Women as Entrepreneurs Summer Edition 2013

Learn,

Connect and

Be Inspired

W Eomen nas trepreneurs

Inside the Digital Lives of

30 Australian Women Entrepreneurs

WomenAsEntrepreneurs.com.au

71 essential online tools WE recommend

Foreword by Women as Entrepreneurs Founder, Orsi Parkanyi

02 WomenAsEntrepreneurs.com.au

When I envision change, I see women.

When I envision change in the world, I see women.

Women as Entrepreneurs would be excited to see you participate in our dynamic community so join us at

Then when you dream of change in your world, you too will see of the women who can make it happen.

Orsi Parkanyi,

We are living in an extremely exciting time when the world is turning to women to be the new thought leaders. It is clear that women represent the largest untapped source of talent and capability, just waiting for the opportunity to flourish. I know this to be true personally. As a child growing up in Eastern Europe entrepreneurship was a word left unspoken and a road unexplored. Yet in the seven years since I made Australia my new home I have come to realise women everywhere are capable of flourishing in the world of business. Despite this realisation and cultural change, no country has yet managed to close the gender gap.

This is why I founded Women as Entrepreneurs, referred to as WE, because I believe that if it takes a village to raise a child then it certainly takes a sisterhood of like-minded women to fix the gender balance in the business world. WE aims to offer a connected and supportive community, as well as education and role models to inspire you to be your own boss.

Think of this book as a community between pages that you can take with you, keep close, and dip into when you need encouragement and support. The philosophy of diversity, celebrated by Women as Entrepreneurs and represented in this book, is reflected through women of different ages, ethnic backgrounds, industries and stages of business, ensuring there is a story to inspire everyone.

Between these pages you will find a generous and resourceful spirit as 30 of Australia’s bravest and most ambitious entrepreneurial women do something very rarely seen in the business world, they will share their much coveted knowledge and experiences. Their insights include their favorite and most used online business tools that have benefitted them in building their businesses and taken their lives to amazing new heights.

It is my hope that this book will not only bring to light some new business tools, but also real life stories of women ‘making it’ in Australian business. I hope these inspiring women also serve as role models to encourage the entrepreneur in you to start living your dreams and motivate you to start companies of your own.

For us, business is not all about money; it is a very personal and passionate endeavour that we give ourselves to. We strive to make our creations the best we can achieve. I believe that as we leverage the potential and talent of more entrepreneurial women in business, we will be shown by women-led businesses, a more compassionate world.

Women as Entrepreneurs is a new, dynamic membership based network of incredible female entrepreneurs and aspiring female entrepreneurs that keep in touch online and offline with meet ups, workshops, networking events, video interviews, social media and an interactive and content rich blog that allows community members to participate as guest bloggers. WE also allows for members to gain exposure and build up their subject matter and expert profile while making friends, collaborating, creating joint ventures and sharing experiences with each other.

This book is very important to me on a personal level, as it is a resource I would have liked to have had for myself when I embarked on my own entrepreneurial journey. As such, it has been put together with the greatest love and dedication to my vision of women one day being equal in opportunities and in leadership participation rate in Australia and beyond. I am confident that – regardless of where you live in this beautiful world we all share - you will not only find it useful, but that it will provide a sense of enjoyment and encouragement to you and your dreams.

Yours sincerely with much love & support,

Founder & Director of Women as Entrepreneurs &

womenasentrepreneurs.com.au/join

The Women as Entrepreneurs Team

Top Online Resources – Recommended by Women Entrepreneurs 03

About Women as Entrepreneurs

Women as Entrepreneurs was founded in October, 2011 by social entrepreneur, Orsi

Parkanyi. The word quickly spread and with the support of her tribe of like-minded

visionary women from across the country, in under 12 months, WE has became a

national network of thousands of women entrepreneurs who are keen on connecting

offline and online, learning together and supporting one another.

“At Women as Entrepreneurs, We envision a world where women are represented equally in

business. Not only because it is fair, but also because diversity drives innovation and results in

a more competitive economy. We believe that if we challenge the outdated traditions in

business and increase the numbers of women in entrepreneurship, we will empower

communities, nations and shape a better world.” –

” I have attended numerous WE events in Sydney and have always been impressed. Having

attended many networking events, I can honestly say that WE is the best organisation for

Women Entrepreneurs. Orsi’s warmth, business savvy and amazing ability to connect

people make for an amazing event that really allows women to connect with each other.

