With the Patronage of UNIVERSITÀ DEGLI STUDI DI … Nutini; she collaborates with J-Ax & Fedez. She has taken part in events for several fashion brands. The year 2017 is slated to

RSVPNextEvent [email protected] - ph. +39.02.97378833 Ufficio Stampa Mondadori - Cecilia De Santis [email protected] - ph. +39 3381928051

GreetingsGianluca Vago Dean of Universit degli Studi di MilanoCarlo Mandelli General Manager Magazines Italy Gruppo MondadoriCristina Tajani Alderwoman for Labour, Productive Activities and Commerce, Comune di MilanoGiovanni Perosino Vice President Marketing Communication AUDI AG

Gilda Bojardi Editor INTERNI

and with the participation of the violinist Matteo Fedeli

Stefano Boeri Architect moderates and converses with the designers

INSTALLATIONS

Universit degli Studi di MilanoRon Arad Designer / illyAlessandro and Francesco Mendini Architects / Elegant LivingSHoP - Christopher and William Sharples Architects / Metalsigma Tunesi, NBK KeramikSimone Micheli Architect / ValsirAnother Space - Alexandros Tsolakis Designer / Kat Von D Tattoo artist / Sephora Luca Trazzi Architect / Fortina produced by ToppanMichele De Lucchi Architect / Ferragamo Parfums, Moretti CostruzioniBIG - Jakob Lange Architect / ArtemideAntonio Citterio and Patricia Viel Architect / MarazziSergei Tchoban Architect / Velko GroupBenedetta Tagliabue - EMBT Architect / AHEC American Hardwood Export Council, BenchmarkYang Dongjiang Vice Director of Tsinghua University Art Museum, Beijing / JD.com, Interni ChinaMassimo Iosa Ghini Architect / Ceramiche CerdisaJos Roberto Moreira do Valle Founder / Brazil S/A

Audi City Lab - Corso Venezia 11 Yuri Suzuki Sound Artist and DesignerIngo Maurer Light Designer

we would like to thank the companies that have collaborated to produce the Exhibition-Event

Universit degli Studi di Milano DESIGN ISLANDSToshiyuki Kita with Shukoh Italo Rota with MR Fabric-Action, Valnerina Experience with Regione UmbriaMarco Rossi and Roberto Piasco with EgoR101 Station by Lorenzo Palmeri Ludovica Diligu with Labo.ArtRicardo Antonio with Pleasure-LabCastagnaRavelli with Azul Italia Jacopo Foggini Press OfficeMac Stopa - Massive Design

Orto Botanico di BreraDESIGN ISLANDSVenice. Prezioso quotidianoInstallation Marco PareschiSculptures Antonio Gramegna, Mariano Moroni, Ermenegildo Pannocchia, Caterina Tosoniwith Fratelli GuzziniAlfredo Tasca and Alberto Mattiello with Metalco ActiveMarco Acerbis with TalentiMarco Merendi and Diego Vencato with Gypsum

Audi City LabCorso Venezia, 11Ingo Maurer and Axel Schmid with CastagnaRavelliYuri Suzuki Ross Lovegrove, Ilaria Colombo, Arturo Tedeschiwith Alcantara, Moroso

SAVE THE DATE

Encounter-debate on the dual nature of design, between creation and implementation

Aula Magna, Universit degli Studi di Milanovia Festa del Perdono, 7

PRESS CONFERENCE monday 3 April, h. 2.30 pmMaterial Immaterial

Milano Capitale del Design 2017 - FuoriSalone, 3-9 April 2017

UNIVERSIT DEGLI STUDI DI MILANO via Festa del Perdono 7 3-15 April 2017ORTO BOTANICO DI BRERA Universit degli Studi di Milano via F.lli Gabba 10/via Brera 28 3-15 April 2017AUDI CITY LAB - CORSO VENEZIA 11 corso Venezia 11, Milano 4-9 April 2017

With the Patronage of

Via Mondadori 1,20090 Segrate (MI)

internimagazine.it #internilive#materialimmaterial

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Official Radio Partner

SAVE THE DATE

RSVPNextEvent [email protected] - ph. +39.02.97378833 Press Office Mondadori - Cecilia De Santis [email protected] - ph. +39 3381928051

GreetingsMartin Kater Director of Orto Botanico di BreraCarlo Mandelli General Manager Magazines Italy Gruppo MondadoriFilippo De Filippi, Architect and Professor of Interior Design, Accademia di Brera

Gilda Bojardi Editor INTERNI

Philippe Daverio, Professor of Industrial Design and Art Historianmoderates and converses with the designers

DESIGN ISLANDS

Marco Pareschi, Communications expertMariano Moroni, Artist and designerErmenegildo Pannocchia, SculptorCaterina Tosoni, ArtistAntonio Gramegna, Artist and designerAlfredo Tasca, DesignerAlberto Mattiello, DesignerMarco Acerbis, ArchitectMarco Merendi, ArchitectDiego Vencato, Designer

Fabrizio Cameli, Founder TalentiDomenico Guzzini, President, Fratelli GuzziniAntonella Nonino, CEO, Nonino

Orto Botanico di BreraDESIGN ISLANDS

Venice. Prezioso quotidianoInstallation Marco PareschiSculptures Antonio Gramegna, Mariano Moroni, Ermenegildo Pannocchia, Caterina Tosoniwith Fratelli Guzzini

MyIsle, the Outdoor Gym SculptureAlfredo Tasca and Alberto Mattiello with Metalco Active

The Garden of SensesMarco Acerbis with Talenti

Pigmenti Open-airMarco Merendi and Diego Vencato with Gypsum

Orto Botanico di Brera dell'Universit degli Studi di Milano





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Encounter-debate on the everyday impact of design and art

PRESS CONFERENCE wednesday 5 April, h. 10 amMaterial Immaterial

thanks to: illy, Marchesi Frescobaldi, Nonino, Pro Dynamo, RosebyMary

ISTITUTO LOMBARDO Accademia di Scienze e Lettere, via Brera 28, Milano

UNIVERSIT DEGLI STUDI DI MILANO via Festa del Perdono 7 3-15 April 2017ORTO BOTANICO DI BRERA UNIVERSIT DEGLI STUDI DI MILANO via F.lli Gabba 10/via Brera 28 3-15 April 2017AUDI CITY LAB - CORSO VENEZIA 11 corso Venezia 11, Milano 4-9 April 2017

Milano Capitale del Design 2017 - FuoriSalone, 3-9 aprile 2017



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Patrocinio/Patronage UNIVERSIT DEGLI STUDI DI MILANO via Festa del Perdono 7 3-15 aprile 2017ORTO BOTANICO DI BRERA Universit degli Studi di Milano via F.lli Gabba 10/via Brera 28 3-15 aprile 2017AUDI CITY LAB - CORSO VENEZIA 11 corso Venezia 11, Milano 4-9 aprile 2017

ACOUSTIC SHOWCASEGiovane cantautrice siciliana trapiantata a Torino, Levante pubblica nel 2014 il primo album Manuale Distruzione, seguito nel 2015 da Abbi Cura di Te. Seguitissima sui social e in tour, apre i concerti di artisti come Max Gazz, Negramaro, Paolo Nutini; collabora con J-Ax & Fedez. Partecipa a eventi per brand della moda. Il 2017 si preannuncia come lanno della consacrazione: a gennaio pubblica per Rizzoli il suo primo romanzo e in aprile il terzo album Nel Caos Di Stanze Stupefacenti per Carosello Records. / A young Sicilian residing in Turin, in 2014 Levante released her first album Manuale Distruzione, followed in 2015 by Abbi Cura di Te. Very popular on the social networks and on tour, she has opened for artists like Max Gazz, Negramaro,

Paolo Nutini; she collaborates with J-Ax & Fedez. She has taken part in events for several fashion brands. The year 2017 is slated to be her breakthrough moment: in January, for Rizzoli, she published her first novel, and in April she released her third album, Nel Caos Di Stanze Stupefacenti , Carosello Records.

VINYL DJ SET Gerry PulciMusic Designer R101

LEVANTE ACOUSTIC SHOWCASE& VINYL DJ SET BY R101

La rivista Interni e R101 hanno il piacere di invitarLa/The Magazine Interni and R101 are pleased to invite You Venerd/Friday 7 aprile/April 2017ore 21.00 / h. 9 pmCortile dOnore, Universit degli Studi di Milano



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the magazine Interni and Bayer are pleased to invite you

Saturday 8 April 2017, h. 7 pmAula Magna, Universit degli Studi di Milano

Among the pieces included in the programme:Fiddler on the Roof, John WilliamsAprs un Rve, Gabriel FaurScherzo, Johannes BrahmsDanse Macabre, Camille Saint-Sans

Maestro Fedeli personally presents the repertoire to the public with outlines and musical curios, disclosing anecdotes on the luthery in Cremona with reference to Guarneri. The violin Andrea Guarneri of 1694 is graciously granted on loan by a private collection.

