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October 31, 2013 • Volume 2 • Edition 23 AdvancePierre Foodservice FOCUS Brisket Success Story Gary Gist, Regional Business Manager in the Southeast Zone, reports a significant sales success at Sysco Atlanta. Gary took the initiative to foster a relationship with this new Certified Angus Beef ® brand licensed distributor after receiving a lead from the Certified Angus Beef ® Annual Conference notes. After the conference, Rhobb Walter gave Gary the cue to execute the AdvancePierre Plan to Win for this account. Gary was able to sell several AdvancePierre products to an enthusiastic Sysco Atlanta. They ended up converting from Hormel’s AUSTIN BLUES ® brisket to our Certified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (19413). Perhaps there are other licensed distributors out there willing to convert to our brisket. Please find out! WINNING & DELIVERING CAB ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Sliced (19423) CAB ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (19413) Gist credits the following for his success : Establishing the new relationship and leveraging the Certified Angus Beef ® brand Listening to the customer’s request and meeting the need Exceeding expectations—APF’s Certified Angus Beef ® brand brisket has a lower price and better quality Doing the work for a successful cutting Sysco Atlanta plans to buy approximately 50,000 pounds of brisket. They also picked up the Certified Angus Beef ® Brand The PUB ® Flamebroiled Beef Steak Burger, the new Certified Angus Beef ® Brand Steak-EZE ® BreakAway ® Marinated Sirloin Philly Steak and the Certified Angus Beef ® Brand Country Fried Steak. Great Job, Gary! Certified Angus Beef ® Promotion and Price Decrease Gary sure has proved that our distributors want our brisket, so in an effort to strike while the iron is hot, we have significantly decreased the price. There is also an enduser rebate available. Take advantage and sell more CAB ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (19413) and Sliced (19423) to help recapture sales lost after losing a large chain account for this item. This item is only available to licensed distributors. Please be sure to download all the sales tools available to guide you in making conversions. Brisket at its Best! High Quality The Certified Angus Beefbrand is the world’s first and most successful Angus brand. Ten uncompromising standards set the brand apart and exceed the qualifications of USDA Prime, Choice and Select. The result? Unparalleled flavor, tenderness and juiciness in each and every bite. Increased Profits Consistent food and labor costs Portion-controlled to eliminate waste Brand recognition and guaranteed quality ensure a higher menu price. Convenience Value-added products offer reduced labor and preparation time and lower the risk of cross contamination. Certified Angus BeefBrand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced Earn Up To $100 Licensed Foodservice Distributor List As of September 17, 2013 Montgomery, AL 36101-0117 US FOODS - MONTGOMERY PO Box 117 Anchorage, AK 99515-2619 FOOD SERVICES OF AMERICA - ANCHORAGE 10420 Olive Ln Anchorage, AK 99522-1929 SYSCO FOOD SERVICES OF ALASKA PO Box 221929 Arizona Phoenix, AZ 85043-4907 US FOODS - PHOENIX 4650 W Buckeye Rd Little Rock, AR 72204-7968 PERFORMANCE FOODSERVICE LITTLE ROCK 4901 Asher Ave Marina, CA 93933-0489 DEL MONTE MEAT - MONTEREY PO Box 489 American Canyon, CA 94503-9700 DEL MONTE MEAT - NAPA 165 Klamath Ct Oakland, CA 94607-4329 DEL MONTE MEAT - OAKLAND 401 Jackson St West Sacramento, CA 95691-3416 DEL MONTE MEAT - SACRAMENTO 4051 Seaport Blvd San Francisco, CA 94124-1017 DEL MONTE MEAT - SAN FRANCISCO 200 Napoleon St Fremont, CA 94539-1360 FACCIOLA MEAT COMPANY PO Box 14160 Irvine, CA 92606-5025 NEWPORT MEAT COMPANY 16691 Hale Ave Modesto, CA 95353-0729 SYSCO CENTRAL CALIFORNIA, INC. PO Box 729 Certified Angus Beef ®Brand FULLY COOKED HICKORY SMOKED BEEF BRISKET Upgrade Your Business! High Quality The Certified Angus Beefbrand is the world’s first and most successful Angus brand. Ten uncompromising standards set the brand apart and exceed the qualifications of USDA Prime, Choice and Select. The result? Unparalleled flavor, tenderness and juiciness in each and every bite. Increased Profits Consistent food and labor costs Portion-controlled to eliminate waste Brand recognition and guaranteed quality ensure a higher menu price. Convenience Value-added products offer reduced labor and preparation time and lower the risk of cross contamination. Certified Angus BeefBrand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced $8.95 Menu Price Gross Profit Per Case$401.28 Upgrade Your Profits! Brisket Dinner Earn Up To $100 CAB ® Sysco Brisket Rebate (68067) CAB ® Brisket POS (21182) CAB ® Brand Hickory Smoked Whole Beef Brisket Rebate (68068) CAB ® Licensed Distributors List