The speakers are also always fabulous. I cannot speak highly enough

about WE. “ —

“The entire event was spectacular. This was another time when I came back from Women

as Entrepreneur event completely inspired, believing that I can change the world! Make it

better. Step by step.” —

“Words can’t explain it! Outstanding event! For me on a personal level it was truly an

amazing evening filled with loads of inspiration, admirable stories, lots of encouragement,

support, empowerment & successful women who are passionate about what they have

achieved and are more than happy to encourage others to follow their passion as well.

Thank You!” —

“Fantastic group of women, everyone was really friendly and engaging and I can see this is

a strong community already. I am always so inspired and invigorated with events of such

high calibre as this one. Looking forward to the next meeting already!” —

”It was so lovely to be interviewed by Orsi about all things womanly and entrepreneurial! The

best part was the sense of the network I was reaching, and receiving an invitation to present

a workshop down in Melbourne from someone who saw the video interview – on the WE

website: womenasentrepreneurs.com.au – was a fantastic success and result of speaking

with Orsi. Thank you Orsi and may us women continue to connect and support each other!”

—

Why Was Women as Entrepreneurs Born?

Founder

Testimonials

Orsi Parkanyi,

Margaret H.

Kasia G.

Diane U.

Yvonne H.

Chrissie C.


1. Karly Nimmo, Byron Bay

theofficecollective.com.au facebook.com/theofficecollective 4 /82 Centennial Circuit

Byron Bay, NSW 2481

Business Owner, The Office Collective

YouTube,

Facebook Twitter Community Engine

Cobot.me

For seven years I flew solo - running my voice over agency, Killer Kopy, from home. It had its

blessings, like not working for someone else, but these were outweighed by shortcomings -

isolation, loneliness and distraction; home felt like a prison. Daydreaming constantly saw

me surrounded by others - working alongside them, and eventually, I discovered co-

working. It felt right so I pounced. Signed a lease, filled the space with recycled furniture

and opened the doors to The Office Collective! With an advertising budget of $0 we've had

to be really creative about how we spread the word. Online resources like

, and (an online noticeboard started in Byron Bay)

have been an absolute blessing. With these tools we've been able to spread the word

without spending a cent. is our co-working management system - members

sign up and are invoiced via this system, it also tracks their time in the space.

2. Yvette Willison, Melbourne

strongwords.com.au @StrongWordsMPR +614 3951 0867

Managing Director and Head Wordsmith, Strong Words Marketing & PR

HootSuite

Unbounce

Commun.it

Eventbrite

Strong Words Marketing & PR was born because I became frustrated and disillusioned with

the red tape and roadblocks of the corporate and government world and I wanted to do

some 'really cool stuff' in the marketing and PR sphere with companies that shared my

enthusiasm for pushing the boundaries of convention and getting stuff done. Writing has

always been a passion of mine and by combining good, old-fashioned, well-written copy

and strategies that integrate digital and online engagement with ATL advertising and

media coverage you are summing up the product offering of Strong Words. is

the most user-friendly and well supported social media scheduler on the market.

is perfect for creating PPC (pay per click) campaigns with AdWords or

promotional/event/sales websites or 'squeeze pages' simply and easily.

website helps you sort your best contacts on Twitter from the rest. I also use for

easy ticketing for events. Best tool ever.

3. Debbie Spellman, Sydney

detoxyourmind.com.au facebook.com/debbiespellmancoaching @debbiespellman

CEO & Founder, Detox Your Mind

Send Pepper/Office Autopilot

Do.com

Ace of Sales

Evernote

I am Founder and CEO of Detox Your Mind. A company dedicated to mentoring women to

emotional freedom and inner happiness. I started this business out of my own journey, I

went through a massive transformation after hitting a very low point and realised I had

everything wrong; about who I was and about how I chose to live my life. Through rebuilding

myself from the inside out I now mentor other women to do the same so they can

experience a high level of fulfilment and happiness every day. I use many online resources

to systemise, organise and manage my business. is my email

and contact management system which also allows me to automate much of my

business, allows me to schedule in tasks and deadlines for any project which I then

share with my remote team for free. I use to create emails that stand out from

the crowd which I send to clients, prospects and contacts and to make any online

notes.

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5. Anne McWilliam, Sydney

BlossomBlends.com.au facebook.com/BlossomBlends BlossomBlends

Founder, Blossom Blends

Facebook Store

Google Analytics.

