms
fully reveal their type. Better �rms convey higher abnormal returns to new shareholders
1Carlson et al (2006a) provide a real options model of SEOs with announcement e¤ects. Other paperson real options and announcement e¤ects are Carlson et al (2006b), Morellec and Zdhanov (2005) andHackbarth and Morellec (2007).
2This statement relates underpricing to the distribution of �rm types. See Figure 2.
2
and thus re-allocate part of their signalling costs as abnormal returns to outside investors.
The paper highlights that the timing to exercise an option and abnormal returns are func-
tionally related in equilibrium. This result di¤ers signi�cantly from the approach in existing
literature in which option exercise strategies are solved independently of the announcement
e¤ects they induce.
The signalling model in this paper predicts the behavior of �rms according to the degree
of adverse selection in the market. During periods of relatively low adverse selection (hot
markets), there is clustering of IPOs, a higher trading volume, a lower average expected age
of issuers, and overvaluation of bad types by market players. During periods of relatively
high adverse selection (cold markets), IPOs are distributed in time according to �rm type,
trading volume of issuing stocks decreases, there is a higher average expected age of issuers
and good types e¢ ciently underprice their shares to signal their type to outside investors.
These predictions match the empirical evidence on hot and cold IPO markets for a sample
of US public o¤erings between 1980 and 2005.
The dynamic set-up of the model can also explain the strategy to raise public equity in
subsequent public o¤erings (SEOs); the option to go public in itself implies the option do a
SEO. When the �rm has more than one growth option, multiple o¤ering strategies enable
managers to allocate the costs of asymmetric information across time. Managers optimally
decide on the number of public o¤erings to perform based on the trade-o¤ between higher
underpricing costs in fewer o¤erings or higher underwriting fees with more SEOs. The
dynamic implications of the strategy to go public are then strongly related to the empirical
�ndings by Denis (1991) and Derrien and Kecskés (2007), who show that multi-stage o¤ering
strategies are intended to lower the costs of going public.
The empirical section of the paper further complements the available literature by pro-
viding supporting empirical evidence for the signalling explanation for IPO underpricing
and highlights IPO timing as a relevant feature of the going public decision. Using a sam-
ple of US public o¤erings between 1980 and 2005, I show that underpricing is positively
related to the probability of obtaining a high common equity score by Standard and Poors
(S&P) in the incoming years of the o¤ering.3 This result complements Michaely and Shaw
(2004) who �nd no supporting empirical evidence for the signalling explanation on under-
pricing. The probability of getting a high common stock score by S&P is also negatively
and signi�cantly related to the age of issuing �rms in IPOs at NYSE and to the age of
issuing �rms at SEOs. To my understanding, this is the �rst empirical test on signalling
in IPOs based on underlying measures of �rm quality.
3See Section 4.
3
The paper is divided in �ve sections. Section 2 describes the basic IPO model and
its main results. Section 3 discusses the extension to SEOs. Section 4 tests the model
empirically. Section 5 concludes. All proofs are provided in the Appendix.
1.1 Related literature
This paper is related to several strands of literature in �nancial economics. In line with
the papers by Welch (1989), Grinblatt and Hwang (1989) and Allen and Faulhaber (1989),
I explain IPO underpricing using a model of signalling. Benninga, Simon and Helman-
tel (2005) study IPO timing by examining the trade-o¤ between an entrepeneur�s private
bene�ts and the gains from diversi�cation for a �rm in isolation. This paper incorporates
IPO timing in a signalling game in which managers convey information to outside investors
through underpricing, market timing and the fraction of shares issued. This paper thus
provides a rational approach to study underpricing and market timing of IPOs.
The paper also contributes to the literature of real options and asymmetric information.
Grenadier (1999) presents a model with imperfect information where agents infer the private
signals through option exercise strategies. Lambrecht and Perraudin (2003) consider the
impact of incomplete information and preemption on investment strategies. Grenadier and
Wang (2005) solve for a screening game in a real options framework where better �rms have
incentives to delay their investment. I hereby model a signalling game i a real options
framework where good �rms accelerate the option to go public in cold markets and delay
it otherwise.
The model is also related to Carlson, Fisher and Giammarino (2006a) who provide a
model for SEOs where the decision to raise public equity is a real option of the �rm. The
results by Carlson et al (2006a) assume that the timing of the SEO is always informative
and determine abnormal returns as the di¤erence between the actual value of the �rm at the
SEO and its prior expected �rm value. This paper relaxes this assumption and shows that
when option exercise strategies are informative conditional on �rms� incentives to reveal
their type, announcement e¤ects depend on the optimal timing of public o¤erings.
Other related papers include Lucas and McDonald (1990), Pastor and Veronesi (2003)
and Alti (2005). Lucas and McDonald (1990) present a model of equity issues and screening
and predict that good types also optimally delay their o¤ering when subject to screening.4
This paper predicts that asymmetric information erodes the option value of waiting to go
public upon revelation; this is because in signalling games good types (and not bad types)
4This is analogous to Grenadier and Wang (2005).
4
bear the cost of asymmetric information.5 Pastor and Veronesi (2003) provide a model
of rational IPO waves in which low required returns cause investment-driven issuance and
low average returns follow. In this paper, hot and cold IPO markets are linked to the
distribution of good and bad investment options. Alti (2005) develops a model to explain
IPO clustering in hot markets assuming asymmetric information among outside investors.
This paper complements Alti (2005) and predicts IPO clustering conditional on the degree
of adverse selection among issuers; in this paper �rms behave di¤erently according to market
conditions and the quality of their growth options.
Several implications of the paper match the empirical evidence by Chemmanur, He and
Nandy (2007). First, the authors explore the relationship between ex ante product market
characteristics and the going public decision; this paper derives the going public strategy of
the �rm as a function of �rms�characteristics. Second, the authors show that �rms with
larger sales growth and productivity are more likely to go public. The optimal strategy
of �rms in separating equilibria is a function of the productivity of their growth options.
Third, the authors estimate a probit model of the decision to go public as a function of �rm
characteristics; this paper provides a closed form solution for such probability. Finally, the
authors study the dynamics of a �rm�s product market performance before and after the
IPO; they conclude that sales growth exhibit an inverted U-shaped pattern with peak in
the year of the o¤ering. The dynamics of �rm cash �ows around the IPO in this model are
in line with this observation.
The empirical section of the paper further contributes to the existing empirical evidence
on signalling in IPOs. Michaely and Shaw (1994) compare the winners�curse and signalling
explanations for underpricing in IPOs and �nd no empirical support for signalling predic-
tions. This paper shows that better �rms e¤ectively underprice more their shares in IPOs
as suggested by Ibbotson (1975).
2 Basic IPO model
2.1 Main assumptions
Consider a private �rm with both assets in place and a growth option to invest. The �rm
is all equity �nanced and it is run by a manager who is the single shareholder. Assets in
place generate a continuous stream of cash �ows (Xt)t�0 governed by the di¤usion
dXt = �Xtdt+ �XtdZt; X0 > 0 (1)
5This is analogous to Grenadier and Wang (2005).
5
where Wt is a standard Brownian motion under drift � and volatility �:
The �rm has a growth option to invest which enables the manager to expand �rm size
and update cash �ows by a factor � > 1: The �rm increases capacity at a cost of investment
I: There are two di¤erent types of �rms j = L;H according to the quality of their growth
options, such that �L < �H . While managers know the true value of their growth options,
market players only know that high types occur with probability p and low types occur with
probability (1� p) : This implies that there is asymmetric information between managersand market players.
The option to invest can be funded by either the internal funds or public capital. The
manager of �rm j can decide to stay private and fund investment with internal funds.
Alternatively, he can decide to go public and fund investment with both internal funds and
public capital. The optimal time to go public depends on the relative costs of internal
funding vis a vis the costs of public capital. Without loss of generality, the decision to
raise public equity and the decision to invest are assumed to be made simultaneously at the
IPO. I denote by �j the percentage share of �rm j traded publicly at the time of investment
I.
The costs of public capital include both underwriting fees and underpricing costs at the
public o¤ering. Underwriting fees are composed of a �xed cost f and a variable cost which
depends on the value of the shares sold by �rm j at the o¤ering. Underwriting fees are
given by
Fj = [c�j � f ] (2)
Following Altinkiliç and Hansen (2000), marginal underwriting fees are an increasing func-
tion of �j so that is even and larger than 1: The functional form of underwriting fees is
in line with U -shaped average spreads acknowledged both theoretically and empirically.6
Fixed costs f initially cause scale economies, but as issue size increases diseconomies of
scale emerge in the spread due to rising placement costs.
