Market MissionYour UpDo Resource

LJL, Inc. 219 North Second Street ~ Suite A • Minneapolis, MN 55401 USAPHN: 800.553.5004 • 612.339.1998 • FAX: 612.339.1985 • WEB: www.WhirlaStyle.com

Women In Uniform

Women in uniform are required to have their hair pulled back and off the shoulders. Whirl-a-Style allows them to quickly pull back their hair in the morning for an all day wear. These tools are one of the only hairstyling products that will hold the hair up in an upstyle, while also fitting under all required head gear.

What Whirl-a-Style Provides For Women In Uniform: • Less time worrying about hair slipping out of place• Hair that remains perfectly in place all day long• The ability to focus on their duties, not on their hair

• Flight Attendents• Military, Police & Fire Fighters• Hospital Personnel• Food & Restaurant Personnel

Women In Uniform Markets Include:

• Reaching the targeted audiences• Developing sell through marketing with PX’s

Challenges

• Women in uniform must have quick and easy upstyles that wil l f i t under their required head gear• Perfectly holds hair in place with no pins• Lasts all day through vigorous activities with no upkeep

Opportunities

Whirl-a-Style products are perfect for on the go lifestyles. Each tool allows for fast and easy buns with no pins! So easy that anybody can learn how to create updos. Most importantly, these exceptional products perfectly hold hair in place during vigorous exercise and activities.

What Whirl-a-Style Provides For Athletes & Women On The Go: • Total concentration on performance, not on hair• Less time worrying about hair slipping out of place• Quick costume changes

Athletes & Women With On The Go Lifestyles

• Athletics• Dance• Gymnastics• Cheerleading• Ice Skating• Equestrian Women• Actresses & Theatre Performers

On The Go Lifestyles Include:On The Go Lifestyles Include:

Focus on your performance, not on your hair!

Step 1 Open Whirl-a-Style and pull hair through slot

Step 3 Snap ends together to close, pull hair around to cover

Step 2 Begin rolling bun for hairstyle

• Educate dance teachers and athletic coaches on what it is, how to use it and the benefits to their student• Consistant hairstyles among everyone in group routines and performances. Enables perfection - by everyone• Bulk purchasing is available for dance studios and teams• Fast easy hair style changes made possible so hair can be changed to match each costume change and dance

Opportunities

• The market penetration is currently small in this arena, yet the future potential is huge and almost unlimited

Challenges

• Bridal & Wedding• Professional Beauty, Salons & Cosmetology Schools• Direct to Consumers ~ Retail & Mass or Hypermarkets• Athletes & Women with on the Go Lifestyles • Women in Uniform

Specializes In Products For:Professional Beauty & Salon Markets Include:• Hairstyling Salons & Day Spas• Over the Counter Beauty Stores & Salons• Professional Beauty Stores• Cosmetology Schools

Professional Beauty & Salon Direct to Consumers ~ Retail & Mass

• Video/DVD educational displays to educate retail consumers• Educate all retail salespeople on what it is, how to use it and the benefits to their customers

Opportunities

Enjoy the freedom to be unique and design your own sassy or elegant hair trends in less time.

Direct to Consumers Includes the Following Markets:• Retail -- Hypermarket & Mass Markets• Cosmetics Stores & Perfumeries• Specialty Fashion Boutique Stores

Whirl-a-Style products are reliable and easy to use and sell! The trendy hairstyles created by Whirl-a-Style tools target tweens, teens and all fashionable women. The products also offer whimsical and sassy hair design retail items.

What Whirl-a-Style Provides For The Retail & Mass Markets: • Affordable high quality hair designs and accessory items• Value and style• Retail packaging in which each piece’s individually packaged and accompanied by illustrations showing how to create different updos.

• Professional Beauty, Salons & Cosmetology Schools• Direct to Consumers ~ Retail & Mass or Hypermarkets

Professional Beauty & Salon Markets Include:• Hairstyling Salons & Day Spas• Over the Counter Beauty Stores & Salons• Professional Beauty Stores• Cosmetology Schools

Professional Beauty & Salon

Whirl-a-Style products are a must have for the professional beauty and salon markets. These exceptional tools are reliable and easy to use. Today, there are very few upstyle tools available for hairstylists. Most tools simply require more of the professional hairstylist’s time, therefore wasting money. With Whirl-a-Style, stylists can create intricate, sophisticated styles in minutes -- thereby making more money in less time!

• Hairstylists receive less education and training in the “how to’s” of creating updo hairstyles• Many professionals find upstyles take too much time. It is difficult to make much money doing updos• Large wedding parties are demanding and exhausting -- taking precious time

Challenges

Direct to Consumers Includes the Following Markets:Direct to Consumers Includes the Following Markets:• Retail -- Hypermarket & Mass Markets• Cosmetics Stores & Perfumeries• Specialty Fashion Boutique Stores

Whirl-a-Style products are reliable and easy to use and sell! The trendy hairstyles created by Whirl-a-Style tools target tweens, teens and all hairstyles created by Whirl-a-Style tools target tweens, teens and all fashionable women. The products also offer whimsical and sassy hair design fashionable women. The products also offer whimsical and sassy hair design retail items.

