Workflow Batch Process Color Adjustments Lightroom P

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    Quickly AdjustThe Color Of Your

    Images UsingAdobe Lightroom

    A how-to guide forquick turnaround

    on post-productionprocessing throughAdobe Lightroom.

     PROFESSIONAL

     IMAGE EDITINGP R O D U C T I M A G E S O L U T I O N S T R U S T E D B Y L E A D I N G O N L I N E R E T A I L E R S

    I S S U E # 0 9 F R E E

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    The content of this document is subject to

    revision without notice due to continued

    progress in methodology, design and

    manufacturing. Pixelz shall have no liability

    for any error or damage of any kind resulting

    from the use of this document.

    Pixelz

    524 Union Street #266

    San Francisco, CA 94133

    United States

    [email protected]

    www.pixelz.com

    Quickly AdjustThe Color Of 

    Your Images UsingAdobe Lightroom

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    3

    Commerce is a fastmoving industry with high

    standards for turnaround

    time. It’s essential to

    get images of your product from

    the camera to the web as quickly

    as possible, while maintaining

    professional standards. Post-pro-

    duction processing is a critical step in

    developing an efficient workflow, and

    it can become time-consuming when

    dealing with large numbers of images.

    It’s important to invest time in learning

    to use software that will help you

    save time and money in the long run.

    One of the most useful programs for

    a photographer is Adobe Lightroom.

    If you know how to use Lightroom

    and you photograph your products

    with the same camera settings for all

    images, your post-production process

    can be streamlined.

    Adobe Lightroom is a photo processor

    and image organizer that allows

    you to view imagery, organize it for

    convenience, and quickly retouch a

    large number of images at the same

    time. Its main purpose is to batch

    process multiple images, keeping aconsistent professional appearance

    without requiring you to perform

    repetitive actions. Lightroom has

    many useful product image editing

    tools, but in this post we will stick to

    the basics and show you how to batch

    edit and process large volumes of

    imagery.

    Follow along to learn the basics of

    batch processing in Adobe Lightroom.

    e

    Adobe Lightroom’smain purpose isto batch processmultiple images“

    http://www.pixelz.com/blog/diy-3-editing-product-images/http://www.pixelz.com/blog/diy-3-editing-product-images/http://www.pixelz.com/blog/developing-efficient-photo-production-workflow-small-retailer/http://www.pixelz.com/blog/diy-2_camera_settings/http://www.pixelz.com/blog/diy-3-editing-product-images/http://www.pixelz.com/blog/diy-3-editing-product-images/http://www.pixelz.com/blog/diy-3-editing-product-images/http://www.pixelz.com/blog/diy-3-editing-product-images/http://www.pixelz.com/blog/diy-2_camera_settings/http://www.pixelz.com/blog/developing-efficient-photo-production-workflow-small-retailer/http://www.pixelz.com/blog/diy-3-editing-product-images/http://www.pixelz.com/blog/diy-3-editing-product-images/

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    4

    Images OnHard Drive

    ou should already know

    how you want your

    images organized. It’s

    important to keep that

    structure in mind while

    setting up your batch process.

    In our example, we have organized

    by photo shoots. Each shoot gets its

    own folder, and all the images from

    that shoot go into the folder in RAW

    format. We’ll pull the RAW images

    into Lightroom; all of the editing done

    through Lightroom is non-destructive,

    so you won’t lose any data and can

    edit them again later if needed.

    Y

    Step 1:

    All of the

    editing donethrough

    Lightroom isnon-destruc-

    tive, so youwon’t loseany data.

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    ImportingInto Library

    Step 2:

    ow that our files are

    organized into folders

    on the hard drive, let’s

    begin importing our first

    cataloged session. We’ll

    break the process into easy to follow

    steps, and you can watch the video for

    even more helpful detail.

    1. From the main menu, choose File >

    Import Photos And Video.

    2. In the upper-left corner of the

    import window, use the Source

    panel to navigate to the folder you

    want to import.

    3. At the top of the frame you will see

    a button that says ‘Add.’ Make

      sure this is selected so you are

    adding these images to your

      Lightroom catalog while still

    keeping them in the same place onyour hard drive.

    4. At the bottom of the frame you

    should see in the left-center a

    ‘select all’ button. Make sure you

    have all the images in this folder

    selected so you can import your

    whole session.