Odesk

Gorgeous, vibrant and zesty, Blossom Blends’ teas are dedicated to delivering a holistic tea

experience with your every sip. We want tea time to rejuvenate your mind, body and soul

(and taste great too!). So we set out to flawlessly fine-tune each blend to deliver what you

want and perform just as we describe – whether it’s a tropical escape or ‘A Little Pick Me Up’!

After launching in June 2012, Blossom Blends’ has rapidly grown with the assistance of

and offline sampling. Facebook is a fantastic way of connecting and

updating our current customers whilst growing & building a strong community. Another

crucial online resource has been Being a purely online business, we have

found Google Analytics to be a fantastic tool in measuring conversions, traffic sources and

interest levels. Outsourcing administrative tasks to our virtual assistants on helps us

remain customer focused and have more time for product development and promotion.

6. Pascale Helyar-Moray, Sydney

stylerocks.com facebook.com/StyleRocks.au @StyleRocks_au

Founder & CEO, StyleRocks

Dropbox Skype Xero LinkedIn Facebook

My business, StyleRocks, is a groundbreaking website for affordable customised jewellery,

with over three billion combinations available. I had 15 years of marketing communications

experience with blue chip financial services companies in Australia and the UK before

maternity leave forced me to re-examine my career options. In looking for a business I

could run from home and compatible with motherhood, I created StyleRocks. Online

resources that have proved incredibly useful while creating and running StyleRocks have

been , and online accounting software. and have

also been very good in terms of spreading messages among networks, and also recruiting!

Top Online Resources – Recommended by Women Entrepreneurs

4. Narmatha Veerasingam, Sydney

nfprecruitment.com.au @narmiev +614 0192 5050

Director, NFP Recruitment

Linkedin

Twitter

Dropbox

I have a passion for connecting the right candidates with not-for-profit organisations in a

way that is a "win-win" for both. I have over three years recruitment experience in both not-

for-profit and commercial organisations. This enables me to understand the types of

candidates that are best suited to meet the unique needs of this sector. I have come to

understand that budgets and value for money are a key part for this sector and I work hard

with my clients to ensure they get the best client in the market. I recommend using

and as they have been invaluable in meeting likeminded people within the not-for-

profit sector and those that would like to get involved within the not-for-profit sector. I also like

using to share and access business documents and presentations from

anywhere, and keep my documents safe.

Women as Entrepreneurs Birthday Celebration, Sydney – October 2012

st1

Dr. Jana Matthews, Founder & CEO of The Jana Matthews Group

and Director of ANZ Innovyz START

“...I look back on my life and I see a whole history of women

helping other women. So if I feel compelled to give back to the

next generations, to the next entrepreneurs, it’s because it’s part of

a long line I’ve seen....I always remember that we need to gather

the sticks that are left for us on this road and keep the fire burning

for the next generations...“

Deb Roach, 2012 Ultimate Disabled Pole

Champion

“...At the first pole dance class I went to, I just

wanted to take this body that I do find myself in

out for a run and see what it was capable of. I just

started experimenting with the limits that I thought

existed and seeing where they actually were. The

results were astounding...”


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10. Amber Daines, Sydney

bespokecomms.com.au @Ambieu777 +614 0414 5939

Founder and Director, Bespoke Communications

LinkedIn

Twitter

YouSendIt

I have devoted my career to all things communication including print and TV journalism,

public relations and marketing for 16 years. I am passionate about the power of

communications to change your business and your profile. Launching Bespoke

Communications in 2007, I established a boutique public relations agency offering solid

experience across the business, not for profit and lifestyle sectors. We offer media and

presentation skills training; PR management and freelance writing services. In business, I use

: the newer profile updates allow you to give and receive endorsements for skills

and expertise a user-friendly method of recommending your connections. Using a hash

tag (#) before a key word on is a cost-effective way for a business or brand to

communicate with the 100 million active Twitter users. I use , a file sending

program for media and clients, great for signing documents online, sharing presentations

with clients and securely accessing saved files remotely.

–

11. Erin Castellas, Melbourne

joeyandgus.com.au facebook.com/JoeyandGus +613 9005 5776

Founder, Joey and Gus

Pinterest

Facebook

Wordpress

Start-up Nation.