The concert is held with the support of

within the project Suoni d'Autore (Sounds by the Great)

presents

The Soul of Guarneriat the piano Antonio Scaioli

followed by light dinner, by invitation only Thanks to: Scalo Milano City Style, Santa Margherita, Acqua Panna e S.Pellegrino, illy

CONCERT

MATTEO FEDELI

THE VIOLINIST MATTEO FEDELIMatteo Fedelis artistic mission is taking the voice of the famous cremonese luthiers Amati, Stradivari and Guarneri to the largest possible audience. Ambassador of Italian Culture to the United States for the Italian Foreign Affairs Ministry, he goes on tour every year with concerts in several American States. Finally, his activity enjoys the endorsement of the Italian Senate of the Republic and of the Ministry of Cultural Heritage and Environmental Conservation. Thanks to the sensitivity to others shown by his coupling of charity work to great artistic events, and in acknowledgement of his career, Matteo was bestowed the Croce di Cavaliere dellOrdine di Malta, the Croce di Cavaliere di merito del Sacro Militare Ordine Costantiniano and two Paul Harris Fellowships. He executes over 100 concerts each year. He is currently collaborating with the strings-playing organization Solo dArchi Ensemble and involved in promoting the projects Suoni dAutore and The Soul of Guarneri.

THE VIOLIN ANDREA GUARNERI 1694This violin was built in 1694 by Andrea Guarneri, founder of the famous luthier family in Cremona that brought to life approximately 250 instruments between 1641 and 1698. A very rare specimen that survived until our times, it shows the considerable experience the cremonese luthier developed during his period of attendance with the Amati family, in particular in the bottega of Nicola, the best known thanks to his unquestioned skills. Andrea Guarneri maintained a link to his maestros school, especially in the shape of the F-holes, the arching and the paints chromatic effects. The violin, still original in all its parts, was restored in order to allow its use in concerts, by carrying out light interventions on the soundboard, ribs, and neck. The oil-based paint is still present with all its glorious yellow-gold hues, typical of the traditional recipe.

BAYER Bayer is a world-class innovation company with a more than 150-year history and core competencies in the fields of health care and agriculture. We develop new molecules for use in innovative products and solutions to improve the health of humans, animals and plants. With our products, we are contributing to finding solutions to some of the major challenges of our time, like the growing and increasingly aging world population. Bayer is improving peoples quality of life by preventing, alleviating and curing diseases and is helping to provide a reliable supply of high-quality food, feed and plant-based raw materials. In the framework of sustainability and social responsibility, Bayer in Italy has chosen to play a leading role alongside the institutions and organizations that promote the cultural growth, giving everyone the opportunity to get close to different forms of cultural expression such as music. All this goes to make up our mission Bayer: Science For A Better Life.


internimagazine.it#materialimmaterial

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SCALO MILANO City Style Developed by Lonate Group and Promos, this is a new metropolitan district located in the municipality of Locate Triulzi: it contains 100 stores, for an unusual shopping experience that combines fashion, design and good food.


internimagazine.it#materialimmaterial

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Universit degli Studi di Milano INSTALLATIONSLoggiato EstBIG - Bjarke Ingels Group with ArtemideCortile d'Onore eLoggiato Ovest Michele De Lucchi with Ferragamo Parfums, Moretti CostruzioniCortile della FarmaciaAntonio Citterio Patricia Viel with MarazziCortile del 700Sergei Tchoban, Sergey Kuznetsov e Agniya Sterligova with Velko GroupCortile dei BagniMassimo Iosa Ghiniwith Ceramiche CerdisaHall Aula MagnaE xhibition Matrix with JD.com, Interni China Curator Yang DongjiangPortale Hall Aula MagnaBenedetta Tagliabue - EMBTwith AHEC - American Hardwood Export Council, Benchmark Cortile dOnoreRon Arad with illy Alessandro and Francesco Mendini with Elegant LivingSHoP Architects with NBK Keramik, Metalsigma TunesiSimone Micheli with ValsirKat Von D, Another Space with Sephora - Kat Von DLuca Trazzi with Fortina produced by ToppanSonic Pendulum - AudiPortico Richini e Portico San NazaroExhibition Brazil S/A - Be Brasil Curator Jos Roberto Moreira do VallePress OfficeMac Stopa - Massive DesignDESIGN ISLANDSToshiyuki Kita with Shukoh Italo Rota with MR Fabric-Action, Valnerina Experience with Regione UmbriaMarco Rossi and Roberto Piasco with EgoR101 Station by Lorenzo Palmeri Ludovica Diligu with Labo.ArtRicardo Antonio with Pleasure-LabCastagnaRavelli with Azul Italia Jacopo Foggini Urban Up - Unipol Projects Citiesvia Pantano 26, MilanoOrto Botanico di BreraVenice. Prezioso quotidianowith Fratelli GuzziniAlfredo Tasca and Alberto Mattiello with Metalco ActiveMarco Acerbis with TalentiMarco Merendi and Diego Vencato with Gypsum Audi City Lab - Corso Venezia, 11Ingo Maurer and Axel Schmidwith Audi Yuri Suzuki with AudiRoss Lovegrove, Ilaria Colombo, Arturo Tedeschiwith Alcantara, Moroso

UNIVERSIT DEGLI STUDI DI MILANO via Festa del Perdono 7 3-15 April 2017ORTO BOTANICO DI BRERA Universit degli Studi di Milano via F.lli Gabba 10/via Brera 28 3-15 April 2017AUDI CITY LAB - CORSO VENEZIA, 11 corso Venezia 11, Milano 4-9 April 2017




During FuoriSalone 2017 the magazine INTERNI presents the Exhibition-Event INTERNI MATERIAL IMMATERIAL, in Milan, from 3 to 15 April.

INTERNI MATERIAL IMMATERIAL brings together a series of experimental and interactive installations of architecture and design, based on the collaboration between internationally acclaimed designers and outstanding companies, as well as startups and institutions.

Having reached the major milestone of 20 iterations this year, the Exhibition-Event of INTERNI takes place in three different urban locations: Universit degli Studi di Milano (originally Ca Granda, 16th century), Orto Botanico di Brera (18th century), and the Audi City Lab at Corso Venezia 11.

MATERIAL IMMATERIAL, the theme chosen by INTERNI, is an invitation to explore the dual spirit of design: on the one hand, the universe of materials, the physical, concrete essence of design; on the other, the immaterial dimension of creation, starting with the thinking of designers, increasingly aided by digital technologies and influenced by virtual reality.

The installations are by studios and designers of various origin Japan, China, Russia, Brazil, Denmark, USA, Poland, Great Britain as well as prestigious Italian personalities; they are made with the support of companies and institutions in the avant-garde, operating on global, national and local levels.

Wood, ceramics, metals, plastics and natural fibers, crafted and transformed thanks to specialized know-how and cutting-edge technologies, give form to the visions of designers, as they suggest perspectives on the areas of research for the near future: urban growth, the dynamics of global logistics, the pervasive presence of digital media, the management of immaterial data, but also research on objects and the values of beauty, new interpretations of convivial experience, the communicative power of light.

Audi City Lab at Corso Venezia 11 offers an original interpretation of the MATERIAL IMMATERIAL theme with the program Future Needs Stories: in the spaces of the former Archiepiscopal Seminary, there will be encounters on the theme of the relationship between human beings and artificial intelligences, with the presentation of Sonic Pendulum

Press Conference INTERNI MATERIAL IMMATERIALMonday 3 April, h. 2.30 p.m. c/o Aula Magna, Universit degli Studi di Milano

Press conference INTERNI MATERIAL IMMATERIALWednesday 5 April, 10.00c/o Istituto Lombardo Accademia di Scienze e Lettere, Palazzo di Brera, Sala Adunanze, via Brera 28, Milano

Opening hours:- Universit degli Studi di Milano: from 3 to 9 April, 10.00 - 24.00; from 10 to 14 April, 10.00 - 22.00; 15 April 10.00 - 18.00

- Orto Botanico di Brera: from 3 to 9 April, 10.00 - 23.00; from 10 to 14 April, 10.00 - 22.00; 15 April 10.00 - 18.00;

- Audi City Lab - Corso Venezia, 11: 4-7-8-9 April, 10.00 - 20.00;5-6 Aprile, 10.00 - 17.00



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UNIVERSIT DEGLI STUDI DI MILANO via Festa del Perdono 7 3-15 April 2017

LUNIVERSIT DEGLI STUDI DI MILANO

Founded in 1924, the Universit degli Studi of Milan is one of the largest universities in Italy, and one of the youngest, though based on a merger of institutions with over two centuries of history. It is the University of Northern Italy with the widest range of scientific-disciplinary sectors: 130 first and second level programs, 31 doctoral courses and 63 schools of specialization. There are about 63,000 registered students. It is one of the leading Italian universities for scientific productivity according to the rankings of Shanghai, Taiwan and Leiden, and the only Italian university to be part of LERU (League of European Research Universities).

