© 2012 VMware Inc. All rights reserved

Why VMware is the Only Real Cloud choice

Hardev Sanghera

Partner SE

@ hardev@vmware.com 07802 930373

2

Executive Summary

We deliver rock-solid reliability you can count on,

and the track record to back it up

We are leading the way to the next IT era,

not protecting the status quo

We are delivering the cloud infrastructure stack

3

Work from this premise… I WANT…

I want to leverage existing

investments in my data centre

and people

I want to benefit from the

attributes of a public cloud

internally (like automation)

I want to benefit from public

cloud providers with no

changes to my applications or

data

If I ‘give’ my applications and

data to a public cloud provider

– I want to be able to get them

back easily, quickly with no

changes

www.freeimages.co.uk

4

VMware – the Company

In a Californian town a long, long time ago…

5

Leadership – Paul Maritz

…it’s not just Paul

6

VMware is the Customer Proven Market Leader (EMEA)

Company Overview

• FY ‘11 $3.77BN (27% growth)

• > $1 billion trailing q1 ‘12 revenue

• (25% growth)

• Over $5 billion in cash and equivalents

• Healthy Margins

• ~11,000 employees worldwide

• 5th largest infrastructure software

company in the world

Proven in the Trenches

• 300,000+ VMware customers

• 100% of Fortune 100

• 100% of Fortune Global 100

• 99% of Fortune 1000

• 97% of Fortune Global 500

7

You business is what matters

Real business value

8

Hypervisor architecture is an important building block!

VMware ESXi

x86 Architecture x86 Architecture

Other hypervisor

Parent Partition

Lots of legacy code!

The ‘parent’ OS should not restrict technology

Rock solid foundation is needed

First ultra-slim x86

hypervisor in industry

9

Customers count on VMware for reliability

VMware = Reliability

Financial institution customer: Over

six years of VMware ESX uptime!

Companies Trust Their Production Servers to Run on VMware

2326 days

Uptime

10

Our track record: consistent delivery, continuous innovation

2011

2010

2009

2008 2007

2006

VI 3

HA

DRS

VCB

NAS & iSCSI support

4-way vSMP

16GB RAM per VM

VI 3.5

Embedded, OS-free

hypervisor

Storage vMotion

Guided consolidation

256GB host memory

support

Large memory page NPT

support

vSphere 4.1

Memory Compression

Storage and Network

I/O Control

DRS Host Affinity

Linked mode

Boot from SAN

vStorage APIs

8-way vMotion

3000 VMs per cluster

vSphere 5

Storage DRS

Profile-driven Storage

Auto Deploy

Improved HA engine

Metro vMotion

vSphere web client

vCenter Server Appliance

32-way vSMP

1 TB RAM per VM vSphere 4

Fault Tolerance

vNetwork Distributed

Switch

vShield Zones

Host Profiles

Thin Provisioning

8-way vSMP

255GB RAM per VM

Get

ready for

the next

release

2012

“[VMware is] years ahead of the competition

in many ways and will likely continue to lead

the field for many years to come.” – InfoWorld, April 2011

11

2011-201X

‘Virtual

datacenters’:

VMs; virtualized

networks,

storage

“Run where the ball is going, not where it has been”

“How do I

1) rapidly deploy and

2) efficiently manage

[fill in] to meet

business needs?”

80’s-90’s

Physical

servers,

networks,

storage

2001-2005

Virtual

servers (VMs);

physical

networks,

storage

2006-2010

Compute &

storage pools

physical ties

to network,

storage

VMware Cloud Infrastructure

Suite First ever x86

Type 1 hypervisor

First logical pools

of resources

First ‘virtual

datacenters’

12

Apps Apps

Our cloud strategy leads to greater customer choice

Cloud Infrastructure Cloud Infrastructure Management

Security

VMware vCloud Services

Common platform

Common management

Common security

Enables Choice of Operators – both Who & Where

vCloud

Service Provider Private Cloud

VMware vCloud =

Enterprise Hybrid Cloud

13

Indianapolis

Newark

Beltsville

United Kingdom

Japan Singapore

vCloud Datacenter – delivering global consistent service

Plano

Dallas

Brazil

San Jose

Hong Kong

Denmark

Malaysia

Australia

Chantilly

Chicago

Netherlands

Luxembourg

Florence, KY

Germany China

14

VMware Excellence

vCloud Director

vShield Security

The first comprehensive cloud building blocks

vSphere 5

vCenter Site Recovery Manager

vCenter Operations

High Performance Resource Control, Pooling

and Scheduling

Virtualized Security and Edge Functions

Policy, Reporting, Self-Service

Monitoring and Management

Business Continuity

15

23%

71%

6%

Microsoft

VMware

Other

“By 2015, which vendor do you expect to be central to your private cloud strategy (and possibly to a hybrid cloud

computing strategy)?”