Joey & Gus is a social business, started by two mums who met in mothers' group in

Melbourne, Australia. Our mission is simply to support mothers. We know the women in our

lives are capable, talented, and full of love, but often stretched for time and support. In our

very early days as a company, our priority is to provide a community for women to find

relevant information and ways to connect with each other. Over time, we hope to grow this

community, from linking mums to innovative affordable products to connecting women to

mum-friendly job opportunities. We’ve found to be a great source of inspiration

and to share content on our page, which is helping us create a conversation

and connect with our community. is a fantastic free blog site, and we’re always

finding start-up tips at places like

12. Jen Leheny, Canberra

redinstead.com.au facebook.com/redinstead +614 1122 4314

Designer & Business Owner, Red Instead

Google Apps for Business

Amazon S3

Pinterest

Hi I’m Jen Leheny and I'm the owner and designer at Red Instead, a small business that

helps other businesses put their best foot forward with a professional image and identity.

Red Instead can design a professional logo, business card, postcard, brochure, blog or

website for your business so that you can send the right message to your customers, and we

can help you with your online marketing and social media too. I recommend everyone in

business signing up for , so that you can have your email,

calendar, contacts and documents stored safely and accessible from anywhere while still

using your own business email address attached to your domain name. I use to

automatically store daily backups of my clients' websites at a very reasonable cost. Another

great tool is for inspiration, collecting images and spotting trends.

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13. Naomi Simson

redballoon.com.au facebook.com/redballoon @RedBalloonTeam

Founder, RedBalloon

LinkedIn

Twitter

Pinterest

As the founder of an online business, I’d be a hypocrite to say I don’t embrace technology.

My iPhone is probably the most useful work-related gadget I own, as it allows me to be

connected to my people no matter where I am…which I’m sure they find highly

inconvenient. Like an overbearing mother. With this commitment to embracing great

technology and the mobile work culture that this enables, we are able to offer the sought

after flexible work arrangements that employees need to make their work and personal

lives operate in harmony.

I am a huge fan of , and have recently been chosen as one of only two Australians

to be part of the LinkedIn Influencer program – sharing professional knowledge and insights

with a potential audience of 175 million LinkedIn members globally. I also embrace ,

and find it a wonderful extension to my other social media platforms – plus I love the

challenge of communicating in 140 characters. I truly believe this is a modern day

communication skill. has grabbed my attention in the last 12 months as the new

frontier of social media for business. From a pure marketing standpoint, Pinterest is a

collection of focus groups. Try to think of a more perfectly efficient way to road test and

gather feedback on a new product or idea. Can you? The site already attracts almost 12

million active users a month - women make up between 70 and 80 per cent of its

members, most under the age of 45. But it goes one step further. What an opportunity for

entrepreneurial marketers wanting to target consumers in an environment designed to

connect people according to the things they love and desire. I for one am intrigued to see

how brands will tread that fine line between wooing customers and selling products. I’m

also a prolific blogger, and love to share my professional and personal insights with an

engaged community.

Technology has changed a lot since the first version of RedBalloon was launched back in

2001. Since then we have had seven different versions of the website, each one better and

more powerful than the last. iPads revolutionised the way we conduct our day-to-day

business – from more efficient meetings and FaceTime with employees working remotely,

to completely paperless performance reviews. And it’s entirely portable – we can do

meetings at the coffee shop if we want to. And we do. But there is always a flip side to this.

Being available and “switched on” 24/7 can be detrimental to your overall productivity,

engagement with your work and health. Studies have shown those who work three hours or

more extra a day have a 60 per cent higher risk of heart disease.

This is startling, and it really highlights how important it is to switch off from technology and

spend quality time experiencing life with the people who matter most. And that’s what we’re

all about at RedBalloon. And while technology has certainly helped me juggle my many

commitments – both work and home related over the years – there is nothing that

compares to going off the grid and living life in 3D.

14. Orsi Parkanyi, Canberra

WomenAsEntrepreneurs.com.au facebook.com/womenasentrepreneurs @We_Sydney

Founder & Director, Women as Entrepreneurs

Meetup

PlanBig

Kickstarter Pozible

StartSomeGood

Business.gov.au Freelancer

99designs

Women As Entrepreneurs started on a platform called where people who share an

interest and passion can connect. Meetup is a great place to test your idea quickly and

cheaply, connect with like-minded people and start building your very own

community/tribe. I found a great resource as well to test ideas and get feedback

from people outside your own circles. Once an idea is proven viable, it is time to source

money to make it happen! I found crowd-funding websites such as , or

a great way to get your project or start-up funded, gain exposure and get

millions of people excited about your venture. When it comes to being efficient on a lean

budget, I am a big fan of using free resource sites such as and

or to outsource jobs, such as design work for instance.



