“ Killer Briefs transformed the way we work together. Briefs are clearer, more potent and purposeful. The work is more compelling, inspired, brand right and market right. Our collaboration is more meaningful, we have more fun embracing challenges, and the work is better.” ~ Kimberly Barta,

Senior Global Brand Director, Sorel (Columbia)

“ There are workshops and there are experiences; there are things that make you think and things that inspire you. Spending a day with Lynette Xanders in Brand U was an inspirational experience while unlocking a level of insight, clarity and creativity that is inspiring me in every aspect of my personal and professional life.”~ Thom Walters, Business Consultant, Author Below the Waterline

This day does double duty—providing an overview of artistic brand

thinking (Brand University) as well as a magical investigation

of your own personal brand expressions (Brand You). It is

designed to open a mental door to thinking about brands in

new ways that drive value, engagement, preference, loyalty

and sales. You will leave with new ideas and tools for your

toolbox that will help you exercise new thinking muscles and

gain alignment among your stakeholders. This hands-on session

uses various techniques to invite discovery and exploration,

and culminates in the development of various touchstones for

expressing your brand externally. The goal is to give you

everything you need to create powerful, authentic, magnetic

brands—whether you are working on a global powerhouse or

your own personal brand.

BRAND U Developing Creative Strategies

“ Your collection of wisdoms and exercises is outstanding. Very functional, yet mysterious and curious and challenging…it’s all very inviting, interactive and engaging.” ~PDX Business Owner

This day provides an overview of the creative planning

discipline and the fundamentals of market research to

find ‘areas of heat’ for your brand and communications

(the magic sauce that makes your brand, product or

service magnetic). You will learn how to find insights

without spending a fortune, how to know when you’ve

found one and what to do with them in order to light

the house on fire. We’ll also cover how to get it sold

in and how to include this philosophy when you don’t

have dedicated resources. In essence, all you need to

get the wheels turning toward clarity.

CREATIVE RESEARCH Finding Areas of Heat

Created to get everyone on the same proverbial page, this day

will provide you with both ideas and skills that will help you

bring your insights and brilliant thinking to life. A brief is

the foundational piece that will get people (internally and

externally) to fall in love with your brand, your product and

the project. These shifts actually make brief thinking and

brief writing easier and more effective. A review of your

existing ‘best and worst’ briefs is included for context: Your

team will get hands-on practice writing and briefing, and

having them learn it together will help create radical change

toward a more efficient, productive and creative environment.

A printed 80-page book is available to entrench these efforts

and anchor lingering effects of the workshop.

KILLER BRIEFS How to Inspire, Not Just Inform

This day covers keystones for retooling a creative

development culture that come from years of work for,

and with, some of the best internal and external

agencies in North America. While an internal e-survey

will help address your specific issues and opportunities (if desired), this day covers dozens of new habits

that will illuminate a better way of creating magic

together. Most of these ideas for turning various

internal levers are small, inexpensive and ridiculously

easy to do, but adopting even a few can revolutionize

your world. A printed 180-page Momentum (work) book is available to anchor new habits.

CULTURAL RECALIBRATIONAligning for Activation

“ Lynette has amazing energy. She is the most engaging and well spoken presenter, and her anecdotes, stories and ideas are spot on.” ~ adidas, Global Brand Design Lead

The ideas in this workshop are about designing your world in order to flourish.

By leveraging the fundamental principles of Quantum Physics and Feng Shui,

this session provides specific tactics for tackling the classic enemies of

creativity, productivity and happiness on a personal level. The idea is to

redesign how you spend your energy in order to be able to focus on things

that really matter. A 180-page (work) book is available that will help you get

the most of this opportunity to reset.

MOMENTUM Designing your Life to be Wildly Happy

“ Lynette reminds me of a pirate queen. She searches the horizons for new adventures, pushes her followers to live their aspirations, loves to have fun and celebrates beautiful, sparkly gems. I am grateful to her for reminding me to be childlike in my work. To be curious, fearless, whimsical, gregarious…and a little bit unconventional. Take the plunge!”~ Susan Bladholm, Portland Luminary

This day will help you breathe life into your

business—whether an existing venture or one you wish

to create. We will cover critical, practical, step-

by-step instructions on how to design your business

for magnetism, profitability and sanity. Tenets

include where to focus your resources and what to

reduce or remove, how to do more of what you need

to do and less of what’s sucking up your day and how

to generate more of the kind of business you want.

It’s ideal for CEO’s and budding entrepreneurs.

BUSINESS BOOT CAMP Designing A Successful Business

“ Lynette is a terrific storyteller and an insightful thinker. This workshop was not only useful, it was fun!”~ Budding Entrepreneur

WHO SHOULD GO?Any brand steward who wants to create something amazing within a company that develops creative outputs. These fundamental principles mixed with brain-twisting insights are appropriate and helpful for every employee level and business type. Participants could be newbies or leadership-level players. Those who work in a start-up environment or those in a humming design, advertising and/or digital agency. Internal agency folks for global brands to those working in non-profits. Even one idea that resonates has been known to shift the thinking within an organization in a profoundly helpful way.

“ Having Lynette and Wild Alchemy work with our agency was the most productive and enjoyable thing we’ve ever done as a group. Our new business win percentage hovered in the 70% range, margins went up as team members figured out how to provide great work and service at lower internal cost and, in the year following our sessions with Lynette, our revenue, margin, and net profit all exceeded the previous 10 years combined.” ~ Mike Heiser, CEO, YRG

“ From a marketing perspective, it was great to re-energize and let the creative juices flow. It seems like often times we get stuck in a rut of just plugging away & checking items off our to-do list—taking the time to re-charge is imperative.” ~Agency Director

STELLAR LEADERSHIP Designing Relationships for Impact

Whether you’re a CEO or just

beginning in the industry, you

will learn how to look up from the day-to-day project work and gain

a larger perspective on the

opportunities at hand to grow a

client’s (or your own) business.

This workshop will help you learn

how to lead instead of manage, how

to ignite your team to do their

best work (toward your vision) and

how to give your team and your

clients what they need to be

successful. Key tenets from

successful creative cultures help

illustrate how to design your

words and actions to get you more

of what you want and need (with

less effort). A DVD of agency

luminaries speaking on the subject

is included.