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Why Zero Waste?Why Zero Waste?Stephanie Barger
Founder and Executive Director Earth Resource Foundation
Stephanie BargerFounder and Executive Director
Earth Resource Foundation
Why Zero Waste?• The environment
• Economic & legal
• Business’s internal benefits
• Social trends
The EnvironmentThe Environment
Economic & LegalEconomic & Legal
WastebergWasteberg
Municipal Waste is the
tip of the “Wasteberg”
Upstream Manufacturing
Waste is 71 times greater
Source: Kevin Drew, San Francisco
Provide Incentives Before Ban or Mandate
Eliminate Waste by Designing Out of
Products and Processes
Foster Sustainable and Green Businesses
Retailers Take Back Difficult to
Recycle Materials
Resource Recovery Park
Producer Responsibility
Expand City Outreach & Technical Assistance and
Lead by Example
Jobs from Design & Discards
Empowered Consumer
The Zero Waste EconomyDesigning a Full-Cycle system – Upstream and Downstream
Legislative MandatesLegislative Mandates
Legislative Mandates• AB 939 (need names of bills or man
component)
• AB32
• Mandatory Recycling
Business Internal Benefits
Business Internal Benefits
Zero Waste saves money• Toyota
- $1 million recycling
- $13 million from switch to reusable containers
Zero Waste saves money• Albertson’s (261 SoCal locations)
- $965K in 12 months from OCC recycling alone
Zero Waste saves money• Ricoh (Orange County only)
- $2 million first year of reaching 90% - $4 million in 4th year
Social TrendsSocial Trends
Consumer Intentions
Write letters, email or phone government officials to urge them to take action to reduce global warmingBuy the products of companions that are taking steps to reduce global warming
Punish companies that are opposing steps to reduce global warming by NOT buying their products
More frequently than now
Activism intentions over the next 12 months
“Climate Change in the American Mind” Study – 2008. Yale Project on Climate Change and the George Mason Center for Climate Change Communication
13%13%
40%40%40%40%
Social trends toward Zero Waste• Municipalities are moving to Zero
Waste
- To date, 35 cities have adopted Zero Waste Policies
• Employee Recruitment
- ????????????????
Why Zero Waste Certification?
Why Zero Waste Certification?
Why Zero Waste Certification?• Credible point of differentiation
• Establish Best Practices
• Setting the Highest Bar for Zero Waste
• No reinventing the wheel
Recognized Eco-Labels
•Examples of inappropriate use of Zero Waste term
•Protecting the Brand
•Highest and best use
•Waste to energy
Why Earth Resource
Foundation?
Why Earth Resource
Foundation?
To create a solid foundation that
advances the integrity and credibility of Zero
Waste
The Plan• Develop a new Zero Waste
Certification nonprofit
Develop a new Zero Waste Certification nonprofit• Certify businesses as Zero Waste
• Conference continuation
• Professional Accreditation
The Plan• Develop a new Zero Waste
Certification nonprofit
• Follow US Green Building Council Model
Follow US Green Building Council Model
• Proven model
- Membership (Corporate & Individual)
- Certified Professionals
- Certified Buildings/Businesses
- Conferences
The Plan• Develop a new Zero Waste
Certification nonprofit
• Follow US Green Building Council Model
• Become the Zero Waste standard
Become the Zero Waste standard• Zero Waste International Alliance
• 10 Zero Waste Business Principles
The Plan• Develop a new Zero Waste
Certification nonprofit
• Follow US Green Building Council Model
• Become the Zero Waste standard
• Build an exceptional Advisory Board
Build an exceptional Advisory Board• Zero Waste Industry Leaders
Strengths• Organizational
Partners/Collaborators
• Proven track record
• A leader in setting innovative policies
• A century of experience
Opportunities• No break out standard
• Tap into an existing demand
• Huge market potential
Huge Market PotentialMedium sized firms in the US
NO. OF EMPLOYEES FIRMS ESTABLISHMENTS
20 – 99 employees 526,355 692,677
100 – 499 employees 86,538 330,447October 1, 2008 U.S. Chamber of Commerce
Huge Market Potential
71% of firms want to improve brand strength and
goodwill through Environmental Sustainability
Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group
Plan Details• Milestones
• Revenue projections/Streams
• ROI
MilestonesMonth 0: Program Development Begins
Month 6: Begin Business CertificationLaunch Membership Program
Year 1: Secure additional funding from Industry Partners00 Corporate Members – 00 Individual Member
Year 2: Begin Professional Accreditation00 Corporate Members – 00 Individual Member
Year 3: Begin Conferences00 Corporate Members – 00 Individual Member
Revenue Projections
YEAR CERTIFICATION ACCREDITATION CONFERENCE TOTAL
1 $100,000 $0 $0 $100,000
2 $200,000 $100,000 $0 $300,000
3 $300,000 $300,000 $250,000 $850,000
ROI• ??????
Meeting ScheduleNov. 00, 2010 Kickoff Scope and Parameters
Jan. 00, 2011 Industry Specifications
Feb. 00. 2011 Development of Program
Mar. 00, 2011 Program Branding
Apr. 00, 2011 Final Review
May. 00, 2011 Launch
Next StepsNext Steps