WITH SUPPORT FROM - The Up Group · 23 hr / ecommerce 24 ... talent gambling advertising financial services sectors with the biggest % increase technology ... md/director evp/svp/vp

DIGITAL LEADERS

WITH SUPPORT FROM

FOREWORD2-3 Survey Demographics

4-5 2015 Trends

6-7 Compensation vs funding stage

8-9 Founders

10-11 CEO

12-13 General Management

14-15 Technology

16-17 Product

18-19 Marketing

20-21 Commercial

22 Finance / Operations

23 HR / eCommerce

24 Methodology / About us

All remuneration values are displayed in GBP

Clare Johnston and Robert Swerling

Co-CEOs, The Up Group

[email protected]

+44 (0) 20 3005 5600www.theupgroup.com

@TheUpGroup

the-up-group

Welcome to The Up Group’s second annual Digital Leaders Remuneration Report. We’ve undertaken this project to again provide insight into digital executives’ financial compensation across a range of functions, levels and company types. In order to create this report, we surveyed our network of digital leaders across Europe. We received over 1,000 responses, the majority of which were from UK-based executives. Respondent demographics are set out on pages 2 and 3, and our methodology is described on page 24. It goes without saying that these findings are based purely on the information provided by survey respondents, and therefore caution should be exercised before drawing firm conclusions from the data. However, the overarching trends outlined in this report are borne out by our day-to-day experience of building outstanding digital teams for the world’s most innovative companies. We’re extremely grateful to everyone who took the time to complete the survey, and we’re delighted to be able to share our findings with you. Thanks in particular to Tech City UK’s Future Fifty programme, Accel Partners, Augmentum Capital, MMC Ventures, Northzone and Octopus Investments who promoted the survey to their networks. If there’s anything in this report that you’d like to discuss, please do not hesitate to get in touch.

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CEO

COMMERCIAL

ECOMMERCE

FInAnCE

GEnERAL MAnAGEMEnT

HR

InSIGHT / InTELLIGEnCE

MARKETInG

OPERATIOnS

PRODUCT

STRATEGY

TECHnOLOGY

C-LEVEL

EVP / SVP / VP

MD / DIRECTOR

HEAD OF

MAnAGER

InDIVIDUAL COnTRIBUTOR

MALE

FEMALE

G E n D E R L E V E L F U n C T I O n2

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LISTED/PUBLIC

PE-BACKED

PRIVATELY OWnED

VC-BACKED

1-200

201-1000

1000+

ADVERTISInG

COMMERCE

COMMUnICATIOnS

DATInGEDUCATIOnEnERGYEnTERTAInMEnT

FInAnCIAL SERVICES

FMCG

GAMBLInG

GAMInGHARDWARELEISURE

MEDIA AnD COnTEnT

nOT FOR PROFIT / CHARITYOTHERPRODUCTIVITY

PROFESSIOnAL SERVICES

SEARCHSOCIAL

SOFTWARE

TRAVEL

SURVEY DEMOGRAPHICS

C O M PA n Y S I Z E C O M PA n Y OW n E R S H I PS E C TO R3

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WAR FORTALENT

GAMBLINGADVERTISINGFINANCIAL SERVICES

SECTORS WITH THEBIGGEST % InCREASE

TECHNOLOGYECOMMERCEPRODUCT

FUnCTIOnS WITH THEBIGGEST % InCREASE

+11.7%TOTALREnUMERATIOnCHAnGE

MEDIAnSALARYInCREASE

MEDIAnBOnUSInCREASE

+7.1%

+33.3%

MEDIAn % CHAnGE OF TOTAL REMUnERATIOn BY HOW THEY MOVED

MEDIAn % CHAnGE OF TOTAL REMUnERATIOn BY COMPAnY OWnERSHIP

PE-backed

Direct approach by former colleague

Headhunted by search firm

Introducedthrough network

InternalMove

VC-backed Privately owned Listed / Public

MEDIAn TOTAL REMUnERATIOn BY AGE

55-64

45-54

35-44

25-34

50,000 100,000 150,000 200,000

50,000 100,000 150,000 200,000 250,000 300,0000 50,000 100,000 150,000 200,000 250,000 300,0000

200+

51-200

11-50

1-10

0

+15.7%

+16.7%

+10.7% +10.1% +6.6%

+16.1% +12.1% +4.3%% change shows difference between 2015 and 2014

MEDIAn TOTAL REMUnERATIOn BY TEAM SIZE

0

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45-54

35-44

25-34

50,0000 100,000 150,000 200,000

WOMEN INDIGITAL

WOMEn TO MEn

1/5

MEDIAn SALARY BY LEVEL

C-LEVEL

EVP

DIRECTOR

by respondents

50,0000 100,000 0

M

W

MEDIAn BOnUS

MEDIAn % SALARY InCREASE

MEDIAn % BOnUS InCREASE

+39.83%

+9.52%+7.69%

+19.71%

MEDIAn TOTAL REnUMERATIOn BY AGE

5

PUBLICBase

Bonus

Equity*

Benefits

Happiness

C-Level

EVP/SVP/VP

MD/Director

C-Level

EVP/SVP/VP

MD/Director

EVP/SVP/VP

MD

C-Level

This table outlines how compensation packages compare between public companies on the one hand, and VC- and PE- backed companies on the other.