    5. Click ‘Import’ and watch your files

    appear in their own import catalog.

    NDownload - Using lightroom for batch process color adjustments

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    AdjustmentsStep 3:

    ow that we have all the

    images imported into

    our catalog, it’s time to

    adjust them!

    At the top right of the catalog frame,

    you will see a row of buttons: Library

    (where we are currently), Develop,

    Map, Book, Slideshow, Print & Web.

    Since we are currently in the Librarysection for organizing and selecting,

    we will now want to shift to the

    Develop section to use adjustment

    tools. Once in the Develop tab you

    should see a panel on the right

    side next to the image you have

    selected. You will be making all of

    your adjustments to this one image.

    As you can see, there are a few drop

    down tabs in the right adjustment tool

    box. The main drop down menu you

    will be using is Basics. This is where allyour priority tools live. The main tools

    under Basics you will be using are:

    1. White Balance:

    There is a dropper tool at the top left

    of the Basics box. Click it and drag

    your dropper tool over the image to a

    spot that should be grey. Click on the

    spot and it should automatically white

    balance your image for you. If you

    feel it needs more adjustments, try

    playing with the Temp & Tint toggles.

    They allow you to have more manual

    control over white balance.

    2. Exposure:

    Your exposure should already be

    as close to real life as possible, but

    some adjustment may be needed tobrighten it up a bit. Use this toggle to

    brighten or darken your image.

    3. Contrast:

    This will help make your image pop by

    accentuating the lights and darks. It

    will make your blacks and whites more

    prominent, which can help certain

    details stand out.

    After making your adjustments on

    this one image, select the rest of

    the catalog from the bottom film

    strip. After they are selected, on thebottom right of the tools panel you

    will see a sync button. Click this and

    a window will pop up that allows you

    to select the adjustments you would

    like to batch throughout the selected

    images. Choose the ones that you

    adjusted (the list above) and click

    synchronize. You should be able to see

    the adjustments on each image as the

    sync moves through them.

    N

    Import - Using Lightroom for batch process color adjustments

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    SelectingStep 4:

    ow that all your images

    are imported and

    adjusted, we need

    to select images for

    processing. The most

    efficient and organized selection

    method uses star ratings. At the

    bottom of each image there are five

    empty stars, allowing you to rate the

    image by clicking the appropriate

    star. Mark your selects with a five star

    rating. Once you are done picking

    selects, sort your catalog by Rating so

    that five star images are at the front:

    View > Sort> Rating.

    You may want to take this opportunity

    to delete unstarred images in order

    to save disk space; RAW images are

    often 30MB or larger. Whether you

    choose to delete unstarred images

    or not, proceed to the next step by

    clicking the first image and holding

    down ‘command’ while clicking the

    last image with five stars.

    N

    7

    Selecting - Using Lightroom for batch process color adjustments

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    ProcessStep 5:

    ll of your images

    should be imported,adjusted, and selected.

    In Lightroom, in the top

    menu under File you will

    select Export. A window will pop up

    with information that you need to fill

    in. For organizational purposes, it’s

    best to export them to a new folder

    within the folder your RAW images are

    located. Call the folder ‘Final’ so you

    know that these are the images you

    want in the future. Here I have named

    them Shoe_#, but you can name themanything you like. Most companies

    name products by their class, style

    & color numbers (ex: 333_5555_444).

    Using the company’s naming scheme

    will allow your imagery to be both

    organized and accessible to others

    with whom you may share the files.

    When all your information is

    completed, click Export and you

    should see your files in their new folder

    within the original folder on your hard

    drive!

    Optimizing product image quality 

    in the fast paced environment of

    eCommerce is a challenge. Fluency in

    Adobe Lightroom allows you to import

    and organize files, quickly edit them

    all in bulk, and batch process selected

    images for future use. It’s quick, easy,

    and affordable to manage a large

    image workflow when implementing

    software like Adobe Lightroom.

    If you don’t have time to do the editing

    yourself, or if you want hassle free

    customized product images delivered

    in 24 hours or less, let Pixelz help! We

    integrate seamlessly and ensure a

    consistent professional presentation

    of your product images.

    A

    Export - Using Lightroom for batch process color adjustments

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    Pixelz

    524 Union Street #266

    San Francisco, CA 94133

    United [email protected]

    www.Pixelz.com