The venerable Ospedale dei Poveri (Paupers Hospital), known as Ca Granda, now the headquarters of the State University, is one of the most important architectural complexes in Milan, in historical and artistic terms. Commissioned by Francesco Sforza as a health care facility for the poor, its construction began in the mid-1400s, based on a design by the Tuscan architect Antonio Averlino, known as Filarete (1400-1469). The project, which Filarete descrbes in his Treatise on Architecture, called for the construction of two quads separated by a large central courtyard, bordered by two-story porticoes on four sides. Two-story porticoes were also made in the four smaller courtyards into which each quad was subdivided. The project of the complex (43,000 m2 of space) was done in phases, relying on bequests and donations, but above all on the popular contribution of a special Jubilee known as the Festa del Perdono celebrated on 25 March of each odd-numbered year.

The first phase of the construction, supervised by Filarete (the ground floor) until his death in 1469, continued under the supervision of the Milanese architect Guiniforte Solari (second floor) and then with Giovanni Antonio Amadeo. The second phase of the work began in 1624. The construction of the central courtyard based on Filaretes design was completed by Giovanni Battista Pessina, immediately joined by Francesco Maria Richini, Fabio Mangone and Giovanni Battista Crespi. The Baroque facade and the church of the Annunciata were then built. Richini repeated, on the facade along Via Festa del Perdono, the double lancet windows, placing stone decorations made by Giovanni Antonio Amadeo in the interiors, belonging to the wing of the portico demolished to create the new large courtyard. The third phase, covering the period from 1797 to 1804, included the construction of the three courtyards inside the second quad and the completion of the vast facade towards the left. In 1939 the health care functions were shifted to the pavilions of the Policlinico and the Niguarda Hospital, and the Ca Granda became the location of the Rectorate of the State University. The left wing (end of the 1700s) has a neoclassical design. The facade (283 meters) is divided into three volumes that lead to the two lateral quads and the court of honor placed in between. The central courtyard is crowned by a quadriporticus topped by a loggia. In the right wing the four small courtyards of the construction of Filarete have been restored for some time. The first, completed by Solari in 1467 and originally known as della spezieria, is a quadriporticus topped by a loggia supported by elegant marble columns. Next comes a second courtyard, known as dei Bagni delle donne (1473), and a third small court known as della Giazzeria (Ghiacciaia) (1468). The last of the four small courtyards is called della Legnaia. The present condition is the result of the extensive restoration work that began in 1953, based on a project by the architects Piero Portaluppi and Liliana Grassi.


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Universit degli Studi di Milano INSTALLATIONSLoggiato EstBIG - Bjarke Ingels Group with ArtemideCortile d'Onore eLoggiato Ovest Michele De Lucchi with Ferragamo Parfums, Moretti CostruzioniCortile della FarmaciaAntonio Citterio Patricia Viel with MarazziCortile del 700Sergei Tchoban, Sergey Kuznetsov e Agniya Sterligova with Velko GroupCortile dei BagniMassimo Iosa Ghiniwith Ceramiche CerdisaHall Aula MagnaExhibition Matrix with JD.com, Interni China Curator Yang DongjiangPortale Hall Aula MagnaBenedetta Tagliabue - EMBTwith AHEC - American Hardwood Export Council, Benchmark Cortile dOnoreRon Arad with illy Alessandro and Francesco Mendini with Elegant LivingSHoP Architects with NBK Keramik, Metalsigma TunesiSimone Micheli with ValsirKat Von D, Another Space with Sephora - Kat Von DLuca Trazzi with Fortina produced by ToppanSonic Pendulum - AudiPortico Richini e Portico San NazaroExhibition Brazil S/A - Be Brasil Curator Jos Roberto Moreira do VallePress OfficeMac Stopa - Massive DesignDESIGN ISLANDSToshiyuki Kita with Shukoh Italo Rota with MR Fabric-Action, Valnerina Experience with Regione UmbriaMarco Rossi and Roberto Piasco with EgoR101 Station by Lorenzo Palmeri Ludovica Diligu with Labo.ArtRicardo Antonio with Pleasure-LabCastagnaRavelli with Azul Italia Jacopo Foggini Urban Up - Unipol Projects Citiesvia Pantano 26, Milano



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UNIVERSIT DEGLI STUDI DI MILANO via Festa del Perdono 7 3-15 aprile 2017ORTO BOTANICO DI BRERA Universit degli Studi di Milano via F.lli Gabba 10/via Brera 28 3-15 aprile 2017AUDI CITY LAB corso Venezia 11, Milano 4-9 aprile 2017

Patrocinio/Patronage



Co-Producer Radio ufficialeOfficial Radio Partner

UNIVERSIT DEGLI STUDI DI MILANOOrari apertura/Opening hours: 3-9/04 h.10-24 10-14/04 h.10-22 15/04 h.10-18

INCONTRI, DIBATTITI, PERFORMANCE / ENCOUNTERS, DEBATES, PERFORMANCES

SAVE THE DATE

Luned 3 aprile / Monday April 3rd

Aula Magna ore 14.30 / h. 2.30 pm

CONFERENZA STAMPA PRESS CONFERENCE

MATERIAL IMMATERIAL

Marted 4 aprile / Tuesday April 4th

Cortile dOnoreore 18.30 / h. 6.30 pm

Mickey Mouse Art Show portrait performance by CORINNE SUTTER

The Walt Disney Company Italia

ore 21.00 / h. 9.00 pminstallazione/installation Kaleido Studded Kiss

performance by KAT VON D & concerto/concert MILANO CLASSICA

Sephora

Mercoled 5 aprile / Wednesday April 5th

Auletta di Rappresentanza Senato Accademicoore 10.30 / h. 10.30 am

CONFERENZA LECTURE

Model Instruction: Crafting the PrototypeSHoP ARCHITECTS - Christopher & William Sharples, founders

* riconoscimento 2 crediti formativi professionali per gli architetti

Cortile dOnoreore 18.00 / h. 6 p.m.

installazione/installation EGO BLACK ALLCOCKTAIL su invito/by invitation

Loggiato 1 Piano Estore 19.00 / h. 7.00 p.m.

installazione/installation Quick brown fox jumps over the lazy dog di/by BIG Artemide

COCKTAIL su invito/by invitation

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SAVE THE DATE

Gioved 6 aprile / Thursday April 6th

Auletta di Rappresentanza Senato Accademicoore 18.00 / h. 6.00 p.m.CONFERENZA CONFERENCE

RICOSTRUZIONE IN UMBRIA: Tecnologia e architettura per la qualit dei nuovi edifici in Valnerina

Speakers: Vasco Errani Commissario straordinario di Governo alla Ricostruzione; Catiuscia Marini Presidente della Regione Umbria; Stefano Boeri Architetto; Giuseppe Capocchin Presidente del Consiglio Nazionale

degli Architetti; Francesco Cellini Architetto; Paolo Belardi Direttore dellAccademia di Belle Arti di Perugia* riconoscimento 2 crediti formativi professionali per gli architetti


Cortile dOnoreore 18.30 / h. 6.30 p.m.

installazione/installation Lo Scalone di/by MICHELE DE LUCCHI

incontro con lautore / encounter with the authorMoretti Costruzioni


Cortile della Farmaciaore 19.00 / h. 7.00 p.m.

installazione/installation Augmented Surface di/by ANTONIO CITTERIO PATRICIA VIEL

incontro con gli autori e/encounter with the authors andMAURO VANDINI, CEO Marazzi


Loggiato 1 Piano Ovestore 20.00 / h. 8.00 p.m.

PREMIAZIONE CONCORSO FOTOGRAFICO PHOTOGRAPHIC CONTEST AWARD CEREMONY

Scent of Life Talent Awards alla presenza di/in presence of MICHELE DE LUCCHIFerragamo Parfums


Portico del Richini - Portico San Nazaroore 22.00 / h. 10.00 p.m.BE BRASIL - Brazil S/A

PARTY su invito/by invitation

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SAVE THE DATE

Venerd 7 aprile /Friday April 7th

Auletta di Rappresentanza Senato Accademicoore 10.30 / h. 10.30 a.m.

CONFERENZA LECTURE

MASSIMO IOSA GHINI Che fine ha fatto la sperimentazione?

Ceramiche Cerdisa* riconoscimento 2 crediti formativi professionali per gli architetti

dalle ore 15.00 / from h. 3.00 p.m.TALKS

Be Brasil TalksBRUNNO JAHARA e/and JADER ALMEIDA

Brazil/SA* riconoscimento 2 crediti formativi professionali per gli architetti

Cortile dOnoreore 21.00 / h. 9.00 p.m.