We asked respondents from public companies to provide us with the value of their annual equity or equity-like compensation, rather than a percentage; whereas with VC- and PE-backed companies we asked for the percentage of the company their options or equity represented, assuming all options were fully vested. The table also provides insight into the movement of executives between the different types of organisation during the previous 12 months.

*like compensation

237,000

160,827

135,000

120,000

70,000

42,000

50,000

50,000

30,000

Healthcare 84.6%

Gym membership 25.2%

Pension 82.9%

Company car 35.5%

Living allowance 9.8%

School fees 4.9%

Travel 1.9%

Previous Company

PublicPE

Private VC

57%8%

24% 15%

PUBLIC

COMPANY OWNERSHIPAND FUNDING STAGE

Benefits

6

Benefits

Base

Bonus

Series A Series B Series C+ PE

Equity

Benefits

Happiness

EVP/SVP/VP

MD/Director

C-Level

C-Level

EVP/SVP/VP

MD/Director

VC & PE

C-Level 2% 1% 1% 1%

Healthcare 42.0%

Gym membership 16.0%

Pension 26.0%

125,000

94,000

93,000

24,000

7,310

18,600

120,000

110,000

90,000

30,000

29,241

10,000

42.1%

57.9%

10.5%

154,890

135,000

110,000

39,000

45,000

25,000

70.3%

16.5%

70.3%

175,000

145,000

145,000

70,000

65,793

29,241

67.0%

73.9%

17.0%

Living allowance 2.0%

School fees 2.0%

0.0%

0.0%

0.0%

0.0%2.6% 5.5%

Company car 5.5%

1.1%

25.0%

2.3%

Meals 6.0% 2.6% 1.1% 1.1%

Previous Company

Public

PEPrivate

VC

Public

PEPrivate

VC

PE

23.9%

VC

25.0% 28.4%

26.1%

22.7%

42.2% 23.3%

8.4%

7

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4.3/5 PROFESSIONALSERVICES

MEDIA & CONTENT

FINANCIALSERVICES

GEnDER RATIO

AGEAGE

HAPPInESS

SIZE OF TEAMSIZE OF TEAMEDUCATIOnEDUCATIOn

MBA

TIME In ROLETIME In ROLE

BEST REWARDED In

LOWER SECONDARY

UPPER SECONDARY

BACHELORS

MASTERS

PHD

25-34

35-44

45-54

55-64

6-12 MONTHS

1-3 YEARS

3-5 YEARS

5-10 YEARS

10+ YEARS

0

1-10

11-50

51-200

200+

LESS THAN 6 MONTHS

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FOUnDERS

We have broken out Founder as a separate category – and excluded Founder salary and bonus data from the following pages – because in most cases Founders’ salary and equity are vastly different from other executives with similar job titles.

FUnCTIOn

COMPEnSATIOn SIZE OF COMPAnY COMPAnY OWnERSHIP

1-200

201-1000

1000+2015 Median Salary

2015 Median Bonus

VC

PE

Public

Private

11%

12%

49%

100,00030,000

100,000 100,000

100,000

100,000195,000

117,890 25,000

43,862

27,000

CommercialStrategyFinanceHROperationseCommerceTechnologyProductMarketingGeneral ManagementCEO

9

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3.6/5 GAMBLING

COMMUNICATIONS

ADVERTISING

GEnDER RATIO

AGEAGE

HAPPInESS


MBA


BEST REWARDED In

LOWER SECONDARY

UPPER SECONDARY

BACHELORS

MASTERS

PHD

25-34

35-44

45-54

55-64

6-12 MONTHS

LESS THAN 6 MONTHS

1-3 YEARS

3-5 YEARS

5-10 YEARS

10+ YEARS

0

1-10

11-50

51-200

200+

10

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CEOCOMPEnSATIOn SIZE OF COMPAnY COMPAnY OWnERSHIP