15. Priya Dev, Canberra

tweeteats.co +614 0641 7395

Applied Mathematician and Founder, Appatyte

SugarSync

WorkFlowy

Teambox

Appatyte is a venture that is changing the way the world queues, one queue at a time

because we believe that the future of queuing lies within the palm of our hands, right on our

smart phones. After all, who would queue if our phones could do it for us? Appatyte is

developing a remote ordering, payment and queuing application that will be trialled at the

Canberra Stadium during the 2013 football season. I recommend using

because you can sync files individually without having to drag them into a folder.

is a great way to list my things to do and view them on both a macro and micro scale.

gives the team one central location to share files, thoughts and notes with each

other. It's much better than sending emails to multiple people and keeping track of them.

We can just post messages to each other in one central location.

17. Merrin Munroe, Sydney

thesmallbusinessgeeks.com facebook.com/webproblemsolver @TSBGeeks

Chief Geek, The Small Business Geeks

GoMobi Facebook Google Docs Photo Pin

Skype

I started The Small Business Geeks because I wanted to run my own business and help other

small businesses overcome their fear or ignorance of technology. I was unhappy in my last

job, and decided that it was time to make the life I wanted, and not wait for it to happen to

me. I travel a lot, and always have my phone or iPad with me, and was surprised that so few

businesses are set up for the biggest revolution in history - mobile technology. So I now focus

on mobile websites. Online resources are imperative because I need to access them

wherever I am. , and are absolute essentials. to

source free images for bloggers and 's share screen feature has solved so many

problems! Running my own business has its challenges, but it was the best decision of my

life.

16. Lisa Messenger, Sydney

themessengergroup.com.au facebook.com/themessengergroup @lisamessenger

Group CEO, The Messenger Group

Tweetdeck

Facebook

LinkedIn

Salesforce

Pinterest

Pedestrian.tv

I have worked globally in events, sponsorship, marketing, PR and publishing before

becoming the Owner and Creative Director of The Messenger Group. I use to

schedule my tweets, ensuring I have a strong social media presence. We use

quite regularly to engage with our clients, friends and potential clients. We like to keep

people updated with the goings on of our company such as events we might be hosting,

promote clients, share pictures etc. is used frequently to stay connected with

others in the industry, professionals and creatives alike. We use to track meetings,

contacts, opportunities, details. It is a great system. We regularly consult for design

inspiration. It is a great way to collate visual stimuli. is used to post internship

positions, find photographers, etc. It is a great site for posting and advertising positions.

Eway is for secure card payments for persons purchasing books on our website.

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19. Vanessa O’Brien (aka Aunty Vanessa), Gold Coast

goldcoastpets.com.au @gcpets

Director, Gold Coast Pets

oDesk

Leashtime

Google Drive

My business is about me finally following my bliss. I started Gold Coast Pets because I

wanted to pursue something that would make a real difference to people and involved

working with animals (pets). Online resources I recommend below have helped my

business immensely as well as me personally as a pet parent and pet carer. I was switched

on to by another local female entrepreneur as I was looking for an affordable VA

(Virtual Assistant) solution. is great software for my pet sitting business, helping me

with scheduling, key management and invoicing. As I operate "in the cloud" is

all kinds of awesome. It allows me to share documents with my oDesk VA quickly and easily

is the biggest plus. Not to mention never having to worry about a hard drive crashing, being

lost or stolen nor does it cost me anything.

20. Alison Hardacre, Melbourne

healthkit.com @alisonhardacre

Managing Director, HealthKit

LinkedIn

Both Sides of the Table

Anzatech

SourceBottle

Technology allows you to change the world, even from Australia! That's why I set up HealthKit

- to make healthcare effective, efficient and accessible wherever you are in the world. We

provide three services: directories to find the right practitioner for you in your country, clinical

tools to help you track and improve your health, and software for doctors to run their

practice. has been essential to us growing our network of practitioners and patients

as well as supporters, and now that we are seeking to grow the business globally, resources

like (interesting blog about negotiating and managing the

relationship with investors and venture capitalists) and (resources to help

Australians connect with potential investors and partners in Silicon Valley) are essential to the

next steps to our goal of having a global impact. is a great resource to build

publicity by being a source of information in articles.

18. Catriona Pollard, Sydney

CPcommunications.com.au facebook.com/cpcommunications @CPCPR

Founder and Director, CP Communications

Google

Instagram

Twitter

Wordpress.

