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Communication - 2009 slogan
The slogan this year is ‘Work with Heart’– The campaign slogan is the central message or idea that
will be communicated in all advertising and promotional activities.
Idea: Inspire individuals and groups to be aware that working with a healthy heart has health, social, economic and psychological benefits.
Local message
Local Slogan: “Work with heart”
Central message is build around the main factors which affects your heart health “ Hyper 3 G*” ( Greutate corporala, Glicemie , Grasime
* 3G is a abbreviation in Romanian language of Glycemia, Weight and Hyperlipidemia
All activities was supported by international and local sponsors and organized by Romanian Society of Cardiology
Sponsors:
AstraZeneca
Novartis
Teva
Glenmark
Becel
Nike
La Dona
La Mosia
Romania Activities 2009
Romania Activities 2009
September 24- Press Conference
September 27 – Celebrate World Heart Day in 3 main cities
Romania Activities 2009
Press Conference on September 24
Objectives:
communicate the importance of a healthy lifestyle
communicate the importance of prevention
promote the International Heart Day
Romania Activities 2009
World Heart day 2009-Sunday 27 September
3 Main cities ( Bucharest, Iasi, Timisoara)
- Locations: central parks on each city, outdoor popular locations
- Cross event for mass population with prizes for first 3 places and diplomas
- All participants won a prize for participation
- Personalized tents where all voluntaries were measured in terms of height, weight, bleed pressure, cholesterol level and IMC
- All scanned persons received personal monitories dates, level of HD risk, informative materials with recommendations for healthy habits and a fruit ( an apple or a pear, depending on obesity type)
Materials
flags
T-shirts for participants
T-shirts for promoters
Posters
Press conference invitations Press
conference CD
Results
Media coverage: more than 30 advertorials on newspapers with national audience and online channel, interviews and reportage on national TV stations and radio
Approx 100 participants on cross event, with different ages, the youngest was 7 y.o. and the oldest 77y.o.
Approx 5000 brochures were given to the public
700 volunteers were scanned and informed about CVD risks