200,00077,445

200,000 50,000

300,000 102,345

200,000 102,345

200,000 60,000

154,890 21,931

256,499 180,000

1-200

201-1000


2015 Median Bonus

VC

PE

Public

Private

328,966 320,000

8%

3%

4%

11

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3.8/5 GAMBLING

SOFTWARE

FINANCIALSERVICES

GEnDER RATIO

AGEAGE

HAPPInESS


MBA


BEST REWARDED In

LOWER SECONDARY

UPPER SECONDARY

BACHELORS

MASTERS

PHD

25-34

35-44

45-54

55-64

6-12 MONTHS

1-3 YEARS

3-5 YEARS

5-10 YEARS

10+ YEARS

0

1-10

11-50

51-200

200+

LESS THAN 6 MONTHS

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GEnERAL MAnAGEMEnT

80,000

This category excludes CEOs as they are considered separately on pages 10 and 11. It includes the following job titles: COO,VP International, MD Europe.

195,00058,482

160,000 50,000

250,000 125,000

260,000 150,000

165,000

146,20750,000

150,000 30,000

200,000 80,000

165,000 60,000

275,000 200,000

140,000 42,000

150,000 30,000

160,000 54,827

120,000 36,551

80,000180,000

75,000165,214

75,000165,000

131,586 100,000135,000 87,724

160,000 75,000

180,000 78,593

130,000 36,551

145,000 65,793

160,000 54,827

1-200

201-1000


2015 Median Bonus

VC

PE

Public

Private

1-200

201-1000


2015 Median Bonus

VC

PE

Public

Private

1-200

201-1000


2015 Median Bonus

VC

PE

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

TITLE SIZE OF COMPAnY COMPAnY OWnERSHIP

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3.8/5 GAMBLING

MEDIA & CONTENT

ADVERTISING

GEnDER RATIO

AGEAGE

HAPPInESS


MBA


BEST REWARDED In

LOWER SECONDARY

UPPER SECONDARY

BACHELORS

MASTERS

PHD

25-34

35-44

45-54

55-64

6-12 MONTHS

1-3 YEARS

3-5 YEARS

5-10 YEARS

10+ YEARS

0

1-10

11-50

51-200

200+

LESS THAN 6 MONTHS

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TECHnOLOGY

157,18730,000

131,586 20,000

165,000 50,000

210,000 51,172

131,58620,000

115,00025,000

131,586 7,310

125,000 30,000

147,146 39,296

104,000 15,000

115,000 40,000

168,138 51,172

150,000 24,000

150,000 41,900

131,586 7,310

124,248 45,900

104,000 15,000

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

C-Level

EVP/SVP/VP


1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE


15

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3.7/5 MEDIA & CONTENT

COMMERCE

FINANCIALSERVICES

GEnDER RATIO

AGEAGE

HAPPInESS


MBA


BEST REWARDED In

LOWER SECONDARY

UPPER SECONDARY

BACHELORS

MASTERS

PHD

25-34

35-44

45-54

55-64

6-12 MONTHS

1-3 YEARS

3-5 YEARS

5-10 YEARS

10+ YEARS

0

1-10

11-50

51-200

200+

LESS THAN 6 MONTHS

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PRODUCT

155,00040,000

130,000 30,000

150,000 70,000

240,000 100,000

138,19455,000

120,000 20,000

140,000 56,000

178,000 60,000

115,92522,923

100,000 20,000

100,151 19,737

125,000 25,000

200,000 100,000

155,000 36,000

138,194 80,000

140,000 35,000

125,000 25,000

100,000 20,000

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

C-Level

EVP/SVP/VP


1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE


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3.6/5 GAMBLING

COMMUNICATIONS

ADVERTISING

GEnDER RATIO

AGEAGE

HAPPInESS


MBA


BEST REWARDED In

LOWER SECONDARY

UPPER SECONDARY

BACHELORS

MASTERS

PHD

25-34

35-44

45-54

55-64

6-12 MONTHS

1-3 YEARS

3-5 YEARS

5-10 YEARS

10+ YEARS

0

1-10

11-50

51-200

200+

LESS THAN 6 MONTHS

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MARKETInG

175,00073,103

140,000 30,000

250,000

245,000 163,737

140,00060,800

95,000 20,469

116,965 39,296

165,000 70,000

124,44030,000

110,000 21,931

150,000 40,000

135,000 30,000

230,000 180,000

150,000 40,000

160,827 70,000

108,423 39,296

135,000 30,000

116,965 20,000

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

C-Level

EVP/SVP/VP


1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE


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COMMUNICATIONS

SOFTWARE

ADVERTISING

W

M

3.8/5GEnDER RATIO

AGEAGE

HAPPInESS


MBA


BEST REWARDED In

LOWER SECONDARY

UPPER SECONDARY

BACHELORS

MASTERS

PHD

25-34

35-44

45-54

55-64

6-12 MONTHS

1-3 YEARS

3-5 YEARS

5-10 YEARS

10+ YEARS

0

1-10

11-50

51-200

200+

LESS THAN 6 MONTHS

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COMMERCIAL

165,00080,000

160,000 85,000

219,310 50,000

250,000 190,000

150,00080,000

124,276 60,000

180,000 120,000

166,000 90,000

130,00056,000

100,000 56,000

120,000 70,000

146,000 50,000

182,759 80,000

150,000 61,000

166,000 80,000

135,000 87,724

146,000 61,956

110,000 50,000

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

