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Winter 2016–2017 Media Kit
TMulti-Channel Marketing Platform
SnoCountry is the largest distributor of snow conditions and resort information in North America with 4,200+ data partners, including the Associated Press, USA Today, New York Times, Boston Globe, Washington Post, Denver Post, The North Face, Newschoolers.com, Transworld Snowboarding, Powder, SkiNet.com, Liftopia.com, OpenSnow.com, and thousands of websites, mobile apps and widgets.
SnoCountry also offers the most expansive radio, television, Internet and email marketing snow sports campaigns in the industry to activate first-time skiers and snowboarders, motivate casual visitors and inform hard-core participants, to get them to the mountains.
T Online
T Email
T Mobile
T Radio
T Television
TMillions of skiers and riders visit SnoCountry.com to research their next on-snow adventure. Target your campaigns directly to skiers and snowboarders by region, state, city, or DMA.
SnoCountry.com• The #1 Snow Conditions Website in North America
INCOME
$125,000+ 32%
$75,000 - $125,000 29%
$35,000 - $75,000 27%
< $35,000 12%
GENDER
MALE 53%
FEMALE 47%
ANNUAL VISITS
PAGEVIEWS 5 million
UNIQUES 3 million
AGE
55+ 11%
45 -54 21%
35 - 44 34%
25 - 34 18%
13 - 24 16%
T VISITOR PROFILE T
TSnoCountry.com Ad Units
T Homepage Leaderboard (970 x 90)
T Leaderboard (728 x 90)
T Rectangle (300x 250)
T Film Strip (300 x 600)
TSnoCountry.com Ad Units
T Page Takeover
T Floating Ad
TSnoCountry.com Ad Units
Widget (468 x 60) T
T Widget (180 x 150)
TeNewsletters — Winter & Summer
SnoNews — distributed weekly, September through mid-April — reaches 70,000+ skiers and riders with exclusive lift ticket, lodging, travel, and retail deals.
Summer Escape — distributed weekly, May through August — reaches 70,000+ mountain adventure enthusiasts with travel, lodging and retail deals.
There are two exclusive ad positions per issue: a 728x90 Leaderboard, and Deal or Event Offers.
TeBlasts — Winter & Summer
Custom eBlasts are delivered every Tuesday to 70,000+ subscribers that have opted-in to receive exclusive travel deals and promotional offers.
TSnoCountry Mobile• Available for iOS & Android smartphones and tablets• Highest-rated snow report app on iTunes
SnoCountry’s expanded mobile platform allows advertisers to reach active skiers and riders as they research and plan their ski days and vacations. Multiple ad units — banner, expanding banner, video, and interstitial — give brands engaging tools to reach their target audience as users search for the best snow conditions and most accurate ski resort information available.
Mobile Ads • 300 x 50 (middle) • 320 X 50 (bottom) • 320 x 150 (expanding) • 320 x 180 (video)
TVideo Sponsorship
Sponsorship Package Offering• Guarantees (click-thrus or video completion)• 100% share of voice• Targeting by age, demo, geo, HHI and psychographics from audience polling.• Opportunity to ask brand research questions to gather audience insights.• Post-campaign research report of 10+ pages on brand and user engagement.
Incremental Value• Ability to retarget audience segment post campaign• Option to include long-form content videos
Sponsorship Pricing• $5,000 for 12,000 audience uniques • $10,000 for 25,000 audience uniques• $20,000 for 50,000 audience uniques
TRate Card
HOMEPAGE TAKEOVER Priced Per Week Sept-Nov Dec-MarIncludes 5 Ad Units $600 $750970 x 90, 728 x 90 (x2), 300 x 250 (x2)
Approximate Weekly Impressions 200-300K 500-600K
CUSTOM eBLAST Winter SummerWestern Subscribers $1100 $600
Midwestern Subscribers $200 $150
Eastern Subscribers $1100 $600
ALL Subscribers $2300 $1200
NEWSLETTER SPONSORSHIP Winter SummerWestern Subscribers $600 $350
Midwestern Subscribers $200 $100
Eastern Subscribers $600 $350
ALL Subscribers $1300 $750
Deal Offer #2 or #3 $200 $100
* All pricing listed above is CPM-based
STANDARD Leaderboard Rectangle Homepage Leaderboard Mobile Widget AD UNITS 728 x 90 300 x 250 970 x 90 320 x 590 468 x 60
Run of Site* $14 $14 $15 $13 $12
Geo-Targeted* $17 $17 $18 $16 $15
* All pricing listed above is CPM-based
PREMIUM Film Strip Page Takeover Floating Ad AD UNITS 300 x 600 1100 x 550 580 x 580
Run of Site* $16 $17 $17
Geo-Targeted* $18 $19 $19
TThe SnoCountry AdvantageIt’s all about the message
T FOCUS:As a not-for-profit member organization, SnoCountry operates to meet a mission, not a profit. Our mission is to inform, educate and motivate consumers by providing current snow conditions, weather, event information and general resort news.
T TRANSPARENCY:Fairness to all resorts, unbiased data.
T MEDIA:SnoCountry provides ski area snow conditions, weather, events, trail maps and resort images, and lift ticket deals to more than 4,200+ media and data affiliates, plus Resort Web Site, Trail Map, Web Cam and Social Media links on SnoCountry.com.
T EXPERIENCE:SnoCountry’s passionate staff has decades of broadcast, media purchasing, marketing, internet and resort experience and are ski/ride enthusiasts.
Rob Werner(415) [email protected]
Rob Chandler(603) [email protected]