CP Communications was created to offer intelligent PR and social media strategies and

programs. I believe that every person and organisation has a story to tell. When it comes to

online resources, is what comes to mind first – what would life be like without the

Google search engine? I’m totally in love with . One of my passions (outside my

business) is art and photography. So my iPhone is my camera and Instagram is my

community. My photos are life as I see it. A very early convert to I use it to build and

maintain relationships with people I may never meet, but add so much value to my

professional life. It’s also a good source of news. I’m a massive advocate of blogging, both

professionally and personally. I love learning from people’s experiences and getting an

insight into their lives. Both of my blogs - PublicRelationsSydney.com.au and

SocialMediaSydney.net.au - are on



Women as Entrepreneurs & ANZ Small Business Hub joint event and EXPO,

Melbourne – September 2012

“Huge success and an amazing evening! WE

had over 130 registrations. Tickets sold out 1

week prior to the event!”

Topic of panel discussion: Building and

Improving our Online Presence as Business

Women

Guest Panellists included & Valerie Khoo

Michelle Webb

13Top Online Resources – Recommended by Women Entrepreneurs

Women as Entrepreneurs International Women’s Day Event, Sydney – March 2012

WE WIN – W E W I Nomen mpowering omen n eed

“It is our great achievement that on International Women’s Day, our

event attracted over 100 women & men, and raised over for women

entrepreneurs living in developing countries to set up their own small

businesses and break the cycle of poverty.”

WE WIN

$1,200

“I made a decision a while ago to only

give my time to people who operate

from the heart, both in business and in

life. Best decision I have ever made.”

– Kim McGuinness, Founder & CEO of

Network Central –

“Our signature WE gift bags are put together

with love and are always a huge success.”


21. Katie Humbert, Sydney

katiehumbert.com.au @KatieHConsult

Director, Katie Humbert Consultants

Jiing

LastPass

Google Anayltics

Katie Humbert Consultants is all about helping people to realize the potential they have

inside of them. is excellent when it comes to teaching or relaying much needed

information. Whether you are wanting to make changes to a website and need to contact

your developer or maybe your sharing content with a client or colleague. This program

allows you to create and send these videos or tutorials quickly and easily. is the last

time you'll need to record all your passwords. It is secure and holds all your passwords in one

place. Many of us have many different passwords and log-ins. This can also be accessed

from anywhere in the world. is an excellent add on created by Google for

your website. It monitors the traffic and flow of the people visiting your website. It also

creates reports and helps you to monitor what works and what doesn't.

22. Fiona Redding, Melbourne

vivacityconsulting.com.au facebook.com/vivacityconsultinghub 1300 921 478

Founder, Vivacity Consulting

MailChimp

Bufferapp

SurveyMonkey

Google Analytics

ShortStack

Vivacity Consulting offers business consulting and mentoring that is specifically targeted to

help women in business, wherever you are in your business journey and whatever your level

of business management skill and experience. Through a collaborative process, we identify

and implement strategies for better business management, and identify the operational

resources required to position your business for sustainable success and growth. I launched

Vivacity Consulting in 2012, with the catalyst being a desire to create a challenging,

innovative and rewarding working environment (and a scalable business) that was flexible

around the needs of my young family. My favourite online resources are: to

design and manage newsletters; to schedule Facebook and Twitter posts;

to seek feedback from clients and which enables me to continually improve

services & outcomes; to measure website/SEO effectiveness and

engagement; and to develop tabs for my Facebook page.

23. Susan Banhegyi, Melbourne

paradisemakeovers.com facebook.com/ParadiseMakeovers +614 2182 8087

Director, Paradise Makeovers

YouTube

PayPal MailChimp

Pinterest

HootSuite

As Director of Paradise Makeovers, I focus on bringing a fresh approach to the luxury travel

market by offering indulgent health, wellness and holistic beauty retreats that allow women

to find balance. As an entrepreneur who has delivered meticulous service in many

successful ventures in wellbeing, styling and luxury fashion, the reason that I started this

enterprise was to address some of women’s challenges to explore their path towards self-

discovery and healing, and stems from my passion in women’s physical fitness and

wellness issues as well as travel, yoga, meditation and writing. I have found the following

tools help to build our brand. is a great tool for business. You can create your own

YouTube channel with many videos. is the payment tool we use. caters

for all our auto responders, competition lists and e-newsletters. is a great visual

representation of events, and is our favourite Social Media control centre.

