Wireless Network Planning & Operations How Location-based Information Sharing Can Lead to

Faster, More Informed Decisions

Héctor Beltrán, Account Manager, Mentum

May 21, 2008

Agenda

• Introduction

• What is Mentum Planet?

• Mentum Planet & MapInfo

• Unlocking value of RF data

• Conclusion

About Mentum

• Mentum is a global leader in software and service solutions that allow its customers to efficiently design and optimize wireless access and backhaul networks

• Headquartered in Paris and with offices in Dallas, Ottawa, Hong Kong and Tokyo, Mentum has over 250 customers in 90 countries

History of Mentum

What is Mentum Planet?

• PC-based RF planning and optimization software for wireless networks

• Used by RF and performance engineers at operators and RF consultancies

• Optimizes cell design and engineering in a single application

• Recognized industry leader

Mentum Planet at a Glance

• Supports all maturity phases of a network• From initial design to ongoing management and optimization

• Supports all major RAN technologies• iDEN, GSM, WCDMA, HSPA, CDMA2000, EV-DO, WiMAX and

LTE

• Modern, enterprise-grade software

Mentum Planet & MapInfo

• Visualization of spatial data

• Input to prediction algorithms

• Input to analysis layer generation engine

• Layer interpretation through statistical analyses

• Layer calculations and queries

• Visual outputs *.grc and *.grd both MapInfo Pro native formats

Impact of Native File Support

• Native file support makes it “no hassle sharing”

• No conversion means file integrity is kept and import/export time is saved (no MID/MIF)

• Not simply image files, but content rich file sharing among MapInfo Pro users and Mentum Planet users

Mentum PlanetRF Engineering

MapInfo ProDrive Testing

MapInfo ProMarketing

MapInfo ProCustomerCare

Unlocking the Value of RF Data

RF Engineering Requirements

• Accurate propagation modeling & network performance simulation

• Enterprise-grade data management solutions

• Streamlined network data integration

• Extensive 2G, 3G and 3G+ toolsets

• Automated design optimization

• AFP and ACP HSDPA Forward Link CoverageHSDPA Forward Link Coverage

Accurate Propagation Modeling

3D Prediction Rendering3D Prediction Rendering

• Macro-cellular models with proven accuracy

• Unique CRC Predict physical optics model

• Planet General Model• Specialized urban hybrid

models• Universal Model • Wavecall WaveSight™

• Measurement integration• Automated model tuning• Easy comparison with

measurements• Measurement Data Package • Model & measurement merging

through survey prediction tool (SPT)

• Advanced survey management features

• High-performance predictions• Accuracy vs. speed control• Multi-processor support

Network Data Integration

• Mentum Planet can integrate easily in the OSS ecosystem of an operator

• Open & documented APIs• Advanced centralized data management solution (Data

Manager)• Data integrity validation through APIs or database• System integration & custom development services available

Enterprise Data Management

• Integrated data management system facilitates multi-user project collaboration

• Provides a centralized database for RF planning projects

• Scriptable data import/export

• Simple database administration

Broad Technology Support

• Narrowband mobile systems

• GSM/GPRS/EDGE• AMPS/TDMA, iDEN

• 3G networks• WCDMA and HSPA• CDMA2000 and

1xEV-DO

• 3G+ networks• WiMAX and BWA

technologies• LTE

• Includes co-planning of multiple mobile technologies in a single project

Monte-Carlo Illustration for 3G

Served

Downgraded

No CPICH Coverage

No Uplink Coverage

No Downlink Power

No Channel Availability

No Code Availability

Etc…

MultiMulti--Service MonteService Monte--Carlo Analysis in an Urban EnvironmentCarlo Analysis in an Urban Environment

Capesso for Mentum Planet

• Capesso is the automatic network optimization solution (i.e. ACP) for Mentum Planet

• Builds on existing workflow, know-how, investments in Mentum Planet to build better plans

