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Market Research Services available through UW-Whitewater\'s Wisconsin Innovation Service Center.
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Bud Gayhart, DirectorCenter for Innovation & Business Development
University of Wisconsin-Whitewater(262) 472-1365 http://wisc.uww.edu
UW-Whitewater Wisconsin Innovation Service Center
http://wisc.uww.edu
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Grow your business faster with WISC market research.
Identify potential customers.
Invest in markets that offer the greatest potential.
Diversify based on your capabilities and resources.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Business outreach center of UW-Whitewater College of Business & Economics
Market research specialists with a network of product experts in industries ranging from biotech to bowling
One of three specialty centers in the UW-Extension Small Business Development Center Network
Funded in part through a cooperative agreement with the U.S. Small Business Administration
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
More than 9,000 market research projects delivered to clients worldwide since 1980.
Client approval is over 90%.
75% of new clients are referred by former clients and professionals.
Manufacturing and B2B companies use WISC research to increase sales.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
New Product Assessment
Customer Assessment
Competitive Intelligence
Distributor Assessment
Licensing Partner Search
Market Assessment
Customer Diversification Assessments
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Companies with diverse customers perform better in a tough economy.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Custom prospective customer list with contact details
Insights into key drivers of purchase and supplier decisions
Summary of industry trends and market segments that indicate strong growth
Unmet needs in segments that match your company’s capabilities
Certifications and qualifications required by target markets
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Industry snapshot Current conditions
Urgency required
Things change quickly
Trend assessment
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Primary – interviews with industry representatives such as general managersand purchasing agents
Secondary – gleaned from limited-access databases, associations and industry reports
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
B2B 20+ employees Second stage business Committed to acting on
the research results
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
You contact WISC by phone, email, mail or online form.
WISC gets to know your company through your request for research.
A proposal is developed and submitted for your consideration.
Conversations with you and the research manager clear up questions.
Changes to the proposal are made as needed.
Once the proposal is accepted and payment is received, research begins.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Action Plan◦ Phase 1◦ Phase 2◦ Phase 3
Follow up with list of prospects◦ Interview list◦ 150-200 additional contacts◦ Be proactive
Contact your local Small Business Development Center for help developing an action plan, and WISC managers will consult with the SBDC advisers.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
More than 125 assessments
Sustainability
Growth
Transformational
Culture change
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
Phone: (262) 472-1365
Email: [email protected]