CONCERTO LIVE CONCERT performing artist LEVANTE

& Vinyl DJ Set R101

Sabato 8 aprile / Saturday April 8th

Aula Magna ore 19.00 / h. 7.00 pm

LIVE CONCERT MATTEO FEDELI

LUomo degli Stradivari/The Man of the Stradivari con il supporto di/supported by Bayer


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ORTO BOTANICO DI BRERAOrari apertura/Opening hours: 3-9/04 h.10-23 10-14/04 h.10-22 15/04 h.10-18


SAVE THE DATE

Mercoled 5 aprile / Wednesday April 5th

Istituto Lombardo Accademia di Scienze e Lettere Palazzo di Brera - Sala Adunanze

ore 10.00 / h. 10.00 a.m. CONFERENZA STAMPA PRESS CONFERENCE

MATERIAL IMMATERIAL

Orto Botanico di Brera ore 12.30 / h. 12.30 a.m.ANTONELLA NONINO COCKTAIL PERFORMANCE

ore 19.00 / h. 7.00 p.m. THE GARDEN OF SENSES

COCKTAIL EXPERIENCE, BALLET & LIVE PIANO CONCERT

Talenti su invito/by invitation

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Co-Producer





UNIVERSIT DEGLI STUDI DI MILANO

INSTALLATIONS

LOGGIATO EST

Quick Brown Fox Jumps Over The Lazy Dogproject BIG - BJARKE INGELS GROUP produced by ARTEMIDE

CORTILE D'ONORE AND LOGGIATO OVEST

Lo Scaloneproject MICHELE DE LUCCHIproduced by FERRAGAMO PARFUMS, MORETTI COSTRUZIONI

CORTILE DELLA FARMACIA

Augmented Surfaceproject ANTONIO CITTERIO PATRICIA VIEL produced by MARAZZI

CORTILE DEL 700

City DNAproject SERGEI TCHOBAN, SERGEY KUZNETSOV and AGNIYA STERLIGOVAproduced by VELKO GROUP

CORTILE DEI BAGNI

I-M-Materialproject MASSIMO IOSA GHINIproduced by CERAMICHE CERDISA

HALL DELLAULA MAGNA

exhibition Matrix curator YANG DONGJIANGproduced by JD.com, INTERNI CHINA

PORTALE HALL DELLAULA MAGNA

Too Good To Wasteproject BENEDETTA TAGLIABUE - EMBT produced by AHEC-American Hardwood Export Council, BENCHMARK

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Co-Producer





CORTILE D'ONORE

Spyreproject RON ARAD produced by ILLY

Pergolaproject ALESSANDRO and FRANCESCO MENDINIproduced by ELEGANT LIVING

Wave/Caveproject SHoP ARCHITECTSproduced by NBK KERAMIK, METALSIGMA TUNESI

Reframeproject SIMONE MICHELI produced by VALSIR

Kaleido Studded Kissproject KAT VON D and ANOTHER SPACE produced by SEPHORA - KAT VON D

Kochuproject LUCA TRAZZI produced by FORTINA PRODUCED BY TOPPAN

Sonic Pendulumproject AUDI AG

PORTICO RICHINI e PORTICO SAN NAZARO

exhibition BRAZIL S/A - Be Brasilcurator JOS ROBERTO MOREIRA DO VALLEproduced by BRAZIL S/A

PRESS OFFICE

Immaterial Dreamproject MAC STOPA - MASSIVE DESIGN


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Co-Producer


The title of the installation is a pangram, or a plausibly meaningful phrase that contains all the letters of the alphabet. It becomes the pretext for the Danish studio BIG-Bjarke Ingels Group to intervene in a light, non-aggressive way in the Loggiato Est, significantly transforming its perception. The phrase, taken out of context and inserted in a historic work of architecture, takes on a surreal and intriguing tone. The pangram is like a presence of light in space, whose ethereal character forms a contrast with the material substance of the historic building. The installation makes use of Alphabet of Light, a system of lights designed by BIG for Artemide. It is a language of light that with just two pieces permits creation of all the letters of the alphabet in a new font. For this project, BIG had two sources of inspiration from Denmark: the so-called systematic creativity of Lego, combining logic and fantasy, and the additive theory of the additive theory of the architect Jrn Utzon, who built a wide range of different works using just a few formal elements.

Loggiato Est

installation Quick Brown Fox Jumps Over the Lazy Dog(33 x h 1.50 m.)

project BIG - BJARKE INGELS GROUP

produced by ARTEMIDE

INSTALLATION


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Co-Producer


Ph. Jessica Van Campen

BIG - BJARKE INGELS GROUP

BIG - Bjarke Ingels Group is a Copenhagen, New York and London based group of architects, designers, builders and thinkers operating within the fields of architecture, urbanism, interior design, landscape design, product design, research and development. The office is currently involved in a large number of projects throughout Europe, North America, Asia and the Middle East.

Among its most recent works, still under development, it is worth noting the Nuuk Stadium in Greenland, covered by a large dome; the Hyperloop One superfast transportation system in Dubai; the multifunctional complex 670 Mesquit in Los Angeles with 250 apartments and 75,000 sqm of offices; the HFZ The Eleventh twisted towers and the residential complex shaped like a tetrahedron in VIA 57 West, both on Manhattan's west side. In February 2017, BIG was announced as the winner of the competition to design the new home of Sanpellegrino in San Pellegrino Terme, Bergamo.

ARTEMIDEArtemide has always meant innovation in the Italian lighting industry with iconic products in contemporary design. Set up in 1960 by Ernesto Gismondi, it has its office in Pregnana Milanese. The company operates through 24 subsidiaries and has a distribution network with 55 single-brand showrooms in the most significant cities in the world. It products are distributed in 98 countries. With 5 manufacturing units in Italy, France, Hungary and Canada, two glassmaking companies and a Research and Development facility supported by laboratories for prototyping and avant-garde tests, the Artemide Group currently employs 753 employees, 61 of which in R&S activities, confirming the significant role of innovation as a key component of its success. Starting from the 1990s, with The Human Light philosophy, it transformed the way of conceiving light as a function of humans and their well-being. Many invention patents have accompanied the development of Artemide products and the international acknowledgements in the fields of innovation and sustainability prove its focus on the future of design.


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Co-Producer


A wooden staircase that connects the Cortile dOnore to the Loggiato Ovest brings out the extraordinary proportions of the cloister of Ca Granda. The functional concreteness and materic presence of wood are juxtaposed with the immateriality of the classical rules of architecture that attempt to define, through mathematical and geometric formulae, the universal concepts of harmony and beauty. The magnificent courtyard, however, lacks an equally grand staircase. With Lo Scalone, produced for Ferragamo Parfums with construction by Moretti Costruzioni using salvaged wood to be recycled in upcoming works, Michele De Lucchi inserts an imposing structure suitable for the proportions of the place. the staircase, which includes a balcony-stage and also functions as stands for seating, becomes a space of socializing and reflection. An open piazza: a symbolic place of Italian culture and lifestyle. Precisely the lifestyle that talented young photographers have captured in the images for the international contest Scent of Life Talent Awards, promoted by Ferragamo Parfums for the launch of the new fragrance Uomo Salvatore Ferragamo; the ten finalist shots are on display in the Loggiato Ovest (seating by Riva 1920; lightboxes by Ecorime and carpets by G.T. Design).

Cortile dOnore e Loggiato Ovest

installation Lo Scalone(13,60 x 20,50 x h 7,40 m.)

project MICHELE DE LUCCHI

partnerFERRAGAMO PARFUMS

produced by MORETTI COSTRUZIONI

with Ecorime, G.T. Design, Riva 1920

INSTALLATION


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Co-Producer


Ph. Giovanni Gastel

MICHELE DE LUCCHI was born in 1951 in Ferrara and graduated in architecture in Florence. During a period of radical and experimental architecture, he was a prominent figure in movements such as Cavart, Alchimia and Memphis. He has designed lamps and furniture for the most significant Italian and Europan companies such as Alessi, Alias, Artemide, Herms, Olivetti and Unifor. He has designed work environments and the corporate identity for Deutsche Bank, Enel, Ferrovie dello Stato, Intesa Sanpaolo, Novartis, Olivetti, Piaggio, Poste Italiane, Telecom Italia and Unicredit. He has been in charge of many exhibition layouts and has created architectural projects in Italy and globally, among which residential, industrial, management and cultural buildings. His pieces are exhibited in major museums in Europe, the

United States and Japan. In 2000 he received the order of Officer of the Italian Republic by President Ciampi for his merits in the field of design and architecture. In 2001, because of his 'high reputation', he was appointed Professor at the Faculty of Design and Arts of the University Institute of Architecture in Venice. In 2006 he received the Honorary Degree from the Kingston University for his contribution to the quality of life. Since 2008 he has been Professor at the Faculty of Design of Politecnico di Milano and Academic at the Accademia Nazionale di San Luca in Rome. In 2009 he received the Golden Fleece Order and in 2010 the Presidential Order of Excellency from the President of Georgia, Mikheil Saakashvili.