C-Level

EVP/SVP/VP


1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE

1-200

201-1000


2015 Median Bonus

Public

Private /VC / PE


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151,00050,000

130,00026,000

119,15831,875

210,000 210,000 80,000

150,00075,000

146,207 73,103

125,00030,000

115,000 21,931

108,000 12,500

135,000 45,000

138,600 30,000

151,000 55,000

262,000 87,724

262,000 87,724

138,600 30,000

110,000 25,000

154,000 26,000

212,000 50,000

165,000 50,000

130,000 25,000

85,000 21,000

127,500 31,875

123,457 36,551

119,158 31,875

100,000 18,600

99,000

170,000 120,000

210,000 80,000

150,000 99,000

150,000 80,000

195,000 85,000

150,000 75,000

135,000 45,000

120,000 20,000

HR

eCOMMERCE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

C-Level

EVP/SVP/VP



1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

C-Level

EVP/SVP/VP



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150,00040,000

130,00045,000

105,000 30,000

163,737 100,000

112,00040,000

110,000 40,000

120,620 60,310

400,000625,000

137,500 30,000

150,000 30,000

330,500 330,000

175,00054,000

145,00060,000

120,000 80,000

200,000 60,000

138,00040,000

92,000 18,000

140,000 45,000

150,000 40,000

163,737 100,000

130,000 30,000

138,896 60,310

110,000 38,000

175,000 52,500

145,000 60,000

146,000 60,000

175,000 52,500

150,000 80,000

145,000 50,000

73,103

140,000 45,000

73,103 10,000

FInAnCE

OPERATIOnS

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

C-Level

EVP/SVP/VP



1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

1-200

201-1000


2015 Median Bonus

Public

Private/VC/PE

C-Level

EVP/SVP/VP



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All remuneration values are displayed in GBP

METHODOLOGY

ABOUT US

For non-UK respondent data, the following exchange rates for 1 GBP were used for comparison:

Rates correct as of 7/9/15

Design by Jack Hagleywww.jackhagley.com

We surveyed 1,083 respondents for our Digital Leaders Remuneration Report. A link to an online survey was emailed to c.10,000 of The Up Group’s network of senior digital executives, and distributed by partner organisations in August 2015. 75.02% of respondents were UK-based, but we have also included non-UK respondent data in our findings. Location appeared to have little or no influence on the data so we decided not to use this as a filter when presenting our findings.

References in the survey to private companies are to unlisted companies that are not VC- or PE-backed. GBP is used throughout.

Our data was cleaned, categorised and reported in that state – without adjustment or refinement. Some erroneous results can and will occur. Throughout the report, median salary values have been presented to account for outliers in respondent data.

The Up Group delivers outstanding digital talent and industry insight for the world's most innovative companies. Our business is driven by a global digital talent network unique in its quality, diversity and depth, and a profound understanding of the digital economy. This enables us to place exceptional candidates into Board, CxO, VP and Director roles across geographies, sectors and functions, and offer world-leading due diligence, talent-mapping, and professional networking services. We have a proud track record of building senior management teams for clients ranging from global tech giants and corporates undergoing digital transformation, to establised businesses looking to expand internationally and fast-growing tech stars. We have broad cross-functional expertise, spanning general management, product, marketing, technology, commercial, sales and business development, operations, finance, HR and strategy. Based in London, The Up Group serves clients and candidates across the world.

www.theupgroup.com

EUR 0.73SEK 0.08ILS 0.17HKD 0.08CHF 0.67SGD 0.46DKK 0.10USD 0.65AED 0.18AUS 0.45NOK 0.08ARS 0.07

24

but we have also included non-UK respondent data in our findings. Location appeared to have little or no influence on the data so we decided not to use this as a filter when presenting our findings.

refinement. Some erroneous results can and will occur. Throughout the report, median salary

business development, operations, finance, HR and strategy.

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SGD 0.46

USD 0.65

AUS 0.45

ARS 0.07

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WITH SUPPORT FROM - The Up Group · 23 hr / ecommerce 24 ... talent gambling advertising financial services sectors with the biggest % increase technology ... md/director evp/svp/vp