Underpricing costs at the o¤ering result from the asymmetric information between the
manager and market players. Ex-ante underpricing arises if the manager optimally chooses
to sell the shares of the �rm at a percentage discount �j � 1. In that case, managers
optimally choose to underprice their shares to convey information to market players (Grin-
blatt and Hwang, 1989). I denote ex-ante underpricing as underpricing only throughout
the paper. In addition, the shares sold by �rm j can be mispriced at the public o¤ering
due to the inability of market players to infer �rm type out of the signals provided by
6The spread is the percentage di¤erence between underwriting fees and gross proceeds at the publico¤ering. For a discussion on U -shaped spreads, see Altinkiliç and Hansen (2000).
6
the manager. Ex-post underpricing Uj (either positive or negative) is thus the di¤erence
between the value of the �rm under perfect information Vj and the market price of the
�rm Pj once the o¤ering has been announced. Whenever ex-ante underpricing di¤ers from
ex-post underpricing in equilibrium, �rms are mispriced by market players and can either
be overvalued or undervalued.
2.2 Benchmark under perfect information
Consider �rst the case of perfect information. The manager�s problem is to maximize �rm
value Vj by choosing the optimal time to do the IPO Tj , the optimal fraction of shares
issued �j and the optimal discount on prices �j : Given the cash�ow process of the �rm (1),
the optimal time to do the IPO is determined by the optimal cash�ow threshold xj at which
the �rm triggers the decision to go public.
Using the standard real options approach, the manager chooses the threshold xj that
solves
rVj = �X@Vj@X
+�2
2X2@
2Vj@X2
+X (3)
subject to the boundary conditions
Vj jXt=x�j = [1� �j + �j�j ]�j�xj � I � Fj (4)
@Vj@X
����Xt=x�j
= [1� �j + �j�j ]�j�
(5)
where � stands as the di¤erence between the drift � of the cash�ow process and a constant
risk-free interest rate r.
The ordinary di¤erential equation (3) imposes an equality between the required rate of
return of the �rm and the expected return on the option to go public and the assets in place
of the �rm. The value matching condition in equation (4) imposes an equality between the
value of the �rm before going public and the pay-o¤ of the option to do the IPO. Thus, the
value of �rm on shelf equals, at the time of the public o¤ering, the surplus that the manager
extracts from the IPO net of underwriting fees and investment costs. The smooth pasting
condition in equation (5) ensures that the option to IPO is exercised along the optimal path
by requiring continuity of the slopes at the trigger threshold.
The manager also chooses the percentage amount of shares that maximizes Vj . The
7
optimality condition on �j at the cash �ow threshold x�j is given by
@Vj@�j
����Xt=x�j
= � [1� �j ]�j�xj � c [c�j � f ] �1
Finally, managers have no incentives to underprice their shares under perfect informa-
tion. Underpricing costs are equal to zero and ��j = 1.
Proposition 1 The optimal strategy to perform an IPO under perfect information S�j =
fx�j ;��j ; 1g is such that
x�j =
�I
�j � 1
��v�
v � 1
�(6)
��j =f
c(7)
where ��j = 1 and �rm value V �j�Xt;S
�j
�under perfect information is given by
V �j�Xt;S
�j
�=Xt�+
��j � 1�
x�j � I�
Xtx�j
!v(8)
where v > 1 denotes the positive root of the �rm�s ordinary di¤erential equation (3):
The optimal timing to do the IPO in (6) is a function of �rm characteristics: all else
equal, �rms with better investment projects go public earlier. The threshold x�j also
increases with investment costs, suggesting that the optimal IPO timing increases with the
scale of investment projects. Equation (7) re�ects that the fraction of shares of a �rm of type
j demanded by outside investors does not depend on �rm type under perfect information.
No �rm underprices under perfect information. Panel A in Table 1 illustrates quantitatively
the dependence of optimal IPO strategies on �rm type.
2.3 Equilibria under asymmetric information
Consider now the case where managers have private information about the type of growth
options of the �rm. The strategy derived in Proposition 1 under perfect information does
not necessarily hold in equilibrium, since low types may �nd it pro�table to mimic the
strategy of high types.
The IPO game is thus a signalling game with multiple signals and three players: outside
investors (the market) with no private information, and two �rms of di¤erent types. The
8
decisions of the game are the IPO strategies followed by each �rm. The transfers from
outside investors to issuers are the proceeds obtained at the IPO. The equilibrium strategy
of issuers is to maximize �rm value given the strategy of the other issuers and the beliefs
by market players.
A relevant condition such that there is a non-trivial signalling game is that lower types
have incentives to imitate higher types under asymmetric information. In particular, the
value of the option to go public for low types when imitating good types should be more
valuable than the their own IPO strategy under perfect information, namely
eVL (Xt;S�H)���Xt=x�H
> V �L (Xt;S�L)jXt=x�H (9)
where eVj indicates deviation. Since higher types optimally issue earlier (Proposition 1),
(9) must hold for any value of Xt � x�H . I assume (9) holds throughout the paper.
2.3.1 Separating Equilibria
In separating equilibria, outside investors infer �rm types through IPO strategies. Since
the �rm has multiple signals to convey information to market players, there are multiple
separating equilibria of the IPO game. This section focuses on the least cost separating
equilibria of the game such that all �rms maximize �rm value conditional on revealing their
type to outside investors in equilibrium.
A separating equilibrium exists as long as the value function of the managers complies
with single crossing conditions. The equilibrium strategies should also comply both with
individual rationality (IR) and incentive compatibility constraints (ICC).
The single crossing conditions in the IPO game re�ect the impact of signalling on �rm
value according to �rm type. I derive single crossing conditions for the whole IPO strategy
fxj ;�j ; �jg in the Appendix. First, the cost of accelerating the decision to go public is
strictly lower for high types. Second, better �rms �nd it more costly to issue public capital;
the value of their stake being sold in the market is higher than that of lower types. Since
�j enters linearly in the value function of �rm j and does not depend on type explicitly, the
single crossing conditions are those on xj and �j only. When �rms separate in equilibrium,
I show below that �j < 1 re�ects the shadow cost of signalling such that high types provide
higher underpricing.
Individual rationality (IR) constraints ensure that agents participate in the principal�s
mechanism, and are usually de�ned as the reservation value of the agent if he does not
participate in the game. In the current framework, though, IR constraints are implied by
9
the value matching conditions on �rm value: agents optimally decide to participate once
their growth option is in the money. The real options approach endogeneizes the reservation
value at which �rms decide to participate in the IPO game.
Incentive compatibility constraints (ICC) ensure that the manager of �rm j has no
incentives to imitate other types. The ICCs of the IPO game are then given by
eVL (Xt;SH)���Xt=xH
� V �L (Xt;S�L)jXt=xH (10)
eVH (Xt;S�L)���Xt=xH
� VH (Xt;SH)jXt=xH (11)
where xH is the cash �ow threshold of �rm H when �rms separate in equilibrium. The
relevant ICC for the signalling game is that of low types (10) due to single crossing.
As it is standard in signalling games, the low type performs its optimal equilibrium
strategy under perfect information. Meanwhile, the high type deviates from its strategy
under perfect information to prevent low types from imitating them. This framework
extends the concept of signalling to a real options framework in which the costs of signalling
also a¤ect the optimal timing in corporate decisions.
Under asymmetric information, the manager of �rm H maximizes �rm value subject to
two additional constraints. First, high types are constrained by the ICC of low types (10)
such that
�H
heVL (Xt;SH)� V �L (Xt;S�L)i���Xt=xH
= 0 (12)
where �H is the Lagrange multiplier of high types on the ICC of low types. The complemen-
tary slackness condition in (12) is such that either the constraint is binding and multiplier
is positive �H > 0; or the constraint is slack and �H = 0. The Lagrange multiplier �H > 0
re�ects the marginal cost for higher types of signalling its true type to investors.
The �rm must also ensure that the underpricing determined by managers equals the
underpricing implied by market players, namely
UH jXt=xH = (1� �H)�H�xj (13)
Since there is no mispricing in separating equilibria, condition (13) guarantees that beliefs
by market players are self-ful�lling.
Given conditions in (12)-(13), the problem of �rm H is thus given by
rVH = (r � �)X@VH@X
+�2
2X2@
2VH@X2
t
+X
10
subject to the boundary conditions
VH jXt=xH = [1� �H + �H�H ]�H�xH � I � FH � �H
heVL � V �Li (14)
@VH@Xt
����Xt=xH
= [1� �H + �H�H ]�H�� �H
"@ eVL@Xt
� @V�L
@Xt
#(15)
where the smooth pasting and value matching conditions (14)-(15) are constrained by the
ICC of the low types (10). The approach to solve for the problem of �rm H in this paper
is an alternative to the one proposed by Grenadier and Wang (2005) to solve for incentive
compatibility in real options set-ups.7 The interpretation of conditions (14)-(15) is similar
to the value matching and smooth pasting conditions in (4)-(5); (14)-(15) further account
for incentive compatibility in equilibrium.
