With an ear to the ground: Working to promote media and information literacy in the Nordic countries Catharina Bucht The International Clearinghouse on

With an ear to the ground:Working to promote media and information literacy in the Nordic countries

Catharina BuchtThe International Clearinghouse on Children, Youth and Media

NORDICOM, Göteborgs universitet2014-11-21

Nordicom

• Information centre in the field of media and communication

• Three areas: research, media trends (statistics, owner structures), youth and media

• Cooperation between the Nordic countries

© Nordicom 2014

The Clearinghouse aims to spread information about…

• Research on children, young people and media

• Research and practices regarding media education/media literacy and children’s/young people’s participation in the media

• Measures, activities and research concerning children’s and young people’s media environment

© Nordicom 2014

© Nordicom 2014

The Grünwald Declaration on Media Education, 1982 (UNESCO)‘We live in a world where media are omnipresent (…) Political and educational systems need to recognize their obligations to promote in their citizens a critical understanding of the phenomena of communication.”

© Nordicom 2014

• Recommendations Addressed to UNESCO on Media Education (1999)

• The Alexandria Declaration (2005)

• European Charter for Media Literacy (2006)

• UNESCO Paris Agenda. 12 Recommendations for Media Education (2007)

• Fez Declaration on Media and Information Literacy (2011)

• Paris Declaration on Media and Information Literacy in the Digital Era (2014)

Clearinghouse Publications dealing with Media Literacy/MIL:

© Nordicom 2014

The Media Barometer

• Data on media use in Sweden

from 1979 and onward

• Financing from Dept. of Culture

and contributions from media

sector, trade associations, etc.

• Today over 4 000

interviews (telephone)

• Population living in Sweden

• 9–79 years

• Reach, use (time) and access

© Nordicom 2014

The Average Media Day 1979-2013Share of population 9-79 years using different media the average day 1979-2013 (%)

© Nordicom 2014

1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2010 2011 2012 20130

10

20

30

40

50

60

70

80

90

100

Tv

Internet

Radio

Morgontidning

Bok

Mp3

Kvällstidning

Vecko-/månad-stidning

Text-tv

Special-/facktidskrift

Video/dvd

Cd-/grammofonskiva

Bio

2003 2005 2007 2009 2011 2012 2013

Morning paper subscription 63 64 52 55 49 45 48

Radio 99 96 99 99 100 99 98

TV-set 99 100 99 100 100 100 96

Laptop 23 31 48 70 87 84 87

Tablet NaN NaN NaN NaN 12 31 62

E-book reader NaN NaN NaN NaN 1 4 10

Smartphone NaN NaN NaN NaN 43 61 80

5

15

25

35

45

55

65

75

85

959-14 years

Access to various media at home 2003-2013 (per cent)

Source: Nordicom-Swedens’ Media Barometer 2014

© Nordicom Sweden 2014

Access to various media at home 2003-2013 (per cent)

2003 2005 2007 2009 2011 2012 2013

Morning paper sub-scription

63 64.9 63.2727272727273

55 48.7943262411348

43.3431952662722

39.6496815286624

Radio 98 95.6 98.7272727272727

99 97.5886524822695

100 96.8152866242038

TV-set 97 97.6 97.2727272727273

96 92.9078014184397

90.5325443786982

85.6687898089172

Laptop 24 37.3 53.0909090909091

77 89.9290780141844

90.6804733727811

89.968152866242

Tablet NaN NaN NaN NaN 10.4964539007092

25.5917159763314

37.2611464968153

E-book reader NaN NaN NaN NaN 1.84397163120567

6.21301775147929

5.89171974522293

Smartphone NaN NaN NaN NaN 56.5957446808511

82.2485207100592

89.6496815286624

5

15

25

35

45

55

65

75

85

9515-24 years



Access to smartphone and tablet computer 2010 - 2013 (%)

Sex Age Level of education

Total Men Women 9-14 15-24 25-44 45-64 65-79 Low Med HighAccess to smartphone

2010 14 16 13 14 25 23 11 3 4 14 19

2011 36 40 33 43 57 56 29 7 11 36 43

2012 54 57 50 61 82 74 50 17 22 56 59

2013 67 69 65 80 90 89 68 28 34 69 73

Access to tablet comp.