WINNING & DELIVERINGdoclibrary.com/MFR155/DOC/FoodserviceFOCUSCABUpdate2359.pdf · 2013-10-31 · October 31, 2013 • Volume 2 • Edition 23 AdvancePierre FoodserviceFOCUS Brisket

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Page 1: WINNING & DELIVERINGdoclibrary.com/MFR155/DOC/FoodserviceFOCUSCABUpdate2359.pdf · 2013-10-31 · October 31, 2013 • Volume 2 • Edition 23 AdvancePierre FoodserviceFOCUS Brisket

October 31, 2013 • Volume 2 • Edition 23

AdvancePierreFoodserviceFOCUS

Brisket Success Story

Gary Gist, Regional Business Manager in the Southeast Zone, reports a significant sales success at Sysco Atlanta. Gary took the initiative to foster a relationship with this new Certified Angus Beef ® brand licensed distributor after receiving a lead from the Certified Angus Beef ® Annual Conference notes. After the conference, Rhobb Walter gave Gary the cue to execute the AdvancePierre Plan to Win for this account. Gary was able to sell several AdvancePierre products to an enthusiastic Sysco Atlanta. They ended up converting from Hormel’s AUSTIN BLUES® brisket to our Certified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (19413). Perhaps there are other licensed distributors out there willing to convert to our brisket. Please find out!

WINNING & DELIVERING

CAB® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Sliced (19423)

CAB® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (19413)

Gist credits the following for his success : • Establishing the new relationship and leveraging the Certified Angus Beef ® brand • Listening to the customer’s request and meeting the need • Exceeding expectations—APF’s Certified Angus Beef ® brand brisket has a lower price and better quality • Doing the work for a successful cutting

Sysco Atlanta plans to buy approximately 50,000 pounds of brisket. They also picked up the Certified Angus Beef ® Brand The PUB ® Flamebroiled Beef Steak Burger, the new Certified Angus Beef ® Brand Steak-EZE ® BreakAway ® Marinated Sirloin Philly Steak and the Certified Angus Beef ® Brand Country Fried Steak.

Great Job, Gary!

Certified Angus Beef ® Promotion and Price Decrease

Gary sure has proved that our distributors want our brisket, so in an effort to strike while the iron is hot, we have significantly decreased the price. There is also an enduser rebate available. Take advantage and sell more CAB ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (19413) and Sliced (19423) to help recapture sales lost after losing a large chain account for this item. This item is only available to licensed distributors. Please be sure to download all the sales tools available to guide you in making conversions.

Brisket at its Best!High QualityThe Certified Angus Beef ® brand is the world’s first and most successful Angus brand.Ten uncompromising standards set the brand apart and exceed the qualifications of USDA Prime, Choice and Select. The result? Unparalleled flavor, tenderness and juiciness in each and every bite.

Increased Profits• Consistentfoodandlaborcosts• Portion-controlledtoeliminatewaste• Brandrecognitionandguaranteedquality ensure a higher menu price.

Convenience• Value-addedproductsofferreducedlabor and preparation time and lower the risk of cross contamination.