The manager of �rm H also chooses the optimal fraction of shares that maximizes �rm
value where the condition
@VH@�H
����Xt=xH
= � [1� �H ]�H�xH � c [c�H � f ] �1 � �H
@ eVL@�H
(16)
is equal to zero. The last term in (16) shows that the optimal amount of shares issued in
equilibrium is a¤ected by the shadow cost of signalling.
Proposition 2 The least cost optimal separating equilibria of the IPO game are such that:
� Low types perform its optimal IPO strategy under perfect information S�L; and attain
�rm value V �L (Xt;S�L) ;
� High types follow the strategy SH = fxH ;�H ; �Hg given by
xH =(1� �H) (I + FH)
��vv�1
�[1� �H + �H�H ] �H�1� �H [(1� �H) �L+�H�H�H�1]
�H =f
c� 1c
"�H(�H�H � �L)c �1� �
H
� xH�+(1� �H) �Hc �1� �
H
� xsH�
# 1 �1
�H =I + FH +
hI+FLv�1
�xHxsL
�vi�H
�HxH�
� ((1� �H) �L � 1)�H�H
7 It is possible to show that both approaches yield the same result.
11
where �H > 0 is the shadow cost of incentive compatibility constraints. Firm value
VH (Xt;SH) is then given by
VH (Xt;SH) =Xt�+
�(1� �H + �H�H) �H � 1
�xH � I � FH
��Xtx�H
�v(17)
where v > 1 denotes the positive root of the �rm�s ordinary di¤erential equation (3):
Proposition 2 summarizes the optimal strategy to do an IPO when �rms reveal their
private information in equilibrium. The strategies of higher types in Proposition 2 di¤er
from those of Proposition 1 as long as the ICCs are binding for high types and thus �H > 0.
When �H = 0 and �H = 1, all strategies converge to the case of perfect information stated
in Proposition 1.
Proposition 2 shows that there are multiple separating equilibria that are incentive
compatible, depending on the combination between �H and all the signals issued by the
�rm. Two special cases are relevant. First, the manager of the �rm can reveal private
information to market players solely through the timing of the IPO and the fraction of
shares issued; in this case, the complementary slackness condition in (12) is attained with
�H > 0 and �H = 1: This equilibrium is in line with the literature motivated by Grenadier
(1999) where the timing of the exercise of growth options conveys information to market
players. Firms optimally signal their type through the two mechanisms outlined in the
single crossing conditions of the IPO game; better �rms optimally accelerate the time to go
public and issue a lower fraction of shares to convey information to outside investors.
Second, the manager can attain the same �rm value and reveal �rm type by means of
underpricing, such that �H = 0 and �H < 1. In this case, underpricing re�ects the shadow
cost of signalling in equilibrium; �rms with good investment projects substitute deviations
in IPO timing and the fraction of shares issued for positive underpricing at the IPO. This
alternative equilibrium is in line with Ibbotson�s (1975) conjecture that new issues can be
underpriced in order to "leave a good taste in investors�mouth". The di¤erence between
proceeds under perfect information and proceeds under asymmetric information is mainly
driven by underpricing. Also, low types do not have incentives to imitate high types since
the complementary slackness condition (12) is also binding.
Table 1 provides the calibrated version of the basic IPO model; it illustrates the di¤er-
ence between the strategies of �rms under perfect information and those under asymmetric
information. In all separating equilibria, higher types choose to go public earlier than their
�rst-best case under perfect information (xH < xL) to make imitation more costly. Panel B
considers the case where �H> 0 and �H = 1; high types reveal their type only through the
12
timing to go public and the fraction of shares issued. Panel C illustrates the case where
�H < 1 is the lowest; the timing to go public for higher types is the closest to their �rst-best,
and instead managers provide the underpricing such that �H < �L: The equilibrium strate-
gies for the timing to go public in Panel C are the closest to those of Panel A; signalling
costs in Panel C are mainly re-allocated to outside investors by means of underpricing.
The multiplicity of equilibria implied by Proposition 2 also provides a functional relation
between the di¤erent signals in equilibrium. In particular, the model suggests that the
static signals commonly reviewed in the IPO literature optimally depend on the time to
raise public equity. Figure 3 illustrates the comparative statics of the di¤erent signals used
by �rms in separating equilibria. All else equal, �rms that wait longer to issue (and thus
time their issue closer to �rst-best) must provide higher underpricing to ensure incentive
compatibility. This provides a rational explanation for the link between underpricing and
market timing when �rms reveal their type. Also, older (and larger) �rms issue a lower
fraction of equity in equilibrium. Finally, the multiplier �H for �rm H is increasing in �H ;
this illustrates the duality between underpricing and the shadow cost of signalling in the
model.
2.3.2 Pooling equilibria
In pooling equilibria, IPO strategies do not convey information to outside investors such
that there is mispricing in equilibrium. High types are undervalued and low types are
overvalued with respect to the expected market value E [Vj (Xt;Sp)]. Since all �rms issue
simultaneously, there is a higher supply of shares in the market and higher IPO activity.
Proposition 3 The pooling strategy of all �rms Sp = fxp;�p; �pg is such that
xp =
�I + Fp
(1� �p) �H + �p�p� � 1
��v�
v � 1
�
�p =f
c� 1c
24�1� �
�H
� c
�H�xp
351
�1
where �p = 1 and the value of �rm j under pooling is then given by
Vj (Xt;Sp) =Xt�+
�(1� �p) �j + �p�p� � 1
�xp � I � Fp
��Xtxp
�vwhile market players consider E [Vj (Xt;Sp)] = pVH (Xt;Sp) + (1� p)VL (Xt;Sp) :
13
Propositions 2 � 3 characterize the role of asymmetric information on IPO strategies.
Consider �rst the implications for timing. When �rms separate, the time to go public is a
signal and better �rms go public earlier to make imitation more costly. When �rms pool,
the timing to go public is not informative and worse �rms to go public earlier to enhance
the value of their shares. Consider now the fraction of shares issued. When �rms reveal
their type, high �rms issue a lower fraction of shares due to higher underpricing costs. In
pooling equilibria, all types issue a fraction �p where high types are underpriced by the
average �rm value. Finally, consider underpricing. High types are underpriced ex-ante in
separating equilibria and ex-post when �rms pool. Low types are fairly priced when there is
revelation in equilibrium, but they are overvalued when market players cannot di¤erentiate
across types. Table 1 illustrates numerically the di¤erences between separating and pooling
equilibria.
2.3.3 Implications for Hot and Cold Markets
A general criticism posed by Tirole (2007) on signalling games is that they are plagued by
multiplicity of equilibria. I hereby consider two re�nements to obtain clear-cut predictions
about hot and cold IPO markets.
The �rst re�nement selects the least cost separating equilibrium out the least cost sep-
arating equilibria in Proposition 2: The re�nement considers a Nash bargaining solution
to the equilibrium allocation between issuers and outside investors. While Proposition 2
derives multiple optimal separating equilibria based on the managers�optimization prob-
lem, the equilibrium allocation of the fraction of shares issued and underpricing should also
depend on the willingness of outside investors to buy new shares. Results in Figure 1
suggest that the equilibria in Proposition 2 imply a positive supply-type relation between
the fraction of shares issued and the o¤er price of shares at the IPO. Notice, however, that
outside investors may bene�t from underpricing in equilibrium; while it is true that issuers
optimally issue less shares for higher levels of underpricing (see Figure 1), underpricing
is a mechanism that re-allocates signalling costs of issuers as abnormal returns to outside
investors. The separating equilibrium allocation of undepricing and the fraction of shares
issued should thus satisfy both Proposition 2 and should ensure that the increase in �rm
value due to the IPO is allocated e¢ ciently between issuers and new shareholders. The
equilibrium separating allocation of the IPO game thus depends on the relative bargain-
ing power of issuers and outside investors. The empirical evidence on IPO underpricing
suggests that �rms e¤ectively underprice their shares in equilibrium.8 This �nding can be
8See Ritter (2003) for a survey on the empirical evidence on IPO underpricing and Table 2 for the
14
rationalized by considering some positive bargaining power of ouside investors during the
going public procedure. For the sake of simplicity, I assume that the least cost separating
equilibrium with �H = 0 in Proposition 2 is the least cost separating equilibrium of the
game that is preferred both by issuers and outside investors jointly. This corresponds to a
situation where issuers have little bargaining power and outside investors bene�t from high
underpricing.9 For the case of �H = 0 underpricing re�ects the most of the shadow costs
of signalling borne by issuers in equilibrium.
