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8/22/2019 Windows Azure Fast Start - Module 01 - Understanding Windows Azure and Competing to Win_spanish
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Day 1: Understanding Windows Azureand Competing to win
Windows Azure Fast Start
Presenter NamePartner Technical [email protected]
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About Your Presenters
Thalia Barreto
Partner Technical Consultant
LATAM Partner Technical
Service
Adrián Hernandez
Partner Technical Consultant
LATAM Partner Technical
Service
Team
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Reciba descripciones generales de producto,preventas técnicas y conocimientos exhaustivos sobre
soluciones.Amplíe su práctica de servicios e implemente demanera exitosa las soluciones de Microsoft.
Compita con confianzarespaldado por consultoresde Microsoft que tienenexperiencia de producto parapreventas técnicas.
Reciba adesafíossus pregPartner
HelpEnable
Utilice sus horas de consultoría
GPS LATAM - Servicios de preventa, consultoría, formación
Visita nuestras comunidades técnicas en línea
PracticeAccelerator(PA)
Tallerestécnicos/preventa
Asistencia en POC´s/Demos
Soporte
HelpSell
HelpImplement
Recibe consultoría para entrega desoluciones.
Asistencia competitiva
Valor comercial de productos
Consultoría en:• Arquitectura• Desarrollo• Implementación• Optimización• Migración
Asesoría ilimitada(*)
¿Cómo puedes tener acceso al servicio? Envía tu requerimiento al siguiente contacto
Partner Technical Services / Soporte en español
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Tips for interaction
Questions?Handouts-D
Share NotesMute
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Agenda
• Introduction• Cloud Computing Service Models• Windows Azure Platform• Windows Azure Selling Scenarios• Competing to Win with Windows Azure• Windows Azure Platform – Partner Offers• Monetizing your business
Partner Audience:Developer, Architects, Project Manager, Pre-Sales & Marketin
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Windows AzurePlatform Overview
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TIME
I T
C A P A C I T Y
Actual Load
Allocated
IT-capacities
Too MuchPower
Not EnoughPower
The Challenges for IT
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Actual Load
Capacity onDemand
Lower Capex
No capital
laying idle
No screamingcustomers
TIME
I T
C A P A C I T Y
The Challenges for IT
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Cloud Computing Patterns
Usage
C o m p u t e
Time
Average
Inactivity
Period
On & off workloads (e.g. batch job)Over provisioned capacity is wastedTime to market can be cumbersome
C o m p u t e
Time
Average Usage
Unexpected/unplanned peak in demandSudden spike impacts performance
Can’t over provision for extreme cases
Av C o m p u t e
Time
Successful services needKeeping up w/ growth isCannot provision hardwa
C o m p u t e
Time
Services with micro seasPeaks due to periodic incIT complexity and wasted
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What is the cloud?
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Cloud ComputingService Models
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Cloud Computing Models
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Cloud Services Models
PackagedSoftware
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Y o u m a n a
g e
Infrastructure(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
M an a g e d b yv e
n d or
Y o u m a n a g e
Platform(as a Service)
M an a g e d b yv en d or
Y o u m a n a g e
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Software(as a Service
Storage
Servers
Networking
O/S
Middleware
Virtualizatio
Applications
Runtime
Data
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Windows Azure – a platform for apps
The Foundation for
Private Cloud
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Windows AzurePlatform Overview
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Windows Azure Capabilities
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Global datacenter footprint
San Antonio, TXApprox 477K sq ft, 27MWcooling
Chicago, IL707,000 square feet with cuses water side economiz
Dublin, IrelandApprox 570K sq ft, up to 2for cooling.
Green Energy
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Windows Azure Selling
Scenarios and Approaches
Worldwide and Business Challenges Are Forcing Organ
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MICROSOFT CONFIDENTIAL – INFORMATION IN THIS PRESENTATION S
Worldwide and Business Challenges Are Forcing OrganOptimize IT Efforts
Facing anunprecedented
economicenvironment…
Business has
responded bytransforming…
Causing new
technologiesto emerge.
