Winning Corporate Supporters

Ian Daniels – New Business Development LeaderEmily Ward – Account Development Manager

Macmillan Cancer Support

We will cover….

Tips & suggestions for winning new businessIllustration through a couple of partnerships

Winning new business is simple!

But not necessarily easy!

Tip 1 –Get yourself out there!

Tell everyone you knowNetwork

Develop an ‘Elevator pitch’

Tip 2 –Do your research

Understand your potential corporate supporterAsk lots of questions

Look for common objectives

Where on the scale?

Philanthropic Business Centric

Tip 3 –Widen your net

Winners sell themselves at every opportunityKeep the ball rolling

Keep an eye out for opportunities to communicate

Tip 4 –Mirror the partner

We buy from people we likeTailor your approach

Tip 5 –Put on a show

Make your presentation relevant & memorableRehearse your pitch

Don’t turn up with a coach load

Tip 6 –Get ready for a grilling

Anticipate some tough questionsWho will be in your audience?

Rehearse your responses

Tip 7 –Play the long game

Keep talkingAdditional informationDon’t be afraid to close

Tip 8 –Say thank you!

Build the relationshipKeep in touch

Winning Corporate Supporters

Thank you for listening