Wise Choices in

Caring for Skin...

Can Help Delay the

Aging Process...

And Prevent Many

Skin Problems.

Everyone Wants

Healthy Vibrant

Skin...

And May Not Realize

the Choices They

are Making...

are Actually

Lessening a Healthy-

State for Their Skin.

“At L’ATHENE, we are committed to

using only the finest, most pure, all

natural ingredients which are

formulated to maximize anti-aging &

challenged skin results and bring out

the best health in your skin.

Over the past 10 years, we have

dedicated ourselves to providing a

healthy step in the right direction for

your overall well-being.”

Nan Brown RN & Lil Bogdan RN

Creators of L’ATHENE

Causes and Effects

of

SKIN AGING

Let’s Talk About

Aging First...

SKIN is the largest organ in the body

• Is a protective barrier that keeps essential fluids in

• Keeps pollutants and diseases out

• Regulates temperature

CELLS are formed at the deepest layer of skin (basal layer)

• They migrate up toward the skin’s surface

• Eventually they are exfoliated

Let’s Start with Biological / Intrinsic Aging...

Exfoliation process takes ~40 days in young, healthy skin

• ~28 days: get to surface

• ~12 days: slough off

In our 20’s

Skin cell turnover is at its best

• Collagen and elastin (skin’s support system) remains firm and

resilient

• Baby fat disappears

Skin cell turnover begins to slow down

• Lines and texture changes show up

• Dullness and pigmentation problems begin

• Sun damage and brown patches may appear

• On cheeks and around eyes

• On forehead and above upper lip

In our 30’s

Skin cell turnover dramatically slows down

• Dead skin cells build up

• Dehydration, blemishes, poor texture appear

Hormonal changes cause:

• Oily T-zones with dry cheeks and enlarged pores or

• Overall dry, dehydrated skin

Lines and wrinkles increase & collagen and elastin lessen,

causing sagging and thinner skin

Brown spots appear on hands & broken capillaries on face

In our 40’s, 50’s and beyond

There are also Extrinsic Factors of Aging...

• Sun Damage: UV rays

• Lack of Proper Sun Protection

• Stress

• Pollution

• High ‘Fats and Sugar’ Diet

• Smoking

• Aging Signs

• Damaged Skin DNA

• Increased Cancer Risk

CELL DAMAGE = AGING EFFECTS

Then Free Radical Damage & Inflammation Occurs, which Causes...

Antioxidants Fight Against Free Radical Damage

• They eliminates free radicals

• Like PAC MAN: antioxidants gobble them up

• Therefore... boosts the body’s defense mechanism

ANTIOXIDANTS HELP REVERSE & PREVENT AGING SIGNS!

Body has Security System called ANTIOXIDANTS

• Free Radicals are unstable molecules that occur

naturally when you eat and breathe: Called Oxidation

• When ‘Extrinsic Factors of Aging’ occur: they cause even

MORE free radicals in your body which causes an imbalance

• Now... there aren’t enough antioxidants in the body to

eliminate all the free radicals (antioxidants also lessen with

age)

• These Unstable Molecules: Now

‘STEAL ELECTRONS’ from healthy cells

How Does Free Radical Damage Actually Occur?

This Creates INFLAMMATORY RESPONSE in Skin

• Releases an acid that continues breaking down the cells

• The acid doesn’t retreat

• Wreaks havoc on cells

• Causing skin damage and aging signs

The Cells Then Defend Themselves against the Attack...

Here are Signs of Aging...

• Fine Lines and Wrinkles

• Rough Skin Texture

• Skin Dullness

• Uneven Skin Tone

• Skin Dryness

• Age Spots and Blotchiness

And Advanced Aging Signs...

• Deep Wrinkles

• Drier Skin

• Oil Imbalances

• Broken Capillaries

• Hyperpigmentation

• Large Pores

The Solution People Reach for

is Skincare...

DOES IT SOLVE THESE

SKIN CONCERNS?