What Whirl-a-Style Provides For The Retail & Mass Markets: What Whirl-a-Style Provides For The Retail & Mass Markets: • Affordable high quality hair designs and accessory items• Affordable high quality hair designs and accessory items• Value and style• Retail packaging in which each piece’s individually packaged and • Retail packaging in which each piece’s individually packaged and accompanied by illustrations showing how to create different updos.

• Hairstylists receive less education and training in the “how to’s” of creating updo hairstyles• Many professionals find upstyles take too much time. It is difficult to make much money doing updos• Large wedding parties are demanding and exhausting -- taking precious time

• Education & Training - 3-part training manual is being developed for use via DVD education or in-person training to a group of participants - For group or c lassroom educat ion, a participant fee may be charged to cover the cost of the in-person training session• DVD showing “how to” create updo hairstyles• Special programs are being developed for cosmetology schools• Retail Beauty Stores will enjoy: - Point-of-Purchase merchandise devices - Continuous play DVD showing “how to” create hairstyles

Opportunities

What Whirl-a-Style Provides For The Professional Beauty & Salon Markets: • Tools to create commercial and trendy hairstyles as well as sophisticated updos• Creates efficiencies & additional time• Opportunities to make more money in less time• Bulk packaging for the salon client - per unit item costs less for the salon while the salon can charge full retail price thus allowing the hairstylists to make more money

Whirl-a-Style enables hairstylists’ to double, even triple their money while spending less time creating a beautiful updo hair design.

Time Is Money ...

cost of the in-person training session• DVD showing “how to” create updo hairstyles• Special programs are being developed for cosmetology schools• Retail Beauty Stores will enjoy: - Point-of-Purchase merchandise devices - Continuous play DVD showing “how to” create hairstyles

participant fee may be charged to cover the cost of the in-person training session

cosmetology schools

- Point-of-Purchase merchandise devices - Continuous play DVD showing “how to” create hairstyles

Women need to focus on their upcoming wedding and not the small details. Whirl-a-Style allows for elegant styles that last! Each upstyle holds hair in place to achieve stunning hair for both their wedding and honeymoon. Since styles are unlimited and left to the imagination, brides can achieve the original, beautiful look of which they have always dreamed.

• Elegant hair designs that stay perfect throughout the photographs, party, dance and the entire celebration• An instant ‘Hair & Beauty Solutions Kit’• Benefits of style with value• Flawless looks in less time• Glamorous honeymoon hair

What Whirl-a-Style Provides For The Wedding & Bridal Market

Bridal & Wedding

Whirl-a-Style remains the most popular hairstyling device internationally. Why? Whirl-a-Style products allow you to create beautiful updo hairstyles in minutes! These exceptional tools are perfect for everyone. They are sold and targeted in a multitude of markets.

• Direct to Consumers ~ Retail & Mass or Hypermarkets

training in the “how to’s” of creating updo hairstyles• Many professionals find upstyles take too much time. It is difficult to make much money doing updos money doing updos• Large wedding parties are demanding and exhausting -- taking precious time

• Elegant hair designs that stay perfect throughout the photographs, party, dance and the entire celebration• An instant ‘Hair & Beauty Solutions Kit’

What Whirl-a-Style Provides For The Wedding & Bridal Market What Whirl-a-Style Provides For The Wedding & Bridal Market

• This is an untapped market• Whirl-a-Style will need to become an ‘easy sell’ for this special marketplace

Opportunities• There are many specialty bridal stores and bridal departments that could become distributors of Whirl-a-Style• This market can and should be supported through professional dtrade shows and trade magazine advertisements, while also being supported by salons supported by salons

Ethnic Markets: • Will not pull on the hair shaft• Will decrease the risk of balding caused by tight twists and knots

• Video/DVD educational displays to educate retail consumers• Educate all retail salespeople on what it is, how to use it and the benefits to their customers

Opportunities

Enjoy design your own sassy or elegant hair trends in less time.

• Retail packaging in which each piece’s individually packaged and • Retail packaging in which each piece’s individually packaged and accompanied by illustrations showing how to create different updos. accompanied by illustrations showing how to create different updos.

- 3-part training manual is being developed for use via DVD education or in-person

- For group or c lassroom educat ion, a participant fee may be charged to cover the

• DVD showing “how to” create updo hairstyles• Special programs are being developed for

- Point-of-Purchase merchandise devices - Continuous play DVD showing “how to”

Whirl-a-Style enables hairstylists’ to double, even triple their money while spending less time creating a beautiful updo hair design.

Challenges

• Competition owns the pegboard space -- Goody’s, L’Oreal, Scrunchi and more• Buyers think this product requires demonstrations for sales• Getting primary display space and position

Challenges