• Reduction of operating andcapitalexpenditures
• Increasedcompetition forfewer resources
• Do more with less
• Focus on corevalue-addactivities
• Improve agilityto staycompetitive
• Leverageexisting assetsto expand
• Shift frominformationtechnology tobusiness technolo
• Technology erasesinfrastructurecomplexity
• Globalization
ECONOMICCHALLENGES
BUSINESSCHALLENGES
TECHNOLOGYCHALLENGES
O i i U i A ili d Effi i
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Cloud Optimized
Optimize Uptime, Agility, and Efficiency
With cloud computing
businesses can:• Focus IT resources on developing the
business, not maintaining itsinfrastructure
• Create new applications with minimalup-front provisioning costs
• Reduce costs and maintenance of
current infrastructure
• Increase IT capacity dynamically
• Provide transparent ROI for IT
• Extend current applicationcapabilities, without newinfrastructure
On Premise
Connectivity/Cabling
Business Tools
Advanced Infrastructure
Data Center/Infrastructure Hardware
Servers Deployment/Mgt
Desktop Installation/Mgt
Networks B
Time / Resources
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Benefits Apply Across the Company
DIRECTOR, OPERATIONS
“I need operational transparency so that wecan align our investments
with the business needs.”
SALES ACCOUNT MANA
“I need solutions that scalewith our customers and progreater mobility for moredevices.”
CEO
“I need the organizationbecome more agile to ta
advantage of changing market dynamics.”
IT ADMINISTRATOR
“I need to reduce the amount of time my team is spending keeping systems operational and maintained.”
PRODUCT MANA
“I can’t wait for IT procure capacity,need to take our
product to marke
CFO/CIO
“We need to reduce our total cost of ownership and prioritizebusiness initiatives rather than IT imperatives.”
d l f
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Positioning Windows Azure Platform Against Key Com
Opportunities to UseWindows Azure
Key Differentiators
Choice of familiardevelopment tools
Choice of relational or nastorage
Choice in on-premises“private” cloud, cloud ho
or creating hybrid solutio
Enterprise-ready, world-Microsoft support
Easy integration with othProducts, such as SystemCenter.
Wi d A Pl tf S l ti S lli
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Windows Azure Platform Solution Selli
Use familiar technology and tools to minimize development
lifecycle—maximize TCO benefits.
. PAIN POINTS
• In flexible development resource environment (nonscalable resources)
• Traditional application development serves as barrieto entry, with little experimentation due to financial ris
WINDOWS AZURE PLATFORM BENEFITS
• Min. dev. cycle
• Low TCO
• Low barrier new market entry
• Low risk
• Improved collaboration
• Time to Market
TARGET SCENARIOS
• Digital marketing and social networking
• Digital syndication
• Internal collaborative applications
• Scalable websites: low-cost option for product launches, M&As, or customer loyaprograms
Wi d A Pl f S l i S lli
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Windows Azure Platform Solution Sellin
Application Extension refers to the ability for our customers to
run applications both on premise and in the cloud.
PAIN POINTS
While scalability is very attractive, sensitive datarequirement to stay secure on premises
High Performance Computing: Parallel Processingand/or Grid Computing application are constrained byfixed capacity
WINDOWS AZURE PLATFORM BENEFITS
Low-cost access to massive computecapacity
Critical components on premises, extendothers to cloud
Enabling smart endpoints
Improved competitive advantage with newapplication extensions
TARGET SCENARIOS
Credit card risk scoring
Monte Carlo simulation
High-performance Computing
B2B supply chain management
Wi d A Pl f S l i S lli
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Windows Azure Platform Solution Sellin
Storage in the Cloud for rapidly growing data
repositories and mature data governance.