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24. Gaylene Temple, Newcastle

orabellaskinlabs.com.au facebook.com/OrabellaSkinlabs +614 2584 0892

Business Owner, Orabella Skinlabs

Real-Draw

Pro Microsoft Excel

Facebook

Like many thousands of women I was tired of trying different skincare creams with no effect

and high cost. I completed seven years of study on the building blocks of proteins (skin

peptides) which have become an essential ingredient in ant-aging skin care. I wanted an

all natural skin care product that worked, wasn't full of fillers, and didn't cost a fortune. Being

a herbalist and working with a chemist has allowed me to solve these requirements. My

dream and the creation of Orabella Skinlabs, a natural skincare range, has come true. It is

essential to my business to have an ecommerce site and be active on social networking

sites. I have search engine optimisation assistance as well. A software program

is a great tool for making brochures and flyers. has helped for

formulating my client database. gives me personal contact with clients.

25. Natasha Munasinghe, Sydney

frankteam.com.au facebook.com/frankteam @FrankTeam

Owner and Managing Director, Frank Team

Wordpress, Fiverr YouTube Dropbox

Jing

Zoho

Pinterest

I am a solicitor by profession, and the Owner and Managing Director of Frank Team, a

company enabling business owners to build globally impacting businesses. I am very

passionate about entrepreneurship and I encourage people to integrate entrepreneurial

thinking and innovation into their careers – and their lives. I regularly comment on themes

such as entrepreneurship, community engagement as well as the influence of emerging

generations. Online resources I love include , and . I also

like , that captures anything you see on your computer screen, as an image or short

video, and lets you share it instantly. is another great resource that offers a suite of

online web applications geared towards increasing your productivity and offering easy

collaboration. is a new favourite that I use for inspiration.

26. Kerri King, Melbourne

passiontoprofit.com.au facebook.com/passiontoprofit +614 6848 5888

CEO & Founder, Passion to Profit

Fiverr

HootSuite

Udemy

I started Passion to Profit because I was always crossing paths with wonderfully passionate

people with some very interesting skills who were missing out on financial opportunities, for a

range of reasons. My professional background as an accountant and holistic counsellor

has put me in the perfect position to work with people on achieving both their financial and

personal dreams. Whether practical financial advice is required, ongoing support and

mentoring, or emotional personal work is required, I am here to step people through the

process to success. is a fantastic service where all sorts of skills can be obtained

cheaply to maximise results. is a great management tool for social media

allowing you to set and forget. is an online training facility to get you up to date in

terms of skills.


27. Liesa Iwanitza, Adelaide

fleurdelysflowers.com.au facebook.com/eventsandflowersbyfleurdelys +614 3225 2284

Creative Director, Fleur De Lys

Facebook Linkedin

Fleur De Lys event floral styling was born from my passion for flowers, design and seeing

people smile. Having studied alongside the top names in floral design, it was time to

venture out on my own to provide my personal touch to what I have loved to do for so long.

My unique designs add colour and interest to any occasion, precious moment or special

event. My designs can be viewed and purchased online, saving my clients the time they

would otherwise spend running around. My vision and dream has been brought to life

through the stylish Fleur De Lys brand and website. and have

reconnected me to my clients and have helped, along with my friends, to reach out to a

wide audience of new clients.

28. Diana Neo, Sydney

ymsaglobal.com linkedin.com/in/ymsaglobal +614 3000 3978

Founder/Managing Partner, YMSA Global

Skype Viber Linkedin

Facebook HootSuite

YMSA Global is your trusted recruitment partner committed to the best interests of our clients

and candidates. Licensed by Singapore Ministry of Manpower (Licence:09C5657) and

Member of Recruitment Consulting Services Association Australia. Our value proposition is

to provide high quality and personalized human resource solutions to your businesses and

rewarding career opportunities for professionals. I am a registered nurse in Singapore and

Australia. Building on my passion for helping others, YMSA Global was founded in 2008. I

understand the importance of having a supportive recruitment agency who can give you

personalised expert advice for businesses and candidates. Our business strategy is to make

our firm approachable and accessible to our global clients and candidates using flexible

approaches. To this end, I recommend the use of and for free calls. ,

and for sharing information and updates. Convenience, support and

savings are brought to our clients and candidates.