FERRAGAMO PARFUMS Ferragamo Parfums belongs to the Salvatore Ferragamo Group, one of the main luxury brands. The company manages and supervises every stage of the perfume creation process, from product development to marketing. Through its sales network and following a selective distribution strategy, its products reach more than 15,000 sales outlets worldwide, including major airports, the most prestigious airlines and, with the "amenities" project, the most exclusive hotels. "Scent Of Life Talent Awards" is the international contest promoted by Ferragamo Parfums for the launch of its new fragrance for men Uomo Salvatore Ferragamo, and it invites young talents to capture the Italian lifestyle in an image.

MORETTI COSTRUZIONIThis Italian company has been active for 50 years in the building industry, working with the best architects and building experts. Moretti designs innovative ad hoc solutions and makes prefabricated structures in concrete, wood and mixed systems that combine iron, glass and stone for public and private buildings, infrastructures and real estate. Moretti has developed as a general contractor the first Italian building that has received the BREEAM certification: the Nave de Vero shopping center in Mestre, Venice. More recently, it built Il Centro in Arese, Milan, Leed Gold certified, and the Bagnolo Mella kindergarten, Brescia, Leed Platinum certified.

MICHELE DE LUCCHI


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Co-Producer


A minimum gesture, but on a large scale, brings out the extraordinary quality of the Renaissance proportions of the courtyard and gives the space an imaginative dimension. Augmented Surface by the studio Antonio Citterio Patricia Viel presents the porcelain stoneware of Marazzi, a product with an innovative surface treatment prepared for the occasion. Through a theatrical device of mirrored wings, the courtyard seems to be doubled to form two settings, though half of it has not been altered. This optical illusion constructs a perfectly symmetrical architectural interior decorated by the visual and chromatic richness of the stoneware sheets placed on the wall of the portico and on the ground. Augmented Surface is composed of mirror panels with a height of six meters and stoneware sheets, with a source of lighting from below. The stoneware, in the 150x75cm format, has been printed sheet by sheet to obtain the final image, like a large mosaic. Besides the research to achieve the desired surface effects, the challenge for the architects and Marazzi was to produce hundreds of different sheets starting with hundreds of print files. Augmented Surface celebrates the material essence and performance of porcelain stoneware, which is easy to manipulate, for creative surface finishes, with qualities no other engineered material is able to reproduce.

Cortile della Farmacia

installation Augmented Surface(29 x 29 x h 6 m.)

project ANTONIO CITTERIO PATRICIA VIEL

produced byMARAZZI

INSTALLATION


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Co-Producer


Ph. Giulio Boem

ANTONIO CITTERIOPATRICIA VIEL

ANTONIO CITTERIO (Meda, 1950) graduated in Architecture at the Politecnico di Milano in 1975. From 2006 to 2016 he was a professor of design at the architecture academy of the Universit della Svizzera Italiana (USI) in Mendrisio. In 2008 he was appointed Royal Designer for Industry by the Royal Society for the Encouragement of Arts, Manufactures & Commerce in

London. In the field of industrial design he has been working with italian and foreign organizations such as Ansorg, Arclinea, Axor-Hansgrohe, B&B Italia, Flexform, Flos, Fusital, Herms, Iittala, Kartell, Maxalto, Sanitec (Geberit Group), Technogym and Vitra.

PATRICIA VIEL (Milan, 1962) graduated in Architecture from the Politecnico di Milano in 1987. From 2005 to 2012 she was a member of the Steering Committee of the Istituto Nazionale di Architettura InArch (National Institute of Architecture). She participated as a speaker in many meetings as an expert in an architecture concept inspired by a strong integration between design and urban landscape.

Together they established in Milan ANTONIO CITTERIO PATRICIA VIEL, a multidisciplinary design company for architecture and interior design. The firm operates internationally on complex design programmes, of every scale and together with a network of specialist consultants. Antonio Citterio Patricia Viel has implemented residential and commercial projects, work spaces, offices, showrooms and hotels. Among its latest works, the Premium passenger areas in the new Qatar international airport and the Mandarin Oriental hotel in Milan. The Bulgari Resort & Residences in Dubai and some residential towers in the Far East are under construction.

MARAZZIA reference company at an International level specialized in the design, manufacturing and sale of floor and covering ceramic and stoneware tiles, Marazzi introduced important product and process innovations and registered dozens of patents. In recent years Marazzis products have received important international acknowledgements in design: the Honourable Mention of Compasso dOro ADI for its stoneware collection Soho, which was awarded for the first time to an industrial ceramic product, the Ceramics Design Award ADI for Materika, very thin 3D covering, and the Best of Finishes Prize for its new stoneware Powder. Marazzi proposes a unique range of products in the ceramic industry manufactured with eco-sustainable and cutting-edge processes. With its Engineering Division the company can also provide consulting services and support in order to design and build rainscreens and raised.


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Co-Producer


12

For the architects Sergei Tchoban, Sergey Kuznetsov and Agniya Sterligova, the plan of a city and the shapes of its buildings represent the essence, the DNA of a place. This is the idea behind City DNA, an installation composed of four sectors with LED screens and mirror surfaces placed at 90 degrees, developed with Velko Group. Aerial views of cities and images of details like windows or rooftops, from the large to the small scale, alternate on the screens in the four sectors, with different visual effects and rhythms. Each of the four walls has an independent electronic control system. In a fraction of a second, a fragment of city is transformed into a blurred pattern that becomes abstract, though conserving the material characteristics of the place. It is in this passage from clarity to blur, on the fragile boundary between physical presence and abstraction, that the architects find the DNA molecule through which every city, neighborhood or individual house is encrypted. The technologies that produce satellite images, maps and photographic surveys of architecture are placed at the service of a work that proposes a new analytical and conceptual visualization of the modern metropolis.

Cortile del 700

installation CITY DNA(12 x 12 x h 6 m.)

project SERGEI TCHOBAN, SERGEY KUZNETSOV and AGNIYA STERLIGOVA

produced by VELKO GROUP

INSTALLATION

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Co-Producer





SERGEI TCHOBAN SERGEY KUZNETSOV

AGNIYA STERLIGOVA

Ph. Vasiliy B

ulanov

SERGEI TCHOBAN, SERGEY KUZNETSOVand AGNIYA STERLIGOVA

SERGEI TCHOBAN was born in St Petersburg in 1962, graduated in 1986 from the architecture faculty of the Imperial Academy of Fine Arts in St Petersburg. After moving to Germany, in 1995 he set up firm nps tchoban voss and managed its Berlin offices, where he completed projects such the Cubix theatre, the AquaDom, the Jewish cultural centre and the Synagogue

Chabad Lubavitch, the Museum of Architectural Design (together with Sergey Kuznetsov). In 2006, with Kuznetsov, he established the architectural studio Speech. Tchoban was twice amongst the curators of the Russian Pavilion of the Biennale Architettura of Venice and was awarded in 2012 with the Special Jury Mention. Since 2013 he has been a member of the Board of Architecture and Urban Planning of the City of Moscow.

After achieving his degree in 2001 from the Architectural Institute in Moscow, in 2006 SERGEY KUZNETSOV (Moscow, 1977) established the Speech firm with Sergei Tchoban and Pavel Shaburov. Among its projects: the Water sports Palace in Kazan and the Museum of Architectural Design in Berlin. In 2010, Kuznetsov contributed in designing the Factory Russia exhibition for the Russian Pavilion of the 12th Biennale Architettura of Venice. In the subsequent exhibition, number 13, he participated in designing the "i-city/i-land" exhibition in the Russian Pavilion that received a Special Mention from the Jury. In 2012 he was appointed Chief Architect of Moscow. In 2016 he was curator of the Russian Pavilion at the 15th Biennale Architettura of Venice.

After achieving her degree in 2006 from the Architectural Institute of Moscow, Agniya Sterligova (Moscow, 1983) moved to Venice where she attended the course of Visual Arts at IUAV. From 2008 to 2014 she worked in various architectural firms in Venice and Moscow. In 2015 she set up the Planeta 9 firm for exhibition and art projects with the main Russian and European cultural institutions. In 2016 she worked on designing the Russian Pavilion at the 15th International Architecture Exhibition of the Biennale, Venice.

VELKO GROUPEstablished in 1992, Velko-2000 provides services in the layout of faades of buildings. Its main activity is to design and construct translucent architectural elements by using aluminium profiles and systems, as well as front claddings with lighter natural stones, produced with a patented technique. Velko-2000, with its ST Facade Technology and Taltos srl manufacturing units provided with innovative design lines and systems for the automation of the manufacturing processes, gives Velko Group the opportunity to offer solutions to the most complex architectural and engineering issues at international level.