PAIN POINTS
Active archiving
Data distribution
Performance and spike capacity
High bandwidth costs to move data
Constant need to update applications
WINDOWS AZURE PLATFORM BENEFITS
Host, distribute, monetize proprietary data
Multi-party global data collaboration
Data archiving
TARGET SCENARIOS
Archived Data with low access rate
Content Delivery: Media distribution of video and documents
Data Backup and Recovery
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Windows Azure Platform Solution Sellin
Solve data center capacity issues and minimize
new capital investments.
PAIN POINTS
Reduction of operational overhead in on-premisesdata-center
Data center capacity constraints
CapEx constraints
WINDOWS AZURE PLATFORM BENEFITS
Defers investment in new hardware
Access to burstable capacity on ademand basis
TARGET SCENARIOS
Low-risk applications (non-mission criticaland/or no PII implications)
Marketing campaigns/events
Disaster response/recovery
Centrally managed LOB applications
Wi d A Pl tf S l ti S lli
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Windows Azure Platform Solution Sellin
Move application management to the cloud—focus on mission
critical application development.
PAIN POINTS
Uptime and maintenance of physical servers
Manually intensive routine application maintenanceconsumes resources needed for mission critical tasks
WINDOWS AZURE PLATFORM BENEFITS
Auto provisioning, load balancing, andpatch management allows IT to focus onmore mission critical tasks
Lower resource costs , reducing CapEx
TARGET SCENARIOS
Web portal with high growth and scalabilitrequirements
Marketing campaigns with burst workload
Payroll portal with variable workloadpatterns
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Competing to Winwith Windows Azure
Clo d Platfo ms Toda A Pe specti e
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Cloud Platforms Today: A Perspective
Private Cloud
Platforms
Microsoft
GoogleApp Engine
Others
Public Cloud Platforms
VMwarevSphere
Hyper-V,System
Center VMM,VMM Self-
ServicePortal
VMwarevCloud
Infrastructure as a
Service (IaaS) For Large-ScaleInternet Applications For Enterpr Applicatio
Hosting Partners
Hosting Partners
AmazonWeb Services
Platform as a Service (PaaS)
Windows AzurePlatform
O
O
Salesforce.cForce.com
Source: Chappell & Associates
Intune
The Microsoft Advantage: IT as a Servic
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The Microsoft Advantage: IT as a Servic
IT as a Service
SaaS
PaaS
IaaS
Perception vs Reality Part 1
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Perception vs. Reality, Part 1
Customer Perceptions of Competitors
Windows Azure PlatforCompetitive Advantag
Amazon Web Services offerings isthe market leader in IaaS
Built-in robust management andmaintenance services to minimizecosts
Enterprise-class cloud services
Recently added templates. Offers robust developer tools and platfoallows use of most languages
Allows a hybrid model to balanceresources between private datacenter and private cloud
Google App Engine is easier to getstarted with and is cheaper
Force.com provides template-based(easier) development
VMware is the leader in privatecloud management/virtualization
Perception vs Reality Part 2
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Perception vs. Reality, Part 2
Customer ConcernsAbout Windows
Azure Platform
The Truth AboutWindows
Azure Platform
A proprietary platform limited toMicrosoft technologies
Loss of control over the application
More expensive
Microsoft isn’t ready for cloudcomputing
Takes too long to get started
Interoperable platform with suppJava, Python, Ruby, PHP
IT chooses level of control
Competitive pricing
Microsoft brings more than 15 yeacloud computing experience
Partners are able to migrate with fclick on IaaS, PaaS is very commo
Why Microsoft?
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Why Microsoft?
Microsoft provides a consistent platform across on premise dservice provider datacenters, and Windows Azure that enableto build and deploy across these environments with commontechnologies.
