BUSINESS INTELLIGENCE

William Cox

The State of Bus. Intelligence Many choices among BI providers

Big 4 Providers○ IBM (Cognos)○ Oracle (Hyperion)○ Microsoft (Office + SharePoint + SQL Server)○ SAP (Business Objects)

Smaller Providers ○ MicroStrategy○ Information Builders○ QlikView

Major Vendors

The State of Bus. Intelligence (Cont.) Architecture Choices

In house servers○ Typically Enterprise Level○ Ability to customize code ○ Usually requires IT staff

Software as a Service (Cloud Based)○ Typically smaller businesses w/o IT Dept.○ Lower total cost of ownership○ Shorter deployment time

Bus. Intelligence in Action Restaurant Industry

One of the most successful industries to implement business intelligence

Have been using BI for over 10 yearsSome of the most successful include

○ Hardee's ○ Wendy's ○ Ruby Tuesday ○ T.G.I. Friday's

Bus. Intelligence in Action (Cont.)

Restaurant Industry - UsesBusiness intelligence helps make key

decisions○ Which new products to add○ Which existing products to abandon○ Which underperforming stores to close○ Renegotiating contracts with food suppliers○ Identifying inefficient processes

Bus. Intelligence in Action (Cont.)

Restaurant Industry – Actual Uses○ Wendy's

Used BI information to decide to accept credit cards- Increased Sales- Average credit card customer spends 35% more

○ Hardee'sDecided to launch Monster Thickburger (Nov 15, 2004)

- Despite increasing health awareness among consumers- Devoted $7M to advertising new burger - Use of BI and launch of new product helped CKE

(Hardee’s parent company avoid bankruptcy)

Bus. Intelligence in Action (Cont.)

Restaurant Industry – Actual Uses○ Ruby Tuesday

BI identified underperforming Knoxville, TN location- Long wait times were identified as the problem- Restaurant was running at full capacity- Kitchen layout modified - Resulting in a 10% Increased table turnover rate

Bus. Intelligence & Small Bus.

OptionsMicrosoft BI – (VIDEO)

○ Familiar interface (Based around Excel)○ Most of the infrastructure already exists in many

companies…reducing costsQlikView - PRICING

○ Highly Customizable○ Variety of delivery platforms

DesktopServer

- Supports mobile access (iPhone / Android / Blackberry)

Bus. Intelligence & Small Bus. (Cont.) Options

MicroStrategy○ Highly Customizable○ Variety of delivery platforms

DesktopServerCloud (Supports iPhone / Android / Blackberry)

KPI Dashboard (VIDEO) (SITE)○ Very Affordable $50 - $500 / Month○ Cloud Infrastructure○ Quick Deployment○ Scalable

Bus. Intelligence & Small Bus. (Cont.) Options

Microsoft Excel & PowerPivot (Free)○ Familiar interface○ No additional costs○ Limited to relatively small businesses

QUESTIONS?

Sources

What is Business Intelligencehttp://

www.cbpp.uaa.alaska.edu/afef/what_is_bi.htm

History of Business Intelligencehttp://www.youtube.com/watch?v=_

1y5jBESLPE

Sources (Cont.)

Brain Behind the Burgerhttp://

www.cbpp.uaa.alaska.edu/afef/brain_behind_the_burger.htm (http://proquest.umi.com.proxy.consortiumlibrary.org/pqdweb?did=810376221&sid=12&Fmt=3&clientId=23364&RQT=309&VName=PQD )

Microsoft Business Intelligence Solutionhttp://

www.youtube.com/watch?v=KIBsXUOhn0A