29. Linda Thomson, Brisbane

sextherapistbrisbane.com +614 4960 0434

Sexologist, Sex Therapists Brisbane

Clinic Connect

Pages App

Microsoft word templates

I have always had a strong interest in relationship counselling and sex therapy. After

completing two master's degrees and gaining extensive experience in the area of

counselling and social work and many years of clinical practice as a relationship

counsellor, it became apparent that sexual issues were an unaddressed/underlying issue

with many couples. To fill the gap, eventually, I opened my own sex therapy clinic where I

enable enable couples/individuals to deepen the awareness of their relationship between

thoughts, feelings and behaviours and challenge some of their beliefs. Individuals feel

empowered to make better choices and feel better about life. As far as online resources

are concerned I use and recommend for clients to book appointments

online 24 hrs a day, I use the on iPad to record my case notes which includes the

voice dictator, and I use free for my invoicing.

17

30. Arienne Gorlach, Sydney

lifeiscrafted.com facebook.com/lifeiscrafted @ariennegorlach

Chief Life Crafter, Life Is Crafted

Lean Canvas

Prezi

Apptivo

Evernote

Both of my businesses, Life Is Crafted and Savvy Sassy She, are all about having passion and

inspiration for life, personal planning and making things happen. My philosophy is that this is

your life, no one else’s, so make it what you want it to be. As someone having a start-up

business with a lot of ideas and minimal capital, I use tools for organising information and

ideas that are available at little or no cost. is a one-page business plan that

helps me focus and communicate my business ideas to others as needed. offers a

new and exciting avenue for presenting ideas in an engaging way. is a free CRM

(Customer Relationship Management) and Project Management software. is

great for organising ideas and capturing information.


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Get in touch with us!

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Acknowledgements

This booklet could not have come to fruition without the amazing women of the

. It touches me deeply to see how women in the community

inspire each other, and come together as a solid foundation to lift each other up. I would

like to thank our supporters, mentors, our talented past, current and future

and our ambassadors for believing in the WE vision and for coming on

board to be founders of a movement in Australia that is aiming to get more women into

entrepreneurship, and to bring them together in support of one another.

To these amazing women & men, I give special and heartfelt thanks:

Women as

Entrepreneurs community

Women as

Entrepreneurs team

Tharani

Jegatheeswaran, Clare Giles, Jenny Bhuiyan, Yvette Willison, Stephanie Chant, Jessica

Rice, Petra Dzurovcinova, Anne McWilliam, Tom Bass, Torunn Momtazi & my dear husband,

Greg Czako.

List of Online Tools Recommended in the Book

planbig.com.au prezi.com apptivo.com

business.gov.au xero.com photopin.com

facebook.com mybudget.com.au instagram.com

linkedin.com literatureandlatte.com/scrivener.php leashtime.com

twitter.com ipaustralia.gov.au bothsidesofthetable.com

youtube.com commercialisationaustralia.gov.au anzatechnet.com

pinterest.com yousendit.com sourcebottle.com.au

hootsuite.com startupnation.com techsmith.com/jing

evernote.com google.com/enterprise/apps/business lastpass.com

wordpress.com aws.amazon.com/s3 mailchimp.com

dropbox.com meetup.com bufferapp.com

communityengine.com.au kickstarter.com surveymonkey.com

cobot.me pozible.com shortstack.com

unbounce.com startsomegood.com paypal.com

commun.it freelancer.com mediachance.com/realdraw

eventbrite.com 99designs.com.au office.microsoft.com

sendpepper.com sugarsync.com fiverr.com

officeautopilot.com workflowy.com zoho.com

do.com teambox.com udemy.com

aceofsales.com twitter.com/tweetdeck viber.com

google.com.au/analytics salesforce.com clinicconnect.com.au

odesk.com pedestrian.tv apple.com/apps/pages

skype.com gomobi.info office.microsoft.com/templates

docs.google.com leancanvas.com

What Do Our Members Say About Us?

Contact Details

“Orsi Parkanyi has recognised and responded to the revolution in the way that women

are doing business. Women as Entrepreneurs is about providing a network for women

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values, feeling empowered and embracing the entrepreneurial journey. I am very

excited to be a part of this amazing group and I look forward to continuing to build

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“Calling all women entrepreneurs! If you run your own business and are looking for a

great network of like-minded women then Women as Entrepreneurs is a must. The

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Top Online Resources – Recommended by Women Entrepreneurs 19

Women as Entrepreneurs

30 Australian Women Entrepreneurs

71 essential online tools WE recommend

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