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Co-Producer


Massimo Iosa Ghini approaches the ancient theme of the dualism between material and immaterial with an installation made of ceramics and light. The former, as earth shaped by fire, is the paradigm of materiality; the latter is the symbol of impalpable thought. The passage from matter to light is expressed by the juxtaposition between the abstract beauty of light and the earthy and concrete essence of pottery. In the dualism of light and matter lies the genesis of all creation.The installation I-M-Material is composed of a large octagon that can be walked through, with a reflecting support on which to hang ceramic sheets from the new collections of Ceramiche Cerdisa, that establish a relationship with the context of the Cortile dei Bagni. The historical site archaic, settled, layered is an integral part of the tension between opposites: it represents the past, the ruin, as opposed to the present, freshly worked materials. The ceramics are the new, the result of technology, but at the same time they share the DNA of the ruins on which they stand. The sheets come alive with the movement of visitors, while the light enhances the materic qualities, contributing to make this small work of architecture new and immaterial.

Cortile dei Bagni

installation I-M-Material( 15 x h 6 m.)

projectMASSIMO IOSA GHINI

produced byCERAMICHE CERDISA

with Tedeschi, Extravega Milano Architectural Fabrications

lighting iGuzzini Illuminazione, Leucos

INSTALLATION


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Co-Producer


Ph. Massimo Listri

Considered as one of the most prominent Italian architects and designers in the international world of design, MASSIMO IOSA GHINI (Bologna, 1959) contributed in the 1980s to the innovative action carried out by design avant-gardes, by establishing the cultural movement Bolidism and by taking part in Ettore Sottsass Memphis group. In 1990 he opened the Iosa Ghini Associati firm, which now operates in Milan, Bologna, Moscow and Miami, developing projects for large international groups and developers and dealing with the design of residential, commercial and museum architectural spaces, areas and facilities for public transportation, as well as with retail projects for international groups. In product and furniture design, he works with the most significant brands, such as Cassina,

Duravit, Fiam, iGuzzini, Moroso, Poltrona Frau, Silhouette, Snaidero, Yamagiwa and Zumtobel. Among his main interior design and architectural projects there are the worldwide development of the chains of Ferrari Stores and Kiko Stores, the IBM Software Executive Briefing Center (EBC), the Capital Group headquarters in Moscow, Casa Museo Giorgio Morandi in Bologna, the Krpcke underground station in Hannover, his partnership with the Chef Express Cremonini Group for highways and airports and his ongoing projects for the construction of the Brickell Flatiron residential building in Miami and of the People Mover in Bologna. He was a professor at the La Sapienza University in Rome; since 2008 he has been an adjunct professor at Hong Kong Technical University; he currently teaches at the architecture department of the University of Ferrara. Many products designed by him are part of various museum collections and have received acknowledgements and mentions, among which the Good Design Award of the Chicago Athenaeum and the Roscoe Award, the IAI Green Design Award (China), the iF Product Design Award and the Red Dot Award. In 2013 the Triennale di Milano dedicated an entire anthological exhibition to him From the Beginnings to a Sustainable Today. In 2015 his Kiko Milano retail concept won the Best Retail Global Expansion at Mapic 2014; Fondazione Guglielmo Marconi presented him with the Marconi Award for Creativity.

CERAMICHE CERDISAEstablished in 1959 in Fiorano Modenese, Ceramiche Cerdisa (Ceramiche Ricchetti Group) was one of the first companies to produce fine porcelain stoneware and to fully enter the world of major projects, subsequently expanding and diversifying its offer by applying the developments in the most advanced manufacturing technology. Prestigious designers have taken Cerdisa products at the top levels in terms of aesthetics and positioned the brand in the high market range, in terms of research, quality and creativity. Cerdisa products have always been linked to the conceptual development of contemporary living, strongly oriented to design and clean lines: these are ideal solutions for the world of architecture and design.

MASSIMO IOSA GHINI


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Co-Producer


The exhibition Matrix sets out to explore human existence in the information age, together with the role of design. From the macroscopic plane to the microcosmic product, from conceptual design to industrial manufacturing, from the immaterial design of the information age to global ecology based on interconnection of people, design is faced with increasingly profound questions. Drawing on ancient Taoist wisdom, curator Yang Dongjiang tells us that the contrast between material and immaterial does not exist because the opposites intertwine in the cosmic force of the Tao. Out of Tao, One is born; out of One, Two; out of Two the Yin and Yang are born Three; out of Three, the entire universe. The Tao creates the universe and is the law that regulates its functioning. Matrix, then, is a journey in this generative force, identified in the act of designing and its expressive modes. The installation is composed of transport crates that form a labyrinthine space in which projects, visions, spaces and forms of Chinese design are revealed, conveying the foremost method of critical analysis of reality.

Hall dell'Aula Magna

exhibition Matrix

curator YANG DONGJIANG

implemented by JD.COM, INTERNI CHINA

INSTALLATION


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Co-Producer


YANG DONGJIANG, deputy director of the Tsinghua University Art Museum, is a professor at the Academy of Art and Design of the Tsinghua University. He is also deputy director and general secretary of the Design Committee of the China National Interior Decoration Association. He is editor-in-chief of Interni China and art supervisor of the Chinese magazine TrendsHome. He was the curator of the China International Exhibition Metal Design in 2009 in Beijing; co-curator and secretary general of the organizing committee of the first Beijing International Design Triennial in 2011 and of the III International Exhibition of Art and Science in 2012. In the following year, he curated the event Design Shanghai in 2014 and in 2015 the Designing China exhibitions for the Interni event in Milan. As general manager and curator, he

followed major TV series and documentaries for CCTV (China Central Television) on the topics of design and architecture. The TV series in ten parts called Design for World Expo, shot by closed circuit cameras, has become a key document in representing the Shanghai Project, from design to construction.

JD.com IncJD.com is Chinas leading online retailer and the countrys largest Internet company by revenue. The company strives to offer consumers the best online shopping experience. Through its user-friendly website, native mobile apps, and WeChat and Mobile QQ entry points, JD offers consumers a superior shopping experience. The company has the largest fulfillment infrastructure of any e-commerce company in China. As of December 31, 2016, JD.com operated 7 fulfillment centers and 256 warehouses, and in total of 6,906 delivery stations and pickup stations in 2,655 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100 and a Fortune Global 500 company.

INTERNI CHINAThe Chinese issue of Interni, Interni China was first published in 2015 by China Report of the China International Publishing Group (CIPG). This magazine is aimed at professionals in the fields of architecture, interior design, furniture and luxury goods manufacturing companies. Issues and trends of domestic and international design are tackled, showing interest for the creative industry in general. Interni China aims to become the main exchange platform in the field of design. In 2017, its distribution target is 100 thousand copies per month.

YANG DONGJIANG


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Co-Producer


The installation by Benedetta Tagliabue-EMBT seeks to question the validity of the current relationship between wood consumption and fashion. In other words, how the cultural dimension on tangible choices regarding material production and environmental impact. The work is composed of a series of precise interventions on the portals of the hall of the Aula Magna that enclose reflecting surfaces, hidden seats, benches and tables to push, pull and adjust, inviting discovery. Mirroring the way in which the statues in terracotta enliven the interior facades of the Renaissance architecture of Filarete, visitors become an integral part of this installation when they interact with it, completing the piece. The panels and fine piece of furniture, made by Benchmark, illustrate the transformation of logs and planks of wood into finely crafted objects. Too Good to Waste is made using four beautiful and overlooked American hardwood species red oak, maple, cherry and tulipwood which are rarely found in homes or furniture stores in Europe. These versatile and sustainable hardwoods are growing abundantly in the forests, making them a precious resource for the production of material, and the storage of carbon dioxide.

Portale Hall Aula Magna

installation Too Good to Waste(13,50 x 3 x h 4 m.)

project BENEDETTA TAGLIABUE -EMBT

produced by AHEC - American Hardwood Export Council

with BENCHMARK

INSTALLATION


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Co-Producer


Ph. Vicens Gimenez

BENEDETTA TAGLIABUE is the director of the international architecture firm Miralles Tagliabue EMBT, founded in 1994 in collaboration with Enric Miralles, based in Barcelona and, since 2010, in Shanghai. Among her most notable projects built are the Edinburgh Parliament, Diagonal Mar Park, the Santa Caterina market in Barcelona, Campus Universitario de Vigo, and the Spanish Pavilion at the 2010 Shanghai World Expo, which was awarded the prestigious RIBA International Best International Building of 2011 award. Current studio projects include the Business School of Fudan University in Shanghai, office towers in Xiamen and Taichung, public spaces of HafenCity in Hamburg Germany, the metro station Clichy-Montfermeil in Paris, France (first prize in competition) and the metro central

station in Naples, Italy. In the teaching field, she has also been a visiting professor at Harvard University, Columbia University and Barcelona ETSAB, lecturing regularly at architecture forums and universities, and is part of jurors around the world, e.g. the Princesa de Asturias awards and the Pritzker Prize. Her work received the RIBA Stirling Prize in 2005, the National Spanish Prize in 2006, the Catalan National prize in 2002, City of Barcelona prize in 2005 and 2009, FAD prizes in 2000, 2003 and 2007. She is also the director of the Enric Miralles Foundation.

