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Willow Park Housing Trust
Innovative solutions to engaging young people: a housing provider
perspective
Willow Park Housing TrustAnd
The Airport Group
Helen Hawxwell – Employment Initiatives ManagerVictoria McDowell – Willow Futures Academy Manager
Willow Park Housing Trust
The Social Housing Sector
1.7M properties
1800 Registered Social Landlords in England
Deprived neighbourhoods
More than tenancy management
18% of all households in England
Large key local stakeholders and employers
Over 3.5M peopleInnovative initiatives
Willow Park Housing Trust
www.theairportgroup.co.uk
The Airport Group
Award-winning, nationally-recognised group of 14 RSLs from across the North of England
175,000 homes, over 1,700 square miles
Active, influential worklessness steering group
Pledge on employment and training
Specific focus on young people in our neighbourhoods
Bespoke and group-wide employment Initiatives
www.theairportgroup.co.uk
Willow Park Housing Trust
Our Outcomes
• 517 Future Jobs Fund placements
• 613 placements for young people 2010-2011
• Members directly employ 4.5 apprentices per 100 staff
• In total 16,794 young people engaged in projects
• Young Enterprise competition launching 2012
www.theairportgroup.co.uk
Willow Park Housing Trust
www.theairportgroup.co.uk
Willow Park Housing Trust
PG Gateway – an alternative curriculum
initiative
www.theairportgroup.co.uk
Willow Park Housing Trust
14 RSLs in Manchester and Salford
Commitment to fill 25% entry-level roles with local people
Creation of Talent Pool
Now rolling out across Greater Manchester
430 Wythenshawe residents joined Talent Pool since July 2010
44% have secured employment
66% Willow Park entry-level vacancies filled through Talent Pool
Willow Park Housing Trust
Enabling residents to access a personalised pathway to work that develops their skills and maximises their potential and
opportunities
Willow Park Housing Trust
How we engage and attract young people
Junior Wardens
Youth Hub
Youth provision
Customer profiling
Partnerships with schools and colleges
Sponsor Manchester Enterprise Academy
Youth Panel
Youth Conference
Get Hired! events
Willow Park Housing Trust
Willow Futures Academy is the brand name for all Willow Park’s employment and training initiatives.
Willow Park Housing Trust
50 students
• Housing
• Property Services
• Regeneration
• Resources
Willow Park Housing Trust
• Recruitment to begin shortly
• 3 trainee managers in 2008
Willow Park Housing Trust
Street Cleansing
Housing
Grounds Maintenance
Community
Centres
Human Resources
Communications Regeneration
Willow Park Jobs Fund
Willow Park Housing Trust
Willow Park Housing Trust
Work Experience Student 2010
Apprentice 2011
Management Trainee 2016?
Own business 2025?
Approved Contractor for Willow Park 2029?
Meet Ayden…
Apprentice
Trainee Project Manager?
Project Manager?
Self employment?
Willow Park Housing Trust
Long Term
Sustainable
Meaningful
Change
Willow Park Housing Trust
Many thanks!
Victoria McDowellAcademy Manager0161 946 [email protected]
Helen HawxwellEmployment Initiatives Manager0161 946 [email protected]
