summary

Brief

Design is an iterative process. We begin the process with many shoices and after careful consideration, we narrow our selections down to one. start by researching and presenting 3–5 “Cultural Entities”. After a brief presentation, students will select one to explore and transmediate for the semester. They can choose local art museums, cultural institutes, book publishers, media entities, film festivals, etc.

TaBLe Of CONTeNTs

LOGO marK 4

LOGO MARK: FINAL 5LOGO MARK: ROUGH 8

PriNT 14

POSTER: FINAL 13POSTER: ROUGH 15

ID COLLATERAL: FINAL 20ID COLLATERAL: ROUGHS 24

BROCHURE: FINAL 40BROCHURE: ROUGHS 47

sCreeN 52

WEBSITE: FINAL 53

sPaTiaL 57

emerGiNG meDia 61

TOUCH SCREEN 62IPHONE APP 68

LOGO marK

LOGO marK: fiNaL

LOGO marK: rOuGH

PriNT

POsTer: fiNaL

POsTer: rOuGH

AS THE SOIL, HOWEVER RICH IT MAY BE,CANNOT BE PRODUCTIVE WITHOUT CULTIVATION, SO THE MIND WITHOUT CULTURE CAN NEVER PRODUCE GOOD FRUIT

PACIFI C ASI A CENTER

iD COLLaTeraL: fiNaL

46 NORTH LOS ROBLES AVENUE | PASADENA, CA 91101

FINAL | ENVELOPE

FRONT

BACK

FINAL | LETTERHEAD

September 28, 2011

Mr. Norman D. Berumen

242 Quiet Valley Lane

Woodland Hills, CA 91303

Dear Norman:

Thank you for your membership contribution to Pacific Asia Center. Your donation of $30 for

your Student Level membership is much appeciated. See below for your personalized member-

ship cards, valid until 9/30/2012.

I hope you will be able to join us for some of our upcoming programs, including those listed

on the enclosed flier. Watch your mailbox for our quarterly newsletter thoughout the years,

and you can always check out our website for the most up-to-the-minute details on our events,

classes, and programs.

Thank you again for your support of Pacific Asia Center. If you have any questions regarding

the privileges of membership, please call (626) 449-2742 ext. 37.

Sincerely,

Daniel Johnson

Membership Manager

46 North Los Robles AvenuePasadena, CA 91101

P 626.449.2742F 626.449.2754

E info@pac.orgwww.pac.org

FRONT

BACK

FINAL | BUSINESS CARDS

46 NORTH LOS ROBLES AVENUE | PASADENA, CA 91101W: P 626.449.2742 E info@pac.org

Daniel JohnsonMembership Manager

FRONT

BACK

iD COLLaTeraL: rOuGHs

ROUGHS | ENVELOPES

ROUGHS | ENVELOPES

table of contents

ROUGHS | ENVELOPES

table of contents

ROUGHS | ENVELOPES

table of contents

ROUGHS | ENVELOPES

table of contents

ROUGHS | ENVELOPES

ROUGHS | LETTERHEADS

ROUGHS | LETTERHEADS

ROUGHS | LETTERHEADS

table of contents

ROUGHS | LETTERHEADS

ROUGHS | LETTERHEADS

ROUGHS | LETTERHEADS

ROUGHS | LETTERHEADS

DANIEL JOHNSON MEMBERSIP MANAGER

46 NORTH LOS ROBLES A VENUEPASADEN A, CA 91101

PH 626. 449.2742 EX T. 37 FAX 626.449.2754

D.JOHNSON@ PACIFICASIAMUSEUM.OR GPACIFICASIAMUSEUM.OR G

Daniel Johnson Membersip Manager

46 NORTH LOS ROBLES A VENUEPASADEN A, CA 91101

PH 626.449.2742 EX T. 37F 626.449.2754

D.JOHNSON@ PACIFICASIAMUSEUM.OR GPACIFICASIAMUSEUM.ORG

DANIEL JOHNSON MEMBERSIP MANAGER

46 NORTH LOS ROBLES A VENUEPASADEN A, CA 91101

PH 626. 449.2742 EX T. 37

FAX 626.449.2754

D.JOHNSON@ PACIFICASIAMUSEUM.OR GPACIFICASIAMUSEUM.OR G

ROUGHS | BUSINESS CARDS

46 North Los Robles AvenuePasadena, CA 91101

Daniel Johnson Membersip Manager

P 626.449.2742 Ext. 37F 626.449.2754

d.johnson@pacificasiamuseum.orgpacificasiamuseum.org

46 North Los Robles AvenuePasadena, CA 91101

Daniel Johnson Membersip Manager

P 626.449.2742 Ext. 37F 626.449.2754

d.johnson@pacificasiamuseum.orgpacificasiamuseum.org

46 North Los Robles AvenuePasadena, CA 91101

E d.johnson@pacificasiamuseum.orgpacificasiamuseum.org

46 North Los Robles AvenuePasadena, CA 91101

Daniel Johnson Membersip Manager

P 626.449.2742 Ext. 37F 626.449.2754

E d.johnson@pacificasiamuseum.orgpacificasiamuseum.org

46 North Los Robles AvenuePasadena, CA 91101

Daniel Johnson Membersip Manager

P 626.449.2742 Ext. 37F 626.449.2754

d.johnson@pacificasiamuseum.orgpacificasiamuseum.org

ROUGHS | BUSINESS CARDS

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1

JAN

FEB

MAR

APR

MAY JUN

JUL AUG

SEP

OCT

NOV

DEC

FREE FOURTH FRIDAY

Admission to Pacific Asia Museum is free to all visitors on the fourth Friday of each month.

HOURS

SUN: 10AM – 6PMMON: CLOSEDTUES: 9AM – 8PMWED: 9AM – 8PMTHURS: 9AM – 8PMFRI: 9AM – 8PMSAT: 9AM – 7PM

An overview of Pacific Asia Center’s weekly and monthly pro-grams. Schedules do occasionally vary, so be sure to call ahead. All events are free to members and included with museum admission unless otherwise noted.

LUNCHTIME YOGAWED & THURS 12:30 – 1:30PM

Designed with a lunch-hour audi-ence in mind, instructor Jill Zepe-zauer’s instruction of Hatha yoga is uniquely accessible. $10 per class, or buy a series and save. Beginners are always welcome.

TAI CHI CLASSSAT, 8 – 9:30AM

Designed with a lunch-hour audi-ence in mind, instructor Jill Zepe-zauer’s instruction of Hatha yoga is uniquely accessible. $10 per class, or buy a series and save. Beginners always welcome.

CHINESE BRUSH PAINTINGSUN, 10AM – 12PM

Another longstanding museum tradition, taught by Guang-Li Zhang. Each six-week series is $120. Potential students are welcome to observe a free class before enrolling.

HAIKU1ST & 3RD FRI, 4AM – 6:30PM

The Southern California Haiku Study Group is devoted to study-ing, writing, and sharing haiku in English, there is no membership fee, and beginners are always wel-come. Group meets in the serene Blue Room at the PAC.

SILK ROAD STORYTIMESAT, 10:30AM

Join everyone’s favorite storyteller Sunny Stevenson in the travelers’ tent for stories, make your own craft, enjoy an Asian snack and a balloon. A different theme every month! Free for members, or $10 per family. www.pac.org

WHAT TO LOOK FORWARD TO IN 2012

sCreeN

WeBsiTe: fiNaL

sPaTiaL

emerGiNG meDia

TOuCH sCreeN

iPHONe aPP