Winston-salem Business inc.2009 annual RePoRt

Where we’ve been.Despite a difficult economy, Winston-Salem Business Inc. experienced steady activity throughout 2009. WSBI assisted the location or expansion of three manufacturing projects. The following pages are a summary of those projects and more detailed information about marketing initiatives in 2009.

2009 successes

cOMPANY Jobs Investment Location

Bekaert Textiles 12 $1 million Union Cross Business Park

TurboCare 145 $45 million Rural Hall, NC

Waste Energy, LLC 15 $2 million Union Cross Business Park

BekAert textILes

JOBs: 12INvestMeNt: $1 millionLOcAtION: union cRoss Business PaRk

Belgium-based Bekaert Textiles expanded its operations at

Union Cross Business Park to include a new manufacturing

process. The company installed a new state-of-the-art machine

to accommodate the new product line. Winston-Salem was

chosen over the company’s plant in Mexico for the expansion.

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turBOcAre

JOBs: 145INvestMeNt: $45 million

LOcAtION: tuRBocaRe facility in RuRal Hall, nc

TurboCare, a division of Siemens Energy, expanded its

Rural Hall operation to include a new manufacturing line for

refurbishing of turbine engine blades for the power generation

industry. The project was made successful with a One North

Carolina grant from the state, and a matching grant from

Forsyth County, Duke Energy and other private partners.

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WAste eNergY, LLc

JOBs: 15INvestMeNt: $2 millionLOcAtION: 5,000-squaRe-foot PRoduction facility at union cRoss Business PaRk

Waste Energy, LLC is a subsidiary of Spartanburg, S.C.-based

TMD Technologies. The company purchased three acres of land

at Union Cross Business Park to build and operate the first

ethanol production plant of its kind in the United States. The

company uses waste from bottling companies and converts

the raw material into ethanol.

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Where we’re going.

MIssION To recruit new businesses to

Winston-Salem and Forsyth County

gOALs Create a minimum of 300 new jobs

Generate a minimum of $30 million in new capital investment

Throughout 2009, Winston-Salem Business Inc.’s marketing efforts included the following elements:

• New demographics brochure • Revitalized Web site with interactivity and social media• New logo and branding initiative for WSBI• Community branding initiative with Arts Council, Chamber, PTRP and DWSP• Advertising in select publications• “I Am Winston-Salem” video launch and mailer• Direct mail and electronic news• Investor newsletter• “Green” business industry report and target list• Regional/State marketing• NC Department of Commerce visits• “Friends of North Carolina” sponsorship and events• Eight tradeshows/call trips

The call trips included visits to Chicago, New York, Northern Virginia and Dallas. WSBI spon-sored and attended the Southern Economic Development Council’s “Meet the Consultants” event in Dallas and the North Caro-lina Financial Services Seminar (hosted by Gov. Perdue) in New York. WSBI also participated in several “Friends of North Carolina” marketing events including Dallas, Chicago, New York and Pinehurst.

WSBI participated in several mar-keting events with the Piedmont Triad Partnership and the NC Department of Commerce includ-ing Charlotte, Raleigh and Triad broker luncheons, “Friends of North Carolina” events and local hosting for the Wyndham Cham-pionship. WSBI also supported the Piedmont Triad Research Park at the 2009 NC BIO conference in Raleigh.

In April, WSBI hosted local bro-kers, developers, public officials, bankers and other allies for a Real Estate Summit to identify prospec-tive areas in Forsyth County for future business park development. With the help of local allies, WSBI identified two potential business park locations in the Union Cross and Kernersville areas.

2009 MArketINg recAP

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MArketINg ANd PuBLIc reLAtIONs 2010

Winston-Salem Business Inc. will continue an aggressive marketing and public relations strategy to generate leads from site selection consultants, national/regional brokers, the North Carolina Department of Commerce and the Piedmont Triad Partnership.

Winston-Salem Business Inc. will also work closely with the Piedmont Triad Research Park to market and promote the PTRP as a strategic location for biotech, pharmaceutical, medical device and other life science companies. Elements of the program include:

Web site/Social Media WSBI will continue to utilize the Web site as the primary marketing tool and will feature more interac-tivity, photography and video. In addition, WSBI will incorporate a blog, Twitter feed and other social media outlets to build awareness of community assets.