The second re�nement allows to predict when separating equilibria are the only possible
outcome under asymmetric information. Notice that for any given probability p, �rms with
better investment prospects have the option to either separate from low types or to pool
with them in equilibrium. When low types are relatively scarce and p is high, the expected
market �rm value for outside investors is closer the true price of high types; in this case,
the implied undervaluation of high types in pooling may be lower than the corresponding
signalling cost of revealing �rm type. Conversely, when high types are relatively scarce and
p is low, the implied cost of revealing �rm type to market players outscores the corresponding
mispricing due to lack of information. Maskin and Tirole (1992) provide a formal derivation
of this intuition to determine a range of p in which only separating equilibria can occur.10
In particular, this equilibrium re�nement builds upon optimal strategies under asymmetric
information and on the sets of beliefs of market players in pooling equilibria.
Proposition 4 De�ne the threshold p such that high types are indi¤erent between revealingtheir type through signalling or pooling with bad types in equilibrium In line with Maskin
and Tirole (1992), �rms optimally reveal their type when adverse selection becomes more
relevant (p 6 p) and may pool otherwise.
The optimal strategy of high types under asymmetric information is thus a function of
p: In scenarios where there is high share of low types in the market (p 6 p), asymmetricinformation erodes the option value of waiting to issue. Conversely, when there is a high
share of high types in the market (p > p), high types allow low types to cluster and the
optimal IPO strategies of both types change. In particular, the threshold p such that high
types are indi¤erent between revealing their type or pooling in equilibrium is given by
VH (Xt;SH)jXt=xH = VH (Xt;Sp)jXt=xHcorresponding working sample statistics.
9Note that a formal derivation of the optimal allocation requires de�ning the value function of outsideinvestors and making an assumption on the relative bargaining power of investors.10See Maskin and Tirole (1992) and Tirole (2007). Hennessy, Livdan and Miranda (2007) apply this
equilibrium re�nement in a dynamic signalling game of capital structure decisions.
15
Figure 2 illustrates the optimal strategy for high types under asymmetric information
as a function of p. When �rms with good investment opportunities are relatively more
scarce, high types optimally separate and follow the strategy in Proposition 2. Otherwise,
�rms pool in equilibrium and the optimal strategy of high types depends on p. When p
equals unity, the optimal strategy under pooling converges to the optimal strategy under
perfect information in Proposition 1.
Figure 3 further illustrates that p increases when signalling is relatively less costly in
equilibrium. Assuming a uniform distribution of types such that p = 0:5 and cash �ow
mark-ups are given by f� (1� ��) ; � (1 + ��)g ; the dispersion on cash-�ow mark-ups ��a¤ects the upper bound p such that high types optimally reveal their type when signalling
is less costly. When �� increases, the relative advantage of high types with respect to bad
types also increases, reducing the costs of revealing �rm type in equilibrium. The range of
separating equilibria (0; p] is increasing in the dispersion of cash�ows ��:
The main results of the signalling game can then be easily extended to explain the
evidence on hot and cold IPO markets. Denote hot markets are those states of nature
where adverse selection is less relevant such that p > p (Tirole, 2007).11 The de�nition of
hot and cold markets is related to the lemons problem. Whenever p < p; adverse selection
is more likely; �rms optimally reveal their type to market players and enter the market
sequentially. Conversely, when p > p; both good types and bad types issue simultaneously,
there is increased IPO activity and a positive probability of buying a lemon in equilibrium.
Figures 4 and 5 provide the empirical evidence for IPO and SEO strategies (respectively)
in a sample of US issuing �rms between 1980 and 2005.12 The working assumption to
discriminate among hot and cold markets is that hot markets correspond to the period
of intense IPO activity during the late 1990s (1998-2000). Figure 4 illustrates that IPO
strategies change signi�cantly conditional on hot or cold markets. During hot markets
�rm age is more concentrated on lower values, the average fraction of shares decreases
and average underpricing increases. The basic IPO model described in this paper matches
most of the empirical evidence in Figure 4: I show in the Appendix that for a change of
probabilities around p such that cold markets occur for p � " and hot markets occur forp+ ", the expected average age of issuing �rms decreases and the average fraction of shares
issued decreases during hot markets. Still, the model cannot match the empirical fact that
average underpricing increases during hot markets.
Figure 5 provides the empirical evidence for SEO strategies. The empirical evidence
11Note that hot markets need not be perfectly correlated with booms. Given the de�nition in the text,hot markets occur whenever there is an increase in the overall perception of p by market players.12See Appendix for details on database construction.
16
suggests that SEO: strategies are not signi�cantly di¤erent in hot and cold markets, respec-
tively. The model can rationalize such �nding if asymmetric information between managers
and market players is not economically signi�cant in subsequent stages of the going public
procedure.
The model thus characterizes the behavior of �rms according to the degree of adverse
selection in the market. During periods of relatively high adverse selection (cold mar-
kets), IPOs are distributed in time according to �rm type, trading volume of issuing stocks
decreases, there is a higher average expected age of issuers and good types e¢ ciently under-
price their shares to signal their type to outside investors.13 During periods of relatively
low adverse selection (hot markets), there is clustering of IPOs, a higher trading volume, a
lower average expected age of issuers, and a positive probability of buying a lemon.
Finally, notice that all results on ex-ante and ex-post underpricing translate into ab-
normal returns. When �rms reveal their type in equilibrium, abnormal returns to market
players translate into short-run abnormal returns or announcement e¤ects that are equal
to the percentage underpricing provided by �rms. When �rms do not reveal their type in
equilibrium, there may be either undervaluation or overvaluation of stocks due to mispricing
by market players.
Proposition 5 When p 6 p; �rms reveal their type in equilibrium and abnormal returns at
the IPO of �rm j are given by 1��j : When p > p, there may be either undervaluation of hightypes or overvaluation of low types. During hot markets, the average expected age of issuers
decreases and the average percentage amount of shares issued decreases. Furthermore, �rms
with good investment projects are undervalued and �rms with bad investment projects are
overvalued.
Proposition 5 complements the observation made in the Introduction that the optimal
timing and the corresponding announcement e¤ects of corporate decisions are intrinsically
related under asymmetric information. Since �rms behave strategically under asymmetric
information, announcement e¤ects vary according to �rms�incentives to reveal their type.
During cold markets, �rms with more productive investment opportunities go public earlier,
underprice their shares and there is fair pricing. During hot markets, instead, all �rms
issue simultaneously, IPO activity increases and there is mispricing in equilibrium.
13Note that all statements on volume and distribution of IPOs in time are conditional on the initial valueof cash �ows for all �rms.
17
3 SEOs
The basic IPO model does not incorporate the option to SEO explicitly. In the basic IPO
model, the value of the option to go public relates to funding of new investment projects
through public capital. Nonetheless, the option to SEO is embedded in the option to IPO;
as in any sequential real options problem, the value of the option to go public includes the
value of the option to do SEOs in subsequent stages. Since the current set-up assumes an
investment motive for equity issues, one potential way to incorporate SEOs explicitly is to
consider that �rms may have sequential investment plans with di¤erent implied investment
productivities (i.e. productivities �ij for each Stage i of the investment plan of �rm j).
When �rms have sequential investment plans or several growth options, the current set-up
raises the question of the optimal number of public o¤erings to perform.
In the case of perfect information, the optimal number of public o¤erings depends on the
investment plan of the �rm and the structure underwriting fees. While a �rm performing a
single o¤ering is subject to higher variable underwriting fees, a �rm performing two public
o¤erings pays �xed underwriting costs twice. In the presence of asymmetric information,
the optimal strategy also depends on the signalling costs borne by higher types in equilib-
rium. Multi-stage o¤ering strategies are thus partly intended to reduce uncertainty with
respect to �rm type, insofar they reveal more information about �rm characteristics and
thus reduce the issuance costs of asymmetric information. This is in line with Denis (1991)
and Derrien and Kecksés (2007).
