Winds of Change: Global Share Purchase Plans

Alexander Johnson, Senior Director Total Rewards, AdidasElena Petrou, Share Schemes Manager, Aviva

Richard Rowlands, Client Relationship Manager, Barclays

About Aviva• Leading global insurance and financial services group• In operation for 300+ years, now operates in 26 countries• Over 33 million customers globally• Over 37,000 employees globally• UK and Irish employee tax-advantaged plans for 30 years

Feeding objectives into designDesign feature Objective

Buy 1 get 2 free Very attractive match, very generous, rewards and reduces risk to employees

Save for a year A commitment to the company, but not too long

Match after 3 years Skin in the game longer, aligns interests

Min £5 a month Accessible to lower paid

Max £40 a month Attractive to lower paid but not seeking larger contributions to keep costs down

Nominee (brokerage) for post-vesting holding

Enables share retention

Participating Companiesdetermined by board

Captures key markets in first launch and can roll-out to other entities e.g. JVs in phase 2

The adidas group at a glanceGROUP SALES1) € 19.3 BN

NET INCOMEATTRIBUTABLE TO SHAREHOLDERS1)2)3)

€ 1.0 BN

EMPLOYEESWORLDWIDE MORE THAN 60,000

SUBSIDIARIES APPROXIMATELY 170

IMPORTANTLOCATIONS

HERZOGENAURACH,AMSTERDAM, PORTLAND, CARLSBAD, HONG KONG, SHANGHAI

1) Based on 2016 full year results.2) Figures include continuing and discontinued operations.3) Excluding goodwill impairment of € 34 million.

Please note that only the annual report contains binding figures.

adidas Stock Purchase Plan characteristics at a glance:

Plan design

Attractiveness& simplicity

Sustainability& equity culture

Innovation& competitiveness

1 2 3

Modular add-on incentive

Holding incentive

Purchase incentive

adidas AG share

adidas AG share

Holding incentive

Purchase incentive

adidas AG share

adidas AG share

Purchase incentive

adidas AG share

adidas AG share Holdingperiod

• Immediate incentives• Small investments through fractional shares• Savings plan with periodic investments

Additionalperks

Questions?

Thank YouAlexander Johnson

AdidasAlexander.johnson@adidas-group.com

Elena PetrouAviva

elenapetrou@aviva.com

Richard RowlandsBarclays

richard.rowlands@barclays.com

Thank You Thank you for attending GEO’s 18th

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