Unfortunately the

Skincare Solutions

People Reach For to

Help...

Are Often Making it

Worse.

Almost All Skincare,

including Medical

Brands, are Made with

Standard Chemicals...

Usually, the Entire

Product is Mostly

Chemicals.

• Skin— your largest organ— needs to breathe and detoxify

• These standard cosmetic chemicals are ‘petroleum-

derivatives’ (similar effects to Vaseline) that are occlusive and

can block skin respiration by simply sitting on the skin

• Because the skin cannot breathe, it becomes unbalanced and

noticeably more dehydrated, dry and dull

• Clogged pores and poor skin texture can appear

• Chemicals can also cause skin irritation, especially with

aging skin

How can These Skin Care Products Affect the Health of Skin?

• PROPYLENE GLYCOL (Butylene or Ethylene)

• Main ingredient in Antifreeze

• Most common ingredient in skincare

• SODIUM LAURYL SULFATE (a detergent)

• Used to Degrease Engines & Clean Industrial Ovens

• Most common ingredient in all cleansers, strips skin

• POLYETHYLENE GLYCOL (PEG)

• Main ingredient in Spray-on Oven Cleaners

• ALCOHOLS

• Drying: in Aging & Baby Products

Here are the Most Common Chemicals in Skin Care

• PETROLATUM, MINERAL OIL, WAXES: Clogs pores

• DIMETHICONE (a silicon)

• Main ingredient in Tile Caulking; a skin irritant

• FD&C DYES

• Coal tars are synthetic dyes

• DEA, MEA, TEA

• Dries skin, irritates eyes

• UREA

• Is Animal Urine

• FRAGRANCE

Common Chemicals in Skin Care

To Give Products:

• ‘Silky’ Feel

• Better Smell

• Better Color

Cosmetic Companies started using ‘Chemical Discards from

the Petroleum Industry’ in 1940’s as Product Fillers:

Now they are Standard in Cosmetic industry

They are... Inexpensive & Readily Available

Not There for Skin Health

Why are Chemicals There?

• The Cosmetic Industry Regulates Itself

• FDA is for Labeling Only (they make sure that what is in the

bottle is on the label)

• There are No Regulations Governing Term

“Pure and Natural”

• Can be <1% Natural and still called Natural

Did You Know?

Skin MUST:

BREATH & DETOXIFY to Keep Itself Balanced

To be Healthy, Skin NEEDS:

• ‘More’ Nutrients

• ‘High Quality’ Nutrients

• ‘Targeted for Anti-Aging’ Nutrients

Skin…like the Body…Needs MORE as it Ages

What is

COSMECEUTICAL

SKINCARE?

COSMECEUTICAL PRODUCTS...

Provide DIRECT CORRECTIVE

ANTI-AGING BENEFITS

COSMETIC SKIN PRODUCTS...

Hide or Mask Aging Signs or Defects...

WITHOUT Any Corrective Action

What is Cosmeceutical versus Cosmetic Skincare?

Is An Effective Non-Invasive Way to Improve Skin

Cosmeceuticals:

• Have Industry-legal Potencies of the Same Ingredients

Prescribed by Dermatologists

• These Products have ‘Biologically-active’ Ingredients

which include:

Alpha-hydroxy acids and Glycolic acids

Vitamins

Antioxidants

Minerals and others

Cosmeceutical Skincare...

COSMECEUTICAL Skin Products that are

Untainted with Chemicals and are instead:

• Pure; Purely Processed; Chemical-Free

This Provides the...

HIGHEST CONCENTRATION of

Age-Defying Ingredients Possible

FOR the GREATEST SKIN RESULTS YOU NEED...

COSMECEUTICAL Products that are Chemical-Free:

• Assure the Highest Potency and Most Powerful

Nutrition for Skin Health

L’ATHENE

A Cosmeceutical

Chemical-Free Skincare Line

Made of Medical-Grade Bioactive Nutrients:

• Antioxidants

• Vitamins

• Minerals

• Proteins

• Fatty Acids

• Natural Fruit Acids

• Peptides

• Phyto-Nutrients

L’ATHENE is PURE Cosmeceutical Skin Care...

