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CHANEL WOODS-JOE

ProfileStrategy-minded public relations professional with more than two years of agency and in-house

experience spanning the nonprofit, government, biotech, jewelry and education sectors.

ExperienceFREELANCE COPYWRITER, SPOTTED FOX SAN DIEGO, CA 07/2011- PRESENT

Produced copy for more than 60 daily deals selling more than 1,000 units collectively VOLUNTEER MEDIA COORDINATOR, YOUNG SURVIVAL COALITION SAN DIEGO 03/2010- PRESENT

Designed and created an 8.5 by 11 tri-fold promotional brochure Grew Twitter presence from zero to 308 followers in various audience segmentsPUBLIC RELATIONS CONSULTANT, CLAWS JEWELRY LOS ANGELES, CA 06/2010- PRESENT

Developed written elements of brand identity including slogan and mission statement Advise designer on strategy including retail promotions and blogger relations ACCOUNT COORDINATOR, COOK & SCHMID SAN DIEGO, CA 10/2010- 05/2011

Wrote and edited press releases, media advisories, and media kit materials Landed a cover story for SCS Engineers in a leading environmental industry trade publication Managed production of five video interviews as a component of a mixed-media campaign Compiled media lists and clip reports for biotech, non-profit and technology clients Monitored editorial calendars, HARO queries, current events, industry trends and social media buzzPUBLIC RELATIONS ASSISTANT, SAN DIEGO STATE UNIVERSITY 01/2010- 05/2010

Edited 15 or more video news clips per week for inclusion in department-wide clip report Published numerous articles about on-campus events for SDSUNewsCenterINTERN, OSTER & ASSOCIATES SAN DIEGO, CA 05/2009- 07/2009

Researched industry trends and competitors using Internet tools and social media Updated social media accounts (Facebook, Twitter, Blogger) on a weekly basisBEAUTY & WELLNESS INTERN, 5W PUBLIC RELATIONS NEW YORK, NY 01/2009- 05/2009

Verified media placements and created press clippings for product mentions Prepared and delivered product gift bags for editors and bloggersEducationSan Diego State University B.A. in Journalism, Emphasis in Public Relations 08/2007- 12/2010

Minor in Psychology

New York University Spring in New York, Media and Public Life Program 01/2009- 05/2009

Skills and Proficiencies Computer Literacy: Mac and PC, Microsoft Office Suite, and Pinnacle Studios PR Tools: Cision, Vocus, LexisNexis, PrLog, and Constant Contact Social Media Savvy: Hootsuite, Wordpress, Yelp, StumbleUpon, Facebook, and Twitter Writer Communication: AP Style, proofreading and editing Project Management: Team leader for Principles of PR Course Service Learning Proposal Certificate in Cultural Competency from SDSU Office of Intercultural Relations