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Work Like a Network
Manfred Cheng Bob Crozier
Microsoft AIA
Work like a network
Social Journey
AIA’s Experience
The world has become a giant network.
#worklikeanetwork
Faster responses
Personalized service
Better experiences
Your customers expect more.
#worklikeanetwork
#worklikeanetwork
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near."
JACK WELCH
THE RESPONSIVE ORGANIZATION
Learns and responds rapidly through
open communication, experimentation,
and working as a network.
www.theresponsiveorg.com
Work like a network
Listen to conversations
that matter
Adapt and make smarter
decisions
Grow your
business
Seamless social experiences across familiar applications, all delivered
on an enterprise-grade platform
#worklikeanetwork
1 McKinsey, 2012/2013
2 MarketTools, Yammer Business Value Survey, 2013
20-25%
Potential increase in worker
productivity1
71%
Reported increase in knowledge
access speed1
20%
See an improvement in supplier
and partner satisfaction1
70%
Agree that collaboration improves
across remote locations2
Benefits of Work like a network
“Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
- Gartner, September 2012
Transforming work = culture + technology
20%
Tech
80%
Culture
The Social Journey Define Your Vision
Identify Business Outcomes
Plan to Work Social Launch and Drive Success
Evaluate, Adapt, & Iterate
Effective Community Management
Are the right people involved?
Executive Support & Participation
Will this be an official channel for
collaboration?
Clarity of Purpose
What do you want from your network?
Integrations
Is Yammer connected to your current
platforms?
Leading customers are reimagining their business with enterprise social
Fostering regional
teamwork
Esquel is using collaborative
communication tools to connect
with vendors and partners,
improving regional team
productivity and saving time, money,
and resources.
MetLife adopts new productivity
platform to reduce costs and
improve how its staff serve 90
million customers.
.
Accelerating time-to-
market
Telstra launched a cloud-based
enterprise social platform to provide
a higher level of collaboration,
bringing the first phase to market in
just three months.
Sharing knowledge in
real-time
Empowering employees
to drive impact
British Airways is connecting its
employees worldwide with mobile and
social technologies to enable shared
expertise, increased engagement with
the brand, better business strategies,
and improved service to its customers.
Connections are a commodity, Conversations are invaluable
Bob Crozier
Enterprise Community Manager
> 12,500
85%
18 Business Units
> 2000
80% business v/s 20% social
Getting There – The Journey
Dec 2012
Officially
launched
ESN
June 2014
Decision to
move to
Yammer from
JIVE
September
2014
Migration
Complete &
full go live
WAVE 2.0
2014
Best Business User
Stories reworked
New user stories
specific to Yammer
Next Level:
Education Process
Start at the top – bubble up from bottom
+ 30,500 private messages
With the potential to
become corporate memory
Comparisons are against
3rd Month Target
9500
10000
10500
11000
11500
12000
12500
13000
1 2 3 4
Target Number of Users
Target Actual
104.5%
0
20
40
60
80
100
120
140
160
1 2 3 4
100 Power Users
Target Actual
150%
0
500
1000
1500
2000
2500
3000
3500
4000
4500
1 2 3 4
No of likes per month
Target Actual
113%
4500
5000
5500
6000
1 2 3 4
Average Monthly
Participation
Target Actual
95%
0
50
100
150
200
1 2 3 4
Average Daily
Content Creation
Target Actual
160%
Success Story 1 – Brand Advocacy
600+
150+
13,000+
Success Story 2 – Translation
Success Story 3 – External Networks
26 Networks
32 companies 460 External Partners
Enterprise Social Resource Center
Customer testimonials sharing success
stories with Enterprise Social
Tailored guidance for line-of-business
leads: Executives, HR, IT, Sales,
Marketing, Customer Support
Educational content on the business
value and benefits of Enterprise Social
www.enterprisesocial.com
Learn how social software can help
your business
Scenarios inspire people to work in new ways using Office 365,
along with related communication kits to support adoption.
A four-step approach to drive adoption supported by
downloadable templates and best practices.
Featured adoption communities where you can learn from your
peers and adoption experts.
Helpful resources to learn about other customer stories and
special offers to make it easier to get started.