CORRECTIVE FOR AGING

But... NOT made with Standard Chemicals

L’ATHENE Cosmeceutical Skincare is Unique because it is...

L’ATHENE Effectively Targets:

• Fine Lines and Wrinkles

• Surface Damage

• Collagen Loss

• Firmness

• Sodium Lauryl Sulfate

• Propylene Glycol

• Parabens

• Alcohols

• Harsh Detergents

• Phthalates

• Mineral Oil

• Petroleum

L’ATHENE is FREE of...

• Dyes

• Silicons (dimethicone, cyclomethicone)

• DEA (diethanolamine), MEA (monoethanolamine), TEA

(triethanloamine)

• PEGS (polyethylene glycol)

• Fragrances

• Urea

• Synthetic Fillers and Binders

• Animal Bi-products

L’ATHENE is FREE of...

NUTRIENT-RICH BUILDING BLOCKS FOR SKIN HEALTH—

vitamins, minerals, proteins, fatty acids—

which Skin Needs to Build and Restore Itself

L’ATHENE is PURELY Made of...

For your Body to Optimally Absorb & Metabolize Nutrients...

they need to be in their most ‘ready-to-use’ form and as close to

its original form as possible. Then the nutrients are easily

accepted and absorbed by the body, unlike synthetic chemicals.

Why is Purity Important for Maximum Skin Health?

This Special Processing Helps Maintain the Original Strength &

Potency of Proven Naturals...

• Handmade by Scientists in Small Batches— for maximum

control

• Only the Purest Water Available used (Biopure Water™)

• Our Botanicals are Refined without Standard Solvents, Heat

or Chemicals— which are commonly used in cosmetic

processing that affects their potency

L’ATHENE Uses ‘Purity Processing’

• No Standard Whipping Techniques Used—botanicals are

instead gently mixed to maintain their purest form possible

• Made in FDA Approved Lab

• Highest Quality Control

L’ATHENE Uses ‘Purity Processing’...a Special Processing...

THE RESULT IS...

THE MOST POWERFUL, BIOAVAILABLE NUTRIENTS

POSSIBLE...

TO CREATE THERAPEUTIC RESULTS

TO TREAT A WIDER VARIETY OF SKIN CONCERNS

The Botanicals Penetrate Below the Skin’s Surface to

Transform Skin Cell Function & Correct Skin Damage.

IT’S ABOUT CHOICE...

THIS CHOICE...

OR THIS CHOICE...

NATURAL INGREDIENTS IN THEIR PUREST FORM

• Vitamins A, Vitamin Ester C, Vitamin E

• Selenium (mineral)

• Lethicin (vitamin B)

• Green Tea (antioxidant)

• Bilberry (antioxidant)

• Grapeseed, Borage, Jojoba, Sunflower Oil (fatty acids)

• Glycine (proteins)

• Amino Acids (proteins)

• And Many More...

L’ATHENE has Pure Cell Restorative Ingredients, such as...

Antioxidants— Destroy Free Radicals: Correct Aging Signs &

Prevention

Fatty Acids— Restore Skin Moisture Production: Restore Cell

Membrane Regulation & Anti-Inflammatory

Proteins— Restore & Strengthen Cell Wall: Rebuild Collagen &

Elastin

Anti-Inflammatories— Stop Inflammation: Many Antioxidant

Nutrients have Anti-Inflammatory Properties

Cell Restorative Ingredients Help Powerfully Repair Skin...