AHEC - American Hardwood Export CouncilAs the leading international trade association representing the U.S. hardwood industry, AHEC provides architects and designers with technical information on the range of species, products and sources for supply of American hardwoods. For over 25 years, AHEC has been at the forefront of international wood promotion, successfully building a distinctive and creative brand for American hardwoods. AHECs mission is to develop new opportunities for American hardwoods and to provide specifiers and users around the world the incentive to make an informed choice about the timber they use. AHECs global programme secures a future for American hardwoods and its support for creative design projects at the best international design events demonstrates the performance and aesthetic potential of america hardwoods.

BENCHMARKCombining contemporary technologies and values with traditional craftsmanship and sustainable credentials that are second to none, Benchmark make furniture for workspaces, hotels, restaurants, retail, public buildings and private residences in the UK and beyond, with extensive work in Europe including projects in Paris, Berlin, Milan, Frankfurt, Hamburg and Madrid as well as further afield into North America, Middle East, Asia Pacific and Japan. Too Good to Waste, conceived and delivered in just seven weeks, is a fine example of Benchmarks design resolution skills and can-do attitude.

BENEDETTA TAGLIABUE - EMBT


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Co-Producer


While it is usually man that observes the work of art, in the installation Spyre it is the sculpture that observes us, with its digital eye, spying on us, to express a personal vision of the world. Made in collaboration with illy, the work is composed of five tubular parts in Corten, with a video camera at the top to record and project images in real time, like a sort of Big Brother. Spyre is an inanimate being that comes to life and puts constructed space into a new light, staging the surveillance and tracking of people through digital technologies. The installation changes its perspective with respect to the architectural context, while the form suggests free interpretations. Spyre is a tribute to the materic qualities of Corten steel, and expresses the functional and aesthetic research on raw materials typical of the design of Ron Arad. After London, the installation comes to Milan to launch the collaboration of Ron Arad with illy, for which the designer has created the new cup in the illy Art Collection. With its oxidized texture and color, Spyre reflects the essence of coffee that comes from the grinding of beans without any other treatments.

Cortile dOnore

installation Spyre(2,50 x 2,50 x h 16,30 m.)

project RON ARAD

produced byILLY

with Tecnovision

INSTALLATION


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Co-Producer


Ph. Michael Castellana

RON ARAD

Born in Tel Aviv in 1951, RON ARAD was educated at the Jerusalem Academy of Art and later at the Architectural Association in London. He co-founded with Caroline Thorman the design and production studio One Off in 1981 and later, in 1989, Ron Arad Associates architecture and design practice. In 2002 he received the title of Royal Designer for Industry (RDI) for his aesthetic achievements and the value of his design for the industry. In 2011 he was awarded the London Design Medal and in 2016 the ADI Colden Compass. From 1994 to 1997 he was professor of design at the Hochschule in Wien and until 2009 at the Royal College of Art in London, where he became Professor Emeritus. In 2013 he was elected Royal Academician by the London Royal Academy of Art. His research activity is characterized by his constant

experimentation with materials such as steel, aluminium or polyammide and by his radical re-conception of the form and structure of furniture, which has put him at the forefront of contemporary design. He has designed for companies such as Alessi, Cappellini, Cassina, Kartell, Magis, Moroso, Swarovski and Vitra. among his architectures under construction: the Beit Shulamit hospital, Israel (to be completed by 2019); the Onion House; the Totseret HaAretz towers in Tel Aviv (2017). Many personal exhibitions have been dedicated to him worldwide. His pieces of furniture are in the collections of major museums such as the Muse des Arts Dcoratifs in Montral, the Vitra Design Museum in Weil am Rhein, the Muse des Arts Dcoratifs in Paris, the MoMA in New York, the Victoria and Albert Museum and the Design Museum in London and the Stedelijk Museum of Modern Art in Amsterdam. He is present in many publications, among which monographs Ron Arad: No Discipline, MoMA, 2009 and Ron Arad by Alexander von Vegesack, Vitra, 1990.

illyIllycaff produces and sells globally a unique blend of highest-order coffees, that combines nine distinct pure Arabica coffee types. The balance of these ingredients generates the unmistakable illy taste and aroma, which is always the same, in each cup, wherever you drink it. Established in 1933 by Francesco Illy, the company is now managed by Andrea Illy who has internationalized it, and has innovated its processes, culture and search for quality. President Andrea Illy stated: The mission of illycaff is to delight all those who cherish the quality of life through our search for the best coffee that nature can provide, enhanced by the best available technologies. We have been bringing forward my father's and my grandfather's dream for more than 80 years: producing the best coffee in the world.


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Co-Producer


Forms exist as an oscillation between material and immaterial. They reveal the physical essence of the project and the abstract dimension of the thinking of the designer. The choice of materials plays an important role in the expression of this dual nature of design. Wood, an ancient, warm, appealing material, can be reinvented in surprising ways. As in Pergola, an open garden architecture, a cheerful summer structure for shelter from the sun, a place for conversation, a stage on which to act, sing and play. The material is flooring wood, made with very new printing techniques, measurements and colors to create surfaces with different, lively decorative patterns. The installation interprets the know-how of the Chinese brand Elegant Living, a leading producer of indoor flooring. The base of Pergola is a grouping of parallelepipeds and steps of different sizes and heights, contained in a square measuring six meters on each side. The platforms are covered in different types of wood with various decorations, created for the occasion by the two architects. Aluminium tubes and crosspieces emerge from the lateral parallelepipeds, covered with plastic garlands to form the structure of a pergola.

Cortile dOnore

installationPergola(6 x 6 x h 6,75 m.)

project ALESSANDRO and FRANCESCO MENDINI with Alex Mocika

produced by ELEGANT LIVING

with Way

INSTALLATION


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Co-Producer


Ph. Andres Otero per INTERNI

ALESSANDRO MENDINI, architect, was born in Milan in 1931. He led the magazines Casabella, Modo and Domus. Monographs in various languages have been published about his projects. He received four honorary degrees in Milan, Paris, Wroclaw in Poland and Seoul. He also received three ADI Golden Compass awards for design. He is Chevalier des Arts et des Lettres in France and received the acknowledgment of the Architectural League in New York. In Chicago he received the European Prize for Architecture 2014 and is Mestre de Design de la Catalogna in Barcelona. In Cologne he became the Years Winner of the A&W Award Designer of the Year 2017.

FRANCESCO MENDINI, architect, was born in Milan in 1939. He began his career at Nizzoli Associati with projects among which Italsider in Taranto and other complexes in Europe and Africa. In the 1970s he focused on industrialization and building engineering and acted as a consultant for various research institutes, including the National Research Centre CNR. With his brother Alessandro he set up Atelier Mendini in 1989 in Milan.

ATELIER MENDINI has designed many projects in Italy and abroad. Among them, the Alessi factories and offices and the Museo del Casalingo in Omegna, the Olympic-size swimming pool in Trieste, the renovation of Villa Comunale in Naples, the offices of Trend Group in Vicenza, the Groningen Museum in the Netherlands, a neighbourhood in Lugano, the Madsack office building in Hannover and a Commercial building in Lrrach (Germany). In the Far East, the firm built a tower in Hiroshima, the Posco residential buildings in Seoul, the Observatory Tower in Suncheon, the high-speed Terminal in Gwangju. Atelier Mendini received the 2003 Gold Medal for Italian Architecture for the Underground Stations in Naples and the Prix Villgiature 2006 for the Byblos Art Hotel in Verona.

ELEGANT LIVINGPart of the Samling Group, Elegant Living is a lifestyle brand specialised in the production of layered wood floorings, vinyl and laminated floors for homes and commercial spaces. A recipient of many domestic and international awards, Elegant Living was set up in 1998 and grew rapidly thanks to its combination of ancient craft tradition with the most sophisticated technologies. Today it has over 2500 employees, 1800 franchised stores in the whole of China and its production is constantly growing with more than 25 million square metres of floors per year. One of the main supporters of sustainability, Elegant Living is committed to respecting the environment and is one of the first Chinese companies with FSC and CARB2, ISO certificates. Its timeless and customizable design combines nature, fashion and architecture. Floors intend to represent the essence of style.

ALESSANDRO and FRANCESCO MENDINI


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To counter the fast pace of todays world, which disrupts our attention and brings a sense of disorientation, the New York-based studio SHoP creates a slow installation that conveys a sense of solidity, based on geological time, unfolding era after era. Wave/Cave is composed of 1670 blocks of unglazed terracotta made by NBK Keramik and arranged in an area of 55 square meters. The blocks are extruded using an exclusive production process, and cut by numerically controlled machinery in as many as 797 different shapes. The blocks are placed on three levels to form a height of 3.6 meters, and are vertically connected by 12mm steel bars. The structure has been designed in collaboration with Arup and installed by Metalsigma Tunesi, for an overall weight of 60 tons. While the exterior of Wave/Cave has a compact, regular surface, the interior protected by Cricursa glass is of surprising ornamental impact. The beauty and intricate pattern are enhanced by the lighting, developed by L&L Luce&Light and designed by PHT Lighting Design. Inserted in the blocks and pointing upward, the fixtures produce extraordinary effects of light and shadow.