Audience polling results from Gartner Data Center Conference (Dec 2011)

> 3X customers

choose VMware!

No wonder customers prefer VMware over 3:1 for their cloud

16

So, who is doing VMware ‘private’ cloud?

Experien

• “VMware vCloud technology will allow Experian to offer an internal, self-service cloud to

our development organization, leading to faster project turnaround and better levels

of IT service.” Alan Russell, VP Global Infrastructure Systems, Experian

Oxford

• Oxford University is one of the oldest universities in the world. Their Computing Service

(OUCS) needed to administer a secure database-as-a-service (DBaaS) solution to

manage and share research data. VMware’s Hybrid Cloud has enabled OUCS to build a

DBaaS that is shared by Oxford Colleges and other research universities

SEGA

• Through Colt and VMware’s Hybrid Cloud Activate service, SEGA Europe was able to

reduce the time needed in game-testing implementations by 17%, resulting in more

efficient, bug-free games.

17

What about VMware ‘public’ cloud? I

IGD (The food & grocery experts) – the UK’s leading provider of business

intelligence, information and training in the food and groceries industry, servicing

all the major supermarket chains in the UK.

• “Initially we approached Techgate to save money. Now with Techgate’s Trusted Cloud

Service we have a recovery solution that is cost effective, flexible and secure.” John

Bower, Infrastructure Manager, IGD

Financial Software Limited (FSL) – an innovative SaaS provider offering leading

taxation software solutions for the financial industry

• “The reason we invested in a Techgate dual-datacentre Private Cloud solution, using

VMware Site Recovery Manager, was that it ensured the highest levels of availability,

security and resilience for our SaaS platform, allowing us to offer our customers

guaranteed service levels.” Joe Hughes, IT Manager, FSL

18

What about VMware ‘public’ cloud? II

(www. Skyscanner is Europe’s leading travel search website, specialising in cheap

flights and deals on over 600 airlines, as well as prices for car hire and hotels.

• “Migrating from a traditional physical infrastructure platform to a fully virtualised private cloud provides

the business agility Skyscanner needs to support our exceptional growth. Capacity planning is no

longer the headache it once was, and the business can now expect to see additional server resources

deployed within minutes rather than weeks.” Phil Dalbeck, Infrastructure Architect at Skyscanner

office2office provides managed procurement and business services to the corporate,

mid-market and public sectors, including the UK Government. o2o’s business service offering

includes secure destruction and managed communication and logistics. The company, which is

listed on the London Stock Exchange (OFF:LSE), employs almost 900 staff across the UK and

Ireland.

• “As we made new acquisitions I knew we needed to reduce our risks and put in a scalable platform.

Essentially we needed to evolve from a traditional IT department that was just keeping the lights on,

to a flexible IT infrastructure that added value for our customers, enabled us to adopt more modern

technological processes and allowed flexibility for future growth. We wanted to get to the point where

our IT was having a positive impact on our bottom line.” Vincent Cassidy, Group IT Director for o2o

19

What about VMware ‘public’ cloud? III

Redstone

Colt

20

Our Focus

Empowered, Secure

Mobile Workforce

Faster

Time-to-Market

for Modern

Applications

A More Flexible,

Scalable, Efficient

Infrastructure

for All Apps

Existing Datacenters Public Cloud Services

21

InfoWorld 2012 Technology of the Year – Best

Virtualization Platform: vSphere 5 (8th year running!)