L’ATHENE RESULTS

RESULTS OF BRIGHTER, YOUNGER-LOOKING SKIN

ON FACE, HANDS & BODY

• SMOOTHES AND

SOFTENS

• REDUCES SURFACE

DISCOLORATIONS

• IMPROVES FIRMNESS

AND TONES

• HYDRATES SKIN

L’ATHENE

• HELPS TO REDUCE WRINKLES

AND LINES

• LESSENS EXCESS OIL

• HELPS TO REDUCE

PORE SIZE

• MINIMIZES REDNESS

• BOOSTS COLLAGEN

• PROTECTS SKIN

Anyone SERIOUS about Defying Age who wants a Simple Skin

Care Regimen & are:

• Concerned about Mild to Moderate Sun Damage

• Concerned about Premature Aging

• Concerned about Aging Skin Signs

• Are Looking for an Alternative to Surgical Intervention

• Need More than a Cosmetic

• Are Retinoid Intolerant (can use retinoids with the products)

Who should use L’ATHENE Pure Nutrient Skin Treatments?

ALSO...

COSMETIC CHEMICALS

Can Affect

SENSITIVE AND CHALLENGED SKIN

Those with:

• Sensitive Skin— highly reactive skin

• Rosacea

• Psoriasis

• Eczema

• Keratosis Pilaris (KP)— bumps on back of arms, thighs

• Dry Excoriated Hands, Legs & Arms

• Post Cancer Skin

• Acne

Which Challenged Skin Clients Benefit From L’ATHENE?

• Increased Redness

• Increased Irritation

• Excoriation

• Inflammation

• Dryness

• Flakiness

• Itchiness

• Increased Oil Imbalances

• Larger Look of Pore Size

The Affects of Chemicals on Sensitive & Challenged Skin are...

She Used L’ATHENE 14 days: Severe Rosacea. No Makeup.

L’ATHENE is also used Pre-and Post Cosmetic Procedures

Doctor’s Offices Recommend L’ATHENE Before & After:

• Chemicals Peels

• Laser Resurfacing

• Microdermabrasion Office Treatments

• Face Lifts

• Suture Lines

L’ATHENE is a Truly Holistic Wellness Skincare Line

• The Healthy Alternative– for those who see value in pure,

natural ingredients

• For Breast Cancer Women– who want chemical-free

products in their lives to help build their immune system

• For Pregnant Women– who are looking for non-toxic

choices

• Fragrance-Free and Paraben-Free

L’ATHENE is also for Clients who Want Healthy Products

• Made in the USA– which has the highest quality standards

worldwide

• Recyclable Packaging

• Hypoallergenic & Noncomedogenic

• No Animal Testing or Animal By-Products

• Vegan

L’ATHENE is also for Clients who Want Healthy Products

Consumer Attitudes

are Moving

Towards...

Wellness and

Healthy Products.

L’ATHENE Pure Nutrient Skin Treatments

For Anti-Aging and Challenged Skin

Results You can See and Feel

L’ATHENE

Must Know Facts

about...

L’ATHENE

• Only Medical-grade, Premium Quality Ingredients

• All Natural

• Anti-Aging and Nutritive

• Highly Potent

• 99+% Chemical Free

• Ultra Concentrated: Last 2X longer

• Simple to Use and Effective

• Quick Results (little as 2-3 days)

• True Wellness Products

THE L’ATHENE SECRET

• Recommended by Physicians

• Carried at Exclusive Hospitals, Doctor’s Offices, Medispas,

and Spas

• Dermatologically Tested

• Hypoallergenic

• Made in FDA Approved Lab

• No Animal Testing (cruelty-free)

PROVEN CREDIBILITY

• 2x Concentrated

• You Can Use Half as Much (like Tide™)

• Cost Effective —like ‘Getting TWO Products for the Price of

ONE’ (I=2 products)

• A Little Goes a LONG Way!

