Waterfall Estate News

Waterfall Estate Issue 6 2013 5

MALL OF AFRICA AT WATERFALL ESTATE

Scheduled to open its doors in March 2016, The Mall of Africa will be a destination that is defined by its exciting architecture and the first class shopping experience created for local shoppers and tourists alike.

The Mall of Africa is a super-regional shopping centre that is intended to serve the large and growing community that is living and working in and around the Waterfall Estate. Leading South African property developer and investor, Atterbury, is driving the development of this 120 000 sqm Mall, which will become South Africa’s largest single-phase shopping mall development to date.

The new super-regional Mall of Africa will be at the heart of the ambitious Waterfall Development – a city superbly situated between Johannesburg and Pretoria, and developed on a scale beyond anything South Africa has known.

Atterbury Property Developments MD James Ehlers says; “De-veloping a mall in the heart of the fastest growing urban node in Africa has created the prospect for an exciting modern landmark. The Mall of Africa’s sheer scale, distinctive design, exceptional

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location and top-notch retail mix places it at the forefront of retail developments.”

With the first free-flow intersection of its size in Africa at the nearby Allandale Road exit from the N1 Highway, getting to the Mall of Africa will be easy. Massive road upgrades will also ensure easy access. Besides road transport, this shopping destination is minutes away from the Gautrain Midrand Station and enjoys superb proximity to OR Tambo International Airport, Midrand’s Grand Central Airport and Lanseria International Airport.

“The Mall of Africa will be a visual, social and economic anchor within Waterfall City,” says Ehlers. Over 300 shops with seven anchor tenants and a carefully considered retail mix will create a unique retail experience at the Mall of Africa. It will provide a well-balanced variety of local and international brands, services, speciality shopping, entertainment and eateries. Flagship stores for all major South African retailers will be part of its attraction.

According to Cobus van Heerden, retail director, Atterbury Property Developments,

international retailers, many of whom are not yet represented in South Africa, have been targeted. “These range from luxury brands to the more mainstream. The response from these retailers has been phenomenal and this will further differentiate this mall from current South African malls.”

Its two levels of exceptional shopping will have convenient structured parking serving all entrances. A mall of this scope suits the large, growing community living and working in and around Waterfall.

“An estimated 6.7 million people already live within an hour’s drive from the mall, of which 4.9 million people are within half-an-hour’s drive. This number will increase as the Waterfall Precinct develops,” says Ehlers.

Mall of Africa combines the latest international trends and environmentally sustainable materials and technologies. Its design is informed by the New Urbanism principles of walkable, mixed-use environments to create a truly cutting-edge shopping centre.

“Waterfall strives to promote an integrated, eco-friendly environment which provides good quality of life. At the epicentre of this energised precinct, Mall of Africa is a beacon celebrating connected living,” says Ehlers.

Mall of Africa’s architectural form is inspired by the geological beauty of Africa, fitting for the jewel in Waterfall’s crown. It reflects this splendour using wood, stone, glass, concrete and other natural materials. The mall’s centre court takes inspiration from the forests of central Africa. Its other four courts reflect the four points of the compass on the African continent: the great lakes in the East, the oil and trade of the West, the sand of the North African desert and the mineral wealth of Southern Africa.

“Mall of Africa certainly sets a new benchmark in mixed-use shopping and entertainment and is something for all residents of Waterfall Estate, as well as all Johannesburg citizens to look forward to. It forms an anchor around which a vibrant new city with a modern new urban framework will grow,” concludes Ehlers.

Waterfall Estate News

6 Waterfall Estate Issue 6 2013

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