Cortile dOnore

installation Wave/Cave(7.2 x 10 x h 3.6 m.)

project SHoP ARCHITECTS

produced by NBK KERAMIK, METALSIGMA TUNESI

with Arup, Cricursa, PHT Lighting Design

lighting L&L Luce&Light

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SHoP ARCHITECTS is an award-winning architecture studio based in New York City. SHoPs staff of over 200 talented architects, designers and engineers work together to imagine and realize environments that improve the quality of public life. An inclusive, open-minded process allows the firm to effectively address a broad range of conceptual and practical issues in its designs: from novel approaches to programming, to next-

generation fabrication and delivery techniques, to the creation of beautifully crafted spaces that precisely suit their functions. SHoP was awarded the Design Visionary honor at the 2016 Design Miami/Art Basel fairs, Fast Company magazine named SHoP Most Innovative Architecture Firm in the World in 2014, and in 2009 SHoP received a National Design Award from the Smithsonian Institute/Cooper Hewitt. SHoP's ongoing projects include: the expansion of SITE, the Center for Contemporary Arts in Santa Fe, that interprets indigenous iconography in its form; the residential tower at 111 West 57th Street, Manhattan, tapering to a height of over 430 meters, and the Botswana Innovation Hub in Gaborone, an interdisciplinary research center that will set new sustainability benchmarks for Southern Africa.

NBK KERAMIKSet up in 1927 in Germany, NBK Keramik is now a leading manufacturer of terracotta for architectural purposes, more specifically terracotta faades. It offers a virtually unlimited range of colours, shapes and surface textures as well as patented products such as Terrart, that make it possible to develop a large range of rainscreens. NBK Keramik is positioned in the high-end segment of the market and is able to offer customized products and services, thanks to its in-house research and development department. A significant number of world renowned architects choose NBK products. Terracotta, a primary building material for thousands of years, thus regains its old charm thanks to technological progress and the top level technical equipment of the company.

METALSIGMA TUNESIThe Metalsigma Tunesi Group, with offices in Europe and the United States, has been working since 1979. Thanks to the quality of its products and the continuous investment in manufacturing technologies, it achieved a prominent place in the production of aluminium curtain walls as well as door and window frames for building envelopes. The great experience of its engineers and the quality of its products enable Metalsigma Tunesi to be frequently chosen as a partner in projects with high technological content and strong architectural impact. Worldwide renowned architecture and design studios entrust it with their creations. Know-how and product offer have made it possible to develop a department specialized in shipbuilding activities that has brought Metalsigma Tunesis quality also onto famous cruise liners.

SHoP ARCHITECTS


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An iconic and engaging installation, Reframe is an empty, almost sacred place that prompts visitors to come into contact with their own inner life, fragmented by the frenetic rhythms of the contemporary world. The installation is like a stage for the display of the flush plates by Simone Micheli for Valsir, a leader in the plumbing and heating sector. The compact but open volume welcomes people into a space on the boundary between material and immaterial. While on the outside Reframe seems pale, with decisive lines thanks to the use of modular panels of honeycomb polycarbonate, inside it reveals an experience for the senses. On the long sides, the Valsir flush plates can be touched to release sounds like those of water, strange vocals and aromas. The ceiling, floor and back wall are covered in decorative laminates with images of flowing water. Finally, walking around the totem it is possible to discover a small Dada-like installation that displays the full structure of the Valsir products.

Cortile dOnore

installation Reframe(6 x 12 x h 6 m.)

project SIMONE MICHELI

produced by VALSIR

with Abet Laminati, dott.gallina, I Profumatori, Microdevice, Tutondo, Vetreria Malagoli

lightingiGuzzini Illuminazione

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Ph. Rossano B. Maniscalchi

SIMONE MICHELI established his namesake architecture firm in 1990 and, in 2003, the design company Simone Micheli Architectural Hero with offices in Florence, Milan, Dubai, Rabat and Busan. He is curator of theme exhibitions, contracts and more, and participates in the most significant international industry exhibitions. Simone Micheli is also a professor at Poli.Design and at the Scuola Politecnica di Design of Milan. His professional activity ranges from architecture to interior design, from design to visual design through to communication. His creations are sustainable and always environmentally-friendly and are characterized by strong identity and uniqueness. Many of his projects have been for public administrations and for major private clients connected to the residential and community segments. Among

his most recent domestic and international acknowledgments there are the Best of Houzz Award 2016 in the Design category, assigned for the popularity of his projects, selected by over thirty-five million users of the Houzz community; the Codega di Venezia Award for lighting design; the APP - American Architectural Prize of Los Angeles; the USA Interior for his project of Sarajevo Dreamy Spa; the Architect of the Year 2016 of the Build Award, promoted by Build Magazine UK. His works have been presented in the most significant international exhibitions. Micheli has held conferences and given lectures at universities, cultural institutes, bodies and institutions in various cities around the world. Many of his works have been published in Italian and international magazines.

VALSIRPart of Fondital Group, Valsir is a major Brescia company in the water, heating and sanitary market. With thirty years of history, Valsir stands for quality and innovation in more than ninety countries around the world. It offers flushing systems with the best noise reduction performance, soundproof flushing cisterns Tropea S, Winner S and Cubik S, and multilayer systems for rainwater drainage and combustible gas distribution. The range is rounded off by floor heating and cooling systems, the Rainplus rainwater drainage system, the groundbreaking MFV system and a wide range of external and in-wall flush cisterns. Valsir is characterized by its care for design, with flush control plates and shower grids that combine high visual standards and quality. Production is 100% Italian and certified by the most stringent international institutions and, in addition to its excellent technological standards, it applies respect for the environment and finite resources in its work, complying with Green Building principles. Valsir focuses on the quality of life and professional career of its employees. It aims to be a model for industrial efficiency, with innovative and environmentally-sustainable solutions that improve people's quality of life.

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Cortile dOnore

installationKaleido Studded Kiss(7 x 7 x h 6 m.)

projectKAT VON De ANOTHER SPACE

produced by SEPHORA - KAT VON D

A giant lipstick soars inside the Cortile dOnore, in an evocative off-scale game. Two lipstick caps lie on the ground like monoliths, suggesting the columns of an ancient temple. The character of the surface stands out: a studded covering, unusual in the packaging of make-up, which when reproduced on a large scale reminds us of the ashlar work on the facades of italian renaissance buildings. The London-based studio Another Space interprets the Studded Kiss lipstick of designer and tattoo artist Kat Von D, proposing an unusual, engaging experience of the brand. The sculpture forms a setting for interactive activities to create a dialogue between visitors and the installation. An experience that starts with the initial impact of the materic substance of the work, and gradually transforms into an interaction, immaterial itinerary.

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ALEXANDROSTSOLAKIS

The story of KAT VON D begins in the small rural town of Montemorelos in Mexico where she was born, a background she celebrates in her work, taking inspiration from the language, the traditional art and the starlets of Mexican cinema. Kat discovered her passion for drawing at a very early age. She made her first tattoo when she was 14. From that moment on she has been a tattoo artist. In 2008 Kat Von D launched her makeup collection, which starting on 8 April will be on display for the first time in Italian Sephora stores. With the most popular of all the major beauty brands on social media, Kat fully expresses her talent and passion for art in her makeup portfolio. Her vision is that of creating

product lines that live up to her very high expectations in terms of beauty, urging people to freely express themselves through this form of art. She has gained many media honors in the beauty sector, and her Studded Kiss Lipstick is undoubtedly one of her most iconic creations.

ANOTHER SPACE is a studio created by the founders of United Visual Artists and d3 Technologies, groups specializing in the creative of interactive and dynamic design of technologically innovative space. Another Space combines design and technology in pursuit of wonder and unique experiences, both for brands and for consumers. Based in London, Another Space has clients all over the world, producing installations of all kinds, interactive environments and display solutions, from the concept to the implementation. Talents from various design disciplines join forces in the team, united in the pursuit of a design of high quality and experimental impact, and by the study of technologies to

create experiences that range from digital to physical space, engaging users on an emotional level. Kaleido Studded Kiss has involved the work of the architect Alexandros Tsolakis, creative director of Another Space.

SEPHORA - KAT VON DSince 1996, with the opening of the flagship store on the Champs Elyses, the French brand Sephora has introduced a new way of experience beauty, conceived as a game of luxury and se

Documents

With the Patronage of UNIVERSITÀ DEGLI STUDI DI … Nutini; she collaborates with J-Ax & Fedez. She has taken part in events for several fashion brands. The year 2017 is slated to