The IPO-SEO model also extends to cases where asymmetric information survives the
announcement of the IPO. When �rms have several growth options and cannot convey
enough information about them at the IPO, asymmetric information prevails after the IPO
has been done. This happens whenever the amount of signals that each �rm can convey
at the IPO are not enough to reveal all the information about unknown parameters of the
sequential investment plan of the �rm. It is possible to show that there exists a commitment
proof separating equilibrium of the IPO game where (i) the ex-ante market beliefs by
market players at the IPO are compatible with the ex-ante beliefs by market players in
subsequent SEOs; and (ii) underpricing costs are decreasing in asymmetric information
across public o¤erings.14 Signalling costs are thus increasing in the amount of asymmetric
information; this result supports Baron (1982), who posits that issues characterized by
greater uncertainty tend to be more underpriced to compensate investors for learning about
their values.14The analytical proof of these statements is available upon request.
18
4 Testable implications and empirical evidence
I hereby discuss the economic signi�cance of IPO timing in the data and test the signalling
prediction that IPO strategies depend on �rm type during cold markets. Ritter (2003)
surveys the empirical literature on IPOs and concludes that there is little evidence on sig-
nalling explanations for IPO underpricing. This section complements the existing empirical
literature and provides supporting empirical evidence for signalling explanations of IPO un-
derpricing and market timing of equity issues. I discuss on database construction in the
Appendix.15
The paper emphasizes that the optimal IPO timing is a function of both �rm character-
istics and asymmetric information. While the empirical literature on IPOs does not focus
on IPO timing, several studies have demonstrated that the probability of doing an IPO
(Chemmanur, He and Nandy, 2007) and a SEO (Gomes and Phillips, 2007) is a function
of �rm characteristics. To the extent that the �rm endogenously determines the optimal
expected time to go public, this paper also provides a closed-form solution for the proba-
bility of raising public equity. The empirical evidence on the probability of doing an IPO
or a SEO as a function of �rm characteristics is thus supporting evidence for a real options
model of the decision to raise public equity.16 In the model, the expected age of �rms
raising public equity at time Tj is given by
E�Tj�=ln�xjX0
��
(18)
where � = �� �2
2 : Meanwhile, the probability Pr (0;Tij ] that �rm j raises public equity since
it starts operating until time Tj is given by
Pr (0;Tj ] = �
0@� ln�xjX0
�+ �Tj
�pTj
1A+ e 2��2 xjX0�
0@� ln�xjX0
�� �Tj
�pTj
1Awhere � is the is the standard normal cumulative probability distribution.17 The underlying
15The source for identifying IPOs and SEOs is the Securities Data Company�s (SDC) Deals Database; Ithen use the merged CRSP-Compustat database to obtain information on the issuing �rms��nancials.16Note that a static model in which IPO timing predetermined cannot predict the probability of doing an
IPO. This model would either predict the probability of doing an IPO to be equal to zero if the �rm is stillprivate and equal to 1 otherwise.17The closed-form solution for this probability can be computed from the hitting time distribution of the
Brownian motion. See Harrison (1985).
19
parameters explaining Pr (0;Tj ] are the same as those explaining E�Tj�:18
The signalling model in this paper suggests that optimal IPO strategies are function of
the quality of the �rms�growth options. Proposition 2 predicts that during cold markets
better �rms go public earlier, issue a higher lower of shares and underprice more. Proposi-
tion 3 predicts that during hot markets market players cannot infer �rm type from observed
IPO strategies. I thus use the S&P Common Equity rankings as a measure of �rm quality
and test these predictions empirically, both for IPOs and SEOs. The S&P Common Stock
ranking is an appraisal of past performance of a stock�s earnings and dividends and the
stock�s relative standing as of a company�s current �scal year-end; the score is mainly based
on the past growth and stability of earnings and dividends of �rms.19 To my understand-
ing, this is the �rst empirical test on signalling in IPOs based on underlying measures of
�rm quality.
With some exceptions, the S&P Common Stock rankings are usually unavailable at the
time of the IPO; still, several �rms in the sample are ranked by S&P once public. Table 2
shows the available information on stock rankings in the sample (SPRAT in Panels A to C).
Panel A shows that no �rms during the period 1998-2000 were given a ranking by S&P in
the incoming years after the IPO (with the exception of two observations assigned the lowest
score); this suggests that there is little information on �rm quality during hot markets. I
focus on the available observations for cold markets and estimate the probability of having
an S&P score above average after the o¤ering as a function of the observed IPO strategy,
�rm size (measured by LNSALES) and exchange dummies. I then consider the marginal
contribution of each element of the IPO strategy (namely, AGE, ALPHA and UNDP) to
increasing the probability of getting a high score in the future. The empirical approach
matches the idea that a separating equilibrium should be self-ful�lling in cold markets; the
probability of being of certain type upon observation of the corresponding IPO strategy
should be equal to one. The dependent dummy variable TYPEH (see Table 2) is equal
to one if the �rm is assigned a score above average (i.e. between 7 and 16) during the 8
incoming years after the o¤ering, and is equal to zero if the �rm is assigned a score below
average (i.e. between 18 and 21).20
18 The prediction on Pr (0;Tij] is conditional on p such that the probability of going public for bad types
is higher during hot markets (p < p).19The index is available since 1985 up to date. For further details, see COMPUSTAT User�s Guide,
Chapter 5, pp. 228-229.20The highest score in the S&P ranking is 7 (equal to an A+) and the lowest is 21 (equal to a C). A score
of 22 further indicates that the �rm is in reorganization, and 99 stands for liquidation. I consider the horizonof 8 years to obtain su¢ cient observations in all tests. Since S&P requires 10 years of data to construct therating, an horizon of 8 years once public is conservative.
20
Figure 6 and Table 3 provide the empirical evidence on the predictions for IPOs as a
function of �rm type. An increase in IPO underpricing induces a marginal increase in the
probability of having an S&P above average in the incoming years after the o¤ering. This
result is consistent with the prediction that better �rms underprice more their shares during
cold markets to "leave a good taste in investors�mouths" (Ibbotson, 1975). These results
complement Michaely and Shaw (1994), who compare the winner�s curse and the signalling
explanations for IPO underpricing and �nd no empirical support for signalling models.
Figure 6 and Table 3 further show that the predictions concerning the age of issuing
�rms are better matched by �rms listing in the NYSE. The relation between the age of
issuers and the probability of having a high S&P score in is hump shaped for all markets
on average; only mature �rms of the good type accelerate their decision to go public. For
NYSE listing �rms, though, the probability of being of the good type is decreasing in the
age of issuers at the IPO. These di¤erences in IPO strategies across stock exchanges can
be attributed to the di¤erent listing requirements in NYSE and NASDAQ; listing �rms in
NYSE for the �rst time are usually older and larger, as observed in Table 2.21
The distribution of the fraction of shares issued is also hump shaped for the whole
sample; the probability of being of a good type decreases when the fraction of shares issued is
larger than 50%. When the estimation is constrained to NYSE observations, the probability
of being of a good type is not signi�cantly a¤ected by the fraction of shares issued. Factors
such as corporate control or moral hazard by managers could contribute in the explanation
of optimal issuance policies.22
The availability of information is much higher for SEOs. I thus replicate the analysis
for SEOs without recent S&P scores prior to the o¤ering and compute the probability of
getting an S&P score above average in the future as a function of observed SEO strategies.
I consider the number of years since the IPO (YSIPO) as the relevant variable for SEO
timing.23 Figure 7 and Table 4 show that underpricing is not signi�cant in explaining
the probability of obtaining a high S&P score in the incoming years after the SEO. This
may imply that asymmetric information is not so relevant in explaining SEO policies. The
empirical results in Figure 7 and Table 4 support the predictions for SEO timing. Firms
raising public equity earlier are usually rated as better stocks irrespective of exchange listing.
This result is also consistent with the predictions of the model under perfect information,
21See Corwin and Harris (2001) for a discussion on these requirements.22See Tirole (2007).23 In the case of SEOs, it is important to control for the number of SEOs performed before the current
o¤ering, and the amount of years that the �rm has quoted on stock markets. Since AGE and YSIPO arehighly correlated, I consider YSIPO as the relevant variable for SEO timing and further incorporate "Numberof SEO" dummies in probit regressions.
21
where the optimal timing to raise public equity is negatively related to �rm type (Proposition
1).
5 Conclusions
This model addresses the option to raise public equity in a real options framework. The
optimal strategy to raise public equity results from the �rm�s value maximizing behavior
and depends on its fundamentals, its long term investment plan and its issuance costs of
public capital; it also depends on the strategy of other �rms in the market.
From the theoretical standpoint, the paper provides new insights to the current literature
of real options and IPOs. First, the model provides a tractable approach to solve for
signalling games in real options and relates the optimal timing to go public to hot and cold
IPO markets. In hot markets, �rms have incentives to pool and the timing to go public is
uninformative; in cold markets, asymmetric information erodes the option value of raising
public equity. Second, the model solves for underpricing endogenously in a real options
set-up, suggesting that the option exercise of �rms and underpricing must be solved jointly
in equilibrium. Finally, the model provides a rational approach to relate underpricing to
market timing of public o¤erings.