• Needs correct inputs...garbage in, garbage out

• Supports all stages in the network life cycle

• Site selection• Design• Changes in operational networks

• Supports:• GSM/iDEN, GPRS and EDGE

• WCDMA,HSPA

• CDMA2000 1x RTT and EV-DO

• Multi-technology, multi-band optimization

WCDMA Network Improvement using CapessoWCDMA Network Improvement using Capesso

Taking results further

• Support for Google

Earth™ makes layer

visualization more realistic

• Handle candidate

selection and site build

more efficiently

• Analyze how your

coverage affects key areas

around your marketWCDMA Network Improvement using CapessoWCDMA Network Improvement using Capesso

Traffic Impact

Traffic Map Created from Traffic Traffic Map Created from Traffic

MeasurementsMeasurements

• Simulate how and where subscribers utilize the network

• A critical input for accurate network performance modeling …but also useful before network is built out

• Traffic map generation distributes measured or modeled traffic

• Can be derived from carried traffic, simulated coverage and various other data (clutter, demographics, switch information)

Potential Subscribers

• Traffic map can be laid over DEMs, clutter and demographic data, as well as MSA/RSA, site candidates

• MapInfo Pro/Vertical Mapper allows detailed queries based on coverage footprint

• Empirical data to determine CAPEX costs prior to spectrum acquisition

• Build-out scenario planning

Potential Subscribers based on Potential Subscribers based on

demographics and cell coveragedemographics and cell coverage

Retail Presence

• Based on convergence of RF information

• Network coverage footprint

• Correlated to pops count (potential customers) and zip codes – potentially other demographic data

Potential retail location based on Potential retail location based on

demographics and cell coveragedemographics and cell coverage

Corporate Office Marketing

Coverage map oriented for customer Coverage map oriented for customer

useuse

• Create eye-catching brochures and marketing material

• Publish and update footprint maps for retail stores

Customer Care

• Customer complaints about poor service at home and or office

• Customer drops calls during morning or

afternoon commute

• Customer feedback

relayed to RF department for further

analysisPotential trouble areas based on cell Potential trouble areas based on cell

coverage QoS layerscoverage QoS layers

Assess network quality

• Monitor traffic

behaviour at

different times of

day

• Verify customer

complaints with

switch statistics

• Cross reference and

evaluate customer

trouble spotsMonitor Network StatisticsMonitor Network Statistics

Self-Service Web

• Geolocate customers preferred addresses on self-service portal

• Publish new and exciting services to customers in targeted areas

• Update coverage footprint awareness to customers

Know your customers and keep them Know your customers and keep them

informedinformed

Compliance Team

• Publish results

directly to WMS

servers

• Monitor updates from

several markets from

a single platform

• Selection and

prioritization of

roaming partners

Compliance Team

• File reports directly

• Verify compliance with regulatory agencies

• Visualize interference introduced by neighbouring competitors

• Provide maps and site detail information to site acquisition personnel Create reports directly and be ready Create reports directly and be ready

to file within minutesto file within minutes

New Product Introduction

• Keep key

departments informed

about new products

and service offerings

• Visualize network

impact before product

launch

• Target more precisely

new offerings based

on geolocationNew data card launch to target New data card launch to target

business users around metro areabusiness users around metro area

New Product Introduction

• Web-based

service offerings

• Voice quality and

data speeds

based on

address, route or

coordinates

Let the customer know exactly what to Let the customer know exactly what to

expectexpect

Conclusion: Mentum Planet & MapInfo Pro together

• Network coverage is an operator’s business• Native support (i.e. generation of .GRD files) by Mentum

Planet simplifies process of sharing RF data within operators

• Help customers visualize and choose services according to their geolocation

• Provide customers the means to access important network data

• Sharing data enables more efficient capital planning, network rollout, and network optimization

• One tool to manage all key phases in the life of a network

• One tool that links several key departments together