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WIC at a Glance: A Public-Private Partnership. Michele Y. van Eyken, MPH, RD, Chief Women , Infants and Children (WIC) Nutrition Program California Department of Public Health California WIC Association (CWA) Webinar November 18, 2011. WIC Nutrition Program. - PowerPoint PPT Presentation
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WIC at a Glance: A Public-Private Partnership
WIC at a Glance: A Public-Private PartnershipMichele Y. van Eyken, MPH, RD, Chief
Women, Infants and Children (WIC) Nutrition Program California Department of Public Health
California WIC Association (CWA) WebinarNovember 18, 2011
WIC Nutrition Program
100 percent federal funds U.S. Department of
Agriculture and State Health Agency-administered;
Not an entitlement, WIC serves as many as possible within a capped grant appropriated annually by Congress;
Rebate income.
WIC Offices throughout California
•650 offices
•Most towns and major urban shopping areas in every county
•Services to1.48 million monthly
Updated Baby Statistics
Over 63 percent of babies born in
California in 2010 participated in the
WIC Program
Program Services
Referrals to Needed Health
and Social Services• Most infants and children (92%)
have health coverage;
• WIC serves as a “gateway” to other needed services:• Immunizations
• Substance abuse recovery
• Domestic violence services
• Dental screenings
• Early reading skills
• Parent education
Program Services
• Nutrition Education and
Breastfeeding Support
• Individual sessions and group classes
• Newest adult learning methods
• Cooking demos and taste testing
• Focus on prevention and wellness
Program Services “Checks” for healthy foods:
• Can be used to purchase specific foods at any WIC- authorized retail food store;
• Average value is $64 per month per participant;
• Are used to purchase $93 million of food per month in California.
WIC Vendors and Offices-- Sample
WIC and California’s Retail Food Economy
California WIC participants buy over $7 million of fruits and vegetables each month
CA WIC redeems checks for 1,532,000 pounds of whole grains each month
WIC and California’s Retail Food Economy
5 million containers of baby food/ month – an 84% increase in sales;
WIC rebate contracts supports services to > 300,000 per month.
Impact of Funding Reductions
Federal WIC grant/ income drops by $700 M;
CA must drop 100,000
participants per month;
Loss of $85 M per year in food revenue.
Priority Setting with Reductions
For More Information Michele Y. van Eyken, RD, MPH, Chief
Women, Infants and Children (WIC)
Nutrition Program
California Department of Public Health
Kim Frinzell, RD, Deputy Chief
Women, Infants and Children (WIC)
Nutrition Program
Vendor Management and Training Services
California Department of Public Health