From the empirical standpoint, the paper highlights that the age of issuing �rms is
signi�cant to explain the decision to raise public equity. The empirical evidence on IPO
markets is in line with the predictions of the model; during hot markets the average ex-
pected age of issuers decreases, the average fraction of shares issued decreases and there is
overvaluation of �rms with worse investment projects. Most importantly, the paper com-
plements the empirical literature on signalling theories and provides supporting evidence
on the prediction that better �rms underprice more their shares (Ibbotson, 1975) and go
public earlier to reveal their type during cold markets.
The model can be extended in several ways. First, a natural extension is incorporate
discount e¤ects to provide a better rationale for hot markets and IPO waves (Pastor and
Veronesi, 2003). Second, it would be interesting to consider the impact of alternative
�nancing choices in the timing and structure of the going public strategy (Stein, 1991).
Third, it would be relevant to study managerial entrenchment and corporate control in the
decision to go public. As Myers (2000) has suggested, models should consider the rationale
for outside equity �nancing when insiders are not inclined to act in outside investors�inter-
ests. Finally, this paper assesses the option to go public from an investment perspective.
Assessing alternative motives to go public should provide further insights on the underlying
22
determinants of the going public strategy.
23
6 Appendix
6.1 Single Crossing Conditions
I prove that the IPO game complies with single crossing conditions in two steps. First,
Cho and Sobel (1990) show that if both the value functions of issuers and investors comply
with certain monotonicity conditions, then there exists a separating equilibrium as long as
the single crossing conditions hold for each signal in isolation. I thus prove that this is the
case. Second, I consider the single crossing conditions for each signal.
The mechanism implied by the signalling game in Section 2 is to determine an allocation
consisting of a decision for each �rm j and a vector of transfers from investors to �rms. In
the current set-up, decisions are the IPO strategy followed by each �rm and transfers are
the proceeds obtained by issuers at the o¤ering such that Tj is the transfer price paid by
market players to issuers for all shares sold at the IPO. The transfer Tj re�ects the market
value of the �rm as seen by market players. Since the proof of single crossing conditions
abstracts from any type of equilibrium concept, I �rst consider Tj as given. I elaborate on
this later on.
The value of the �rm Vj upon which issuers decide on their optimal IPO strategies is
then given by:
Vj (Xt;Sj) =Xt�+
�(1� �j) �j � 1
�xj + �jTj � I � Fj
� �Xtxj
�vwhere the xj and �j may take any value given xj > 0 and 0 < �j < 1.
Denote then Vj (Sj ; Tj) as the value function of �rm type �j given the set of signals
Sj = f�j ; xjg and the price paid by investors Tj : It then holds that:
1. The value function Vj (Sj ; Tj) of the issuer is continuous in Sj and Pj for any type �j :
2. The value function Vj (Sj ; Tj) of the issuer is increasing in Tj for any type �j :
3. The pay-o¤ function of investors is continuous in Sj and Pj for any type �j :and is also
strictly quasiconcave di¤erentiable in Tj for Xt � xj :
4. The pay-o¤ function of investors is a strictly increasing function of �j :
5. If �L < �H , SL > SH then VL (SL; TL) � VL (SH ; TH) implies VH (SL; TL) < VH (SH ; TH).
Conditions 1� 4 are standard regularity assumptions. The pay-o¤ function of investorsis proportional to Vj (Sj ; Tj) so it complies with Condition 3. Condition 5 states that if
24
two signal-action pairs yield the same utility to some type of issuer and one signal is lower
(componentwise) than the other, then all types prefer to send the lower signal. Denote
� � 1 such thatVL (SL; TL) = �VL (SH ; TH)
The proof of condition 5 then implies testing whether
VH (SL; TL)� VL (SL; TL) < VH (SH ; TH)� �VL (SH ; TH)
holds for any sets SL < SH .The inequality above then implies
(1� �L) (�H � �L) xL� � [FH (�L)� FL (�L)](1� �H) (�H � ��L) xH� � [FH (�H)� �FL (�H)]
< 1 <
�xLxH
�v(19)
which holds for any parameter values when SH < SL.
Given these su¢ ciency conditions by Cho and Sobel (1990), there exists a separating
equilibrium in the IPO game as long as signals xj and �j comply with single crossing
conditions separately. The single crossing conditions for the IPO game for each signal
issued by �rm j are given by
@
@�
24 @V1j@sj@Vj@Tj
35 7 0 (20)
where (20) measures the marginal change in �rm value Vj according to �rm type when �rms
choose signal Sj and receive transfer Tj .
Consider �rst the timing to do the IPO xj . The single crossing conditions for xj re�ect
that, all else equal, good types �nd it less costly to issue earlier, namely
@
@�j
24 @Vj@xj@Vj@Tj
35 = (1� v) (1� �j) 1��j
< 0 (21)
Consider now the fraction of shares issued �j . The derivative of �rm value with respect
to �1j at the threshold is such that, all else equal, better �rms �nd it more costly to issue
public capital, namely
@
@�j
24 @Vj@�j@Vj@Tj
35 = �xj�
�j< 0 (22)
The single crossing conditions (21) and (22) ensure that the incentive compatibility
constraint is binding and that there exists a separating equilibrium of the IPO game. The
25
ultimate value of Tj is then determined in equilibrium. Given conditions (21) and (22), a
separating equilibrium exists where market players infer �rm types issuers�strategies and
then Tj = �j�j�jxj� :
6.2 Implications for Hot and Cold Markets
Consider probability of being of the high type when �rms separate and the probability of
being of the high type when �rms pool around p such that �rms optimally separate at
p� " and pool at p+ ": The argument that the average age of issuers decreases during hotmarkets then implies
ln (xp) � p0 ln (xH) + (1� p0) ln (xL)
) p0 > 0 > �ln (xH)� ln (xL)ln (xL)� ln (xp)
which holds for any parameter values given xH < xp < xL: Using the same approach, the
statement on that the fraction of shares issued decreases during hot markets implies
�p < p0�H + (1� p0)�L
) p0 < 1 <�H � �L
(�H � �L) + (1� �H) �H
which holds for any parameter values given �H < 1:
6.3 Database construction
The source for identifying IPOs and SEOs is the Securities Data Company�s (SDC) Deals
Database. The sample considers common equity issues between January 1, 1980 and
December 31, 2005 for all US �rms excluding �nancial �rms (SICs 6000-6999) and regulated
industries (SICs 4900-4999). I then match the data obtained from this source to the merged
CRSP-Compustat database, to obtain information on �rms �nancials.
The main variables used throughout the empirical section that come from SDC are: (1)
the date of the issue; (2) the date when the company was founded; (3) the o¤er price of the
deal; (4) the stock price at close of o¤er/�rst trade; (5) the principal amount traded, for
all markets; (6) the main stock exchange on which the issuer�s stock trades. PROCEEDS
are thus equal to (5); UNDP is the percentage di¤erence between the (3) and (4); ALPHA
is the ratio of (5) over the market value of equity after the o¤er ((4) times item25 from
COMPUSTAT); NASDAQ and NYSE are dummies based on (6).
26
The variable describing �rm age (AGE) comes from two sources. First, for the �rms no
missing info on dates, AGE is the di¤erence between the date of the issue (1) and the date
when the �rm was founded (3) as stated by SDC. For �rms with (1) but no (2), I used the
year when the company was founded as reported in the database [Age Data (.xsl)] built by
Boyan Jovanovic and available online.24
Ex-ante �rm characteristics are taken from the merged CRSP-Compustat database.
The S&P Common Stock Rating is the underlying indicator for �rm quality (item282);
LNSALES is the log of sales (item12); CAPX to TA is the ratio of capital expenditures
(item128) and total assets (item6); TLTD is the sum total long term debt (item9) and long
term debt in current liabilities (item34); WK is working capital (item179). The dummy
INVGR has been built using the S&P long term credit rating reported in item280. Finally,
HOTMA is equal to 1 if IPO or SEO occurred during the hot IPO market period and 0
otherwise. The hot IPO market period is de�ned between the last quarter of 1998 and the
last quarter of year 2000. Alternative de�nitions of this period have no major impact on
results.
6.4 Parameter choice in Figures 1-2 and Table 1
The choice of parameters in the numerical example is determined in one of three ways using
the basic IPO model for i = 1. The �rst group of parameters is determined by direct or
indirect measurements conducted in other studies. Direct measurements include the annual
risk free rate r = 5%, the convenience yield on cash �ows � = 2; 5% and cash �ow volatility
� = 25%. The annual risk free rate r, the convenience yield on cash �ows � and cash �ow
volatility � are in line with the baseline parametrization of a SEO model by Carlson et al
(2006a).
