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CART USAGE 2014/2015
WOLLONGONG GOLF CLUB
WHAT IS THE IMPACT
OF CRAZY GOLF DEALS
ON WOLLONGONG GOLFCLUB
WE HAVE A CLOSER LOOK AT
THE INCREASE TO SOCIAL ROUNDS OF GOLF
AND GOLF CARTS SINCE THE ADVENT OF
CRAZY GOLF DEALS ON AUG 15, 2015.
PRECRAZY POST CRAZY INCREASEJULY 64 JULY
665862
AUG 64 AUG 72 13%66 66 0%41 75 83%26 50 92%
SEP 36 SEP 52 44%36 104 189%66 89 35%49 76 55%48 103 115%
OCT 63 OCT 104 65%53 95 79%83 120 45%76 124 63%
NOV 60 NOV 101 68%55 109 98%88 149 69%
101 127 26%DEC 91 DEC 119 31%
82 123 50%91 132 45%61 95 56%
MONTHLY CART USAGE
JAN 110 JAN 136 +24%857981
FEB 65 FEB686398
100MAR 98 MAR
786569
APR 70 APR757939
MAY 24 MAY66556266
JUN 58 JUN514975
JULY 66 JULY68484948
MONTHLY CART USAGE
WEEKLY CART USAGE
30
40
50
60
70
80
90
100
110
120
130
140
150
160
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
CA
RT
USA
GE
WEEK OF YEAR
WEEKLY CART USAGE
2014 2015
WE WILL COMPARE
CORRESPONDING PRE-CRAZY GOLF
PERIODS IN 2014
TO POST CRAZY GOLF PERIOD
PRECRAZY capacity capacity POSTCRAZY
JULY 250 5
AUG 210 6 10 AUG 270 +28%
SEP 199 3 9 SEP 371 +86%
OCT 302 5 20 OCT 496 +64%
NOV 339 10 18 NOV 534 +64%
DEC 344 8 20 DEC 523 +52%
JAN 354 11 JAN
FEB 329 7 FEB
MAR 309 9 MAR
APR 243 6 APR
MAY 274 7 MAY
JUN 254 3 JUN
JULY 234 5 JULY
MONTHLY CART USAGE & CAPACITY
180
230
280
330
380
430
480
530
580
JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JULY
MONTHLY CART USAGE
PRECRAZY POST CRAZY
0
5
10
15
20
25
1 2 3 4 5 6 7 8 9 10 11 12 13 14
DAYS AT CAPACITY
2014 2015
NEXT WE
PROJECT FORWARD
WHAT MAY HAPPEN
OVER THE
COMING SUMMER
AND AUTUMN MONTHS
2014 WINTER 2015 ACTUAL
13.3 SUN 16.3 23%
7.0 MON 5.1 -27%
3.6 TUE 3.4 -6%
6.9 WED 8.8 28%
3.4 THU 4.1 21%
10.1 FRI 9.5 -6%
8.8 SAT 12.2 39%
2014 SPRING 2015 ACTUAL
10.5 SUN 19.3 84%
7.3 MON 13.5 85%
5.2 TUE 8.5 63%
7.1 WED 10.7 51%
7.5 THU 9 20%
13.2 FRI 18.1 37%
13.4 SAT 15.4 15%
DAY OF WEEK USAGE
2014 SUMMER 2015 PROJ ACTUAL 9.1.16
13.2 SUN 24 18.8
8.5 MON 13 16.3
6.3 TUE 10 6.3
11.2 WED 14 13.3
7.4 THU 11 15.3
14.2 FRI 13 22.8
19.2 SAT 22 21
2014 AUTUMN 2015 PROJ
13.5 SUN 25
10.1 MON 13
3 TUE 6
11.1 WED 14
5.2 THU 9
11.6 FRI 13
10.8 SAT 13
DAY OF WEEK USAGE
FINALLY WE HAVE A LOOK
AT DATE RELATED TO
SERVING GOLFERS ON A DAY
TO DAY BASIS
21.6.15 12 25
28.6.15 8 185.7.15 10 15
11.7.15 4 15
12.7.15 6 19
18.7.15 6 15
26.7.15 5 15
2.8.15 8 15
7.8.15 5 18
8.8.15 6 15
9.8.15 8 19
15.8.15 4 1516.8.15 11 24
21.8.15 8 19
23.8.15 12 19
30.8.15 8 16
4.9.15 6 19
7.9.15 8 21
11.9.15 6 22
12.9.15 8 22
Date POSSIBLE EXTRAS DAILY CARTS
13.9.15 6 23
14.9.15 5 18
20.9.15 4 25
25.9.15 8 16
27.9.15 12 19
30.9.15 4 17
2.10.15 6 23
3.10.15 5 17
4.10.15 9 20
5.10.15 5 17
9.10.15 8 17
10.10.15 10 18
11.10.15 6 19
14.10.15 4 15
16.10.15 8 17
17.10.15 6 16
18.10.15 12 22
date POSSIBLE EXTRAS DAILY CARTS
19.10.15 8 18
21.10.15 3 22
23.10.15 8 25
25.10.15 20 31
28.10.15 6 24
30.10.15 4 16
31.10.15 8 22
1.11.15 12 24
6.11.15 4 29
7.11.15 4 24
8.11.15 4 19
date POSSIBLE EXTRAS DAILY CARTS
WRAP IT UP !
* SOCIAL GOLF IS INCREASING
* CART USAGE IS INCREASING ( HAND-IN-HAND )
* SUMMER MONTHS ARE THE BUSIEST MONTHS
* CAPACITY STRETCHED 4-5 DAYS PER WEEK
* No longer is number of social players an issue, now it is number of carts to service increased demand
WHAT IS THE SOLUTION?
Base Case - Carts KEY ASSUMPTIONS
All estimates are on a real basis Revenue Assumptions
Number of Carts 15 15 15 18 21 24 27 30 Operating days per year 365 365 365 365 365 365 365 365
Occupancy Weekdays 8.0 10.4 12.4 14.4 16.4 18.4 20.4 Occupancy Weekends 12.9 18.5 20.5 22.5 24.5 26.5 28.5 Average Occupancy 10.5 14.5 16.5 18.5 20.5 22.5 24.5
Average Daily Rate $ 18 $ 27 $ 27 $ 27 $ 27 $ 27 $ 27 $ 27 Cost Assumptions
Average hourly wage (incl. on costs) 30.00
Number of Hours Cleaning Per Week 3 4.0 5.0 8 10 12 15 20
CALCULATION OF PROFIT Year 2014 2015 2016 2017 2018 2019 2020 2021
Cart Revenue 98,550 102,985 142,405 162,115 181,825 201,535 221,245 240,955
Additional Pro Shop and Club Sales (at margin) 8,238.8 11,392.4 12,969 14,546 16,123 17,700 19,276
Total Revenue 98,550 111,223.5 153,797.1 175,084 196,371 217,658 238,944 260,231 less
Employee Costs 4,680 6,240 7,800 12,480 15,600 18,720 23,400 31,200 Insurance 2,500 2,600 2,700 2,800 2,900 3,000 3,100
Repairs and Maintenance 15,000.0 15,000.0 18,000 21,000 24,000 27,000 30,000
Total Operating Costs 4,680 23,740.0 25,400.0 33,180 39,400 45,620 53,400 64,300
Operating Profit 93,870 87,483.5 128,397.1 141,904 156,971 172,038 185,544 195,931