2010 No data available

2011 7 8 6 12 10 9 6 2 2 6 9

2012 18 20 17 31 26 25 15 5 6 14 21

2013 37 38 37 62 37 51 38 15 17 35 41



1979/80 2002 20130

50

100

150

200

250

300

Radio 48Radio 38

Radio 25

Phonogram 46

Phonogram 22Stored music** 35

Television 130

Television 106

Television 75

Newspaper 11

Newspaper 6

Newspaper 4

Magazine 10

Magazine 9

Magazine 5Book 27

Book 23

Book 18

Teletext 2

Teletext 2

Video 22

Film* 13

Internet 2

Internet 106

Time

272 minutes 230 minutes 283 minutes


9-14 years

* Cinema or scheduled television not included** Radio and television not included

Figure 15. Time devoted to media use 1979/1980, 2002 and 2013 (minutes)

Time

1979/80 2002 20130

50

100

150

200

250

300

350

400

450

Radio 104 Radio 102

Radio 36

Phonogram 98

Phonogram 56

Stored music** 65

Television 98

Television 100

Television 72

Video

Video 23

Film* 20

Newspaper 27 Newspaper 16

Newspaper 6

Magazine 15 Magazine 9

Magazine 4

Book 25 Book 29

Book 19

Teletext 3

Teletext 1

Internet 28Internet 185

369 minutes 366 minutes 408 minutes

* Cinema or scheduled television not included** Radio and television not included


Figure 16. Time devoted to media use 1979/1980, 2002 and 2013 (minutes)15-24 years

2003 2007 2011 2012 2013

Morning paper

52 48 38 33 23

Televi-sion

22 14 14 12 11

Online NaN NaN 40 51 60

Face-book

NaN NaN 14 26 36

5

15

25

35

45

55

65

75

85

9515-24 years

2003 2005 2007 2009 2011 2012 2013

Morning paper 17 17 12 15 19 13 13

Television 11 12 5 6 7 6 6

Online NaN NaN NaN NaN 14 24 46

Facebook NaN NaN NaN NaN 6 8 16

51525354555657585959-14 years

NewsFigure 14. News in morning paper, on television or online the average day in 2003-2013 (per cent)


MIL – The UNESCO Curriculum

MIK

© Nordicom 2014

Source: UNESCO Media and Information Literacy Curriculum for Teachers, p.18 (2011)

EAVI’s Model of ML Assessment Criteria:

Source: Study on Assessment Criteria for Media Literacy Levels. Final Report. EAVI (2010), p.8

Source: UNESCO Media and Information Literacy Curriculum for Teachers, p.19 (2011)

Publications…

• UNESCO Media and Information Literacy Curriculum for Teachers

• Accessible in full text on our web site

© Nordicom 2014

© Nordicom 2014

• Anthology

• Analysis and reflections from researchers and experts in media pedagogy, educational radio/TV, Swedish Library Assoc., Swedish Media Council

• Resources for teachers

• EU initiatives: ML Assessment

• Inspire to reflection and discussion

…one more…

• Report from Nordic Expert Meeting, October 2013

• MIL-issues to be raised on the political agenda

• Assessment of the situation in the Nordic countries

• Speeches and conclusions from the meeting, additional articles from researchers

© Nordicom 2014

Further resources…

• Report published by the Norwegian Media Authority

• Systematic overview of studies related to media competence in the Norwegian population

• Using EAVI’s model

• Technichal skills covered and Communicative skills partly covered but studies focusing on Critical understanding most needed

http://mik.statensmedierad.se/

© Nordicom 2014

http://mik.statensmedierad.se/

Thank you!

© Nordicom 2014

www.nordicom.gu.se/[email protected]

Documents

With an ear to the ground: Working to promote media and information literacy in the Nordic countries Catharina Bucht The International Clearinghouse on