Best of Interop for Cloud Computing & Virtualization plus

Grand Prize Winner: vCenter Operations Standard

CRN 15 Best Products of 2011 – Virtualization: vSphere 5

Virtualization Review Readers Choice Award – Server

Virtualization: vSphere 5

Awards Awards

• 73% make VMware primary virtualization

platform vs. 13% for Microsoft - TechTarget

• 93% using VMware vs. 16% using Microsoft –

Forrester

• Twice as many customers adding vSphere than

Hyper-V. Almost three times as many using

vCenter to manage virtualization than System

Center – IDC

Customer Adoption Customer Adoption

Forrester, “Storage Choices for Virtual Server Environments, Q1 2011”, March 15, 2011

”VMware has held on to its crown as the king of the server virtualization market, with 73%

of respondents identifying some VMware offering as their primary platform…Just

13% of respondents named Hyper-V or Virtual Server as their primary platform”

TechTarget Virtualization Decisions 2011 Purchasing Intentions Survey, October 2011

• 2x more customers adding vSphere than Hyper-V

• 2x more customers standardizing on vSphere than Hyper-V

• 2.7x more customers managing virtualization with vCenter than System Center IDC Server Virtualization Multi-client Study, December 21, 2011

• “VMware is at least two years ahead of Microsoft in

virtualization automation and private and hybrid cloud

computing”

“When tolerance for downtime (either planned or

unplanned) is very low, VMware is superior to Microsoft.”

• It’s undisputable that VMware is still the most capable

virtualization platform around”

• “VMware dominates the server virtualization market”

“[VMware] earns almost 80% of all server virtualization

revenue”

“The partner ecosystem gravitate[s] toward VMware for its

platform dominance”

Analyst Recommendations

“VMware is at least two years

ahead of Microsoft”

“VMware is still the most capable

virtualization platform around”

“VMware dominates the server

virtualization market”

Analyst Recommendations

“VMware has the best, most feature-rich solution on the

market. It's years ahead of the competition in many ways and

will likely continue to lead the field for many years to come.”

“vSphere 5 remains the undisputed leader in the enterprise

space. vSphere 5 offers unmatched scalability and

infrastructure automation.”

“VMware's competitors were one step behind in the

enterprise. Now they're two.”

“vSphere as a virtual infrastructure is complete from every

angle.”

“VMware was the runaway winner in the server virtualization

category with a clean sweep of every criterion measured.”

Press Commendations

“best, most feature-rich ”

“undisputed leader ”

“complete from every angle”

“runaway winner…clean sweep of

every criterion measured”

Press Commendations

• 73% make VMware primary virtualization

platform vs. 13% for Microsoft - TechTarget

• 93% using VMware vs. 16% using Microsoft –

Forrester

• Twice as many customers adding vSphere than

Hyper-V. Almost three times as many using

vCenter to manage virtualization than System

Center – IDC

Customer Adoption Awards

“VMware is at least two years

ahead of Microsoft”

“VMware is still the most capable

virtualization platform around”

“VMware dominates the server

virtualization market”

Analyst Recommendations

“best, most feature-rich ”

“undisputed leader ”

“complete from every angle”

“runaway winner…clean sweep of

every criterion measured”`

Press Commendations

Some more whys

22

How is easy this?

Demonstration

www..flickr.com/photos/leosia_niezgodka

23

Technical Details: Reference Architecture Kit

• Great Documentation, including reference architectures and service

definitions: http://www.vmware.com/solutions/cloud-computing/private-

cloud/resources.html

• Evaluator’s Guide: Complete screen by screen setup/usage walk

through: http://www.vmware.com/files/pdf/techpaper/VMW-vCloud-

Director1_5-EvalGuide.pdf

www.freeimages.co.uk

24

Executive Summary

We deliver rock-solid reliability you can count on,

and the track record to back it up

We are leading the way to the next IT era,

not protecting the status quo

We are delivering the cloud infrastructure stack

25

What should I do next?

Talk to your VMware re-seller and/or

us at vForum

Have a look at the VCAT

• http://www.vmware.com/cloud-

computing/cloud-architecture/vcat-

toolkit.html

Test drive a ‘public’ cloud

• http://vcloud.vmware.com/

• Colt / Redstone / techgate / IOMART are

here

Download and go – 60 day evals

• https://my.vmware.com/web/vmware/info/

slug/datacenter_downloads/vmware_vclo

ud_director/1_0

www.flickr.com/photos/humayunnapeerzaada

26

My preferred executive summary!

Don’t you want THIS team on your side?

27

Thank You

www.flickr.com/photos/horiavarlan