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A presentation on Branding Yourself in Social Media I gave to the Women’s Council of Realtors of El Dorado County, CA
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Copyright 2011 Tony Gates
Did You Know?
Sacramento is the #4 city for Twitter? 90% of people know at least 1 social network site? 78% trust peer recommendations, while only 14%
trust ads? (word of mouth) If Facebook were a country, it’d be the world’s 3rd
largest? The average Facebook user spends 55 minutes a
day there? There are 100 million users accessing Facebook
through a mobile device?
Copyright 2011 Tony Gates
Did You Know?
Visiting a social site is the 4th most popular online activity - ahead of checking personal email?
Fan pages have supplanted websites as the primary way businesses interact with customers?
More than 600 million searches happen on Twitter every day?
Copyright 2011 Tony Gates
Did You Know?
Bottom line….
Copyright 2011 Tony Gates
Did You Know?
….Social media is word of mouth on steroids!
Copyright 2011 Tony Gates
Branding Yourself in Social Media
Copyright 2011 Tony Gates
Listed on Website
Utilizing Social Media to Drive Clients and Business to You….
Copyright 2011 Tony Gates
Branding Yourself in Social Media
Developing and Reinforcing Your Brand Bringing Value Developing a
LinkedIn/Twitter/Facebook Profile to which People Are Drawn
Tips for Success Questions
Copyright 2011 Tony Gates
Cindy Holland
Personal Insurance Sales Executive Costello and Son’s Insurance My Partner-in-Crime
Copyright 2011 Tony Gates
Developing and Reinforcing Your Brand
Great opportunity! You can be anything you want to be – be THE expert Once you select…Stay there…Consistency is key Brand should carry over to all aspects of your online
presence (exception) Create your “sound bite” (elevator speech) Use with bios, summaries, blurbs on all platforms CONSISTENCY!!!!!
Copyright 2011 Tony Gates
Bringing Value
Lead generation, sales, brand-building Twitter Facebook YouTube Flickr MeetUp LinkedIn
Copyright 2011 Tony Gates
Bringing Value
Real estate specific Trulia Zillow WellcomMat Architizer The Corcoran Group
Copyright 2011 Tony Gates
Bringing Value
Attract sellers looking to list their homes Attract buyers looking to purchase homes Set up pages (across multiple platforms) Become the expert Be available Shake hands and kiss babies Convert fans and followers into buyers and
sellers
Copyright 2011 Tony Gates
Bringing Value
Don’t inundate your followers with listings Promote you Promote your business Promote your expertise in your local market Market commentary Education Statistics Link out to your IDX search page
Copyright 2011 Tony Gates
Developing Good Profiles
LinkedIn – THE first step for business Twitter – Next step…draw people to your
website and LinkedIn profile Facebook – Show a well-rounded side.
People do business with people they know and like
YouTube – See you in action. Get to “know” you.
Copyright 2011 Tony Gates
General Guidelines
Engage with others Reciprocity Stay away from the Big 3 – Religion (unless
you’re clergy and that’s part of your brand), Politics (unless you’re a politician - even then be careful), and Sex (unless you’re a …well…)
Update often Keep private things private
Copyright 2011 Tony Gates
General Guidelines
“Love” your followers Give to get If you ask people to look at a website, blog, or
anything else, give a COMPELLING reason Do not directly push your service or product…Set the
stage, then be there for the solution, have others do it on your page (sincerely)
I-N-T-E-R-A-C-T (There must be a back-and-forth) Pictures of YOU on profiles are MY preference (as
opposed to logos, pets, etc)
Copyright 2011 Tony Gates
Where it all starts for business My profile as an example Sell you Link to your profile on resumes and signature blocks Memorable url Max out your groups (50) Link to blog, website, Twitter Lots or few followers Recommendations – be careful
Copyright 2011 Tony Gates
Reciprocal follow – IF there’s value Learn and use hashtags # Look for: number of follower/followed; # of tweets, RT’s;
signs of interaction (@) Good, brand-reinforcing bio #FollowFriday Draw people to your “stuff” with targeted marketing and
salesmanship, no spam, or auto “thanks for following me” msgs (Love your followers)
Be witty… Link to LinkedIn/Facebook? Pros and Cons
Copyright 2011 Tony Gates
The “Final Frontier” Great opportunity to show the real you Pics of family, pets, etc Go easy on the Farmville, etc Stay brand consistent, but remember your audience Post compelling, good-to-know stuff Personal v Business page – I combine If you have a business page, have a personal one
as well
Copyright 2011 Tony Gates
Other Platforms
Plaxo Google Profile Naymz Beebo Google Buzz Yada, yada, yada
Copyright 2011 Tony Gates
Summary
Social media is here to stay LinkedIn, Twitter, and Facebook are the
biggies Proper branding and bringing value brings
people to you Show a personal side Stay away from the Big 3 Love your followers Be consistent
Copyright 2011 Tony Gates
Branding Yourself in Social Media
Questions?
Copyright 2011 Tony Gates
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