WILD WATER GET SOAKEDMACRO AND COMPETITIVE ENVIRONMENT

FARKHANDA IRSHAD (57630)FATIMA MUSHARRAF (57690)NIDA SHAKEEL (57100)HAMNA SHAH (57605)

Content Index

COMPANY INTRODUCTION MACRO ENVIRONMENT COMPETITIVE ENVIRONMENT

Company Introduction

Founders: Brothers and sister Jason & Marie Salerno. Location: New Jersey Shore. Business: 40+ years Attractions: Wave pools, several water slides, flume rides, kiddie pool,

tube ride, picnic park, shaded petting zoo, aquarium, snack bar, and restaurant

Macro Environment Law And Politics : Process of culture change, slogans and saying rewards, titles, promotions and bonuses.. Technology : High-End Rides Shows Eating establishment Economy : This water park typically closing in the fall that’s why unemployment occurs in that season Demographics : Attracts all ages and affordable Social Value : Employees are second family Loyal workers Weekly meetings

Competitive Environment

New Entrants : Smaller beach cottages Rivals : Major amusement parks coming to town Substitute And Compliment : Pools and water slides Buyers : Family oriented Vacationers