The second subset of parameters is based on assumptions. Marginal underwriting fees
are linear (i.e. = 2) as in Altinkiliç and Hansen (2000). I assume a uniform distribution
of types such that p = 0:5.
The third set of parameters consists is intended to obtain realistic IPO moments with
respect to the empirical evidence. I consider I = 18 based on the mean capital expenditures
in the database. I set X0 = 0:8 such that the expected age of high types is 8 years at the
IPO. I set � = 2 and �� = 0:2 such that �H = � (1 + ��) and �L = � (1� ��) : I considerf = 6 and c = I such that the average expected underpricing is 8% and the fraction of
shares issued under perfect information is close to 25%.
24See http://www.nyu.edu/econ/user/jovanovi/.
27
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of Corporate Finance 2, 227-259
30
Figure 1: Comparative Statics for High Typesin the basic IPO model
This �gure illustrates the comparative statics between the di¤erent signalswhen �rms fully reveal their private information at the IPO. Denote under-pricing as (1 � �j). The cash �ow threshold xj is increasing in underpricing;the timing to raise public equity is closer to that of perfect information when�rms provide higher levels of underpricing to outside investors. The fraction ofshares issued �j is decreasing in underpricing costs; �rms optimally issue lesswhen the issuance costs are higher. The Lagrange multiplier �j is increasingin �j ; this re�ects the duality between signalling costs and underpricing in themodel. Finally, the cash �ow threshold to raise public equity is decreasing in�j ; older (and larger) �rms issue lower percentages of equity in equilibrium.
0.85 0.9 0.95
0.9
1
1.1
x H
εH
0.85 0.9 0.95
0.214
0.215
0.216
0.217
αH
εH
0.85 0.9 0.950
0.1
0.2
0.3
χ H
εH
0.9 1 1.10.214
0.215
0.216
0.217
αH
xH
31
Figure 2: The Optimal Strategy for High Typesunder Asymmetric Information
This �gure illustrates the optimal IPO strategies for high types depending onthe level of adverse selection in the market. The solid black line in all chartsillustrates the optimal IPO strategy under asymmetric information. Whenp is relatively low and high types are relatively scarce, high types optimallyseparate in equilibrium. This is illustrated on the left-hand side of all chartswhen the probability of being of a high type is lower than 0.5. For high levelsof p, �rms optimally pool and IPO strategies are then a function of p. Theoptimal strategy of �rms under pooling converges to the optimal strategy ofhigh types under perfect information (dashed line in black) when p convergesto 1.
0.2 0.4 0.6 0.8 11.12
1.14
1.16
1.18
p
x H
0.2 0.4 0.6 0.8 1
0.2
0.22
0.24
0.26
p
αH
0.2 0.4 0.6 0.8 10.8
0.9
1
1.1
p
ε H
0.2 0.4 0.6 0.8 1
58
59
60
61
62
63
p
VH
32
Figure 3: Signalling costs for High Typesin the basic IPO model
This �gure illustrates that it is more costly for higher types to separate whenthe two types are more similar. Consider a uniform distribution of types suchthat �� re�ects the dispersion of the quality of growth options in the market.As �� increases, the high types try to make the issue unappealing to low typesby going public earlier earlier, issuing a lower percentage amount of equityand underpricing more their shares. The the upper bound on the probabilityof high types is increasing in ��; this suggests that separating equilibria aremore likely when signalling is less costly.
0.25 0.3 0.35 0.4 0.45
0.8
0.9
1
σθ
x H
0.25 0.3 0.35 0.4 0.45
0.22
0.23
0.24
0.25
σθ
αH
0.25 0.3 0.35 0.4 0.450.85
0.9
0.95
1
σθ
ε H
0.25 0.3 0.35 0.4 0.45
0.7
0.8
0.9
1
σθ
Upp
er B
ound
on
p
33
Figure 4: Distribution of Firm Age,Fraction of Shares Issued, Underpricing and Proceeds
for IPOs in the Working Sample
This �gure illustrates the kernel density distributions of AGE, ALPHA, UNDPand PROCEEDS for IPOs in the working sample.The dashed line correspondsto the observations during 1998-2000 and the solid line considers the remain-ing observations. The distribution of AGE, ALPHA, UNDP and PROCEEDSchanges signi�cantly during hot markets. During hot markets, AGE is moreconcentrated on lower values, the average ALPHA decreases, the averageUNDP increases and PROCEEDS are higher.
0.0
2.0
4.0
6.0
8.1
De
nsity
0 10 20 30 40Age of Is s u ing Firms ( IPOs )
01
23
4D
ens
ity
0 .2 .4 .6 .8 1Frac tion o f Shares Is s ued ( IPOs )
0.5
11.
5D
ens
ity
1 .5 0 .5 1U nderpr ic ing ( IPOs )
0.0
05
.01
.01
5.0
2.0
25
De
nsity
0 50 100 150 200Proc eeds ( IPOs )
34
Figure 5: Distribution of Firm Age,Fraction of Shares Issued, Underpricing
and Proceeds for SEOs in the Working Sample
This �gure illustrates the distribution of AGE, ALPHA, UNDP and PRO-CEEDS for SEOs in the working sample. The dashed line corresponds tothe observations during 1998-2000 and the solid line considers the remainingobservations. The distribution of AGE, ALPHA and UNDP does not changesigni�cantly during hot markets, suggesting that market players are betterinformed about �rm type during SEOs.
0.0
1.0
2.0
3.0
4.0
5D
ens
ity
0 10 20 30 40Age of Is s u ing Firms (SEOs )
05
1015
2025
De
nsity
0 .2 .4 .6 .8 1Frac tion o f Shares Is s ued (SEOs )
01
23
4D
ens
ity
1 .5 0 .5 1U nderpr ic ing (SEOs )
0.0
05
.01
.01
5D
ens
ity
0 50 100 150 200Proc eeds (SEOs )
35
Figure 6: Observed IPO Strategies and the Probability of Obtainingan S&P Common Stock Rating above Average
This �gure illustrates the marginal increments in the probability of being ratedabove average by SP due to observed IPO strategies. Results are conditionalon exchange listing, except for underpricing (UNDP). The predictions of themodel �t particularly well the empirical evidence on NYSE stocks, in whichthe age (AGE) of issuing �rms decreases with �rm type and the underpricingafter the �rst trading day (UNDP) increases with �rm type. The empiricalevidence for the fraction of shares issued (ALPHA) is ambiguous when consid-ering all markets jointly and not signi�cant for NYSE only. All correspondingprobit regressions are shown in Table 3.
AGE - All Markets AGE - NYSE onlyPredicted Values for high
Pro
babi
litie
s an
d 95
% C
I
age0 20 40 60 80
0
.2
.4
.6
.8
Predicted Values for high
Pro
babi
litie
s an
d 95
% C
I
age0 20 40 60 80
0
.2
.4
.6
.8
ALPHA- All Markets ALPHA- NYSE onlyPredicted Values for high
Pro
babi
litie
s an
d 95
% C
I
alpha0 .5 1
0
.2
.4
Predicted Values for high
Pro
babi
litie
s an
d 95
% C
I
alpha0 .5 1
0
.2
.4
.6
.8
UNDP - All Markets UNDP - NYSE onlyPredicted Values for high
Pro
babi
litie
s an
d 95
% C
I
underpricing.5 0 .5
0
.1
.2
.3
.4
Predicted Values for high
Pro
babi
litie
s an
d 95
% C
I
underpricing.2 0 .2 .4 .6
0
.5
1
36
Figure 7: Observed SEO Strategies and the Probability of Obtainingan S&P Common Stock Rating above Average
This �gure illustrates the marginal increments in the probability of being ratedabove average by SP due to observed SEO strategies. Results suggest thatasymmetric information is not as strong as for IPO strategies; the contributionof underpricing to the probability of being rated above average in the futureis not signi�cantly di¤erent from zero. The numbers or years since the IPO(YSIPO) that �rms wait until doing a SEO are negatively related to theprobability of being ranked above average in the future; this suggests thatbetter �rms issue earlier even under perfect information (Proposition 1). Allcorresponding probit regressions are shown in Table 4.