Certified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced

Earn Up To $100

Licensed Foodservice Distributor List

As of September 17, 2013

Alabama

Montgomery, AL 36101-0117

US FOODS - MONTGOMERY

PO Box 117

CAB Contact(s):

Dan Self

334-288-3111 - office

334-288-5268 - fax334-318-5220 - cell

[email protected]

Alaska

Anchorage, AK 99515-2619

FOOD SERVICES OF AMERICA -ANCHORAGE

10420 Olive Ln

CAB Contact(s):

Wendy Bronson

907-267-1713 - office

907-267-1697 - fax907-306-1950 - cell

[email protected]

Anchorage, AK 99522-1929

SYSCO FOOD SERVICES OFALASKA

PO Box 221929

CAB Contact(s):

Joe Roche

907-565-5567 - office

907-565-4024 - fax

[email protected]

Arizona

Phoenix, AZ 85043-4907

US FOODS - PHOENIX

4650 W Buckeye Rd

CAB Contact(s):

Brent Olsen

602-352-2294 - office

602-352-2272 - fax

[email protected]

Arkansas

Little Rock, AR 72204-7968

PERFORMANCE FOODSERVICELITTLE ROCK

4901 Asher Ave

CAB Contact(s):

Darin Boyd

501-255-2289 - office

501-565-8821 - fax

[email protected]

California

Marina, CA 93933-0489

DEL MONTE MEAT - MONTEREY

PO Box 489

CAB Contact(s):

Angie Porter

415-648-4049 - office

408-590-4315 - [email protected]

American Canyon, CA 94503-9700

DEL MONTE MEAT - NAPA

165 Klamath Ct

CAB Contact(s):

Brian Meier

415-648-4049 - office

[email protected]

Oakland, CA 94607-4329

DEL MONTE MEAT - OAKLAND

401 Jackson St

CAB Contact(s):

Brian Meier

415-648-4049 - office

[email protected]

West Sacramento, CA 95691-3416

DEL MONTE MEAT - SACRAMENTO

4051 Seaport Blvd

CAB Contact(s):

Brian Meier

415-648-4049 - office

[email protected]

California

San Francisco, CA 94124-1017

DEL MONTE MEAT - SANFRANCISCO

200 Napoleon St

CAB Contact(s):

Vincent Licata

415-648-4049 - office

415-648-4140 - fax

[email protected]

Fremont, CA 94539-1360

FACCIOLA MEAT COMPANY

PO Box 14160

CAB Contact(s):

Pat Ansboury

510-438-8600 - office

510-498-1909 - fax503-519-2983 - cell

[email protected]

Irvine, CA 92606-5025

NEWPORT MEAT COMPANY

16691 Hale Ave

CAB Contact(s):

Tim Hussman

949-474-4040 ext. 222 - office

949-833-7813 - fax

[email protected]

Mike Drury

949-399-4283 - office

949-833-7813 - fax

[email protected]

Modesto, CA 95353-0729

SYSCO CENTRAL CALIFORNIA,INC.

PO Box 729

CAB Contact(s):

Randy Rowe

209-527-7700 - office

209-491-7217 - fax559-240-4219 - cell

[email protected]

Certified Angus Beef ® Brand

FULLY COOKEDHICKORY SMOKED BEEF BRISKET

Upgrade Your Business!High QualityThe Certified Angus Beef ® brand is the world’s first and most successful Angus brand.Ten uncompromising standards set the brand apart and exceed the qualifications of USDA Prime, Choice and Select. The result? Unparalleled flavor, tenderness and juiciness in each and every bite.

Increased Profits• Consistentfoodandlaborcosts• Portion-controlledtoeliminatewaste• Brandrecognitionandguaranteedquality ensure a higher menu price.

Convenience• Value-addedproductsofferreducedlabor and preparation time and lower the risk of cross contamination.

Certified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced

All product costs are estimates. *Portion cost includes distributor markup which may vary.

$8.95 Menu PriceCertified Angus Beef ®Brand Fully Cooked Hickory Smoked WholeBeefBrisket,Unsliced(4oz.)

*$1.90

BarbecueSauce $0.13 BakedBeans $0.29 Cole Slaw $0.22 Dinner Roll $0.14Total Food Cost $2.68 Gross Profit Per Serving $6.27

Gross Profit Per Case (64 servings) $401.28

Upgrade Your Profits!Brisket Dinner

Earn Up To $100

CAB ® Sysco Brisket Rebate (68067)

CAB ® Brisket POS (21182)CAB ® Brand Hickory Smoked Whole Beef Brisket Rebate (68068)

CAB ® Licensed Distributors List