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AWS Overview
Windows Azure-
Amazon Web Services
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AWS Positioning and Strategy
Sophisticated Services
Low Cost
Open
Secure
Its not all or nothing
Focused on acquiring more Enterprise and Government cust
AWS Service Offerings
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Compute
Elastic Compute(EC2)
AutoscaleVMImport/Export
Network
Route53
Virtual PrivateCloud (VPC)
DirectConnect
Elastic LoadBalancer
Database
SimpleDB
RDS AmElast
Parallel Processing
Elastic
MapReduceHPC
Cluster
E-commerce
$FlexiblePayments
€Dev Pay FulWeb
Content Delivery
AmazonCloudFront Mechanical Turk
WorkforceMessaging
Simple Email
Service (SES)
Simple
NotificationService (SNS)
Simple QueueService (SQS)
Monitoring
CloudWatch Alarm
Deployment and Automation
CloudFormation
ElasticBeanstalk
Management
AWS Management
Console
Authentication & Authorization
Identity &Access
Management
Multi-FactorAuthentication
Industry Specific
GovCloud
Command Line Development Tools
Toolkit for
Eclipse
Toolkit for
Visual Studio
AMI
Import/Export
Libraries and SDKs
AWS Service Offerings
Dyna
moD
B
Storage
Elastic BlockStorage (EBS)
Simple StorageService (S3)
Import/ExportGateway
SimpleWorkflow
Service
Azure and AWS
Comparisson
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Azure and AWS Comparisson
Microsoft: IaaS PaaS and SaaS
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P u b l i c
C l o u d
Microsoft has the mostcomplete cloud stack
Drives vendor accountability foran integrated best-in-classplatform
You deal with one vendor fromprocurement to getting support
You can choose between PaaSand IaaS models for appdevelopment and deployment
Software As AService
Platform As AService
InfrastructureAs A Service
Only Microsoft, as of tofull IaaS and PaaS fromvendor cloud platform.”
James Staten, Fo
Microsoft: IaaS, PaaS and SaaS
State of the art Data Center
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Global Foundation ServicesWindows Azure Trust Center
State of the art Data Center
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Windows AzurePartner Offers
Windows Azure Partner benefits
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Windows Azure Partner benefits
Cloud Essentials
MSDN Subsc
Windows Azure MSDN Benefits: Month
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Windows Azure MSDN Benefits: Month
Reference–
Sep 2013 - http://www.windowsazure.com/en-us /pricing/member-offers/msdn-bene
SUBSCRIPTIONLEVEL
VISUAL STUDIO
PROFESSIONALWITH MSDN
VISUAL STUDIO TEST
PROFESSIONAL WITHMSDN
MSDNPlatforms
VISUAL STUDIO
PREMIUM WITHMSDN
Windows AzureCredits included
per month
$50 $50 $100 $100
Annual Savingsfirst year 1 $750+ $750+ $1,300+ $1,300+
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MonetizingWindows Azure
Make money with Marketplace
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Make money with Marketplace
An online marketplace fordevelopers to share, find, buy and sellbuilding block components, training,service templates, premium data setsplus finished services and applications
DataMarket is now commerciallyavailable
All powered by Windows AzuPlatform
Windows Azure Store (Preview)
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Windows Azure Store (Preview)
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Summary
We Can WIN !!
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WE HAVE YOU
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POLL - Checkpoint
What Microsoft products are supported in AWS?• All
• Only Win Server 2012 and SQL Server 2012
• None
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POLL - Checkpoint
1. What cloud model provides more flexibility?• IaaS
• PaaS
• SaaS
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POLL - Checkpoint
System Center 2012 integrates with Windows Azure?• Yes
• Yes, but needs customization
• No
Summary
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Azure is all about managing scalability, it solves different challenges. Such as: On anfast, Unpredictable Bursting and Predictable Bursting
Microsoft differentiators: Hybrid IT, Flexible App Model, Enterprise ready. Trusted PaSupport and Better Together products
Position Microsoft as the unique leader for IaaS, PaaS and SaaS
IaaS provides more flexibility. However, with PaaS your team will have less things to
Start for free with your Partner benefits
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AdditionalResources
Additional Resources
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Practice with Windows Azure Trainhttp://www.microsoft.com/en-us/download/details.aspx
Next Sessions:
1. UnderstandingWindows Azure andCompeting to Win
2. Web Developmentand Web Hosting in
Azure 3. Chalk Talk
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