Project Brief: Launch the new concept for

winter 2013 at fair trade shows and stores,

with photographs of objects captured at

Hallgrenska Museum in Stockholm. Embrace

how to mix new design with classic houses

Project Location 1: Habitare, Helsinki

Project Location 2: Maison Objet, Parc de

Exposition, Paris

Date: September 2012

Role: Project Manager and Coordinator

Visual Concept

Autumn -

Winter 2012

Exhibition Stand

Maison Objet

2014

Project Brief: Launch season news and Design

House Stockholm’s new fixture concept at

Maison Object

Project Location: Maison Objet, Parc de

Exposition, Paris

Date: September 2014

Role: Visual Merchandiser and Assistant

Project Leader

Outcome: This exhibition has laid the ground

for many of our biggest customers such as

Selfridges, Illums Bolighus, KaDeWe, MoMa

and Åhléns to rebuild their Design House

Stockholm shop-in-shops in accordance with

the new concept, featuring the new fixtures

Project Brief: Build a new concept outlet store

in Boda, Smaland, The Glass Kingdom of

Sweden, in conjunction with the historic glass

hut and glass museum. The concept

encompassed mixing the old warehouse and

glass hut interiors with a contemporary

modern shop concept

Project Location: Boda, Smaland, Sweden

Date: June 2011

Role: Visual Merchandiser

New Concept

Outlet Boda,

Sweden

Project Brief: New showroom concept and

store floor planning for autumn with focus on

fashion collection

Project Location: Head office / flagship store,

Stockholm

Date: October 2007

Role: Visual Merchandiser

Showroom &

Flagship Store

2007

Project Brief: Compose an inspiring display

and campaign for Design House Stockholm’s

china collections Blond and Cobalt, during

spring season

Project Location: NK department store,

Stockholm

Date: May 2010

Role: Visual Merchandiser

Spring

Campaign, NK

Department