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The AIPPs get sent around in 2 stages: this is the first and normally contains updated reach figures. Andy Conroy writes a report ahead of the second wave release so the FM team ask us to send round basic headlines ahead of the full data release.
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Always present a united front to our stakeholders, telling a single M&A story
Once Upon a Time
• Brand Marketing presented a brief that highlights a ‘Shakespear Season’ for Summer of 2012
• Working with all departments to sell in the wonderful creative idea
• Great ideas and a conceptual route aimed at getting younger people involved in the ‘season’
• Trail made over 4 working days at a huge cost
No…. The Head of Vision is fuming he hates it and suggested we pull it and pull the whole campaign.
Everyone is happy, right??
• Everyone UNITES to tell a single story
• He backs down, it goes on air and the season does very well………………as it is being tracked by the mar comms tracker team.