Winning with Social Media

Our Speaker!

• Internet & Social

Media Marketing

Geek

• Biggest Star Wars

Geek

• Captain Selfie Himself

@cdreed1231

@castabiggernet

2300+ 2100+1600+

( 3 1 7 ) 2 1 8 - 7 9 9 0

2012

2015 4600+ 4200+3100+

Value of a network

4,600

634,900

18,900,000

20122015

Learn more @ www.CaptainSelfie.com

70 LBS down

in 234 days

Goals:

90lbs down by 12/31

Relevant Social Media Statistics for 2015

1. Over 50% of the world’s population is under 30-years-old

2. Social Media has overtaken porn as the #1 activity on the Web

3. Facebook tops Google for weekly traffic in the U.S.

4. 1 in 5 couples meet online; 3 in 5 gay couples meet online; 1 in 5

divorces are blamed on Facebook

5. If Facebook were a country it would be the world’s 3rd largest and 2x

the size of the U.S. population

Top 10 Tips For Special

Olympics Social Media

What you can offer your supporters, not how you can “push

out messages.”

Speak as a person, not as a company.

There are natural storytellers. Find them, and the best

stories you can tell.

Find someone really passionate about talking with your

supporters.

Create ways for your supporters to actively participate in

content creation.

Top 10 Tips For Special

Olympics Social Media

Continued…

Always be listening.

The more responsive you can be the better.

Building relationships is a long-term commitment, not

just a “campaign.”

Learn by doing. It’s really the only way.

Experiment and don’t be afraid of “failure.” If

something doesn’t work, adjust and

keep trying or try something else.

Three Ways to Engage

Listen: Learn about your fans and understand how the

Special Olympics brand is viewed in your community.

Communicate: Pass on information about local

events or breaking news. Plus, information can spread

quickly when you engage influential users.

Participate: Social media provides the opportunity

to converse with followers and can serve as a customer

service tool when responding to questions.

Which Tools To Use?

Special Olympics USA Social

Media Guidelines / Best Practices

● Don’t lead the public to believe your pages are official

social media channels of Special Olympics USA.

● The more we all use and tag the Special Olympics USA

social media channels, the more fresh and diverse content

will be available for Special Olympics USA’s fans.

● TAGGING

Facebook - Like the S.O. USA page first. Start typing in

“specialolympicsusa” and it should auto fill the name.

Twitter - Follow the use @specialolyUSA

Instagram – Like then use @specialolympicsusa

Special Olympics USA Social

Media Guidelines / Best Practices

● Hash tag to use for Special Olympics USA related posts:

#Cheer4USA. Twitter and /or Instagram

● Language Tips: - Refer to our athletes as “Special

Olympics athletes,” not “Special Olympians.” Special

Olympics does not have permission to use the term

“Olympian,” per the International Olympic Committee.

Sample Special Olympics

USA Facebook Posts

Only [number of days/weeks] until

[athlete/team] represents Special

Olympics USA (tag) at the Special

Olympics 2015 World Summer Games in

Los Angeles (tag

www.facebook.com/LA2015)!

Sample Special Olympics

USA Facebook Posts

Good luck to Special Olympics USA (tag)

[athlete/team] at the Special Olympics

2015 World Summer Games (tag

www.facebook.com/LA2015)! We’ll be

cheering for you back home in

[state/city]!

Sample Special Olympics

USA Facebook Posts

Best of luck to all of the Special

Olympics USA (tag) athletes at the

Special Olympics 2015 World Summer

Games (tag www.facebook.com/LA2015)!

Sample Special Olympics

USA Twitter Posts

Only [number of days/weeks] until

[athlete/team] represents @specialolyUSA

at @LosAngeles2015! #Cheer4USA

Good luck to @ specialolyUSA

[athlete/team] at @LosAngeles2015! We’ll

be cheering for you back home in

[state/city]! #Cheer4USA

Respond to Viewers

• Viewers can comment, and like with hearts

• Answer comments and questions

• Ask Questions

• Thank them for liking your broadcast.

More To Consider & Best Practices

• Equipment:

• Right equipment—a rig or a tripod,

• Fully charged battery

• Good WiFi or 4G connection

• App installed

Share Socially & Be Consistent

• Let your social networks know the User Name, Date/Time

• Be consistent with #HastTags & Calls To Action

Shot Setup – You’re The Director!

• Hold your smartphone vertically

• Use the top 3rd of frame

• Flip between the 2 cameras

Understand the Results & Convert!

• Inspect Analytics

• Broadcasts Live for 24 Hours

• Keep trying!

Streaming A Panel Discussion?

• 4 separate people

• 4 separate phones

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Winning with Social Media

THANK YOU!!