Wine after Coffee

Dyami, Emily, Janey, Roberto & Sydney

PRODUCT Services we’ll provide:

*Wine and Coffee beverages

*Pastries and Platters

*Bottle service

*Local wine

Targeting Skiers, locals, and tourists

PlaceDowntown Breckenridge on Main St.

Gets Plenty of foot traffic

“Right in the mix of all the events”

Simple Website that offers:

Directions, Full Menu, Facts about the area...etc.

Have a link on the “visitbreckenridge.com” website

Pricing for drinksWine glasses vary from six to ten dollars

Wine & Cheese Wednesday $20

Friday Night Flights $15

Coffee $ 2.85, 3.45, 3.95

Speciality drinks $ 4.85, 5.25, 5.45

Prices for foodBreakfast sandwiches $ 4.25

Pastries and Muffins $ 2.75

Hummus sample plate $ 10.75

Cheese Fondue $15 (serves 1-2) $8 each additional person

Chocolate Fondue $12 (serves 1-2) $6 each additional person

Promotion ● Newspaper Ad- It is a cheap and efficient way to spread the word.

● Hand out coupons/flyers to skiers and snowboarders.

● Put flyers in other stores. Ex: Clothing stores on the mountain area

● Create a website

● Word of mouth

Integrated Marketing Communication Why?

It send out a message to employees, customers, and any sort of press the main goal and overall mission of our business.

( Our main mission it to be a successful business that offers a unique experience with unique items to our customer base)

Situation Analysis (market, competitive and internal analysis)-Strengths

- Unique and local products, locally owned, and high quality

- Weaknesses- Cost (Labor, and expensive products)

- Opportunity- buying the property vs. renting

- local advertising at farmers markets, downtown and ski resort

- Colorado wine offered, exciting for tourists

-Threats

- Starbucks ( consistency)

Target Audience Profile

OBJECTIVES

Goals: To provide a unique product to satisfy customers needs and wants!