When the ranch is in peace, there is no greater life.

– CHARLES GOODNIGHT

Willaway Ranch

WWW.WILLAWAYRANCH.COM

OverviewJohn Holcomb and his family have a vision. Inspired by their friends who dream about having “a piece of land with a few cows and becoming a rancher,” why not take their pristine 5,400 acres in Okeechobee, Florida and make that dream come true for those who truly want a no-hassle cowboy lifestyle?

Willaway Ranch is not just a place to live; it’s a lifestyle. You won’t just be neighbors; you will be partners. Instead of dividing up the land in the traditional sense to create mini-rachettes that are individually owned and operated, Willaway Ranch will give investors an undivided share of the ranch, cattle and equipment, and will be managed and maintained by professional ranchers 24/7. Residents will select from a variety of floor plans for their own home site with rustic luxury amenities just steps away. The ranch will provide a party barn for large events, rifle-pistol and archery ranges, a private air strip, untouched hammocks, abundant wildlife, and of course, horses and cattle.

1

Willaway Ranch offers a unique investment opportunity to claim a stake in one of the country’s finest cattle ranching operations. At Willaway Ranch, you will also own a piece of Florida paradise through the purchase of one of the most pristine properties in the state, and a luxury home built on your very own home site. It’s the best of both worlds—you’ll be adding a large piece of realty to your portfolio, while owning a spectacular home that will serve as a retreat not only for you, but for your children, grandchildren and future generations.

The world as we know it is filled with hustle and bustle. Horns sound and cars roar in an endless concrete jungle. Our thoughts and our conversations are consumed with politics, the economy, uncertainty about various global crises and assaults at home. We long for a simpler life, and the senses of security and safety that come along with that lifestyle.

Vision

2

Willaway Ranch offers a unique investment opportunity to claim a stake

in one of the country’s finest cattle ranching operations.

You won’t just be neighbors; you will be partners.

3

Once an investor is invited to be a part of Willaway Ranch, club membership at the Ranch is multi-generational, passing on to your children and grandchildren, and ensuring that your legacy and investment endure. You will also gain membership in the Florida Cattlemen’s Association, as well as the National Cattlemen’s Beef Association.

Enough about us. We’d like to get to know you better and determine if Willaway Ranch is the right place for you. Enclosed is a brief video that will give you an audio-visual representation of what we have planned for Willaway Ranch. Watch this at your convenience and then contact us to set up an appointment to visit the ranch and experience all that it has to offer first-hand.

An invitation to invest in Willaway Ranch is open exclusively to pre-screened, qualified investors. As a part of Willaway Ranch, you’ll join an elite club of ranchers. An investment in Willaway Ranch will allow you to add a large piece of land to your portfolio – one that will be professionally managed on your behalf.

Offering Details

Believe it or not, 90% of the cattle herds in the United States are 100 head or less, putting Willaway Ranch’s size in the top 2 to 4% in the nation. With more than 1,200 head of cattle, Willaway Ranch is in the upper echelon of cattle ranching operations. It takes a long time to build a reputation for raising quality cattle and delivering large numbers of consistent calves, yet Willaway Ranch has become known as one of the best in the industry.

Over the past two decades, the Holcomb family has grown the cattle operations at Willaway Ranch to be what they are today, traveling out of state annually to purchase high-quality bulls that possess desirable traits. The herd at Willaway Ranch is mostly comprised of Black Brangus cattle, which are well adapted to the Florida environment, make excellent mothers, and produce top-quality beef.

Cattle Ranching

4

What helped ground my family is their tie to the land.– JOHN HOLCOMB

While many people may reflect upon cattle ranching and other agricultural pursuits as irrelevant or nonessential to their way of life, the truth remains that approximately 95 percent of the country’s population is fed by the other 5 percent who work in agriculture.

Florida actually serves as one of the country’s leaders in cattle ranching. In fact, cattle were first introduced to the entire North American continent in Florida in 1521 by Juan Ponce de Leon. And currently, the largest single brood cow herd in the United States is located in Florida. So it should come as no surprise that it is vitally important to continue to nurture and maintain the viability of Florida’s cattle industry. Ranching operations such as the one at Willaway Ranch are as important today as they were 100 years ago, if not more so.

5

Florida actually serves as one of the country’s leaders

in cattle ranching.

6

Nestled in Okeechobee, Florida, Willaway Ranch brings the luxurious ranch lifestyle to you.

Amenities Willaway Ranch will feature: • A party barn for large events, • Rifle-pistol and archery ranges, • A private 4,200-foot air strip, • A 70-acre reservoir stocked with fish and full of birds,

Residents at Willaway Ranch will never tire of riding horses or utility vehicles on the more than 5,000 acres of beautiful land – an expansive playground for anyone who enjoys the great outdoors.

• A 16-stall horse barn, • Untouched hammocks and nature trails for hiking and biking, • Abundant wildlife, • And of course, horses and cattle.

7

Residents at Willaway Ranch will never tire of riding horses or utility vehicles on the more than 5,000 acres of beautiful land -

an expansive playground for anyone who enjoys the great outdoors.

Willaway Ranch will be professionally managed by some of the best ranchers and hands in the business. On Saturday and Sunday mornings, residents will be invited to take part in cattle drives, followed by an afternoon of trail rides, photography, fishing, hiking, exploring, playing or relaxing. Willaway Ranch is truly the perfect place for anyone who wants to experience the no-stress cowboy lifestyle.

Although exploring 5,000 acres of one of the country’s most natural and beautiful ranches will likely keep you busy, we understand that you may want to enjoy some of the other remarkable experiences that Florida has to offer.

At Willaway Ranch, you will be close to other off-site amenities, including: • Guided bass fishing trips on Lake Okeechobee,• Airboat tours, • Skeet-shooting and quail hunting excursions,• Saltwater fishing trips along the Florida coast,• And much more.

About UsThe Holcomb family has been involved in development, cattle ranching and other agricultural pursuits for more than 30 years. Owner, John Holcomb was born and raised in Central Florida in a family with strong ties to development and Florida agriculture. There he met his wife Kim and began his career as a cattle rancher in the late 70s, and added real estate construction and development to his repertoire in 1980. John’s last project was with his father-in-law and brother-in-law building a 3,000-homesite community on Treasure Coast that includes four championship golf courses that are now the winter home of the PGA. He also ran his family’s large-scale citrus operation from 1984 through 2006. In 2002, John opened the family’s sod division and has run it since that time.

All three of the Holcomb children grew up involved in the cattle business, and have become involved in the operations of Willaway Ranch during the past 15 years. Will Holcomb graduated from the University of Florida with a Bachelor’s degree in Animal Science, and has amassed more than 20 years of experience in cattle ranching. He has managed Willaway Ranch for 14 years. Cody Holcomb also works on the ranch, following a career spent on the water as a successful boat captain. Hallie Holcomb Hegedus has worked on the ranch and in the sod division for the past seven years. All three showed cattle and cutting horses during their high school years. All three show a great appreciation for agriculture and the ranching business.

8

When the ranch is in peace, there is no greater life.

– CHARLES GOODNIGHT

Willaway Ranch

WWW.WILLAWAYRANCH.COM