Collateral MaterialsWSBI will update the annual demographics brochure, commu-nity executive summary, produce a minimum of four (4) electronic newsletters, a minimum of four (4) direct mail campaigns and additional collateral materials as needed.

OutreachWSBI will conduct call trips and will attend select tradeshows individually and with the Pied-mont Triad Partnership and other regional allies. WSBI will also participate in the NC Department of Commerce “Friends of North Carolina” program and will visit with NCDOC staff a minimum of six (6) times throughout the year.

Real EstateWSBI is spearheading a Dell Task Force to replace jobs and invest-ment lost following the Dell plant closing. The effort includes marketing the Dell facility and the nearby vacant buildings and land in the Union Cross area to poten-tial end users and developers.

Public RelationsWSBI will leverage local news and announcements to generate public relations stories to be shared with its target market.

Branding InitiativeWSBI will incorporate its new logo to increase brand awareness of the organization and the community as a whole. Elements of the new logo can be altered to fit certain target industries such as life sciences,

“green” industries and others.

AdvertisingWSBI will place advertising in eco-nomic development trade publica-tions where the editorial content matches WSBI’s target clusters.

WsBI 2010 PrOgrAM Of WOrk

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Regional/Ally Development WSBI will continue to collaborate with its counterparts in Greens-boro and High Point on joint marketing initiatives, particularly around the FedEx Hub to leverage more regional client activity and to raise the overall awareness of the three communities. WSBI will also work with other regional allies and partners to generate additional project inquiries.

Local EventsWSBI will host and/or participate in a number of local events includ-ing the Annual Investors Meet-ing, Swing & Swine Golf Classic, Wyndham Championship, Pied-mont Triad Partnership marketing efforts and other networking opportunities throughout the year.

tArget BusINess deveLOPMeNt

In 2010, Winston-Salem Business Inc. will continue to target its marketing and outreach efforts to specific companies within distinct cluster groups. Further explora-tion of “green” businesses will be a major focus in 2010.

Current target groups include:

Logistics & DistributionThe opening of the FedEx Hub at Piedmont Triad International Airport will be a key driver for the development of this cluster. WSBI

will focus on hub-area develop-ment in Forsyth County and will also participate in regional market-ing efforts with local allies.

Advanced Manufacturing Manufacturing will continue to be a target for Winston-Salem and Forsyth County, primarily companies in the plastics, light metal fabrication and transporta-tion component industries. This cluster will further be explored to seek companies with high-value products that require proximity to the FedEx Hub.

Financial Services & Data Centers The availability of Class A and B office space both downtown and in the suburbs will be a driver in targeting financial service, data center and other back office operations. WSBI will position Winston-Salem as a high value choice for companies who are looking to reduce their operating costs without compromising their skilled workforce.

Life Sciences WSBI will expand its collaboration with the Piedmont Triad Research Park in recruiting and growing biotech, R&D, medical device and other life science and healthcare related ventures.

Green IndustriesWSBI will position Winston-Salem and Forsyth County as an

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excellent location for companies who process bio-fuels, manufac-ture/distribute “green” products (building materials, renewable energy components, etc.) and who are involved in the design of “green” facilities. WSBI will work closely with City/County officials and with the NC Department of Commerce and its energy office to promote Winston-Salem and the state as the most progressive location in the Southeast for sustainable development.

deLL ANd uNION crOss

The closing of the Dell plant has left the Union Cross sub-market with an impressive inventory of available buildings and sites capable of handling large manufac-turing and distribution projects. WSBI has compiled a compre-hensive Union Cross area real estate package that includes the Dell facility and the nearby vacant buildings and land to market to end users and developers.

In addition to the real estate assets, WSBI will market the available skilled labor force, utility infra-structure, general location and proximity to the FedEx Mid- Atlantic Hub to prospective companies and consultants.

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Dennis Hatchell Chairman

Alex Lee, Inc.

Joe Budd Vice Chairman

The Budd Group

David Neill

Secretary/Treasurer

Mercedes Benz of Winston-Salem

Steven R. Berlin, Esq.

