WHY

•

•

•

All numbers as of end 2016. *Awareness among Wealthy Travelers, source: 2015/16 YouGov and TNS studies

SOFITEL NETWORK

NORTH AMERICA

6 hotels – 1,909 rooms

Chicago – Los Angeles –

Montreal– New York – San

Francisco - Washington

SOUTH AMERICA

11 hotels – 1,785 rooms

Bogota – Buenos Aires –

Cartagena – Montevideo – Rio de

Janeiro…

EUROPE

83 hotels – 11,499 rooms

Amsterdam – Berlin – Brussels – Budapest –

Hamburg – Istanbul – Lisbon – London –

Milano – Munich – Paris – Porticcio – Rome

– Vienna – Warsaw …

AFRICA

17 hotels –3,223 rooms

Abidjan – Agadir – Algiers –

Casablanca – Malabo – Marrakesh –

Mauritius – Rabat …

MIDDLE EAST

12 hotels – 3,576 rooms

Abu Dhabi – Al Khobar – Aswan

– Bahrain – Beirut – Cairo –

Dubai …

CHINA

22 hotels – 7,269 rooms

Beijing – Chengdu – Dongguan –

Guangzhou – Harbin – Jinan – Macau –

Nanjing – Ningbo – Shanghai – Xian …

SOUTH EAST ASIA

34 hotels – 6,275 rooms

Angkor - Bangkok - Bali - Hanoi –

Ho Chi Minh - Krabi - Manila Mumbai -

Phnom Penh - Saigon – Singapore – Hua Hin –

Luang Prabang …

PACIFIC

23 hotels – 3,698 rooms

Brisbane – Melbourne – Sydney –

Auckland – Queenstown - Fiji

All numbers as of end 2016

€

Sofi

tel

Lege

nd

Peo

ple

s G

ran

d H

ote

l X

ian

–C

HIN

A ©

Bill

Lo

ren

z

All numbers as of end 2016

Sofi

tel

Lege

nd

Han

oi,

-V

IETN

AM

© D

avid

Din

h

© Vichai Kiatamornvong

© Fabrice Rambert

© Bill Lorenz

© Glenn Aitken

© Christopher Kewish

© K

aan

Sen

soy

Sofi

tel

Lege

nd

Peo

ple

s G

ran

d H

ote

lX

ian

, Ch

ina

© B

ill L

ore

nz

Sofi

tel

Lege

nd

San

ta C

lara

Car

tage

na,

Co

lom

bia

© C

hri

sto

ph

er K

ewis

h

Sofi

tel

Lege

nd

Met

rop

ole

Han

oi,

Vie

tnam

© C

hri

stia

n B

erg

Sofi

tel

Lege

nd

Old

Cat

arac

t, E

gyp

t

FOCUS WEB

DIRECT SALESSofitel.com + AccorHotels.com

+ Mobile websites

800,600Sofitel* room nights

€172 MSofitel* Room revenue

+65%Mobile growth

(Sofitel* room revenue)

36%HOTEL

PMS

64%OF SOFITEL ROOM

REVENUE COMES

THROUGH ACCORHOTELS

RESERVATION SYSTEMS

(% OF HOTELS REVENUE

GENERATED BY TARS)

CENTRAL RESERVATION OFFICES (CRO),

E-MAILS AND HOTEL CLUSTERS

WEB DIRECT

ACCORHOTELS.COM +

SOFITEL.COM & MOBILE

WEB – INDIRECT

ONLINE TRAVEL

AGENCIES (OTAS)

GLOBAL

DISTRIBUTION

SYSTEM (GDS)

36% DIRECT SALES

28% INDIRECT SALES

22%

14%

20%

8%

€

94Belmond

Dorchester

Ritz-Carlton

94

93

91

89Edition

Andaz

W Hotels

91

89

85

89Shangri-la

Conrad

InterContinental

VS

VS

VS

| | |

91

89

88

1,02

1,03

1,00

SOFITEL BRAND RECOGNITION