AGE - All Markets AGE - NYSE onlyPredicted Values for high_seo
Pro
babi
litie
s an
d 95
% C
I
ysipo2, Winsorized fraction .010 5 10 15 20
.2
.3
.4
Predicted Values for high_seo
Pro
babi
litie
s an
d 95
% C
I
ysipo2, Winsorized fraction .010 5 10 15 20
.4
.5
.6
.7
ALPHA- All Markets ALPHA- NYSE onlyPredicted Values for high_seo
Pro
babi
litie
s an
d 95
% C
I
alpha0 .2 .4 .6
0
.2
.4
.6
.8
Predicted Values for high_seo
Pro
babi
litie
s an
d 95
% C
I
alpha0 .2 .4 .6
.2
.4
.6
.8
1
UNDP - All Markets UNDP - NYSE onlyPredicted Values for high_seo
Pro
babi
litie
s an
d 95
% C
I
undp0.5 0 .5
.2
.3
.4
.5
Predicted Values for high_seo
Pro
babi
litie
s an
d 95
% C
I
undp0.5 0 .5
.2
.4
.6
.8
37
Table 1: A numerical example of the IPO Model
This table illustrates the main predictions of the model for IPOs. Panel A reports the case of perfectinformation. Panel B reports the optimal separating equilibrium. Panel C shows the optimal strategies inpooling for p=0.5. In separating equilibria, high types issue earlier and provide more underpricing to revealtheir type. In pooling equilibria, all �rms issue simultaneously.
Perfect Info Least Cost Sep. Eq. Pooling Eq.Panel A �H > 0; �H = 1 �H = 0; �H < 1L H L H L H L H
Going Public Strategy
xipo 2.474 1.160 2.474 0.849 2.474 1.147 1.153 1.153
�1 25.00% 25.00% 25.00% 21.80% 25.00% 21.37% 21.40% 21.40%
�1 1.000 1.000 1.000 1.000 1.000 0.835 1.000 1.000
�1 0.000 0.000 0.000 0.376 0.000 0.000 0.000 0.000
IPO Statistics
Underpricing 0.00% 0.00% 0.00% 0.00% 0.00% 16.53% 0.00% 0.00%
Underwriting cost 2.25 2.25 2.25 4.31 2.25 4.63 4.62 4.62
Gross Spread 5.68% 12.12% 5.68% 36.40% 5.68% 35.39% 29.24% 29.24%
Announcement E¤ect 0.00% 0.00% 0.00% 0.00% 0.00% 16.53% 0.00% 0.00%
Proceeds
Current value 39.58 18.56 39.58 11.84 39.58 13.10 15.79 15.79
At X0 8.56 11.31 8.56 11.07 8.56 8.11 9.71 9.71
Gross Spread 0.00 0.00 0.04 0.22 0.04 0.22 0.24 0.24
Actual Firm Value
At IPO 160.13 96.51 144.23 65.33 144.23 96.57 76.94 110.53
At X0 46.40 69.19 43.01 69.26 43.01 69.39 43.95 68.89
Expected Firm Value
At IPO 160.13 96.51 144.23 65.33 144.23 96.57 93.74 93.74
At X0 45.55 62.86 42.11 61.66 42.11 63.71 61.61 61.61
Ages and Probabilities
P ipo[0;5] 0.00% 67.66% 0.00% 0.00% 0.00% 70.14% 69.05% 69.05%
Age at xipo 25.57 8.27 25.57 1.12 25.57 8.00 8.12 8.12
38
Table 2: Working Sample Statistics
This table reports summary statistics on US public equity issues reported by SDC from 1980 to 2005.PROCEEDS are total proceeds. UNDP is the underpricing after the �rst trading day. ALPHA is thefraction of shares issued. LNSALES is the log of sales before the o¤ering. AGE is the age of the �rm.TYPEH equals 1 when SP rates common stocks above average within the next 8 years after the issue.
Panel A: All IPOs
80-97 and 01-05 98-00
N mean p50 sd N mean p50 sd
PROCEEDS 4576 48.915 21.000 98.094 449 104.608 66.000 141.600
UNDP 3775 0.067 0.075 0.303 435 0.305 0.352 0.400
ALPHA 3658 0.475 0.455 0.249 423 0.315 0.266 0.226
AGE 1732 14.859 8.000 19.399 256 9.598 5.000 11.399
LNSALES 4048 3.201 3.333 2.218 419 2.988 3.010 2.184
SPRAT 19 16.789 17.000 5.084 2 19.000 19.000 2.828
TYPEH 313 0.173 0.000 0.378 2 0.000 0.000 0.000
Panel B: IPOs at NYSE
80-97 and 01-05 98-00
N mean p50 sd N mean p50 sd
PROCEEDS 573 179.505 105.000 198.480 30 353.113 247.826 285.005
UNDP 520 0.060 0.064 0.240 29 0.103 0.147 0.244
ALPHA 445 0.463 0.414 0.291 26 0.413 0.403 0.273
AGE 284 23.493 13.000 27.225 17 18.059 12.000 21.767
LNSALES 531 5.770 5.745 1.578 31 6.941 6.912 1.411
SPRAT 10 15.900 17.500 5.915 0 . . .
TYPEH 56 0.250 0.000 0.437 0 . . .
Panel C: All SEOs
80-97 and 01-05 98-00
N mean p50 sd N mean p50 sd
PROCEEDS 5540 80.980 39.900 126.834 851 192.424 91.500 221.706
UNDP 5235 0.013 0.010 0.259 822 0.046 0.039 0.258
ALPHA 5274 0.181 0.152 0.141 789 0.168 0.142 0.132
AGE 2806 26.827 15.000 29.463 606 21.002 13.000 23.206
LNSALES 5430 4.823 4.814 2.259 837 4.865 4.871 2.236
SPRAT 1265 17.396 18.000 3.420 220 17.268 18.000 3.185
TYPEH 626 0.254 0.000 0.436 31 0.194 0.000 0.402
39
Table 3: Marginal E¤ects of IPO Strategieson the Probability of Having an S&P Common Stock Rating above Average
This table summarizes the estimation results of runing probit regressions on the dummyTYPEH as a function of IPO Strategies in the sample. TYPEH is equal to 1 if the issuing�rm receives a common stock rating by SP above average during the next 8 years afterthe sample. All coe¢ cients correspond to marginal increments in the probability of beingrated above average. All standard errors have been controlled for industry clustering.
VARIABLES (1) (2) (3) (4)
All Markets All Markets NYSE NYSE
AGE 0.0150** -0.0064**
(0.00613) (0.00290)
AGE2 -0.0002**
(7.31e-05)
ALPHA 0.885 0.940** 0.0142 0.210
(0.916) (0.450) (0.209) (0.174)
ALPHA2 -1.051 -1.106**
(0.882) (0.467)
UNDP 0.550** 0.440*** 0.111 0.576**
(0.258) (0.129) (0.316) (0.2651)
UNDP2 -0.835** -0.618**
(0.426) (0.274)
LNSALES 0.0270 0.0640*** 0.0545* 0.1081***
(0.0193) (0.0189) (0.0319) (0.0419)
Exchange Dummies Yes Yes No No
Clusters 8 8 5 5
Observations 98 149 37 45
Pseudo R2 0.292 0.221 0.106 0.380
Probability at x 0.214 0.201 0.243 0.242
*** p<0.01, ** p<0.05, * p<0.1
Robust standard errors in parentheses
40
Table 4: Marginal E¤ects of SEO Strategies on theProbability of Having an S&P Common Stock Rating above Average
This table summarizes the estimation results of runing probit regressions on the dummyTYPEH as a function of SEO Strategies in the sample. TYPEH is equal to 1 if the issuing�rm receives a common stock rating by SP above average during the next 8 years afterthe sample. All coe¢ cients correspond to marginal increments in the probability of beingrated above average. All standard errors have been controlled for industry clustering.
(1) (2) (3) (4)
VARIABLES All Markets All Markets NYSE NYSE
AGE -0.00413** -0.00411**
(0.00175) (0.00208)
ALPHA -1.477*** -2.663*** -3.360*** -1.254***
(0.500) (0.325) (0.634) (0.413)
ALPHA2 1.543** 3.400*** 4.805*** 1.137*
(0.774) (0.424) (1.240) (0.602)
UNDP -0.137 -0.0247 -0.169 0.00792
(0.123) (0.109) (0.193) (0.108)
LNSALES 0.0418** -0.0133 0.0252*** 0.0354*
(0.0167) (0.0270) (0.00520) (0.0183)
Exchange Dummies Yes Yes No No
# SEOs Dummy Yes Yes Yes Yes
Clusters 9 9 9 9
Observations 249 406 134 218
Pseudo R2 0.202 0.117 0.157 0.104
Probability at x 0.370 0.526 0.415 0.523
*** p<0.01, ** p<0.05, * p<0.1
Robust standard errors in parentheses
41