MORE ACTIVE Ingredients in EVERY DROP

So Use Less

Tide is a registered trademark of Procter and Gamble

LASTS TWICE AS LONG AS OTHER SKIN PRODUCTS

NUTRIENT DENSE: MORE AGE FIGHTING POWER PER DROP

• Delivers a Complete Nutritional Package— potent & effective

to deliver visible results

• High Levels of Vitamins, Minerals, Proteins & Fatty Acids—

micronutrient and macronutrient

• Avoidance of Potentially Toxic Substances— such as

standard cosmetic chemicals

• Creates Optimal Skin Health— for all skin types, including

challenged skin

IS NUTRIENT DENSE

L’ATHENE has Similar Pricing to Clinique™... Factoring in that

L’ATHENE Products Last Twice as Long (at least)

• If you compare Clinique™ prices, and cut the prices in half

(since they last half as long), L’ATHENE costs are comparable

(Clinique™ also contains cosmetic chemicals)

• L’ATHENE is cost comparable & chemical-free

No One Delivers MORE VALUE

PER SKIN CARE TREATMENT

than L’ATHENE

Clinique is a registered trademark of Clinique Laboratories, llc.

IS COST EFFECTIVE

• Results Start Appearing in 1-3 Days

• In Several Weeks, Delivers Dramatic Visible Results

• Clients May Have Breakouts in the Initial Stages... as skin is

rebalancing.

CREATES QUICK RESULTS FOR ALL SKIN TYPES

• Regime-Based (three daily steps, plus eye crème)

• Multi-Purposes per Product

• Small Line— not complicated

• More Compliance from Clients

• For All Skin Types

• Comes with a Treatment Usage Guide—

tells the client exactly how to use

the products per skin type

SIMPLE TO USE

MEDICAL CREDIBILITY

• Developed by Two Registered Nurses with extensive

experience working with burns and severe skin conditions

at Johns Hopkins Hospital

• The nurses, Nan and Lil, couldn’t find anything in the

marketplace that worked on Nan’s severely sensitive skin

• They began looking for an answer by researching

• Research revealed:

• Skin responds best to pure, potent natural

preparations

• Skincare contains mostly chemicals

MEDICAL CREDIBILITY

• Their goal was to develop an effective way to treat the skin

that would be as pure as possible

• It took them three years to formulate, along with a team of

experts, to create truly pure cosmeceutical skin treatments

that worked

• The result was...

L’ATHENE Pure Nutrient Skin Treatments

L’ ATHENE

Product Usage Tips

• For Best Results, Avoid Other Skincare

• L’ATHENE products work synergistically (together).

• Move Quickly Across Skin when Applying—products

absorb quickly! Not the usual big molecules found in

skincare, which sit on the skin—these are instead small

molecules and they go quickly into skin.

• Do the 4-Finger Technique: Express products onto first

two fingers of left hand. Then rub products with first two

fingers of right hand. Apply to face & quickly spread.

L’ATHENE PRODUCT USAGE TIPS

L’ATHENE Products Do Not Contain any Sunscreen

It is not possible at the current time, to make a sun product

that doesn’t have a chemical base.

• We recommend a 30 sunblock, as a separate product, & it

should contain zinc oxide and/or titanium dioxide. Add the

sun product onto the skin after L’ATHENE Products are

absorbed— so skin gets therapeutic benefits

• Remember sunscreen needs to be applied throughout the

day—you are not protected otherwise

• We don’t recommend products that combine a sunscreen &

moisturizer—both effects are compromised

L’ATHENE PRODUCT USAGE TIPS

• Give Out a Treatment Usage Guide to the Client for

Every L’ATHENE Order: contains easy-to-follow

instructions

• We have < 1% Chemicals to Assure Bactericidal Safety

for 2-yr Shelf Life unopened; 1-yr Shelf Life once opened

• Can Use Retin A or Renova with L’ATHENE Products

Retin A is a registered trademark of Ortho Dermalogica

Renova is a registered trademark of OrthoNeutrogena, a division of Ortho-McNeil Pharmaceuticals

L’ATHENE PRODUCT USAGE TIPS

End of Part One Training

Presented to you by

L’ATHENE

© L’ATHENE, Inc. All rights reserved.