Asst. Secretary/Treasurer

Kilpatrick Stockton LLP

Alfred Adams Womble Carlyle Sandridge & Rice

Cantey Alexander BB&T Corporation

Ron Bailey

McDonald’s

Skip Brown

First Community Bank

Alan Caldwell Reynolds American, Inc.

Peggy Carter Forsyth Medical Center/Novant Health

Debra Conrad

Forsyth County (Commissioner)

Robert Egleston

DataMax Corporation

Dr. Gary M. Green

Forsyth Technical Community College

Jerry Greene, Jr.

Hanes Companies, Inc.

Drew Hancock

President

Frank L. Blum Construction

J. Allen Joines

Winston-Salem Mayor and

Winston-Salem Alliance

Robert E. Leak, Jr.

Winston-Salem Business Inc.

Ajay Patel, Ph.D.

WFU Schools of Business

J. Hill Stockton

Norman Stockton, Inc.

Tim Whitener

Bahnson, Inc.

William (Bill) T. Wilson, III

Magnolia Partners

2009 BOArd Of dIrectOrs

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Scott Bauer Southern Community Bank

Graham Bennett Quality Oil Company, LLC

F. Hudnall Christopher, Jr. Retired, R J Reynolds Tobacco

Jerry Cook Hanesbrands Inc.

Donald (Don) E. Flow Flow Companies, Inc.

Jimmy Flythe Duke Energy

Paul Fulton Bassett Furniture Industries

John Fox First Tennessee Bank

Barry W. Gardner Shelco Inc.

J. Kirk Glenn, Jr. Quality Oil

Richard Janeway, M.D. Retired - Wake Forest University School

of Medicine

James (Jim) T. Lambie Law Offices of James T. Lambie

George L. Little, Jr. Kilpatrick Stockton LLP

Alan Proctor Wachovia Bank, N.A.

Steve Strawsburg Reynolds American Inc.

Fletcher (Fletch) Steele Pine Hall Brick Co., Inc.

Jim Walker John S. Clark Company, LLC

Edwin Welch, Jr. I.L. Long Construction Co., Inc.

Mike Wells Wells Jenkins Lucas & Jenkins, PLLC

Steve Williams WILCOHESS LLC

Tab Williams (A.T., Jr.) WILCOHESS LLC

Ralph H. Womble Trade Street Partners

2009 BOArd Of AdvIsOrs

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About us.In 1987, Winston-Salem Business Inc. (WSBI) was founded with a mission to

recruit new businesses to Winston-Salem and Forsyth County. With a profes-

sional staff of three, WSBI focuses on marketing to and recruiting new compa-

nies to the community, creating jobs and expanding the area tax base.

Since its inception in 1987, WSBI has assisted in the location of 126 companies

into Winston-Salem and Forsyth County. These companies have created more

than 12,400 new jobs and expanded the area tax base by over $979 million.

Winston-Salem Business Inc. is the only local economic development agency

that exclusively focuses its marketing and public relations efforts on external

companies. These programs promote Winston-Salem and Forsyth County as an

exceptional business location.

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INvestMeNt cOMMItMeNtWINstON-sALeM BusINess INc.

yes, i am interested in supporting positive economic development for

Winston-salem and forsyth county. Please send me an invoice for the

contribution amount below:

$3,000_______ $5,000_______ $7,500_______

$10,000_______ $15,000________ $25,000_______

$35,000_______ $50,000_______ other $_______

Please invoice me before year-end 2009_______

Please invoice me after January 1, 2010_______

name:_______________________________________________________________

company:____________________________________________________________

address:_____________________________________________________________

city:_________________________________________________________________

state:_________________________________________ ZiP:___________________

fax:_________________________________________________________________

email:________________________________________________________________

Please remit to:

Winston-salem Business inc.

1080 W. fourth street, Winston-salem, nc 27101

Phone: 336-723-8955

fax: 336-761-1069

Winston-salem Business inc. is a 501(c)(3) non-profit economic development organization. our tax id number is 51-0436665. no goods or services will be received for this tax deductible gift.

www.wsbusinessinc.com