WolverineKevin Ash

James “Logan” Howlett• Born with abilities

• Realized when he killed Thomas Logan for killing his father, John Howlett

• Powers• Regenerative Healing Facto (Accelerated

healing)• Immunity to disease, poisons and drugs• Superhuman senses, strength, stamina,

agility, reflexes, • Delayed Aging

• Member of “X-men"

Bone Claws• Most well known aspect• six retractable 12-inch long bone claws• Can release claws through knuckles

Weaknesses• Muramasa Blade- Blade that can dramatically decrease

Wolverine’s superhuman healing ability.• Sense of hearing can be taken advantage of by making loud

noises.• Severe Spinal injury can hurt him

Demographics• Male• Born in 1882 Height: 5’3”• Weight: 300 lbs (metal weighs 105 lbs)• Privately tutored as child• Divorced (Had married Itsu)

Geographics• Location: Alberta, Canada

Psychographics

• Loner• Strong sense of personal honor• Animal-like• Fearless, brave, dangerous• Trusts few people

How am I similar/different?• No claws or superpowers• Not as dangerous or fearless

Rights• Owned by Marvel Worldwide, Inc.

Previous Marketing• Positive light- fights bad people• Film- main character

in “X-men”• Video games

Future Marketing• New Product- “Wolverine Knives”• Knives that attach to the hand• Allows families to have fun at the dinner table• Fast and easy cutting of food

• Geographic- anywhere the comic has been sold• Psychographics-• Like comic books/films• Dangerous/takes risks

• Demographics• Male• Young• Any race, location, or economic status

Target AudienceThe target audience of this

product would be primarily young males of any race, location or economic status who are fans of comic books. The product appeals to the children so they can convince their parents to buy it. The product would also target chefs who could use it to dice six times the amount of vegetables very fast without having to hold the knife.

Marketing the Product• Spokesperson: Brian Dawkins (nickname is Weapon X)