Website research

• I am doing this research so that I know what I need to put on my artists website in order for the website to successfully brand and market the artist.

There is a pound sterling sign in the artists name. This pound sterling sign is used to replace the letter ‘E’ in the artists name. The pound sterling sign clearly shows that the artist is from the UK as pound sterling is the currency for the UK. Also the pound sterling sign when

analysed with the artists clothing clearly shows the artists musical genre. The artist is wearing a sports jacket and a plain white T shirt. This type of clothing is synonymous with the hip hop genre. The pound sterling sign shows that the artist is from the UK. Therefore the artist is a hip hop artist from the UK, and so this clearly shows the artist to be a ‘grime’ artist as a popular type of hip hop music in the UK is grime.

The pound sterling sign shows that the artist is motivated by money and is a consumerist. This shows the users of the website that the lyrical content of his music may contain positive consumerist messages.

The pound sterling sign shows the artist values and beliefs. The pound sterling sign shows that the artist values money highly. This shows that the artist believes that to be successful in life you must have a lot of money.

The pound sterling sign has replace the letter ‘E’ in the artists name. This shows that the artist values money so highly that he has changed the way his name looks on his website so he can incorporate money in to his life even further. This shows that the artist believes that you should do anything to become financially successful even if it means changing who you are, just as the artist has changed the way his name looks so he can incorporate money further into his life.

The blue colour scheme is used for the website and the album. This creates continuity and creates links between the artists website and his latest album.

The same picture of the artist is used on the website and the album cover. This creates continuity between the website and the album.

The users of the website have access to the artists Twitter and Facebook updates. This make the users feel closer to the artist as they get access to his constant thoughts and feeling. It also makes fans feel closer to the artist as they could communicate with the artist through Facebook or Twitter, this communication make the fans feel closer and more connected to the artist.

Fans can sign into the website so it creates a community for fans.

There is a news bulletin on the website. This gives the fans information about how to buy the artists album and other products. This therefore will mean that the fans will be more likely to buy the artists products.

There is a game which users of the site can play. This keeps the users entertained and keeps users attracted to the website. This could generate longer term users of the site, which would therefore make them more fanatical about the artist and be more likely to buy his products.

Users can access the artist music and videos and use them for free. This therefore shows the users what the artists music is like and if they like the music they can easily buy it by following link to buy the artist music online.

How has this research helped me?

• This research has shown me that I need a method of communication between the artist and his fans to build a closer relationship between the artist and his fans.

• I also need to clearly show the artist genre and values and beliefs on the website.

• The website also needs some way of allowing fans to buy the artists products.

• I need to create links between the album Digipak and the website to create continuity between the album and website. I can do this by using the same colour scheme for my album Digipak and my website.